Mental Health, Crisis Intervention

Stand Strong USA, Inc

Life is TOUGH... And so are YOU!

aka Be Strong

Deerfield Beach, FL


Be Strong is a youth empowerment organization committed to the prevention of bullying through resilience education. We believe every student in America and beyond deserves to be taught life-saving social and emotional skills that will help them make friends, manage enemies, and live a meaningful life.

Not all injuries are visible. Exposure to youth violence and school violence can lead to a wide array of negative health behaviors and outcomes, including alcohol and drug use, self-harm and suicide.Through raising awareness, Be Strong strives to shine a light on these challenges, enhance knowledge about solutions and aggregate professional service providers to be available 24/7 on and off-line.

Ruling Year


Executive Director

Mrs. Ashleigh E. Cromer


Mr. Roy J Moore

Main Address

692B S. Military Trail

Deerfield Beach, FL 33442 USA


Resilience Education, Advocacy, Bullying Prevention, Suicide Prevention, youth empowerment, K-12, Community, Social Awareness, Cyberbullying, Bystander, Youth Violence, Mental Health, social and emotional skills, SEL





Cause Area (NTEE Code)

Hot Line, Crisis Intervention (F40)

IRS Filing Requirement

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Social Media

Programs + Results

What we aim to solve New!

Our youth population today has become increasingly hopeless and the statistics show this correlation. Be Strong strives to lower these statistics by inspiring kids to become empowered to influence change in their peers. Depression, anxiety, and many other psychological problems, including fear, can result from school violence. What do we know about the relationship between students and mental illness? Training teachers and other school officials and qualified community volunteers to recognize signs that a student might need special attention or help.

Not all injuries are visible. Exposure to youth violence and school violence can lead to a wide array of negative health behaviors and outcomes, including alcohol and drug use, self-harm and suicide.Through raising awareness, Be Strong strives to shine a light on these challenges, enhance knowledge about solutions and aggregate professional service providers to be available 24/7 on and offline.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization

Student State Representative Program + We Dine Together

Be Strong LIVE Tour

Resiliency Curriculum

Digital Bridge (App)

Where we workNew!

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have and haven't they accomplished so far?

Our mission is to stop bullying. Not all aggressive behavior is qualified as bullying. We must clearly identify for students, parents/guardians, teachers and administrators what bullying actually is, and provide a safe place for students to reveal the challenges that they are facing, and provide them with support and resources when social injustice issues occur. An awareness must be created for students and parents/guardians who identify themselves as needing help after hearing “anti-bullying" or bullying-prevention messages. We build kids' social and emotional skills so they can respond to social aggression in ways that reduce or stop bullying, thus empowering youth to be the change they want to see in our world through hope and resiliency training. To that end, we meet them where they are, by developing and implementing the Be Strong Digital Bridge, a set of digital tools that connects people of all ages with one-touch resources such as a suicide lifeline, text line, a trusted friends alert, a smartphone app, an information portal, increased access to social resources, as well as a growing team of Be Strong Student Leaders prepared to spread the message of help, support, and understanding to young people in need.

In social settings such as school, kids typically fight for power and status, so some aggressive behavior is relatively normal (Belsky, 2010). Nevertheless, for the 5 to 15 percent of kids chronically bullied in school (Turner, 2013), this form of social aggression is anything but normal.
Unfortunately, for school children, bullying is such an effective way of gaining and maintaining social status. Bullying happens at every age – it's similar to a severe storm that is not in our power to totally control (Belsky, 2010). Still, we can help protect kids from the pain and scars of bullying by instilling in them a feeling of self-efficacy (resilience) – the sense that they can control the situation (Belsky, 2010).
At Be Strong, our goal was to create a school-wide program that builds kids' social abilities and, at the same time, provide them with the confidence to overcome the challenges associated with bullying (and other negative events) using resilience and social and emotional learning theories.
When social or physical aggression becomes criminal behavior, perpetrators should be punished appropriately. Like other anti-bullying programs and policies, we recognize the necessity of making kids feel safe turning to adults for help. However, our view of the role of the adults is somewhat different than you see in other programs. Our goal is for adults to empower students to handle social problems on their own and to protect those students who genuinely don't know how to solve their social problems on their own. Adults teach and scaffold the development of these skills in the children so that they can eventually solve social problems on their own. The only time adults should actively play the role of enforcer is when students have criminally harmed other students. Kids need adults to be a support system. That means adults need to help kids feel safe enough to report real harm, but kids also need a strong inner confidence that gives them the strength they need to handle the issue on their terms. By understanding the social system within the school and by developing social and emotional skills, children will be prepared to handle almost any challenging situation (Jenson et al., 2013).

