Human Services


aka RURO

Northridge, CA


Reach Up Reach Out Ministries exists to engage people in worship and outreach as we holistically care for orphans and widows in developing nations, one community at a time.

With God leading us, we fight for the world's most vulnerable and protect their basic rights.

Ruling Year


Co-Founder and CEO

Shunna Narte Jones-Moreno

Co-Founder and President

Mr. Alex Jones-Moreno

Main Address

9018 Balboa Blvd 323

Northridge, CA 91325 USA


Love, Worship, Outreach, Hope, Service, Joy, Gospel, Missions, Future





Cause Area (NTEE Code)

Children's and Youth Services (P30)

Fund Raising and/or Fund Distribution (R12)

Christian (X20)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Social Media

Programs + Results

What we aim to solve

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Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Christmas in Uganda

Worship and Outreach Nights

Hope for Women on Mother's Day

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

1. Reach Up Reach Out will provide training and opportunities for churches, ministries and other organizations to engage in serving the poor.

2. Reach Up Reach Out will assemble volunteer teams with specialized skills (medical missions, building/construction teams, creative arts) to travel oversees (most immediately Uganda, East Africa) to lend support and provide their expertise to partnering organizations on the ground.

3. Reach Up Reach Out will provide both educational and vocational training for widows in developing nations, most immediately Uganda, East Africa, giving them dignity and hope while also significantly increasing their earning potential.

4. Reach Up Reach Out will financially support local Ugandan organizations who are providing food, shelter, clothing, healthcare and education to orphans.

1. By the end of 2016, we will have obtained monthly financial partnerships with at least 3 other ministries/churches. We will also train and prep members of their teams for Missions trips to Uganda. We plan to take 1 trip in 2016 and 2 trips in 2017.

2. We will select and prep a volunteer team in 2016 for our Christmas in Uganda trip to Tororo, Uganda in December, providing food, clothes and fun for 1000 orphans. We will also select and prep 1 volunteer worship and creative arts team in 2017 to teach worship and the arts to the children of Smile Africa in Tororo, Uganda.

3. We will financially support the ongoing vocational training program at Smile Africa (sewing, gardening, jewelry design) for vulnerable women at Smile Africa, specifically 50 women in 2016 and 100 in 2017.

4. We will throw a Christmas party at Smile Africa for 1000 orphans and street children in December 2016 and 2017, communicating the love and message of Jesus. Each child will receive a Christmas gift, a Bible, food and clothing, not to mention a day filled with laughter and fun.

1. Our Founders' two decades in full time non-profit/church ministry affords us many relationships n which to engage dozens of churches and thousands of people. We also have expertise in coaching and training individuals and groups alike for service and engagement.

2. Our Founders have lived abroad in Uganda and have lead groups on Missions trips for the past 15 years. Their experiences have prepared and qualified them for trips and endeavors as large as Christmas in Uganda which serves 1000 children.

3. Our 2016 Mother's Day campaign raised $1,000, enough monies for us to hire widows from the vocational program to design and sew brand new dresses for 50 widows. We want to continue to find ways to support this training program and the women who attend.

4. In our first year, we were able to raise $25,000 and give 750 orphans and street children a Christmas Party. The success of last year's event gives us great momentum for 2016. We have also assembled a team of 15 who will travel with RURO to Uganda in December.

We will determine progress is indeed happening based on the following:

1. We see at least 5 churches or ministries engaged with us on one of our Programs/Campaigns: Christmas in Uganda, Worship and Outreach Night, Love is A Work of Heart, RURO GALA.

2. We see an increase in applications for future trips to East Africa as well as donor engagement.

3. We gain more volunteers and interns, passionate about serving orphans and widows and about worship and outreach.

4. Smile Africa Ministries reports to us success stories of widows graduating the program, starting more businesses.

5. Smile Africa Ministries reports to us that more children are being cared for and consistently attending school as a result of RURO communicating love, value and hope for their future and providing supplies and clothes for school.

In the one year we have been in existence, we have accomplished quite a few things we are extremely proud of:

1. In December 2015, we gave 750 orphans a Christmas they would soon forget. We plan to up that number to 1000 in 2016.

2. We have financial partnerships with 5 US churches and 1 US organization which allows us to operate day to day. We hope to up this number to 10 by 2017.

3. We hired widows to bless other widows. This is enabling these women to be self-sufficient and provide for their children and for the widows receiving the gift, it is building confidence and hope. We want to provide monthly financial support to Smile Africa that directly allows more widows to attend.

4. We completed a worship project that will serve to raise monies for RURO's efforts in East Africa and engage people in worship.

External Reviews



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The people, governance practices, and partners that make the organization tick.

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FREE: Gain immediate access to the following:

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  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

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Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?