Sailors For The Sea Inc
Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Clean Regattas
The Clean Regattas program is the world’s only sustainability certification system for water-based events. One part education, two parts activation, the Clean Regattas program unites and mobilizes sailors by offering support and resources to help heal the ocean. With over 800 Clean Regattas certified since the program’s inception and 300,000 sailors—we’re raising the bar for environmental sustainability and ocean health. Regattas across the Caribbean and US improved their Clean Regattas certification levels, new international regattas were certified for the first time, and Platinum Level became the certification to aspire too.
n 2014 we revised the list of best practices based on past metrics collected, participant input and our work with the 34th America’s Cup. The program now has 25 best practices, each with 3 key sustainability indicators. This has resulted in a 5 level system – participant, Bronze, Silver, Gold and Platinum. A comprehensive step-by-step toolkit was created to accompany the refined system as an education and engagement tool in order to increase understanding, participation and impact. In it we explain the “why” behind each sustainability indicator, show them how to implement them through case studies at past events and in different infrastructure situations and give them guidelines for promoting their green event and seeking sponsorship to support their efforts.
Future program plans include creating a carbon reduction-tracking calculator, providing water filtration systems, creating a mobile app for reporting and starting an ambassador program.
KELP (Kids Environmental Lesson Plans)
KELP (Kids Environmental Lesson Plans) (formerly known as Rainy Day Kits)
The future of the ocean rests not only in our actions, but also in those of generations that follow. An integral part of Sailors for the Sea’s mission is to foster the next generation of ocean stewards. We nourish curiosity in kids and give them the encouragement and tools to learn, grow and discover. Whether it’s a 7-year-old in an Opti or a 12-year-old at the first overnight summer camp, KELP has already connected 95,000 students in 36 states and 36 countries physically and academically to the marine environment. KELP are fun, environmentally minded and solution-oriented lesson plans created with informal educators in mind.
These free, downloadable modules are now based on the seven principles of Ocean Literacy as established by the National Marine Educator’s Association.These principles are:
1. Earth has one big ocean with many features
2. The ocean and life in the ocean shape the features of Earth
3. The ocean is a major influence on weather and climate
4. The ocean makes Earth habitable
5. The ocean supports a great diversity of life and ecosystems
6. The ocean and humans are inextricably linked
7. The ocean is largely unexplored
The lesson plans are organized by topic -
• Catching Fish • Pollution & Marine Debris
• Beaches, Bays & Rivers • Food Chains
• Living Underwater • Climate Change
• Aquatic Animals • Chemistry of the Sea
We collaborate with leading marine institutions and organizations, including Scripps Institute of Oceanography, New England Aquarium, Monterey Bay Aquarium and NOAA, to create dynamic and relevant lesson plans. These activities connect students and educators physically and academically to the marine environment and help them understand complex ocean health issues such as ocean acidification, sea level rise and overfishing.
Ocean Watch
This monthly periodical interprets complex ocean health, policy and regulatory issues for the boating community and outlines concrete actions that everyone can take to make a difference. Empowering readers, these articles provide the crucial link between knowledge and action and sending a vibrant message of hope. Yearly topics are influenced by the annual joint Sailors for the Sea - Cruising/Sailing World survey, and follow major ocean health issues as identified by the ocean conservation community. New readers will be engaged with regionally specific articles. Articles are published online, shared through social media and picked up and re-printed by numerous media outlets nationally and internationally. In 2014 we published the inaugural edition of Ocean Watch Magazine (digitally with a limited print run). Funding will allow us to continue to translate the work of leading scientists, policy makers and environmental institutions making ocean health personal and relevant and sending a vibrant message of hope. Increased resources will also enable us to reach more people and activate them to make personal and behavioral changes that will improve ocean health.
Green Boating Guide
Recreational and cruising boaters represent a large portion of the overall boating community (nearly 12 million people in the United States alone). In an effort to bring the best practices outlined in Clean Regattas to the everyday boater, we are creating the go-to green guide designed especially for this community. It will offer sustainable eco tips, resources and information for fun, meaningful, green boating.
NT3 (No Trash. No Trail. No Trace.) Pledge Campaign
NT3 Pledge Campaign – No Trash. No Trail. No Trace.
Our partnership with the 34th America’s Cup in San Francisco was an historic event for both the sport of sailing and sustainability as it was the world’s largest sporting event ever to ban single use plastic water bottles. We leveraged this partnership into a larger platform for activating individuals toward healing the ocean through the NT3 Pledge (No Trash No Trail No Trace). The NT3 campaign is about education, engagement, and behavior change. This integrated message platform reaches across all of our programs, connecting decisions (both personal and on a larger scale for events) to one’s carbon footprint.
Every year one third of all carbon dioxide emissions are absorbed by the sea, as a result we’re changing the chemistry of the ocean. Ocean acidification can be a complicated topic to understand, and one that is not talked about on a regular basis. The NT3 pledge works to simplify the explanation of ocean acidification while making it relatable to everyday life, while accurately portraying current scientific understanding of ocean acidification.
