Wellfit Girls Program SWFL, Inc.

Go Within To Go Beyond

aka Wellfit Girls   |   NAPLES, FL   |  www.wellfitgirls.org


Inspire, challenge and empower teen girls to climb high in all areas of life through transformational leadership programs.

Ruling year info


Executive Director

Brooke Spencer

Main address

2430 Vanderbilt Beach Road #175


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NTEE code info

Girls Clubs (O22)

Secondary/High School (B25)

Youth Development Programs (O50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Wellfit Adventure Camp (WAC)

Wellfit Adventure Camp (WAC) offers a unique opportunity for middle and high school girls to participate in three weeks of leadership, fitness and empowerment curriculum. Daily camp activities include creative self-expression, personal discovery, yoga, fitness, meditation, team building games, connection and fun! The camp culminates with an expedition to Cloudland Canyon State Park in North Georgia where girls will hike, do yoga, play games, cook their own meals, connect with each other, nature and most importantly themselves.

Population(s) Served

Summit Sisters is Wellfit Girls’ signature 5-month leadership, fitness and empowerment program for high school girls in Collier and Lee county. Girls have the opportunity to participate in Summit Sisters each year from grade 9 to grade 12 to dive deeper into the curriculum concepts and compound on their unique leadership styles.
Participants will meet twice weekly, January through May, for leadership and fitness group sessions. Each year, the program will culminate with a different expedition in June in mountainous regions of the United States (Colorado, Montana, Utah, etc.). The purpose of this program is to build deep relationships with youth, provide in-depth leadership training and create a safe space for girls to connect with nature, each other and most importantly, themselves.
The multi-day expedition will focus on teaching girls fundamental outdoor skills such as cooking, camping and navigation while developing leadership skills as an individual and member of an expeditionary group. Participants will be challenged physically and mentally while hiking most days with heavy packs in a changing alpine environment. While navigating through mountain terrain, girls will engage in lessons about Leave No Trace® camping principles and learn how to work as a team to accomplish common expedition goals.

Population(s) Served

Mentors in Action is an opportunity for rising seniors who want to dive deeper into the Wellfit Girls leadership, fitness and empowerment curriculum, serve as a mentor and put what they have learned over the past two years into action. Mentors in Action is open to any rising senior from Lee and Collier County who has completed Wellfit Girls’ signature Summit Sisters program. Girls may apply to be a mentor for the Wellfit Adventure Camp (WAC), Leaders in Fitness Training (LIFT) or Summit Sisters. Two mentors will be selected for each program.This opportunity is a natural follow-up for girls who were involved in our Summit Sisters program. Additionally, it ensures that all girls who want to take on a leadership role at Wellfit Girls have the opportunity to receive additional leadership training and coaching from our professional staff as they transition from high school to college and/or the workforce.

Population(s) Served

Beyond the Summit is a 10-week virtual course led by our founder, Jill Wheeler. This course is for any alumnae who wants to engage in advanced leadership training and development. An alumna is considered anyone who has completed an expedition with Wellfit Girls. Beyond the Summit is an initiative to support alumnae after high school by connecting them with mentors, other alumnae and additional opportunities for travel and personal growth. Wellfit Girls alumnae will have an opportunity to connect with adults in their same field of work, internships, job opportunities, career counseling, community service, networking events, alumnae trips and more. Our goal is to offer additional support and personal growth opportunities to girls in their first two years post high school. Alumnae will also have opportunities to participate in an annual alumnae expedition.

Population(s) Served

Where we work


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our organization is aimed at creating empowered leaders who have unlimited possibility and a belief they can BE anything they want (brave, hardworking, generous, hopeful, free, curious and happy); thereby creating self-reliant adults committed to healthy lifestyles, global awareness and positive personal change.

1) Build positive relationships with youth to increase empowerment & self-acceptance

Create positive relationships between youth and program staff, peers, alumni and volunteers 

Nearly 1 in 5 high schoolstudents reported being bullied on school property in 2015. Studies show when individuals within a community do not have meaningful and positive social interactions and are not collaborating to improve their community, their risk for youth violence and self-harm increases. According to the CDC, when youth do not have positive mentors in their life it negatively impacts school attendance, increases the risk for behavioral and mental health difficulties, smoking, substance use, obesity, high-risk sexual behavior, depression, academic difficulties, high school dropout and suicide. In contrast, when individuals feel connected to adults and peers, it can create an increased understanding and respect for differences, promote trust, increase compassion and inspire a willingness to act in ways that positively support the community. 
2) Provide fitness opportunities to expand their confidence, physical fitness and holistic wellbeing. 

