Environmental Quality Protection, Beautification


Greenbrae, CA


Our mission is to reduce carbon emissions.

Ruling Year



Marisa de Belloy

Main Address

100 Drakes Landing Suite 260

Greenbrae, CA 94904 USA


climate change, global warming, C02, carbon offsets, carbon, environment, sustainability





Cause Area (NTEE Code)

Environmental Education and Outdoor Survival Programs (C60)

Natural Resource Conservation and Protection (C30)

Fund Raising and/or Fund Distribution (C12)

IRS Filing Requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs + Results

What we aim to solve

We’ve seen a radical spike in our carbon emissions since the Industrial Revolution, with today’s numbers at an all-time high. Carbon dioxide is warming the planet to unsustainable levels and temperatures will only keep rising unless we do something about it.

Our programs

What are the organization's current programs, how do they measure success, and who do the programs serve?

SOURCE: Self-reported by organization


Reduction of Carbon Emissions

Where we work

Charting Impact

Five powerful questions that require reflection about what really matters - results.

SOURCE: Self-reported by organization

What is the organization aiming to accomplish?

What are the organization's key strategies for making this happen?

What are the organization's capabilities for doing this?

How will they know if they are making progress?

What have they accomplished so far and what's next?

Cool Effect's mission is to reduce global greenhouse gas emissions, in particular carbon dioxide.

Cool Effect identifies and verifies projects around the globe that reduce carbon emissions. It then provides a platform for approved projects to receive donations via our website. Over 90% of a donation goes directly to our client's project of choice. Our projects are 100% additional—which means that the reduction in carbon emissions would not have happened under any other circumstances except for a donation. Every international carbon standard requires a project to provide and prove measurements based on peer-approved scientific methodologies. This documentation is reviewed by two independent Technical Advisory Committees. Cool Effect verifies, once more, the work of these Committees as well as validates the financial durability of the project. This process guarantees projects that are scientifically and financially strong and ethically sound.

Cool Effect has established a proven framework for finding and approving projects that measurably reduce carbon emissions and require additional support. Every project on Cool Effect’s platform is triple-verified, starting with a review and verification from one of the world’s major carbon standards—the Gold Standard, the Verified Carbon Standard, the Climate Action Reserve, the American Carbon Registry, or the United Nations’ Clean Development Mechanism. Once that’s complete, Global Offset Research, an independent subsidiary, verifies the project against a second set of international standards, such as those required by the United Nations Framework Convention on Climate Change. From there, we review the project internally with a long checklist that includes questions such as: - Has the project been issued credits by a major carbon standard? - Is this project additional? - Is the science of the project verifiable? - Are the project’s financials in order? - Is the project being run by competent, experienced management? - Have we visited the project site (when possible)? Once we have satisfactory answers to all of our questions and if all these criteria are met, the project can be considered officially verified and added to the Cool Effect platform.

Each project is monitored by an independent auditor and Global Offset Research each year. Global Offset Research has years of experience verifying and monitoring carbon projects and ensures that the project is proceeding as planned. Global Offset Research makes field visits to the projects as well to review their work on-site. The research group is directed by Siddharth Yadav, who works collaboratively with a team of technical advisors (Technical Advisory Board), verifiers and local experts across the world. This research effort is initially funded by a consortium of non profit organizations under independent leadership. Siddharth has evaluated more than 1000 carbon mitigation projects in 62 countries. During 2007-14, he headed the technical teams of a United Nations accredited Designated Operational Entity – SGS United Kingdom Ltd. He also chaired the Designated Operational Entity Forum during 2008/09 – a body representing global verifiers at the United Nations Climate Change Secretariat.

In 2019, Cool Effect has helped secure support for the following initiatives: ● Preserving old growth spruce forest on Afognak Island in Alaska. Over the next 30 years this forest will sequester 1.5 million tonnes of CO2. ● Supporting the International Small Group and Tree Planting Program (TIST). Since 1999, TIST has helped plant over 18 million trees in Tanzania, India, Kenya, and Uganda. ● Protecting 14,546 acres of native grasslands across the Great Plains, which sequester close to 3 million tonnes of CO2. ● Building 9,276 clean cookstoves in Honduras this year, reducing 27,828 metric tons of CO2. ● Installing efficient cookstoves at local schools and orphanages in Malawi. ● Educating farmers in the Makira rainforest about sustainable techniques to reduce deforestation. ● Saving trees in Uganda by constructing cookstoves that reduce wood consumption. Carbon emissions have been reduced by 3.5 million tonnes. ● Installing biogas digesters in Vietnam so families no longer rely on coal and fertilizer. ● Planting mangrove trees in Myanmar to stabilize the coastline, reduce erosion, protect from storms, and provide a home for fish, birds, and plants.

External Reviews



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  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

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The people, governance practices, and partners that make the organization tick.

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  • Address, phone, website and contact information
  • Forms 990 for 2018, 2017 and 2016
  • A Pro report is also available for this organization.

See what's included

Board Leadership Practices

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section, which enables organizations and donors to transparently share information about essential board leadership practices.

SOURCE: Self-reported by organization


Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations?



Has the board conducted a formal, written assessment of the chief executive within the past year?



Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year?



Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership?



Has the board conducted a formal, written self-assessment of its performance within the past three years?