People for the Ethical Treatment of Animals (PETA) HQ

aka PETA   |   Norfolk, VA   |  http://www.peta.org

Mission

PETA believes that animals have rights and deserve to have their best interests taken into consideration, regardless of whether they are useful to humans. Like you, they are capable of suffering and have an interest in leading their own lives.

Ruling year info

1981

Principal Officer

Ms. Ingrid Newkirk

Main address

501 Front St

Norfolk, VA 23510 USA

Show more addresses

EIN

52-1218336

NTEE code info

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

Animal Protection and Welfare (includes Humane Societies and SPCAs) (D20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

PETA is making groundbreaking advances for animals who are abused by corporations, governments, and individuals throughout the world, leading to dramatic improvements in the lives of millions of individuals. Some of these achievements include the first conviction of an experimenter for cruelty to animals in the U.S., the first closure of a government-funded laboratory because of its mistreatment of animals, closures of slaughterhouses and animal dealers, the first-ever convictions of factory-farm employees for abusing pigs, and the first-ever felony cruelty-to-animals charges for abusing birds. Our campaigns are changing the global attitude toward other animals and the human practices that affect them.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

PETA Program

PETA receives complaints of cruelty to animals; works for the release of and obtains care for abused, neglected, and at-risk animals; investigates cruelty cases; gathers evidence of law violations; and takes action to ensure the enforcement of laws and regulations in an effort to protect the animals involved. We also assist in bringing many animal abusers to justice and successfully advise on their sentencing.

PETA also operates a highly successful spay-and-neuter program with three mobile clinics. The program operates in an area of the country with one of the highest per-capita homeless dog and cat intake and euthanasia rates, and it makes surgeries available at little to no cost to disadvantaged animal guardians, preventing thousands of unwanted litters and providing relief to overburdened, government-run animal control offices and local animal shelters.

PETA conducts educational campaigns and publishes materials that are distributed to students, teachers, the general public, and supporters. Major publications include materials made available through our programs for younger children, high school and college students, and educators as well as publications such as factsheets, booklets, fliers, posters, and PETA’s magazine, PETA Global. Campaigns involve eyewitness investigations, renowned celebrities, extensive media attention, interactive Web site features that reach millions of viewers, and public service announcements, which are typically placed for free in high-exposure outlets.

PETA organizes campaigns to inform the public about, among other things, how animals are abused in the food, clothing, experimentation, and entertainment industries. To view recent examples of progress, please visit peta.org.

PETA encourages and facilitates cruelty-free living by providing educational materials and consumer products, such as cosmetics and household cleaners that are not tested on animals, animal care products, message T-shirts, educational videos and books, animal rescue equipment, and campaign materials that are used by concerned people around the world. These items are available online through the PETA Mall and the PETA Catalog (PETACatalog.com).

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of animals spayed and neutered

This metric is no longer tracked.
Totals By Year
Related Program

PETA Program

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

These surgeries prevent births of puppies and kittens destined to suffer on the streets or enter overburdened shelters. In 2019, more than 5,600 of the animals were from indigent household

Persuade more companies and institutions to stop use of cruel forced-swim test

This metric is no longer tracked.
Totals By Year
Related Program

PETA Program

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

In “Forced swim tests”, experimenters drop small animals into inescapable containers of water. The experiment is often used to test human antidepressant medications, but it has been widely discredited

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Since 1980, PETA has been dedicated to defending the rights of all animals. We operate under the simple principle that animals are not ours to experiment on, eat, wear, use for entertainment, or abuse in any other way. We believe that all animals are individuals with an inherent worth and deserve to have their best interests taken into consideration—regardless of whether they're useful to humans.

Before PETA existed, few questioned why we kill animals for their flesh, why we cage them in laboratories and test chemicals on them, or why we imprison them in tiny cages and tanks for our entertainment. Now that we've called the world's attention to animal rights, our goal is to raise awareness of cruelty to animals in all its forms.