Personal training, running, yoga and nutrition coaching are intentionally incorporated into the curriculum/ 
Participants learn about healthy lifestyles, the connection between mind, body and spirit, body alignment awareness, posture and self-presentation skills. 

Statistics show that repetitive behavior creates changed habits, and also demonstrates that early intervention is most effective for these sorts of behavioral and lifestyle modifications. Wellfit Girls is, in essence, a preventative program.

This interventional model empowers participating girls and their families to make healthy lifestyle choices throughout the program and beyond. 


3)  Offer leadership training and expeditionary learning to broaden interpersonal skills, raise aspirations and prepare them mentally, physically and emotionally to overcome past, present and future obstacles. Each Wellfit Girls program intentionally culminates with a 3-10 day expeditionWhen girls feel physically empowered, supported by enhanced public speaking skills, improved confidence, and deeper self-discovery, their growth as leaders is markedly enriched. The girls experience themselves as stronger inside and out, and the world experiences them as more confident, empowered and ready to lead. Participating girls will have experienced many vulnerabilities prior to enrollment in the program. This program addresses these vulnerabilities in foundational ways, elevating girls into the next phase of their lives. 
Studies show that facilitated experiences and nature-based adventure have a positive influence on teens, improving self-esteem and self-control. Of related importance, how we carry ourselves in the world begins with a strong physical foundation. A key element of successful leadership, as imbued through the Wellfit Girls program, is a focus on the value of a positive, powerful, and lasting impression.

We are uniquely qualified to succeed because we have a committed Board, staff and volunteer base of engaged leaders. With the support of our five-year strategic plan we have detailed goals, objectives, benchmarks and strategies to follow so we can accomplish our goals.Our board acknowledges that in order to achieve our shared vision for expansion and stability there is a lot of work to be done. Our Board, staff and volunteers' willingness to increase their level of engagement and implement our strategic plan will help us achieve our desired results.

In our six year history, we have accomplished a lot. We have graduated more than 70 participants in the program with another 19 participating in 2019. We have changed lives and we have saved lives. We have expanded to Lee County, created meaningful community partnerships, increased staff and volunteers and listened to the feedback of numerous grant committees, board members and donors.  We have had wonderful success with our signature five-month leadership program culminating in an expedition to Peru in terms of outcomes. We know that expeditionary learning and cultural immersion have a great impact on changing social and emotional behaviors in teens. However, we also recognize that the high-cost of an international expedition has limited the number of scholarships we can offer and therefore limits the number of girls who have access to our programming.  We want to offer our leadership and fitness program to more girls in Collier County who otherwise wouldn't be able to afford it and we want the experience to culminate with an expedition. In 2018, our Board of Directors voted to hire a consultant to help our leadership team create a new conceptual framework to implement new programs that serve more girls at a lower cost.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Wellfit Girls serves all teen girls in the Collier and Lee County regions of Southwest Florida. All girls are welcome to participate regardless of socioeconomic background, race, ethnicity, etc.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Constituent (client or resident, etc.) advisory committees, One on one meetings,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    We created an alumnae advisory council to engage a variety of alumnae with different backgrounds to support the organization in expanding our efforts to bring in diverse participants and leadership into the organization. They are also dedicated to sharing gaps in service and creating new policy around inclusiveness.

  • With whom is the organization sharing feedback?

    Our staff, Our board,

  • How has asking for feedback from the people you serve changed your relationship?

    Asking for feedback from the people we serve has been monumental in the positive experiences and transformations we have been able to create for youth in our community. We are very flexible and adaptable as each cohort of students has new perspective to the programs we offer. Asking for feedback allows each participant and parent to be apart of the creation process and engages them in our community. The feedback we collect helps us understand where we fall short and how we can deepen the impact we make with each participant, parent and even donor/partner/sponsor experience.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, The people we serve tell us they find data collection burdensome, Staff find it hard to prioritize feedback collection and review due to lack of time,


Wellfit Girls Program SWFL, Inc.

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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Wellfit Girls Program SWFL, Inc.

Board of directors
as of 02/22/2022
SOURCE: Self-reported by organization
Board chair

Debra Frenkel

Freedom Waters Foundation

Term: 2020 - 2022

Jill Wheeler

Jill Wheeler Wellness

Colby Robertson

Practice Yoga

Ashley Mandeville

FGCU Associate Professor

Nannette Staropoli


Rio DeArmond


Heather Border

Alliance Global Advisors

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/24/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 05/24/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.