Oceana's mission is to protect and restore the world's oceans. Our vision is for the oceans to be as rich, healthy, and abundant as they once were. We use focused, science-based campaigns to win practical solutions that help ensure the oceans can continue to thrive and be a source of food and scientific discovery, generate jobs, and power economies for generations to come.

Oceana is leading a global campaign called Save the Oceans, Feed the World. A fully productive ocean can provide one nutritious meal a day for 700 million people, or 13-15 percent of the animal protein produced on the entire planet. Just 30 countries control 90 percent of the world's wild fish catch. Oceana is already working in countries that control more than one-third of the wild fish catch: the United States, Europe, Chile, Brazil, the Philippines, Canada, Belize, Peru, and Mexico. Oceana's goal is to expand its campaigns to countries that control at least 50 percent of the world's wild fish catch within the next five to ten years. In each of these countries, Oceana campaigns to win policy change that has been proven to lead to fisheries and ocean recovery, including: 1. Set reasonable fishing quotas and reduce industrial over-fishing, 2. Reduce bycatch (the incidental catch of non-targeted animals), 3. Protect marine habitat, and 4. Reduce the harmful effects of marine pollution.

Oceana's fundraising strategy will continue to emphasize foundation grants (76 percent in 2015), combined with increased revenue from online giving, corporate partnerships, major donor giving and event revenue. Oceana also anticipates more government funding from European sources such as the EU Commission.

Since its inception, Oceana has developed targeted and science-based campaigns with clear and measurable multi-year goals, with annual milestones that serve as benchmarks for progress. Within this framework, Oceana staff carries out internal evaluations, measuring performance and effectiveness against goals and assessing whether planned activities are successful. Oceana's Executive Committee, which comprises Oceana's senior executive staff and the heads of each regional office as well as other departments, also assess progress, strategies and challenges in campaigns on a regular basis. Additionally, Oceana's Board of Directors meets three times a year to review and evaluate global campaigns, and to approve campaign goals. Lastly, external evaluations of individual campaigns and overall impact are periodically conducted at the request of funders. In 2016 alone, Oceana conducted three such evaluations, for the Oak Foundation, Adessium Foundation, and The J.W. McConnell Family Foundation.

Oceana has grown into an international organization that has won more than 100 victories and made real progress in restoring fisheries around the world. Among its major accomplishments are: •Reforms for Europe's Fisheries: In 2013, the EU approved major reforms to the Common Fisheries Policy (CFP). •Largest Marine Park in the Americas: In 2015, Chile protected nearly 300,000 sq km in the Nazca-Desventuradas Marine Park. •U.S. Arctic Protections: Oceana stopped the expansion of industrial fishing in U.S. waters north of the Bering Strait in 2009 and in 2015 got Shell Oil to cease U.S. Arctic oil exploration. •Safeguarding Belize's Natural Resources: Belize has banned all forms of trawling, and in 2017 enacted a moratorium on offshore oil activity. •Protecting Threatened Species: A 2003 action to require larger Turtle Excluder Devices on Gulf of Mexico shrimp nets saved an estimated 60,000 sea turtles a year. Since then, Oceana campaigns have put in place countless other protections.