Our aim in creating this program is to provide content, materials, and step-by-step instructions that will help teachers, school counselors, administrators, program directors, and parents deliver this program with minimal stress and additional resources. Following the lead of successful programs endorsed by educational and psychological scholars and professional practitioners, this program is:
• Based on prevailing theoretical (psychological and social) frameworks and evidence from behavioral sciences on human relationships and conflict management.
• Applied to more than just bullying; its core principles are relevant for all relationships, both positive and negative.
• Based on effective teaching and learning strategies that reinforce understanding through practice and application of simple core program principles.
• Targeted to the appropriate level for intervention – e.g., chronic victimization, occasional aggression, etc.
• Adaptable to fit appropriate developmental, cultural, linguistic, social, or physical differences, etc.
• Scalable for use with individuals, small groups, classrooms, and large audiences.
• Customizable for any desired timeframe and intervention level.
• Equally adaptable to any community, home, and school - parents, siblings, teachers, administrators, students, community leaders can benefit from it.
• Simple - to understand, learn, and execute.
• Quick - produces positive results almost immediately.
• Efficient - requires a relatively small investment of budget & personnel resources.
• Sustainable through an easy, train-the-trainer model.

The Be Strong Bullying Prevention and Resilience Program features four core elements:
• Social Development - Help kids to create resilience and self-efficacy to foster social and emotional strength.
• Research and Testing - Establish a foundation of scientific rigor to build, monitor and measure the Be Strong program and each element.
• Home and Community - Provide parents with tools for coaching social development and supporting their children through positive reinforcement.
• Technology - Integrate curriculum into technology platforms so that students, parents, teachers, and administrators gain access to resources anywhere and at any time.

After you complete this program, you will have the following skills to handle others' aggressive behaviors and deal with social conflict:
• Successfully apply the social-emotional learning theories to reduce social aggression.
• Use your inner social and emotional awareness to stop being bullied more effectively.
• Assess and recognize which personal values and strengths will help you to overcome being bullied.
• Respond to and end bullying appropriately-whether the aggression is culturally, racially, socioeconomically, or disability-based.
• Comprehend humor and inject it into the situation to reduce or eliminate social tension.
• Build and maintain healthy relationships with peers, parents, siblings, and teachers.
• Enjoying school more.

Today's bullying prevention programs are well intended. Unfortunately, in the hope of preventing future bullying-related tragedies, many organizations hastily adopted programs and policies designed to protect children and to punish bullying out of existence – a futile, counterproductive approach – rather than equip individual children with the wisdom to cope with this inevitable part of life on their own.
In reality, we all have the capacity to be a bully and a target. We all want things, including attention, and the desire to have life go the way we want it to. The key to genuine happiness and well-being is to achieve these things while creating productive, positive relationships with other people (Myer, 2011). Thus, this prevention program centers on helping children to develop coping skills, resilience, and social behaviors so they can skillfully adapt, grow and thrive in challenging situations. Of course, the efforts to stop social aggression in our schools is good, but we need to do more to understand and decode the complex nature of it. Bullying is actually pretty hard to define exactly. Educators, parents, and even kids have a hard time with identification, distinguishing bullying from other antisocial behaviors such as harassment, intimidation, discrimination, conflict, assault, and normal childhood aggression. Specifically, the prevailing definition (legal, programs, policymakers and institutional) for bullying includes three measures:
1. Intentional aggression
2. A power imbalance exists between the victim and the perpetrator(s) 3. The hostility is repetitive
This tripartite definition of bullying is recognized by the Center for Disease Control and Prevention. However, science has not developed the tools to clearly identify or benchmark intent, power imbalance, and repetition. To the untrained eye (teachers, administrators, and policymakers), determining if bullying has occurred becomes a virtual guessing game. So, the challenge facing schools in dealing with bullying is multifaceted. Not only must schools deal with a complicated definition of bullying, but they must also sort through which federal and state laws apply to a student who believes he or she is being bullied.

Since 2015, Be Strong has reached four million kids with a message of hope and resiliency. We have hosted the world's largest bullying prevention events and taken to the road for two school tours. 2016 saw the debut of our Student State Representative program, a nominate-your-student campaign designed to elevate the voices of inspiring youth across the country, as well as the resource-packed Be Strong mobile app. In 2017, not only was production of the Be Strong Bullying Prevention & Resilience Curriculum was completed, we also produced a 45-minute bullying awareness and prevention documentary, and hosted a live, nationally simulcast screening event. Our goal is to reach 50 million kids in the public-school system by 2020.

External Reviews



Stand Strong USA, Inc

Fiscal year: Jan 01 - Dec 31

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The people, governance practices, and partners that make the organization tick.

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Board Leadership Practices

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SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?

Not Applicable


Has the board conducted a formal, written assessment of the chief executive within the past year?

Not Applicable


Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?

Not Applicable


Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?

Not Applicable


Has the board conducted a formal, written self-assessment of its performance within the past three years?

Not Applicable