Memories of Honor

Every Day Is Memorial Day

Arrington , TN   |  http://memoriesofhonor.org

Mission

We believe our fallen and their families deserve to be honored, remembered, and recognized more than one day per year. Thus our mission is to make every day Memorieal Day. We use athletics, entertainment, special events, and campaigns to create living breathing memorials so no loss of life while in or due to service to our country is forgotten.

Ruling year info

2015

Founder | Executive Director

Ms. Amy Cotta

COO

Dr. Traci Uribe

Main address

P.O. Box 98

Arrington , TN 37014 USA

Show more contact info

EIN

47-5273214

NTEE code info

Military/Veterans' Organizations (W30)

Community Improvement, Capacity Building N.E.C. (S99)

Physical Fitness/Community Recreational Facilities (N30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Long after the casseroles and sympathy cards stop coming and the rest of the world has seemed to move on, often the families of our fallen service members (and military teammates) feel isolated in their grief. They have already experienced their worst nightmare, their loved one is gone. Now their greatest fear is that he/she will be forgotten. You see we actually die twice. The first time is when we take our last breath, the second is the last time someone speaks our name. Memories of Honor ensures that second death never happens.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Enduring Heroes

This program aims to use exercise, sports, and recreation to improve physical, mental, and emotional well-being. It helps fund potential athletes who are also Active Duty Military, Veterans, or Surviving family members to compete in endurance sports as a method of healing and growth. Memories of Honor helps offset the cost of race/entry fees, including coaching/mentoring, funding for disabled veterans to participate in wounded veteran events, Sponsorships for sports camps, grants for equipment/gear and adaptive equipment, and subsidies for travel expenses.

Population(s) Served
Adults

Our program creates online and offline campaigns throughout the year, creating unique opportunities, experiences, and events that bring people of all ages and backgrounds together to honor our Nation’s fallen heroes and remember those left behind.

Programs within MD365 include but are not limited to the following:

Wall of Gratitude:
Fallen Hero Memorial Bibs
Remembrance Packages
Athletic Sports Team Activations
Endurance Races with Memorial Tributes
Country Music Remembers

These programs are broken down below.






Population(s) Served

Participants nationwide raise awareness of American military loss of life, while helping to bring comfort to the surviving families. They do this by adopting a fallen service member (from Medals of Honor) and wearing his/her name on a special memorial back bib during an endurance race/sporting / athletic event. Once they complete their activity, the participant sends Medals of Honor their personal finisher's medal. Participants are welcome to send, cards, letter or any other tokens they would like the family to have. We then repackage the medal along with information about the racer and his/her event. These packages are a visual act of love, letting the family know that they are not alone and their loved one's sacrifice wasn't in vain. We honor all branches of service, all dates of death, and all loss of life.

Population(s) Served
Adults
Families
Parents
Widows and widowers
Non-adult children

Wall of Gratitude:
We will collect 5,000+ handwritten messages of love and gratitude. These messages are written by event attendees, placed on the wall for all to read, and later mailed to the fallen hero's family.

We partner with communities, organizations, events, and brand partners to provide the Wall of Gratitude at a variety of activating across the country. Some of these partners and brands include but are not limited to:

KindSnacks
Rocky Boots
Professional Bull Riding Association
NFR - Cowboy Christmas
Las Vegas Events
The Korn Ferry Tour

Population(s) Served
Families
Non-adult children
Parents
Widows and widowers

Throughout the year and across the country, Memories of Honor provides in-person and virtual endurance (and other sporting events) participants with Fallen Hero Memorial Bibs. These bibs are worn or carried with the participant during their race or event. The full-color bibs contain our national database's rank, name, branch, and date of passing of the fallen service members. Bibs are purposefully handwritten by volunteers so that the families know that someone took the time to read and write their loved one's name. The bibs' backside contains a call to action, asking the participants to take a photo of themselves holding the bib and tag us on social media to give the families a chance to see who honored their loved one. Memories of Honor provides these Fallen Hero Memorial Bibs to participants.

Population(s) Served
Families
Non-adult children
Parents
Widows and widowers
Families
Non-adult children
Parents
Widows and widowers

Being based in Nashville, TN honoring our fallen is a natural fit with the country music industry. We team up with country music artists of all levels to honor our fallen servicemen and women at their shows, concerts, and through their music videos.

