Programs and results
What we aim to solve
VISION Our local parks and beaches: thriving and available to all. MISSION Friends of Santa Cruz State Parks (Friends) is a vital partner with California State Parks, creatively working to ensure our cherished local parks and beaches are thriving and available to all. Friends’ innovative and collaborative community partnership provides support and investment for education, equity and inclusion, conservation, facilities improvements, historic preservation and cultural events.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Educational, Visitor and Park Developmental Services
In 2019, thanks to our wonderful supporters and community partners, working with California State Parks, we:
-Supported projects and programs in 35 state parks and beaches in Santa Cruz County and coastal San Mateo County.
-Provided project management, marketing, event planning, community outreach, fundraising and administrative support to our local California State Parks.
- Continued to grow Kids2Parks (K2P), an innovative park-equity program to bring students on field trips to the parks including Wilder Ranch, Henry Cowell, Castle Rock, Seacliff, Rancho del Oso, Castro Adobe, Natural Bridges and The Forest of Nisene Marks. This school year, K2P will serve 4,230 students. (Partners: Kitayama Brothers Flowers, Santa Cruz Elks Lodge #824, The Sempervirens Fund, Portola and Castle Rock Foundation, and other generous donors).
-Funded State Parks interpretive staff who led thousands of school field trips at 17 state parks and beaches.
-Employed 88 Friends Visitor Service Aides and 12 Senior Visitor Service Aides at our local parks and beaches.
All Parks
-Launched Commemorative Picnic Table Program.
Año Nuevo
-Funded replacement of the Kiosk planter and restored vegetation with native plants.
Big Basin
-Funded replacement of trail guide kiosks, water treatment facilities and emergency fuel needed during this year’s harsh winter.
Big Basin & Castle Rock
-Funded repair and realignment of the Skyline-to-the-Sea Trail (Partner: The Nathan Foley-Mendelssohn Family)
Castle Rock
-Opened the new Robert C. Kirkwood Entrance Station in partnership with State Parks and The Sempervirens Fund, and contracted with State Parks to take full financial responsibility for management of the new park.
Castro Adobe
-Project-managed and funded construction of partition walls, electrical and alarm systems, and planning for fire suppression, lighting, paint and final finishes.
-Launched double-match campaign to raise funds for restoration. (Partners: Friends Board and Staff Matching Fund, James and Carol Toney Matching Fund)
-Funded interpretive planning including research, exhibit design, interpretive content and furnishings selection.
-Furnished the cocina (historic kitchen).
-Designed, built and installed barn owl boxes.
-Launched habitat restoration project in an environmentally sensitive watershed.
Forest of Nisene Marks
-Funded road repairs and improvements and trail signs installation project. (Partner: Advocates for the Forest of Nisene Marks)
Half Moon Bay
-Funded installation of traffic control barriers at various area beaches.
Henry Cowell
-Funded installation of an interpretive mural and taxidermy exhibit of a mountain lion. (Mural artist: Ann Elizabeth Thiermann)
Natural Bridges
-Funded new entrance kiosk, which kicked-off a program to replace deteriorated kiosks at various parks.
Pigeon Point
-Funded restoration of the Lighthouse Fog Signal Building. (Partner: Coastside State Parks Association)
Portola Redwoods
-Supported upgrade of the campground.
(Partner: Portola and Caste Rock Foundation)
Santa Cruz Mission
-Purchased artifacts to replace items lost in a break-in, fortified the door and upgraded the alarm system to prevent future losses. (Partners: California Missions Foundation
and a generous donor)
-Through Friends’ new ThatsMyPark Press brand, launched The Mission Santa Cruz Mystery: Seven Clues to Find the Site of the First Mission by Melanie J Mayer, with artwork by Ann Elizabeth Thiermann, to benefit the park.
Seabright and Twin Lakes
-Funded removal of driftwood and debris from the past winter storms, eliminating a fire hazard, and clearing the way for rescue operations.
Seacliff
-Upgraded the Visitor Center with new carpeting and a revamped ParkStore.
Wilder Ranch
-Funded the Farm Animal Program, materials for the Cow Barn restoration and repairs to livestock fencing for pastures and corrals.
FRIENDS SUPPORTERS CAME TOGETHER
for our beloved parks and beaches through an impressive array of local events and partnerships.