We focus our attention on the four areas in which the largest numbers of animals suffer the most intensely for the longest periods of time: in experiments; in the meat, egg, and dairy industries; in the clothing trade; and in the entertainment industry. We won't rest until all animals have a chance to live free from cruelty and exploitation.

Public awareness is PETA's most effective weapon against animal mistreatment. We use eye-catching campaigns and startling exposés to inform policymakers and the public about animal abuse. Millions of web viewers watch and share our video footage from eyewitness investigations. Our media campaigns—especially those featuring celebrity spokespeople—put animal issues in the spotlight, and our activists organize thousands of attention-grabbing demonstrations around the world each year.

We also create change for animals through shareholder activism, corporate negotiations, internet marketing, scientific research and analysis, funding the development of non-animal test methods, lobbying, humane education, youth involvement, outreach to the courts and law-enforcement agencies, and determined rescue work.

PETA continues to be the most engaged with advocacy organization on social media across all causes. PETA’s advocacy program continues to be unparalleled. Last year, we sent out more than 53 million letters through our online advocacy campaigns, including 4.5 million actions through our Reply Y mobile advocacy program.

Our free resources—such as our popular vegan starter kit and our online How to Wear Vegan guide—help people live more cruelty-free lives and cut off support for cruel industries.

PETA's emphasis is on breaking new ground, whether by focusing on seldom-seen suffering (for example, that of goats abused for cashmere or alligators slaughtered for their skin) or by quickly implementing new tactics based on advances in technology.

PETA is the largest animal rights organization in the world, with more than 6.5 million members and supporters worldwide who help us achieve groundbreaking victories for animals. Our social media posts were seen an average of 142 million times each month in 2019, and our websites received more than 84 million page views. Our Communications Department handled more than 3,500 interviews and correspondences with media in 2019, and our International Grassroots Campaign Department helped organize more than 3,000 demonstrations.

Every year, we handle thousands of calls and e-mails regarding cruelty to animals, and to date, we've delivered a total of more than 7,300 free doghouses for lonely, neglected "outdoor dogs."

PETA has been mentioned by many major media outlets, including The Atlantic, Billboard, Business Insider, Cosmopolitan, the Daily Mail, Entertainment Weekly, Forbes, The Guardian, International Business Times, the Los Angeles Times, Newsweek, The New York Times, People, Reader's Digest, Rolling Stone, TIME, USA Today, The Wall Street Journal, The Washington Post, and Yahoo! News.

Our work has received television and radio news coverage from many media outlets, including ABC News, Al Jazeera, BBC News, CBC News, CNN, ESPN, Fox News, MTV, NBC News, and NPR.

PETA strives to use funds in the most cost-effective and efficient manner possible, a commitment illustrated by the fact that 80.22 percent of our 2019 operating expenses went directly to our programs fighting animal exploitation. Our president, Ingrid Newkirk, earned $23,660 during the fiscal year ending on July 31, 2019.

PETA has made animal rights a household phrase and helped define the animal rights movement globally. When PETA was formed, the media always put "animal rights" in quotation marks. Today, the movement for animal rights is recognized as one of the most powerful forces for social change in the 21st century.

Given the enormous progress that we've made for animals, it might be tempting to believe that the animal rights movement has gained enough momentum that society will now continue to move forward and reduce the exploitation of animals on its own. But billions of animals face short, miserable lives of daily horrific suffering as well as painful deaths because of consumer decisions—and because powerful industries are promoting those harmful choices.

We have a long way to go to achieve PETA's goal of a world in which animals are respected and humans are aware of and concerned about the ways in which their daily decisions affect the lives of the other beings we share the planet with. We're persuading more people every single day that animals are not ours to use, and we won't relent until their suffering and exploitation stop.

Financials

People for the Ethical Treatment of Animals (PETA)
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

People for the Ethical Treatment of Animals (PETA)

Board of directors
as of 2/25/2021
SOURCE: Self-reported by organization
Board chair

Ingrid Newkirk

No Affiliation

Jeanne Roush

PETA

Michael Rodman

PETA

Ingrid Newkirk

PETA

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No