Green America

Washington, DC   |  www.greenamerica.org

Mission

Green America's mission is to harness economic power – the strength of consumers, investors, businesses, and the marketplace – to create a socially just and environmentally sustainable society. Since 1982, we've used economic strategies to build the green marketplace, stop egregious corporate social and environmental practices, help millions of people green their lives and purchases, and create a greener economy. We organize our national network of consumers, investors, activists, and businesses around four interrelated issue areas: 1) Climate & Clean Energy, 2) Regenerative Agriculture, 3) Labor Justice, and 4) Responsible Finance. Our three strategic hubs include our: 1) Consumer & Corporate Engagement Programs, 2) Green Business Network, and 3) Center for Sustainability Solutions.

Ruling year info

1991

President & CEO

Ms. Alisa Gravitz

Executive Co-Director for Business, Investing, & Policy

Fran Teplitz

Main address

1612 K St NW Ste 1000

Washington, DC 20006 USA

Show more contact info

Formerly known as

Co-Op America

EIN

52-1660746

NTEE code info

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

Environmental Quality, Protection, and Beautification N.E.C. (C99)

Management Services for Small Business/Entrepreneurs (S43)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Green America’s mission is to harness economic power – the strength of consumers, investors, businesses, and the marketplace – to create a socially just and environmentally sustainable world. Since 1982 Green America ’s programs and campaigns have used economic strategies to build the green marketplace, stop egregious corporate social and environmental practices, help tens of millions of people green their lives and purchases, and create a just and sustainable economy. Today we organize our networks of consumers, investors, and business leaders around four core issue areas to address our world’s interconnected environmental, climate change, food systems, and inequality crises: 1) Climate Change & Clean Energy, 2) Regenerative Agriculture, 3) Fair Labor, and 4) Responsible Finance/Better Banking. Our campaigns, programs, publications, and social and traditional media provide 50+ million people every year with resources for green living, purchasing, and investing.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Consumer Engagement & Green Living

Green America is our nation's trusted source for green living, purchasing, and investing resources, helping millions of Americans every year take economic action for social justice and environmental sustainability. Green America provides consumer and investor education and tools to our members and the general public through our Green America website, Green Pages Online, social media, earned media, and print publications (Green American magazine, Your Green Life, and special guides such as the Guide to Better Banking & Socially Responsible Investing).

Green America also organizes our national network of 250,000+ conscious consumers and activists, as well as our 2,500 certified Green Business Network members around four core issue areas: 1) Clean Energy/Climate Action, 2) Regenerative Agriculture, 3) Fair Labor, and 4) Responsible Finance.

Population(s) Served
Adults

Innovative businesses meet consumer demand for more just and sustainable products and services with breakthroughs that change economic models. The 2,500+ businesses in our Green Business Network represent the leading edge – showing that green innovation that is good for people and our planet is also profitable and sustainable. Ours is the nation’s first, largest, and most diverse network of socially and environmentally responsible businesses.

Population(s) Served
Adults

Once consumers are demanding change, and innovative green businesses prove it can be done, then the solutions must be scaled to transform whole supply chains. Our Center for Sustainability Solutions brings together diverse stakeholders along entire supply chains to solve complex sustainability problems that no single business, organization, or leader can solve alone.

Population(s) Served
Adults

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Green America's vision is for a world where all people have enough, where all communities are healthy and safe, and where the abundance of the Earth is preserved for all the generations to come.

We direct our efforts to influence three strategic sectors of the economic system, and this makes up our Theory of Economic Change:

• Economic change always starts with consumers. Our Consumer Engagement and Green Living programs mobilize our network of 250,000+ consumers and investors to vote with their dollars and send powerful signals to the market about consumer demand for humane, just and sustainable products and services.

• Innovative businesses meet this demand with breakthroughs that change economic models and possibilities. Our Green Business Network of 2,500+ businesses represents the leading edge – showing that green innovation that is good for people and our planet can be profitable and sustainable. This is the nation’s first, largest, and most diverse network of socially and environmentally responsible businesses.

• Once consumers are demanding change, and innovative businesses prove it can be done, then the solutions must be scaled up to transform whole supply chains. Our Center for Sustainability Solutions brings together diverse stakeholders along entire supply chains to solve complex sustainability problems that no single business, organization, or leader can solve alone.

Green America's powerful strategies include:

1) Empowering individuals to make purchasing and investing choices that promote social justice and environmental sustainability.

2) Mobilizing consumers, investors, and business leaders to demand an end to corporate irresponsibility through collective economic action.