FRIENDS-SUPPORTED STATE PARKS EVENTS
-Natural Bridges State Beach – Welcome Back Monarchs Day and Migration Festival
-Wilder Ranch State Park – Gardening and Wool Day, Heritage Harvest Festival, Old-Fashioned Independence Day and Holidays on the Ranch
-Castro Adobe State Historic Park – Monthly Open House events and Holidays on the Rancho
-Santa Cruz Mission State Historic Park – Summer Archaeology Program (Partner: Santa Clara University Cultural Resource Dept)
-Half Moon Bay State Beach – Wildflower Festival/Earth Day Celebration (Partners: Coastside State Parks Association, California State Parks Foundation)
-Seacliff State Beach – Centennial Celebration of the SS Palo Alto (aka “The Cement Ship”) (Partner: E.Clampus Vitas. Supporters: Pizza 1, Safeway, Taquitos Gabriel’s, Aces Flower, Forget Me Not Clothing, Juicy Sweet, Pacific Coffee Roasting, State Parks Junior Guards)
-Henry Cowell Redwoods – Annual State Parks Volunteer Celebration (Partners: Mountain Parks Foundation, Coastside State Parks Association, Waddell Creek Association, Portola and Castle Rock Foundation)
FRIENDS-HOSTED EVENTS
-Santa Cruz Mission State Historic Park
PopUp Picnics in the Park
7th Annual Mole & Mariachi Festival
Book Talk with Melanie J. Mayer and Ann Elizabeth Thiermann, author and artist of The Mission Santa Cruz Mystery: Seven Clues to Find the Site of the First Mission
-Castro Adobe State Historic Park – “Thankful for our Stewards: Creating a New State Historic Park Together,” special open house celebrating progress toward restoration.
-Seacliff State Beach – 4th of July Feed the Force event to supply refreshments throughout the day to first-responders. (Partners: Woodstock’s Pizza, Crystal Springs Water, Pacific Cookie Company, Marianne’s Ice Cream)
FRIENDS PARTNER EVENTS & PROGRAMS
-10th Annual Kitayama Brothers Gerbera Festival supporting Kids2Parks
-SS Palo Alto History Talk at the Aptos History Museum, along with concert at Cabrillo College, celebrating the centennial of the SS Palo Alto (aka “The Cement Ship”)
-Friends ParkStore wholesale partners: American Cycling, Bookshop Santa Cruz, Down Works, Epicenter Cycling, Kelly’s Books, Outdoor World, Santa Cruz Bicycles, Santa Cruz Museum of Art & History, and the Waddell Creek Association
YOUTH ENGAGEMENT & PARK EQUITY
-Lifeguard Aquatic Safety Talks and Career Panels: Piloted program that provided more than 500 middle school and high school students with information on rip current awareness, beach safety and careers in California State Parks.
-Launched year three of TEAM Castro, high school youth leadership development program with seniors from Watsonville High School.
-Developed high school field trip model with Santa Cruz County Office of Education, serving students from alternative high schools.
-Partnered with Watsonville High School’s Environmental Science and Natural Resources Academy to provide students with additional opportunities to connect with California State Parks.
-Partnered with Community Bridges’ Nueva Vista program to offer 4th year of Summer Fun in Parks and a Spring Ocean Scholars program for youth in Santa Cruz’s Beach Flats community.
-Partnered with Your Future is Our Business and staffed 11 high school career fairs.
-Friends Community Outreach Director recognized as United Way Advocate of the Year
for his equity work in the community.
-Co-sponsored Food What?! youth empowerment dinner at Santa Cruz Mission State Historic Park.
Honored the memories of Nathan Foley-Mendelssohn, Buzz Gorsky, Maria Nieto, Dale & Euni Lingenfelter, Marvin Labrie, Ev & Marge McTaggart, Clayton Robert Gross, Ann M. Frohn, John Warren and Dick & Leslie Wenzel.
Where we work
Awards
Dewitt Award for Partnership 2014
California State Parks Department
Landmark Award for Castro Adobe Restoration 2014
Santa Cruz County Historic Resources Commission
Innovation Award for California State Parks Backpacking Adventures Program 2018
California State Parks Director's Recognition Award
External reviews

Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of Friends-hosted events in the community and at local state parks and beaches.
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Educational, Visitor and Park Developmental Services
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Friends-hosted events are organized and implemented by Friends staff and volunteers to educate and encourage the community to visit specific parks in Santa Cruz and Coastal San Mateo Counties.
Number of Friends-supported youth engagement and park equity events and programs.
This metric is no longer tracked.Totals By Year
Population(s) Served
Children and youth, Seniors, People of Latin American descent
Related Program
Educational, Visitor and Park Developmental Services
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
In 2016, Friends initiated programs to encourage park use by groups who under-utilize state parks and beaches, including immigrants, people of color, seniors, people with disabilities and youth.
Number of California State Parks events financially and programmatically supported by Friends.
This metric is no longer tracked.Totals By Year
Related Program
Educational, Visitor and Park Developmental Services
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
California State Parks interpreters & volunteer docents organize educational events at local state parks & beaches enjoyed by thousands of visitors each year. Friends funds all staff & expenses.
Number of events and programs organized in partnership with community businesses and organizations.