By connecting ocean acidification with everyday actions and popular culture language, we aim to educate a broader audience about how excess carbon dioxide damages the ocean. The NT3 pledge is about hope! By offering simple, practical steps to reduce one’s carbon footprint the NT3 pledge gets boaters to start making sustainable changes in their daily behavior. This campaign turns up the ecological dial from messaging about pollution and global warming, to an issue that is a result of both—ocean acidification.
Launched early 2015 the NT3 pledge is our core strategy to unite our programs and the boating community around critical environmental issues like never before. Our goal is to get 1.2 million boaters by 2017 to take the NT3 pledge to reduce their carbon emissions three ways: plastic waste reduction, chemical waste reduction and reduction in burning fossil fuels
The NT3 pledge connects individual changes to a larger population, quantifying how personal action can collectively make a difference. For example, if 10% of registered vehicles in the United States drove 1 less mile a day, it would eliminate 22 million tons of CO2 emissions – the same amount that the ocean absorbs everyday.
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Our results
How does this organization measure their results? It's a hard question but an important one.
Number of children educated with KELP (Kids Environmental Lesson Plans)
This metric is no longer tracked.Totals By Year
Related Program
KELP (Kids Environmental Lesson Plans)
Context Notes
Since it's inception in 2011, over 90,000 children have been educated about marine science and ocean health through this program.
Number of groups/individuals benefiting from tools/resources/education materials provided
This metric is no longer tracked.Totals By Year
Related Program
KELP (Kids Environmental Lesson Plans)
Context Notes
KELP(Kids Environmental Lesson Plans) are used by schools, sailing camps, summer camps and a variety of other community-based youth groups.
Number of Ocean Watch Magazine readers
This metric is no longer tracked.Totals By Year
Related Program
Ocean Watch
Context Notes
Ocean Watch Magazine is an annual publication(online and under 2000 print run) that is separate from the monthly online series (but created with some of the same content).
Number of water-based events run as Clean Regattas
This metric is no longer tracked.Totals By Year
Related Program
Clean Regattas
Context Notes
Since it's inception in 2007, over 900 events have been run as Clean Regattas.
Yearly social and traditional media impressions
This metric is no longer tracked.Totals By Year
Related Program
NT3 (No Trash. No Trail. No Trace.) Pledge Campaign
Context Notes
Every year we reach more people and further shores!
Number of sailors participating in Clean Regattas (does not incude spectators).
This metric is no longer tracked.Totals By Year
Related Program
Clean Regattas
Context Notes
Clean Regattas has the greatest impact when used as a platform to educate sailors and engage them in new behaviors.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our Tenets:
Marine life and coastal environments are under increasing pressure from human use.
The ocean, which was once considered inexhaustible and resilient, is actually finite and fragile.The boating community, with its passion for the sea and awareness of the importance of ocean health, is well poised to serve as ocean stewards.
Our Vision:
A vibrant and bountiful ocean
Our Misson:
To educate and engage the boating community in the worldwide protection of the oceans.
It's clear that the ocean is in crisis. Environmental challenges like plastic waste, acidification, climate change and toxic chemicals are not only threatening marine life, but also our health—and the health of our children and the planet for generations to come. Sailors for the Sea was founded as a collective rallying cry for a community that loves and is passionate about protecting the ocean. Together we are one voice. One legacy. And the momentum behind a sea change.
Our public education and engagement programs, described above, explore natural science principles and foster positive environmental stewardship.Beyond simply conveying information, these programs take additional steps to provide the crucial link between knowledge and action so that individuals will have the resources and the sense of purpose necessary to take positive action. Whether it is a 8 year Opti sailor learning about the marine life teeming beneath their hull, a cruising sailor upgrading to renewable energy sources on their boat or a high level regatta incorporating sustainability measures to lower their environmental impact – Sailors for the Sea is providing education, inspiration and engagement tools for people to make individual behavioral changes that collectively impact ocean health.
What are the organization's key strategies for making this happen?
How we inspire change:
Our high-impact, results oriented programs can be found at the helm of hundreds of regattas, in thousands of classrooms and in the hearts and minds of millions. Beyond simply conveying information, our programs take additional steps to provide the crucial link between knowledge and action.We translate the language of ocean conservation into actions so that our global community can take tangible steps to make a difference:
Clean Regattas
The world's only sustainability certification for water-based events, the Clean Regattas program offers support and resources to reduce environmental impact; a vital way to win the race to restore ocean health.
Kids Environmental Lesson Plans (KELP)
Fun, memorable and solution-oriented lesson plans based on the National Marine Educators Association's seven principles of Ocean Literacy.
Ocean Watch
Timely and fascinating articles that make ocean health issues in your coastal backyard or across the globe personal and relevant with opportunities to take action.
Green Boating Guide
The go-to green guide for recreational boaters and the cruising community. This resource offers sustainable eco-tips, and information for fun, meaningful green boating.
The NT3 Pledge - No Trash. No Trail. No Trace.
Our ocean acidification education strategy is called NT3, which stands for No Trash. No Trail. No Trace. The NT3 pledge campaign is about education, engagement, and behavior change. This integrated message platform reaches across all of our programs, connecting decisions (both personal and on a larger scale for events) to one's carbon footprint.
