PLATINUM2024

EDUCATED CHOICES PROGRAM

Educating for a Better World

Lawrenceville, GA   |  www.ecprogram.org

Mission

Our mission is to provide science-based education about the impact of food choices, empowering current and future consumers and leaders to help create a healthier, more sustainable food system for all. Our vision is one in which all societies and community members are equipped with the knowledge of how their individual food choices impact health and environmental issues worldwide, leading to improved personal and planetary health.

Ruling year info

2015

CEO

Lorena Mucke

Main address

1561 Green Oak Circle

Lawrenceville, GA 30043 USA

Show more contact info

Formerly known as

Ethical Choices Program

EIN

47-5137685

NTEE code info

Alliance/Advocacy Organizations (B01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2022, 2021 and 2020.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Changing food choices is the single most impactful action that an individual can take in the efforts to mitigate climate change and therefore improve the health of our planet and the variety of life that inhabits it. Over 100 million Americans live with diabetes or pre-diabetes and heart disease remains the leading cause of preventable death. The incidence of childhood obesity is more than triple what it was in 1970. These chronic diseases and others can be broadly traced back to the Standard American Diet. Modern industrialized farming methods used to meet the current demand for animal products are simply not sustainable at their current scale due to their impacts on human and planetary health. It is critically important that society members are aware of the power they have to shape the future of our planet through their food choices. Through our education programs, we can create a healthier and more sustainable food system by way of consumer behavior and demand.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Educational Presentations

The Educated Choices Program offers free educational programs to schools and communities worldwide, discussing the impact of food choices on human and planetary health. We have reached over 3.3 million students in 44 countries and are growing rapidly each year, now offering programs in 3 languages.

Our free digital education packages are designed for ages 12+ and offer engaging and informative videos accompanied by lesson plans, quizzes, discussion prompts and activities to make integration into the teachers' curriculum seamless. Our programs also meet academic standards in all 50 US states.

We address the many ways that individual food choices and our current food system contribute to not only human health issues, such as common chronic diseases but also planetary health issues, such as deforestation, water pollution, air pollution, biodiversity loss and climate change. We also discuss food innovation and the science behind alternative proteins.

Population(s) Served
Adolescents
Adults

Where we work

Affiliations & memberships

Keeling Curve Prize Laureate - Social and Cultural Pathways 2021

National Changemaker - Eat the Change Impact Fund 2021

National Changemaker - Eat the Change Impact Fund 2022

National Changemaker - Eat the Change Impact Fund 2023

2024 Earthshot Prize Nominee 2024

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of participants attending course/session/workshop

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents, Preteens, Adults

Related Program

Educational Presentations

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of participants reporting change in behavior or cessation of activity

This metric is no longer tracked.
Totals By Year
Related Program

Educational Presentations

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

Based on nearly 50% of participants reporting healthful and environmentally sustainable dietary changes post-presentation.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

A healthier and more sustainable world will require thoughtful, critical thinkers. Communities have the tools to solve global problems. The Educated Choices Program is dedicated to inspiring others to realize the importance and responsibility of being informed and to understand the power and influence they wield to make the world a better place through their food choices. In understanding the realities behind these choices and the many benefits of healthy eating, people can make informed and responsible decisions for themselves and other beings.

Our goal at ECP is to make our education programs available worldwide so that all society members are armed with the knowledge of how to improve their personal health and the health of the environment by way of individual food choices. We also aim to support the communities we reach with resources to make positive food choice changes accessible, affordable and culturally appropriate for all of our audiences.

Education is the foundation upon which to build a more sustainable food system. Together, we can create a better world!

The Educated Choices Program is a US-based 501c3 academic organization that offers free educational programs to schools and communities worldwide, discussing the impact of food choices on human and planetary health. We have reached over 3.3 million students in 44 countries and are growing rapidly each year, now offering programs in 3 languages.

Our free digital education packages are designed for ages 12+ and offer engaging and informative videos accompanied by lesson plans, quizzes, discussion prompts and activities to make integration into the teachers' curriculum seamless. Our programs also meet academic standards in all 50 US states.

In our program resources, we address the many ways that individual food choices and our current food system contribute to not only human health issues, such as common chronic diseases, but also planetary health issues, such as deforestation, water pollution, air pollution, biodiversity loss and climate change. We also discuss food innovation and the science behind alternative proteins. These topics are covered non-judgmentally and inclusively, offering accessible dietary alternatives and tools and encouraging incremental and approachable change.

Utilizing the experience and expertise of our leadership team in the fields of education, sustainability, business management, art, sociology, and health, we are able to design programs that support State academic standards, convey the information in an engaging age-specific and relatable manner, and accurately address the effects of food choices on many aspects of our world.

We lean on our team of expert advisors and extensive research to ensure that our educational programs offer the most up-to-date science available, and we make changes to our presentations regularly to reflect that. We also perform research studies by way of participant surveys to measure the efficacy of varying messaging styles and techniques and adjust our approaches based on the feedback from the 3rd party analysis team that reviews the data.

All of our free educational programs undergo a review process by their internal ARDI (Anti-Racism and Diversity Committee) to ensure that they are representative of and sensitive to the cultures and beliefs of their audiences. They are also reviewed to ensure that suggestions for more healthful and sustainable food choices are accessible to all audiences by featuring not just fresh but frozen and canned foods, including foods that can be found by students who may be located in food desserts. Additionally, they provide resources such as lists of local food banks that offer fresh produce and other healthy items. Finally, video accessibility is tested to ensure that students who may have difficulty learning visually or audibly can equally access and understand the presented material.

Our digital education format allows us to easily offer our programs in multiple languages around the world, removing all geographical boundaries from our work. We also strategically partner with other reputable organizations in the fields of education, health and the environment to ensure the biggest impact and reach possible for all of our collective efforts.

As of January 2024, over 3,300,000 students and community members have viewed our presentations, with nearly 50% of those surveyed making statistically significant reductions/eliminations of unhealthy and unsustainable foods from their diets. By utilizing our Living Lab to experiment with educational content and delivery, we are able to continually improve our materials to result in improved impact.

Our organization is the first and only one of its kind, with an unparalleled scope and effectiveness in the area of food literacy. We have filled a much-needed niche and amassed an excellent reputation over the years with thousands of academic institutions and millions of people worldwide. Our well-rounded approach guarantees that we can effectively meet the needs of our target audience while maintaining a high standard of excellence.

We are exceptionally well-equipped to spearhead food education at a global scale, providing a unique blend of expertise, innovation, high quality and efficacy, cost-effectiveness, continuous improvement, audience-centricity, and an unwavering commitment to our mission.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

EDUCATED CHOICES PROGRAM
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

EDUCATED CHOICES PROGRAM

Board of directors
as of 01/18/2024
SOURCE: Self-reported by organization
Board chair

Patricia Priest

Stephen Kaufman

Nancy Williams

Kip Andersen

Matthew Eckmann

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 1/18/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 01/19/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.