This metric is no longer tracked.Totals By Year
Related Program
Educational, Visitor and Park Developmental Services
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Exhibits, festivals, book readings, etc. collaboratively organized to educate about local state parks and beaches and also raise funds for programs and services.
Amount of funds donated by Friends to support California State Parks service, programs and projects in local state parks and beaches.
This metric is no longer tracked.Totals By Year
Related Program
Educational, Visitor and Park Developmental Services
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
Friends funds invested in local state parks and beaches in Fiscal Years 14/15, 15/16 and 16/17.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
2020: What a year it was!
This time last year we were busily gearing up for the annual ParkStore Holiday Sale, planning a year’s worth of public events, enjoying stable revenue and the new investments it would make possible, and transitioning field operations to winter mode. Little did we know what lay ahead.
After two months of normal operations, we found ourselves on a roller coaster of coronavirus, economic uncertainty and, later, devastating wildfire – all playing out against a background of political angst and instability. Fortunately for Friends, we started 2020 from a position of strength. Our chief assets were a strong and resilient team of staff, board members and state park colleagues. Our team was further strengthened by a solid network of community volunteers, consultants and supporters. We knew who we were and what we stood for. We were up for the challenge of living by our values. It turns out we sure needed those assets and values to meet the monumental test presented by the circumstances of 2020.
2020 turned out to be all about switching gears and staying on top of shifting conditions and mandates at the federal, state and local levels. It was an exercise in adaptation and creativity. Ensuring the safety of the public and our staff was always our guiding principle. In spite of all of the many obstacles served up by 2020, by pulling together we managed to survive and thrive. We take great pride in the role our local state parks and beaches play to support the mental and physical health of our community during these challenging times.
Looking ahead to 2021, we are hopeful there will be dramatic improvements to the local and national outlook for both the pandemic and economy. In the meantime, we will continue to adapt and innovate to help maintain connections between people and the nature, history and culture offered by our local state parks and beaches. We need your support now more than ever. You can show your love for state parks by visiting, donating, becoming a member, paying your park entry fees and shopping at Friends’ ParkStore Online. Thank you!
What are the organization's key strategies for making this happen?
What are the organization's capabilities for doing this?
What have they accomplished so far and what's next?
2020 Accomplishments
Despite the challenges of 2020, a wide variety of important accomplishments were achieved to support our beloved parks and beaches! Friends-funded or managed projects, programs and initiatives:
• Pigeon Point fog signal building restoration in partnership with California State Parks Foundation, Maritime Heritage Foundation, and State Parks Santa Cruz District
• Management of Kids2Parks field trip sign-ups, now completely online and as popular as ever
• Nisene Marks’ Buzzard Lagoon gate and security project
• Año Nuevo fog signal building reroofing in partnership with OIKONOS, UC Santa Cruz, and State Parks Santa Cruz District
•Provided leadership in support of a community reconciliation process which emerged out of vandalism at the Santa Cruz Mission State Historic Park
• Co-hosted, with Bookshop Santa Cruz, a virtual book talk with Jennifer Ackerman, author of The Bird Way, with recognition of the #blackbirdermovement
• Organized a COVID-safe Feed-the-Force event to support State Parks and other members of allied agencies who were working on the 4th of July
• Worked with Cabrillo College to help connect local students and graduates to California State Parks jobs, and participated in online recruitment event with 150 job seekers.
• Supported expansion of the online PORTS education program, including programming at the Castro Adobe
• Provided materials for Nisene Marks road repairs, Castle Rock legacy parking lot restriping and Big Basin water treatment
• Funded equipment and technology to move interpretive programs online
• Helped increase docent recruitment for Wilder Ranch and Natural Bridges
Substantial progress was made in 2020 at Castro Adobe State Historic Park:
Restoration Successes:
• Installation of a fire suppression system, including water storage tank
• Repair and whitewash of all walls
• Completion of the upstairs ceiling
• Alarm system and electrical system installation
• Reroof planning
Interpretive planning successes:
• Design of floor plans and exhibit drawings
• Creation of interpretive text and innovative exhibit concepts
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
FRIENDS OF SANTA CRUZ STATE PARKS
Board of directorsas of 10/18/2021
Ms. Ann Fay
Retired
Term: 2021 - 2021
Ann Lauten Fay
Retired
Barney Levy
Retired
Charlie Kieffer
Retired
Don Nielsen
Retired
Dorian Seamster
Consultant
Ed Newman
Accountant
Eric Van Vliet
Senior Data Analyst
Georgann Scally
Retired
Maggie Mathias
Scientist
Mike McMenamy
State Park Superintendent
Nikolara Dunbar-Jansons
Office Administration
Stuart Kitayama
Co-Owner, KB Farms
Curt Simmons
Plaza Lane Optometry
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data