PLATINUM2023

Saprea

Heal the one. Protect the many.

aka Defend Innocence   |   Lehi, UT   |  www.saprea.org

Mission

Saprea exists to liberate individuals and society from child sexual abuse and its lasting impacts. We empower survivors with healing strategies, skills, and resources to reduce trauma symptoms, experience post-traumatic growth, and significantly improve the quality of their lives. We encourage parents and caregivers to proactively learn and apply the preventative skills needed to reduce the risk of sexual abuse impacting the children they love. We educate individuals about this worldwide epidemic and encourage them to take action in their communities.

Ruling year info

2015

Managing Director

Chris Yadon

Executive Director

Matt Hartvigsen

Main address

4101 N. Thanksgiving Way Suite 100

Lehi, UT 84043 USA

Show more contact info

EIN

47-2535198

NTEE code info

Counseling Support Groups (F60)

Health Support Services (E60)

Human Services - Multipurpose and Other N.E.C. (P99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Sexual abuse occurs when a person (adult or peer) forces or coerces a child or adolescent into sexual activity, physical or non-physical. Child sexual abuse knows no boundaries. It happens in every community regardless of nationality, ethnicity, race, religion, or economic background. 1 in 5 children is sexually abused before the age of 18. Also, in 90% of sexual abuse cases, the perpetrator is someone the child knows. When sexual abuse victims don't receive the help and support they need, the trauma of the abuse can lead to wide-ranging and long-lasting effects, including a sense of shame and PTSD symptoms like depression and anxiety. These challenges often follow survivors into adulthood and have a significant impact on day-to-day life, negatively influencing everything from self-confidence to relationships. Unfortunately, many parents don't understand the risk to their children, and victims are often too young to know how to express what is happening and to seek help.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Retreat

We inspire hope in women who were sexually abused as children or adolescents by hosting them at a retreat, where they are uplifted by each other and learn skills that can help them find individual healing. We host 3 weekly groups of up to 10 women per group, for 4-days, 11 months of the year.

Survivors of childhood sexual abuse pay their own way to get to our retreat location. We pick them up and cover all related expenses during the 4-day retreat, including accommodations, meals, travel, education classes, and therapeutic activities.

Population(s) Served
Women and girls
Adults

We plan to lead the public dialogue on the topic of childhood sexual abuse and to bring the epidemic of abuse to light.

Population(s) Served
Families
Children and youth

We educate parents and empower them to protect their children from sexual abuse while leading a public dialogue to bring the epidemic of abuse to light.

Population(s) Served
Families
Children and youth

Our clinical staff offers outpatient services for retreat participants for free in the state where we are located. We provide resources to survivors of sexual abuse to connect with support services in their home town areas.

Population(s) Served
Women and girls
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of Social Media Followers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Leading the Public Dialogue - Awareness

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We saw a reduction in 2022 due to rebranding from Younique Foundation to Saprea and the associated migration from existing social media accounts to new ones.

Number of website pageviews

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Education

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of participants attending course/session/workshop

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls

Related Program

Retreat

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of support groups offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls

Related Program

Education

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Saprea empowers survivors with healing strategies, skills, and resources to reduce trauma symptoms, experience post-traumatic growth, and significantly improve the quality of their lives.

Saprea encourages parents and caregivers to proactively learn and apply the preventative skills needed to reduce the risk of sexual abuse impacting the children they love.

Saprea educates individuals about this worldwide epidemic and encourage them to take action in their communities.

To inspire hope and healing, Saprea hosts adult female survivors at retreats in Utah and Georgia. At the retreats, everything focuses on helping survivors reclaim hope. Survivors: 1) Attend education sessions that help them understand how trauma from abuse impacts individuals both physically and emotionally, 2) Learn strategies to overcome self-defeating and unhealthy behaviors in order to heal from trauma, (3) Participate in a variety of physical activities like yoga, nature walking, and Muay Thai (a form of martial arts), and 4) Enjoy a variety of services and experiences designed to make survivors feel safe and relaxed. The goal of the retreat is to empower survivors with specific understanding and skills that make healing possible and to create a supportive and safe community. After the retreat, survivors participate in a 12-week online course to help them apply what they learned. We currently host over 800 women each year from around the world at the retreats. We are working to make our programs scalable and expand to other locations both within the United States and abroad to make the retreat experience accessible to more women.

To empower parents and caregivers, Saprea is also devoted to raising awareness and preventing sexual abuse. Our website hosts resources to educate parents and caregivers about the risk and impact of sexual abuse. We also have numerous resources about prevention tools along with activities and strategies parents and caregivers can use to have frequent conversations with their children about healthy sexuality. In addition to our online resources, Defend Innocence executes multiple awareness and education programs through our social media channels each year. We are currently creating more digital resources to expand the scope and reach of our message. In addition to providing material for parents, we plan to provide materials to enable community influencers (education leaders, healthcare leaders, ecclesiastic leaders, etc.) to share our message. Many of our educational materials are currently provided in both English and Spanish.

We have more than 80 full-time staff, spread among four different teams: clinical, outreach, philanthropy, and operations.

Our clinical team has been created with industry experts, licensed therapists and nurses, and case managers, all with decades of experience. The therapists maintain current occupational licenses and are provided with resources for professional training annually. The clinical team coordinates all of the educational and therapeutic activities survivors participate in both during and after retreat.

Our outreach team consists of talented individuals with experience in education and social media as well as design and video production. These teams develop, design, and market high-quality content for a wide and varied audience. Our team members have years of industry experience. For example, our video production team is led by a five-time Emmy-winning producer. Funds are budgeted annually to keep our experts trained in new and innovative techniques.

Our philanthropy team coordinates all aspects of fundraising. Donations come from both large donors (like corporations and family foundations) and individuals. In addition to constantly developing relationships with valued partners, the philanthropy team plans and executes major fundraising events each year like galas and thank you dinners. This team also oversees our online swag store.

Our operations team not only oversees the day-to-day logistics of running our organization but also processes retreat applications and coordinates travel itineraries and scheduling for retreat participants. We typically have three to six months of the retreat scheduled. Our retreats have 24 women, and we hold three retreats per month.

Since our founding in 2014, we have made significant progress on the pillars of our mission. We have established the Saprea Retreat to host survivors of sexual abuse. The core of the curriculum at the retreat comes from our Reclaim Hope book and workbook, which were written, edited, designed, and published by the foundation. We hope to one day serve women across the country and around the world in multiple locations and languages because survivors everywhere need healing resources. We have educated hundreds of parents about the issue of sexual abuse through face-to-face education presentations and are currently transitioning to a digital, peer-to-peer model. Parents, caregivers, and community influencers anywhere will be able to access education materials focused on prevention and awareness and then empower others with the knowledge that they gain. We constantly create and release new content through our blog and through campaigns that reach millions of people. We are also mindful of being sustainably funded for the future. As a nonprofit 501(c)(3) public charity, we are on track to reach the IRS requirement that 33% of our total donations come from the general public. We are committed to working every day to help with healing from and preventing childhood sexual abuse. We're proud of what we've accomplished and are eager to keep doing more.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback

Financials

Saprea
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Saprea

Board of directors
as of 09/05/2023
SOURCE: Self-reported by organization
Board chair

Shelaine Maxfield

Saprea

Term: 2014 -

Shelaine Maxfield

The Younique Foundation

Derek Maxfield

Younique Products

Melanie Huscroft

Younique Products

Grant Beckwith

American Heritage School

Jared Swain

Cottonwood Healthcare

Meredith Lam

Provo City School District

Yangzi Jin

Kirton McConkie

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/7/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 07/06/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.