3) Promoting green and fair trade business principles while building the market for businesses adhering to these principles.

4) Bringing together key stakeholders from all along supply chains to solve complex sustainability issues and take our green solutions to scale.

Since 1982 Green America's programs and campaigns have used economic strategies to build the green marketplace, stop egregious corporate social and environmental abuses, call for greater corporate accountability, and create a just and sustainable economy.

We tackle society's most pressing problems with a holistic economic approach. Our Consumer Engagement Programs work on the demand side of economic systems by mobilizing people in their roles as consumers, investors, and business leaders to say "No" to companies and products that harm people and do damage to the earth, while saying "Yes" to products and services that are good for people and planet. Our Green Business Network members demonstrate that green innovation that is good for people and our planet can be profitable and sustainable. And our Center for Sustainability Solutions addresses the supply side of the economic equation by bringing together stakeholders along whole supply chains to shift whole industries to environmental, social, and economic sustainability.

Green America has built a committed national network of 250,000+ conscious consumers, investors, and activists, as well as our 2,500 certified Green Business Network members around four core program areas: Clean Energy/Climate Action, , Fair Labor, and Responsible Finance.

We conduct outreach through our e-newsletters, Green American Magazine and Your Green Life, social media (Facebook, Twitter, Instagram, LinkedIn, and Pinterest), websites, earned media, allied organizations, and special events. Our media firm estimated our reach for just two of our campaigns in a recent year was over 400 million people. And in one week, Facebook reported that our audience exceeded 4 million.

In 1982, a small group of people got together, united by a belief that we could create an economy that works for people and the planet—and Co-op America, now called Green America, was born.

This visionary group of individuals bravely put forth a revolutionary idea to Americans: “Every time you spend or invest a dollar, it goes to work in the world. Too often, it goes to support institutions and corporations that perpetuate injustice, pollute the environment, and destroy communities. But we can change that. We can use economic power to push for socially and environmentally responsible businesses ... and put our society on a more sustainable path.

Over the years, Green America has helped millions of people use their money to create a life they can feel good about living, and to cultivate a social and environmental legacy worth leaving behind. And we've helped these people join hands with others to help put our world on a more just and sustainable path toward the future.

Today the impact of the work we do together with our members is truly phenomenal. In addition to growing the green economy and helping millions of Americans green their lives over the years, our consumer, green business, and corporate engagement programs and campaigns have had strong impact on building the markets for clean energy and organic food, fighting for fair labor, and shifting billions from irresponsible banks and investments to socially responsible investing. Here are just some of our recent accomplishments:

• Hang Up On Fossil Fuels is on track to shift the entire telecom sector to renewable energy sources, which will result in 17 million tons of CO2 emissions avoided each year, the equivalent of taking more than three million cars off the road.
• Skip the Slip is encouraging major retailers to end paper receipts, and if just one company as large as Walgreens – with nearly six million customers every day – ends the use of paper receipts, an estimated 21,000 trees and 48 million gallons of water would be conserved, and 26 million pounds of greenhouse gases would be avoided.
• Climate Victory Gardens has a goal of one million backyard gardens, which will cut approximately 300 million kg of carbon equivalent (the equivalent of taking nearly 60,000 cars off the road for a year), compared to purchasing commercial produce.
• Responsible Finance is working to shift $100 million in the coming years out of megabanks harming people and our planet to better banking options.
• Our Fair Labor campaigns have the potential to positively affect the lives of millions of workers by eliminating toxic, cancer-causing substances in their workplaces.

Financials

Green America
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Green America

Board of directors
as of 02/08/2022
SOURCE: Self-reported by organization
Board co-chair

Julie Lineberger

LineSync Architecture

Term: 2020 - 2022


Board co-chair

Sara Newmark

True Grace Nutrition

Term: 2020 - 2022

Alisa Gravitz

Green America

Danielle Burns

C-Note

Paul Freundlich

Fair Trade Foundation

Joanne Dowdell

News Corp

Eleanor Greene

Green America

Julie Lineberger

Linesync Architecture

Deborah Momsen-Hudson

Fannie Mae

Sara Newmark

True Grace Nutrition

Deepak Panjwani

P&S Ventures

Bama Athreya

Laudes Foundation

Carolyn Parrs

Mind Over Markets

Brady Quirk-Garvan

Natural Investments

Jessica Hulse Dillon

Green America

Raquelle Brennan

Emma Kriss

Green America

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/7/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

The organization's co-leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 02/07/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.