The NT3 pledge is our core strategy to unite our programs and the boating community around critical environmental issues like never before. Our goal is to get 1.2 million boaters by 2017 to take the NT3 pledge to reduce their carbon emissions three ways:
1) plastic waste reduction
2) chemical waste reduction and
3) reduction in burning fossil fuels
The combined objective of our programs and this strategy is to educate the boating community about ocean health issues and increase environmental awareness and stewardship. Whether it is a 8 year Opti sailor learning about the marine life teeming beneath their hull, a cruising sailor upgrading to renewable energy sources on their boat or a high level regatta incorporating sustainability measures to lower their environmental impact – Sailors for the Sea is providing education, inspiration and engagement tools for people to make individual behavioral changes that collectively impact ocean health.
What are the organization's capabilities for doing this?
Sailors for the Sea has established itself as the resource for boaters worldwide looking to learn about ocean health issues and reduce threats to ocean health. Our certification program has become the standard for regatta organizers, yacht clubs and sailing centers focused on reducing their environmental impact. Collaborating with a host of respected conservation and scientific organizations and institutions, we are able to educate and engage the next generation of ocean stewards and provide people with the information and tools to take personal action.
Key Personnel
President R. Mark Davis is a consummate strategist; manager, social entrepreneur, and humanitarian with over thirty years experience leading private and social sector organizations. He is an avid sailor with a USCG 100-ton Master's license, a former science teacher, explorer, a Fellow at the Francis Hesselbein Leadership Institute, and a recognized environmental leader who has received numerous awards for restoration, conservation, and revitalization efforts throughout his career.
Sustainability Director Robyn Albirtton is a certified Leave No Trace Trainer who has worked on sustainable fisheries in the Gulf of Mexico through policy work around the Magnuson-Stevens Fishery Conservation and Management Act. With a master's degree in natural resource management she specializes in understanding the social attitudes, processes, and behaviors related to how humans maintain, protect, enhance, and use our world.
Education Director Shelley Brown, PhD. is a native Rhode Islander who has spent a lifetime sailing with family from Bar Harbor, ME to Long Island, NY. She has a doctoral degree from the University of Rhode Island with a focus on microbial ecology in coastal marine environments. She is the former program director of the Block Island Maritime Institute (BIMI), was a member of the education team on the Hudson River Sloop Clearwater, and has served as a visiting scientist at the Environmental Protection Agency (EPA), Atlantic Ecology Division.
What have they accomplished so far and what's next?
Noteworthy Accomplishments:
Sailors for the Sea is a movement and pragmatic voice for action that offers boaters tangible opportunities to create a legacy and make a difference.
• Launched NT3 – No Trash. No Trail. No Trace: our core, multi-platform strategy to bring the boating community together around critical environmental issues like never before.
• Created Clean Regattas; the world's only sustainability certification for water-based events. From Thailand to Oman, to Norway to Mexico Sailors for the Sea Clean Regattas, is the globally accepted standard for environmental best practices. Certified 800 Clean Regattas world-wide, with 300,000 participants.
• The Official Clean Regattas Partner of the 34th America's Cup.
• Five million viewers of public service announcement on NBC Sports TV during the 34th America's Cup.
• Sponsored and pioneered the forward-thinking film “A Sea Change" to raise awareness about Ocean Acidification before it became widely known.
• Sponsored the “Around the America's Expedition" the first sailboat circumnavigation of the America's, sailing 28,000 miles and bringing the message of ocean conservation 46 ports of call in 13 countries.
• Created KELP (Kids Environmental Lesson Plans); marine science lesson plans for informal educators. To date this program has reached over 95,000 kids in 36 states and 30 countries.
• Ocean Watch: A monthly online periodical that translates the language of marine science into timely, fascinating and actionable articles making ocean health personal and relevant.
• Green Boating Guide: An essential resource and go-to green guide for recreational (sail and power) boaters.
• Currently registering 3.5 Million media impressions per month(45 million in 2015)
• Global organization with affiliates in Chile, Japan and Portugal.
Constituents - We continue to try to broaden our scope so that our programs and efforts are as inclusive as possible. We define a sailor as a person who operates a water-borne vessel, a traveler by water. We aim to bring our mission and programming to all that fit this definition
Financial stability – While Sailors for the Sea has accomplished much and been the recipient of significant foundation and individual support Our new strategic plan, approved in mid-2014, will guide our program and fundraising development plan for the next several years.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Sailors For The Sea Inc
Board of directorsas of 08/03/2018
David Rockefeller, Jr.
Rockefeller & Co., Inc.
Henry Becton
WGBH in Boston
Rick Burnes
Charles River Ventures
Edward Dolman
Phillip's
Regan Gammon
Taking Care of Texas
Vin Cipolla
RGV
Betsy Nicholson
NOAA
David Treadway
Family and Couples Therapist
David Williamson
Attorney
Ann Luskey
SeaTime, Inc
Raoul Witteveen
Laaken Asset Management N.V
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes