Mental Health, Crisis Intervention


Heal the one, protect the many.

Lehi, UT


We inspire hope in women who were sexually abused as children or adolescents by providing healing services through retreats, survivor communities, and online resources. We empower parents and caregivers to protect children from sexual abuse through education and online resources. We make it safe to openly discuss sexual abuse through community dialogue and social awareness.

Ruling Year


President and Chair of the Board

Shelaine Maxfield

Main Address

3400 Mayflower Avenue Suite 500

Lehi, UT 84043 USA


Healing, Education, Sexual Abuse Awareness





Cause Area (NTEE Code)

Counseling Support Groups (F60)

Health Support Services (E60)

Human Services - Multipurpose and Other N.E.C. (P99)

IRS Filing Requirement

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Programs + Results

What we aim to solve New!

Sexual abuse occurs when a person (adult or peer) forces or coerces a child or adolescent into sexual activity, physical or non-physical. Child sexual abuse knows no boundaries. It happens in every community regardless of nationality, ethnicity, race, religion, or economic background. 1 in 5 children is sexually abused before the age of 18. Also, in 90% of sexual abuse cases, the perpetrator is someone the child knows. When sexual abuse victims don't receive the help and support they need, the trauma of the abuse can lead to wide-ranging and long-lasting effects, including a sense of shame and PTSD symptoms like depression and anxiety. These challenges often follow survivors into adulthood and have a significant impact on day-to-day life, negatively influencing everything from self-confidence to relationships. Unfortunately, many parents don't understand the risk to their children, and victims are often too young to know how to express what is happening and to seek help.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization


Leading the Public Dialogue - Awareness


Outpatient Services

Where we workNew!

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

We inspire hope in women who were sexually abused as children or adolescents by providing healing services through retreats, survivor communities, and online resources. We empower parents and caregivers to protect children from sexual abuse through education and online resources. We make it safe to openly discuss sexual abuse through community dialogue and social awareness.

To inspire hope and healing, The Younique Foundation hosts adult female survivors at The Haven Retreat in Utah. At the retreat, everything focuses on helping survivors reclaim hope. Survivors: 1) Attend education sessions that help them understand how trauma from abuse impacts individuals both physically and emotionally, 2) Learn strategies to overcome self-defeating and unhealthy behaviors in order to heal from trauma, (3) Participate in a variety of physical activities like yoga, nature walking, and Muay Thai (a form of martial arts), and 4) Enjoy a variety of services and experiences designed to make survivors feel safe and relaxed. The goal of the retreat is to empower survivors with specific understanding and skills that make healing possible and to create a supportive and safe community. After the retreat, survivors participate in a 12-week online course to help them apply what they learned. We currently host over 800 women each year from around the world at The Haven Retreat. We are working to make our programs scalable and expand to other locations both within the United States and abroad to make the retreat experience accessible to more women.

To empower parents and caregivers, The Younique Foundation launched the brand Defend Innocence, which is devoted to raising awareness and preventing sexual abuse. The Defend Innocence website hosts resources to educate parents and caregivers about the risk and impact of sexual abuse. We also have numerous resources about prevention tools along with activities and strategies parents and caregivers can use to have frequent conversations with their children about healthy sexuality. In addition to our online resources, Defend Innocence executes multiple awareness and education programs through our social media channels each year. We are currently creating more digital resources to expand the scope and reach of our message. In addition to providing material for parents, we plan to provide materials to enable community influencers (education leaders, healthcare leaders, ecclesiastic leaders, etc.) to share our message. Many of our educational materials are currently provided in both English and Spanish.

We have more than 60 full-time staff, spread among four different teams: clinical, outreach, philanthropy, and operations.

Our clinical team has been created with industry experts, licensed therapists and nurses, and case managers, all with decades of experience. The therapists maintain current occupational licenses and are provided with resources for professional training annually. The clinical team coordinates all of the educational and therapeutic activities survivors participate in both during and after retreat.

Our outreach team consists of talented individuals with experience in education and social media as well as design and video production. These teams develop, design, and market high-quality content for a wide and varied audience. Our team members have years of industry experience. For example, our video production team is led by a five-time Emmy-winning producer. Funds are budgeted annually to keep our experts trained in new and innovative techniques.

Our philanthropy team coordinates all aspects of fundraising. Donations come from both large donors (like corporations and family foundations) and individuals. In addition to constantly developing relationships with valued partners, the philanthropy team plans and executes major fundraising events each year like galas and thank you dinners. This team also oversees our online swag store.

Our operations team not only oversees the day-to-day logistics of running our organization but also processes retreat applications and coordinates travel itineraries and scheduling for retreat participants. We typically have three to six months of the retreat scheduled. Our retreats have 24 women, and we hold three retreats per month.

Assessing the effectiveness of our efforts is a key component of everything that we do. We constantly monitor the work of all teams and the deliverables they oversee. We set benchmarks and evaluate how each team can improve. In addition to our own internal efforts, we have consulted with professional researchers and statisticians to establish validated and reliable data gathering strategies. We use data to measure our impact, to ensure that we are on track to meet our goals, and to make adjustments where necessary.

Since our founding in 2015, we have made significant progress on the pillars of our mission. We have established The Haven Retreat to host survivors of sexual abuse. The core of the curriculum at the retreat comes from our Reclaim Hope book and workbook, which were written, edited, designed, and published by the foundation. We hope to one day serve women across the country and around the world in multiple locations and languages because survivors everywhere need healing resources. We have educated hundreds of parents about the issue of sexual abuse through face-to-face education presentations and are currently transitioning to a digital, peer-to-peer model. Parents, caregivers, and community influencers anywhere will be able to access education materials focused on prevention and awareness and then empower others with the knowledge that they gain. We constantly create and release new content through our blog and through campaigns that reach millions of people. We are also mindful of being sustainably funded for the future. As a nonprofit 501(c)(3) public charity, we are on track to reach the IRS requirement that 33% of our total donations come from the general public. We are committed to working every day to help with healing from and preventing childhood sexual abuse. We're proud of what we've accomplished and are eager to keep doing more.

External Reviews



Fiscal year: Jan 01 - Dec 31

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The people, governance practices, and partners that make the organization tick.

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?


Organizational Demographics

In order to support nonprofits and gain valuable insight for the sector, GuideStar worked with D5—a five-year initiative to advance diversity, equity, and inclusion in philanthropy—in creating a questionnaire. This section is a voluntary questionnaire that empowers organizations to share information on the demographics of who works in and leads organizations. To protect the identity of individuals, we do not display sexual orientation or disability information for organizations with fewer than 15 staff. Any values displayed in this section are percentages of the total number of individuals in each category (e.g. 20% of all Board members for X organization are female).

SOURCE: Self-reported by organization


Race & Ethnicity

Sexual Orientation

Diversity Strategies

We track retention of staff, board, and volunteers across demographic categories
We track income levels of staff, senior staff, and board across demographic categories
We track the age of staff, senior staff, and board
We track the diversity of vendors (e.g., consultants, professional service firms)
We have a diversity committee in place
We have a diversity manager in place
We have a diversity plan
We use other methods to support diversity