Brady Center To Prevent Gun Violence
United Against Gun Violence
Programs and results
What we aim to solve
Jim and Sarah Brady accomplished the inconceivable by getting the bipartisan Brady Law passed in 1993. But there’s more work to be done. We know that ending America’s gun violence epidemic means accepting these truths: 1) Gun ownership demands responsibility; 2) Laws in existence must be upheld by those empowered to do that job; and 3) Gun violence is a uniquely American problem. Only when Americans unite and work together will it be solved. A problem with so many causes at its roots, must be addressed from all angles - and drives how Brady’s programs are created and scaled. This education and implementation will ensure that every community is safe, not only from mass shootings, but from the daily urban gun violence that plagues so many American cities.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Legal Enforcement
Our legal team leads the gun violence prevention movement in landmark victories on behalf of gun violence victims, including families of slain children, domestic violence victims, and police officers shot in the line of duty to name a few. Through litigation, we challenge laws that put Americans at greater risk, and we target sources of crime guns by suing gun dealers who don’t follow the law and best practices in selling guns. Additionally, Brady’s legal team steps in when the American public’s safety is threatened as a whole, such as threat of widespread creation of 3D printed guns and other emerging, and as yet unidentified, dangers to the public.
Public Education and Public Health Promotion Programs
Educating and informing the American public about the dangers posed by loaded, unlocked guns in the home through our End Family Fire campaign, a coordinated marketing campaigns in conjunction with the Ad Council and supported by world-class leaders in content development, messaging and delivery that focus on safe storage options and redefine what it is to be a responsible gun owner in American society.
ASK, a cornerstone of our End Family Fire campaign, operates in partnership with the American Academy of Pediatrics, the National PTA, and a range of medical and social service organizations to ensure that parents, children and caregivers understand the dangers of unsecured guns in the home and the simple steps that can be taken to stop the unintentional shootings we hear of every day.
Grassroots Organizing
Our grassroots network of activists across the country, who work within their own states on key priorities and collectively on national issues, supported by Brady, are key drivers of Brady’s message and influence, lending their voice, critical connections, know-how and capability to our programs at the local and state levels. One notable Brady chapter is virtually single handedly responsible for as many as 60 common sense laws being introduced and enacted in their area alone!
Where we work
External reviews
Our results
How does this organization measure their results? It's a hard question but an important one.
Total amount won in legal settlements and verdicts for gun violence victims
This metric is no longer tracked.Totals By Year
Related Program
Legal Enforcement
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Total amount won in history of Legal program
Number of veterans reached with targeted End Family Fire suicide prevention messaging in partnership with Facebook Creative Shop
This metric is no longer tracked.Totals By Year
Related Program
Public Education and Public Health Promotion Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Percent of gun owners who saw Brady’s End Family Fire ads about safe firearm storage and changed how or where they keep their firearms to store them in a safer manner
This metric is no longer tracked.Totals By Year
Related Program
Public Education and Public Health Promotion Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Amount of Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) gun inspection report data pages obtained and processed by Brady
This metric is no longer tracked.Totals By Year
Related Program
Public Education and Public Health Promotion Programs
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of youth-led Team ENOUGH chapters across the country
This metric is no longer tracked.Totals By Year
Related Program
Grassroots Organizing
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Brady seeks a safer future for every American – when dozens of gun deaths every day are no longer normal, and we can all live our lives free from the fear of being shot.
What are the organization's key strategies for making this happen?
Brady will greatly decrease the number of gun deaths by bringing together and rallying all Americans around three focused, impact-driven solutions built entirely on the surprising common ground that already exists: everyone wants to be safe, and people who are a danger to themselves or others should not have access to guns.
Three strategies:
• Expanding and protecting the Brady background check system
• Slow the flow of crime guns to urban communities
• Change the perception that owning/carrying a gun makes your safer
What are the organization's capabilities for doing this?
Brady maintains expertise in State and Federal policy, legislation and laws. It employs a litigation team of five and leverages vast pro-bono support from some of the best law firms in the country. It leverages internal public health expertise as well as association partnerships (e.g. APHA).
What have they accomplished so far and what's next?
• For more than 20 years there has been a year over year increase in the percentage of the population protected by Brady background checks.
• Since the program's inception in 2000 there has been a year over year increase in the number of parents who ASK if there is a guy where their child plays.
• Multiple victories in the courts; most recently the victory in the Florida Gag Rule case.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Brady Center To Prevent Gun Violence
Board of directorsas of 12/01/2022
Kevin Quinn
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 03/24/2021GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.