Examples

Charlies Daniels: We teamed up with Charlie on his final tour before his passing. We arranged to have Gold Star families attend each of Charlie's show dates (across the country). They were given tickets, backstage passes, and a meet and greet with Charlie. One lucky family even received Charlie's bow after his performance.

Inspirational Country Music Awards: We provided each attendee with the name and information of a fallen service member to honor & remember during the event.

"I'd Die For You" music video. Our founder Amy Cotta, played a US Soldier leaving her husband behind for deployment. The extended music video included a memorial tribute and contained the faces of fallen service members within our national database.

Population(s) Served

Since 2017 we have teamed up with various college/university athletic teams across the country to honor & remember our fallen during their Salute to Service games. Some of these sports include Men & Women's basketball, Women's soccer, Baseball. Our college partners include but are not limited to Boston College, Bucknell University, and Vanderbilt. These recognitions vary from year to year and by the team and the sport. At most events, the student-athletes will wear the name of a fallen and dedicate their game to the fallen and their family. This can include but is not limited to wearing names on warmup shirts, helmet batting stickers, Nameplates on football uniforms, and most recently, Vanderbilt baseball has special Nike cleats containing the name, date of passing, branch, and home state of fallen heroes.

Population(s) Served

Throughout the year and across the country, we provide Fallen Hero Memorial Signs and Banners to partnered events, organizations, and communities to honor and recognize the cost of freedom. These signs and street pole banners contain photos, rank, name, branch, and date of loss of fallen service members. These signs and banners are used to line streets, endurance racecourses, and other various events and activities all across the country.

Population(s) Served
Adults
Families
Children and youth
Non-adult children
Widows and widowers
Adults
Families
Children and youth
Non-adult children
Widows and widowers
Adults
Families
Children and youth
Non-adult children
Widows and widowers
Adults
Families
Children and youth
Non-adult children
Widows and widowers

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of Fallen Hero Memorial Bibs

This metric is no longer tracked.
Totals By Year
Related Program

MD365 - (Memorial Day 365)

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

To put it simply, the cost of freedom needs to be recognized more than one day per year. It's Memories of Honor's intention to turn every day into Memorial Day by creating opportunities for the public to honor the sacrifices made by our fallen military, their families, and their teammates.

We honor our fallen through sports, entertainment, and special events in order to help heal the invisible wounds of war for both surviving family members and veterans. We create living breathing memorials so that no loss of life in service to our country is forgotten. We honor all branches, all dates of death, all loss of life in service to our country. This includes: killed in action, missing in action, training accidents, medical issues, and other special circumstances.

Social Media
We leverage the power of social media by sharable daily (visual) memories of those lost in service to our country. We also use social media call-to-actions to have others share their Memories of Honor experiences through social media (see below). #EveryDayIsMemorialDay #WeRemember


On-Site Activations | Experiences to honor the fallen
We team up with brands, rights holders, sports teams, college sports, musical artist, other military nonprofits and organizations to create living memorials at their events.

Impowering Others
By using the two strategies above we are empowering others to take ownership of our mission and thus becoming a visual and audible voice for the fallen, their families, and surviving teammates.

We are using a wide network of patriotic volunteers to help spread our mission and "get their hands dirty" by joining our national leadership team. As we scale we are adding new automated technologies and "people power" to keep our mission growing and moving forward.

We are very fortunate to be on the rebound of the COVID shutdown. With the world opening back up, we once again can create, co-create, and participate in public acts of remembrance. In the first quarter of 2022 alone, we have a full calendar of events (nationwide). We have resurrected our athletic partnerships with race directors, college athletics, and communities. Our first major activation of the year kicked off with Vanderbilt University (Vandyboys) wearing the names of fallen service members on their Sunday Salute to Service cleats. They are also wearing the names of fallen heroes on their batting helmets. We are excited to see what 2020 has in store for our mission and look forward to making every day Memorial Day.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us

  • What challenges does the organization face when collecting feedback?

    We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection

Financials

Memories of Honor
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Memories of Honor

Board of directors
as of 03/05/2022
SOURCE: Self-reported by organization
Board chair

Jim Cotta

The Grove

Term: 2015 -

Dr Traci Uribe

USAA

Jim Cotta

The Grove

Joe James

US Army (Ret)

Norberto Roman

Romano Allience - US Army (Ret)

Brian White

USAA

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes