Simple Generosity
We make giving simple.
Programs and results
What we aim to solve
The Simple Generosity Foundation works to engage the next generation of digital-native philanthropists to create new sources of funding for the nonprofit sector.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Providing Purpose to Employees
The Simple Generosity Foundation works with the Target Corporation to motivate high levels of employee engagement by providing employees with opportunities to direct corporate grantmaking.
Linking Purchase to Purpose
The Simple Generosity Foundation partners with Fortune 500 companies to create meaningful incentives that promote customer loyalty and delight.
Managing and Learning From Microdonations
The Simple Generosity Foundation provides curation, communication, payment, and commercial co-venture assistance to e-commerce companies that link the sales of their clients to charitable giving. The data from these transactions is anonymized and then explored using statistical modeling to provide more meaningful giving opportunities to future donors based on their geography.
Where we work
External reviews
Our results
How does this organization measure their results? It's a hard question but an important one.
Total dollar amount of grants awarded
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Linking Purchase to Purpose
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
The Simple Generosity Foundation creates new sources of funding for charities and causes worldwide. These are funds that would not have been otherwise available to create positive social change.
Number of participants reporting greater issue awareness
This metric is no longer tracked.Totals By Year
Related Program
Linking Purchase to Purpose
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
The number of charities provided with greater exposure through partnerships with for-profit companies. This exposure generates more volunteer inquiries and more donations.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
We seek to tap into new sources of funds to expand social benefit activities worldwide. We do this by partnering with companies that engage their employees and customers in making the world a better place. We will measure our effectiveness by the influence we exert on corporate giving strategies, on the reputation of our partnerships with for-profit organizations, and lastly on the amount of money we deliver to social benefit causes worldwide. In the coming year we seek to move $3,000,000 to the nonprofit sector as a result of tens of millions of individual transactions with the customers of our clients, each on designed to engage people personally in their passion for making a difference.
What are the organization's key strategies for making this happen?
We partner with for-profit and for-benefit (B) corporations to give their customers and employees opportunities to fulfill their sense of purpose through social benefit efforts. We work closely with the corporate social responsibility officers of major corporations to reach our goals.
What are the organization's capabilities for doing this?
We work with marketing departments and marketing companies through face-to-face meetings and on-line communications. We have skilled facilitators who apply their knowledge of the non-profit sector to help for-profit companies create thoughtful and meaningful charitable giving strategies that involve their customers.
What have they accomplished so far and what's next?
We distributed funds to more than 1,500 charities as a result of a partnership with a bankcard loyalty program, have launched a nationwide hyperlocal giving program with a major big box retailer affecting 56 million customers of that company, and created opportunities for companies to reward both their customers and employees in innovative, meaningful ways.
In addition, we have advised dozens of nonprofit organizations in their efforts to engage the next generation of philanthropists through social media.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
-
How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve
-
Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We act on the feedback we receive
-
What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more
about GuideStar Pro.
Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Simple Generosity
Board of directorsas of 02/21/2024
Dr. George Stevens
Jeni Rone
Leo V Williams
Martina Buchal
George Stevens
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
-
Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
The organization's co-leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
Disability
Equity strategies
Last updated: 04/11/2023GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.