PLATINUM2023

EDUCATED CHOICES PROGRAM

Educating for a Better World

Lawrenceville, GA   |  www.ecprogram.org

Mission

Our mission is to provide science-based education about the impact of food choices, empowering current and future consumers and leaders to help create a healthier, more sustainable food system for all. Our vision is one in which all societies and community members are equipped with the knowledge of how their individual food choices impact health and environmental issues worldwide, leading to improved personal and planetary health.

Ruling year info

2015

CEO

Lorena Mucke

Main address

1561 Green Oak Circle

Lawrenceville, GA 30043 USA

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Formerly known as

Ethical Choices Program

EIN

47-5137685

NTEE code info

Alliance/Advocacy Organizations (B01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Changing food choices is the single most impactful action that an individual can take in the efforts to mitigate climate change and therefore improve the health of our planet and the variety of life that inhabits it. Over 100 million Americans live with diabetes or pre-diabetes and heart disease remains the leading cause of preventable death. The incidence of childhood obesity is more than triple what it was in 1970. These chronic diseases and others can be broadly traced back to the Standard American Diet. Modern industrialized farming methods used to meet the current demand for animal products are simply not sustainable at their current scale due to their impacts on human and planetary health. It is critically important that society members are aware of the power they have to shape the future of our planet through their food choices. Through our education programs, we can create a healthier and more sustainable food system by way of consumer behavior and demand.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Educational Presentations

The Educated Choices Program is dedicated to teaching the leaders and consumers of today and tomorrow about the power and influence they wield to make the world a better place through their food choices. By helping society members understand the realities behind their choices and the many benefits of healthy and sustainable eating, they can make informed responsible decisions for themselves and other beings.

ECP offers engaging, interactive presentations that encourage participation and critical thinking. Using mainstream scientific information from reputable sources, age-appropriate videos, activities and open-ended questions, we encourage much-needed discussions surrounding the modern food system and its impacts on human and planetary health.

Our non-judgmental approach to these sensitive topics has proved successful in bringing about dietary changes that positively impact the health of our planet and all those who live here, with an average of 50% of our participants!

Population(s) Served
Adolescents
Adults

Where we work

Affiliations & memberships

Keeling Curve Prize Laureate - Social and Cultural Pathways 2021

National Changemaker - Eat the Change Impact Fund 2021

National Changemaker - Eat the Change Impact Fund 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of participants attending course/session/workshop

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Preteens, Adults

Related Program

Educational Presentations

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We restructured in 2022, going to a digital-only platform. This required significant time & effort to build the infrastructure to support the new distribution method. We anticipate growth in 2023.

Number of participants reporting change in behavior or cessation of activity

This metric is no longer tracked.
Totals By Year
Related Program

Educational Presentations

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

Based on an average of 50% of participants reporting healthful and environmentally sustainable dietary changes post-presentation.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

A healthier and more sustainable world will require thoughtful, critical thinkers. Communities have the tools to solve global problems. The Educated Choices Program is dedicated to inspiring others to realize the importance and responsibility of being informed and to understand the power and influence they wield to make the world a better place through their food choices. In understanding the realities behind these choices and the many benefits of healthy eating, people can make informed and responsible decisions for themselves and other beings.

Our goal at ECP is to make our education programs available worldwide so that all society members are armed with the knowledge of how to improve their personal health and the health of the environment by way of individual food choices. We also aim to support the communities we reach with resources to make positive food choice changes accessible, affordable and culturally appropriate for all of our audiences.

Education is the foundation upon which to build a more sustainable food system. Together, we can create a better world!

As an academic program, ECP offers engaging, interactive, and educational presentations that encourage participation and critical thinking. Using age-appropriate videos, activities and open-ended questions we challenge community members to identify widespread assumptions about human health and the environment and how they relate to their food choices. Presentations topics include Healthful Eating, The Environment and Modern Agriculture, The Ethics of Eating, The Power of Nutrition in Disease Prevention and Cell Based/Plant Based Technologies – The Future of Meat and Dairy.

By providing only current, mainstream research and information about these issues, we give our participants legitimate facts that inform their food choices in a non-judgmental, honest and respectful way. Our goal is for society to learn about and consider food choices that improve their health and that of the planet we all share!

Utilizing the experience and expertise of our leadership team in the fields of education, sustainability, business management, sociology, and health; we are able to design programs that support State academic standards, convey the information in an age-specific relatable manner, and accurately address the effects of food choices on many aspects of our world.

We lean on our team of expert advisors and extensive research to ensure that our educational programs offer the most up-to-date science available and we make changes to our presentations regularly to reflect that. We also perform research studies by way of participant surveys to measure the efficacy of varying messaging styles and techniques and adjust our approaches based on the feedback from the 3rd party analysis team that reviews the data.

Our digital education format allows us to easily offer our programs in multiple languages around the world, removing all geographical boundaries from our work. We also strategically partner with other reputable organizations in the fields of education, health and the environment to ensure the biggest impact and reach possible for all of our collective efforts.

As of April 2022, over 2,300,000 students and community members have viewed our presentations with over 50% of those surveyed making statistically significant reductions/eliminations of unhealthy and unsustainable foods from their diets. By utilizing our Living Lab to experiment with educational content and delivery, we are able to continually improve our presentations to result in improved impact.

An online component of our learning program was launched as part of our COVID response to ensure that we continued to reach as many students as possible during each school year, even when our educators could not safely be in the classrooms. Our leadership team created a virtual experience consisting of professionally narrated versions of our presentations, along with lesson plans offering activities and quizzes for teachers to utilize in their distance learning classrooms. The response was incredibly positive and the digital program has picked up in reach, popularity and effectiveness ever since. This quick pivot resulted in an unexpected future for our organization's education programs.

Over the past two years, we have learned that not only does our digital education format allow us to adapt to the ever changing academic world consisting of home-schooling, in-class instruction and hybrid models; it also removes all geographic borders from our work that were previously in place due to lack of personnel and cost of travel to present in remote areas. On top of this, we have found that we can effectively reach more people in more areas, resulting in more positive dietary changes worldwide for a much lower cost per student! This has paved the way for our global future as an organization.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Middle school, high school and college students, teachers and professors as well as other community groups.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    Each year we make visual and written changes to our presentations based on participant responses to specific verbiage and/or images used to illustrate different concepts. We take not only written suggestions and responses directly related to the material into account but we also measure our impact before and after changes made to ensure proper communication and understanding with our target audience. We have also incorporated area specific slides showcasing food resources for each locality to ensure inclusion and concern for those participating who may have challenges accessing healthy foods as well as leaving additional resources behind with teachers in the event that students need them. This was done when our educators found a need in their communities for this additional information.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    It has given us valuable insight into what information was new to participants, what they found most interesting and how it shaped their decision making moving forward. This valuable information helps us to better communicate our message in a way that our audience identifies with and finds most useful. This makes us a more impactful organization and therefore will always be a part of our conversation when creating new programs and/or updating existing ones. We feel that making their voices heard further empowers young people to speak up and make a difference in the world!

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback,

Financials

EDUCATED CHOICES PROGRAM
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

EDUCATED CHOICES PROGRAM

Board of directors
as of 01/19/2023
SOURCE: Self-reported by organization
Board chair

Patricia Priest

Stephen Kaufman

Nancy Williams

Kip Andersen

Matthew Eckmann

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/19/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

Equity strategies

Last updated: 01/19/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.