Jewish Council for the Aging of Greater Washington, Inc.

From 2019 through 2021, we will:
* continue to serve as a leading nonprofit provider of services and opportunities for older adults and their family caregivers;
* expand our intergenerational programs and our services in support of older adults;
* increase our reach into northern Montgomery County, MD; Northern Virginia; and elsewhere in the Greater Washington area;
*serve those most in need while being financially responsible;
* diversify and grow our funding sources; and
*support and enhance our staff and volunteers.

JCA will aggressively search for new foundation and corporate funders, build our endowment and expand our individual donor base to reflect a more diverse and younger population.

We will maintain sufficient staff to support increased programming, a greater geographical reach, and more aggressive fundraising and marketing. We will continue to support our staff with fair compensation and benefits as well as career opportunities.

To better promote the good work of JCA, we will review all aspects of our branding, and we will enhance our efforts to market our services and expertise through social media, public appearances, our website and other communications channels.

We will enhance our efforts to enlist and train our community volunteers, who are the backbone of JCA. They help deliver services, and they become enthusiastic advocates and supporters.

Our lay and professional leaders will benchmark operating decisions against this Plan.

We celebrate our strengths, which include:

* A passionate board. Every member makes a generous annual gift to us.
* A clear and compelling mission and strategic plan.
* Clear operating principles.
* A portfolio of essential community service programs, most of which have won multiple awards.
* A trained, dedicated and motivated staff. (Many staff persons have worked at JCA for 15 years or more!)
* A respectful, dynamic relationship between Board members and staff.
* More than 1,300 dedicated volunteers.
* Enduring partnerships with diverse public and private organizations, many of which have supported JCA programs for more than three decades.
* Thousands of loyal donors.
* Careful fiscal management. Every JCA audit has been clean and clear.
* Partner status with The Jewish Federation of Greater Washington.
* Membership in the United Way and the Combined Federal Campaign.

The Annual Report details our progress on many fronts. Top needs include
* The expansion of JCA programs in Northern Virginia and other high-priority locales within the Greater Washington, D.C. region; and
* The growth of operating revenue, which is necessary not only to cover inflationary costs but also because the populations of older adults and family caregivers are growing so fast.

Committees and Task Forces of the Board, which are composed of Board members and other local volunteers, monitor progress on many fronts. Those committees include the following:
* Budget, Audit & Finance;
* Development;
* Leadership;
* Transportation; and
* Business Planning.

JCA also convenes an Employer Advisory Committee to assess and guide our Career Gateway program and other senior employment services, and a Transportation Providers Roundtable.