PLATINUM2023

Unite Cloud

Love Your Neighbor

aka #unitecloud   |   St Cloud, MN   |  www.unitecloud.org

Mission

Unite Cloud helps to advance social justice in Central MN through education and actionable steps to help people know, love and stand up for their neighbors.

Ruling year info

2016

Founder and Director

Natalie Copeland

Main address

PO Box 851

St Cloud, MN 56302 USA

Show more contact info

EIN

47-5178839

NTEE code info

Community Improvement, Capacity Building N.E.C. (S99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

#unitecloud provides education and actionable steps to resolve tensions (racial, religious, and cultural) and restore dignity to all people in Central MN.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Love Your Neighbor

Over 700 #LoveYourNeighbor signs have been distributed all across MN! From Brainerd to Mankato, neighbors are drawing a line in the sand with sign, making it clear that it IS a MN value to care for and support your neighbors. This year, we also introduced #LoveYourNeighbor bumper clings. We love pulling up behind someone at a stoplight and seeing their bumper cling proudly displayed. That heart with a MN inside of it speaks volumes and has become a simple way to stand up against hatred and bigotry.

Population(s) Served
Adults
Immigrants and migrants

Through our community-wide actionable steps (like the Ramadan Date project picture here!), educational sessions, and neighborly gatherings, we bring people together to #KnowYourNeighbor. Our most successful event this year was the “I Don’t Mean to Offend You, But...” panel where a couple hundred people met 4 of their Muslim neighbors and asked them questions they had about religion and culture

Population(s) Served
Adults
Immigrants and migrants

When a white supremacy rally in Charlottesville, NC ended in a murder of an activist, we brought people together hundreds of people from across Central MN to March for Peace. There is so much joy in community – we’ve had some of our best conversations while tabling at Summertime by George or St Cloud Pride in the Park

Population(s) Served
Adults
Immigrants and migrants

Unitecloud is proud to bring Green Card Voices to Central Minnesota, featuring 18 first generation immigrant and refugee stories from 12 different countries of origin. The stories that make up this exhibit are Central Minnesota stories, told by community members who live here, work here, and serve here. The exhibit features individual 8ft. tall full-color banners displaying highlights of each incredible and unique story. Each banner includes a portraits, their 200-word bio, a quote and a QR code (viewers can scan them with smart phone/ipad and watch the first-person video story).

Population(s) Served
Adults
Immigrants and migrants

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of participants engaged in programs

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

#unitecloud Community Presence

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Participants engaged in our social media and blog.

Number of attendees present at rallies/events

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

#unitecloud Events

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Participants engaged in our efforts to ensure people can know, love, and stand up for their neighbors.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

#unitecloud seeks to foster an empathetic community that chooses to stand up for one another regardless of race, religion, gender, sexual orientation, abilities, or socio-economic background. We believe that our commitment to this vision will lead to a sense of greater safety and hope and a decrease in fear and suspicion of those who are different from us.

We currently have 3 main programs:

-Love Your Neighbor (yard signs, bumper slings, community events)
-Central MN Green Card Voices (traveling exhibit featuring 18 1st generation refugee and immigrant stories from Central MN)
-Speaking and Training (we have a diverse speaking team leading 18 different trainings at schools, faith communities, businesses, etc)

We also maintain a wide-reaching social media presence and have a blog with oringinal stories and writings, authored by our Writers Circle as well as guest writers from Central MN.

We have over 6,000 followers on our social media! These are the people who make it possible for us to say that we are truly changing what it means to Love Your Neighbor and Know Your Neighbor in Central MN.

As an organization, a main focus of ours is empowering Central MN to learn from and listen to their immigrant and refugee neighbors. Currently, many people in our area learn about New Americans from the media - not through personal connection. We believe that our work to amplify marginalized voices such as Salado's, featured in this blog, is the key to changing the narrative that is told about Central MN (that we are all bigots, racists, and intolerant of anyone who is not white and/or Christian): http://www.unitecloud.org/i-choose-love/. Before reading Salado's blog, someone could have a negative viewpoint about all women who wear hijabs, all Muslims, or all Somalis. When that same person reads her blog, they are faced with a decision: do I allow Salado's words to change my perception of my Somali neighbors - or do I hold on to my negative beliefs even when presented with new information directly from my New American neighbor?

Our Green Card Voices traveling exhibit opened in 2017 and will give people throughout Central MN (and beyond!) an opportunity for passive education. We use the term “passive" because, even if a person does not feel comfortable coming to one of our events, if this exhibit is up in their local library, community center, or school, they may take the time, on their own terms and in their own space, to get to know their neighbors by seeing their picture, reading their quote, or scanning the QR code with their smart phone and watching their 5 minute YouTube video.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

Unite Cloud
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Unite Cloud

Board of directors
as of 02/23/2023
SOURCE: Self-reported by organization
Board co-chair

Ms. Younsook Yeo


Board co-chair

Mrs. Morgan Tate

Mike Morrow

Breeze Hennes

Pedro Dos Santos

Morgan Tate

Antoinette Lee-McCarthy

Younsook Yeo

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/23/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Gay, lesbian, bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person with a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 02/23/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.