World Wildlife Fund, Inc.

aka WWF-US   |   Washington, DC   |


The world's leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and millions globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. WWF works to conserve the world's most important forests to sustain nature's diversity, benefit our climate, and support human well-being Safeguard healthy oceans and marine livelihoods Secure water for people and nature Protect the worlds most important species Drive sustainable food systems to conserve nature and feed humanity Create a climate-resilient and zero-carbon world, powered by renewable energy

Ruling year info


Principal Officer

Mr. Carter Roberts

Main address

1250 24th St NW

Washington, DC 20037 USA

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NTEE code info

Natural Resource Conservation and Protection (C30)

Wildlife Preservation/Protection (D30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We live in an age of rapid and unprecedented planetary change. Many scientists believe our consumption of the planet’s resources is driving a new geological epoch: the Anthropocene. The products we consume and the supply chains behind them have myriad impacts on the world around us. Biodiversity continues to decline due in large part to factors like agriculture, land conversion, and overexploitation of species. A recent assessment found that only a quarter of the land on Earth is substantively free of the impacts of human activities. Marine and freshwater ecosystems are the source of life for all humans, yet they face huge pressures including habitat modification, fragmentation, and destruction; invasive species; overfishing; pollution; disease; and climate change. Without a dramatic move beyond a “business as usual” approach, the stark decline of natural systems that support our planet’s biodiversity and modern societies will continue, and impacts on people and nature could be severe

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Field Programs

WWF works to conserve 19 of the world's most important ecosystems for the benefit of both the species and people who live there. We protect wildlife, preserve habitats and empower people to conserve resources while improving their livelihoods. We do this by partnering with governments, scientists and local communities to establish and manage protected areas, reduce threats such as poaching and habitat conversion, and influence national and local policies to improve biodiversity on the ground.

Population(s) Served

WWF partners with corporations, government agencies, NGOs, universities and research institutes to reduce the impact of the production and trade of commodities that most affect our conservation priorities. Our goal is to measurably reduce the most significant impacts of individual actors as well as entire industries.

Population(s) Served

WWF educates the American public through our Marketing and Public Relations Departments. We create and implement public relations programs, including events and earned media activities, to support WWF's mission and programs. Our Public Service announcements educate the mass market about our mission through print and broadcast media and we design and distribute communication materials to educate our supporters on overall mission, core programs, and results.

Population(s) Served

Where we work

External assessments

Evaluated via the Impact Genome Project (2019)

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Percent of spending directed to worldwide conservation

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

In FY 2021, 82% of WWF spending was directed to worldwide conservation.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

WWF’s vision is to build a future in which people live in harmony with nature. Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

We focus on six major goals in the areas of Climate, Freshwater, Forests, Oceans, Wildlife, and Food. We also seek to address three key drivers of environmental degradation: markets, finance, and poor governance. Together, these efforts propel coordinated approaches toward meeting our goals:

1. Climate: Ensure a climate-resilient and zero carbon world, powered by renewable energy.
2. Freshwater: Ensure the health of the world’s major basins is improving or maintained.
3. Forests: Conserve the world’s more important forests to sustain nature’s diversity, benefit our climate, and support human well-being.
4. Oceans: Ensure a resilient ocean sustains marine life and functioning ecosystems that support rich biodiversity, food security, and sustainable livelihoods.
5. Wildlife: Ensure the world’s most iconic species—including tigers, rhinos, and elephants—
are secured and recovering in the wild.
6. Food: Drive sustainable food systems to conserve nature and feed humanity.

By compounding the efforts in all six goal areas and working in partnership with foundations, governments, businesses, communities, individuals, and our more than six million supporters, WWF can conserve many of the world’s most ecologically important regions. To accomplish this, WWF aims to
• protect and restore species and their habitats
• co-design conservation efforts with local communities and support them in leading these efforts
• transform markets and policies to reduce the impact of the production and consumption of commodities
• ensure that the value of nature is reflected in decisions made by individuals, communities, governments, and businesses
• mobilize hundreds of millions of people to support conservation

Current international commitments to protect nature do not match the scale of the threats our planet is facing. In 2021, world leaders came together to set new goals for the Paris Climate Accord. And in 2022, they will meet to discuss a new framework for protecting nature within the UN Convention of Biological Diversity. We are asking nations to move swiftly to meet and exceed the climate goals set in 2021 to put us on a path to net-zero emissions by 2050, and to commit to a new framework in 2022 that will stop the planet’s sixth mass extinction.

WWF is a global network of 60 closely aligned national organizations dedicated to protecting biodiversity, promoting sustainability, and reconciling the needs of people and nature. We work in more than 100 countries. As partners in a multinational network, WWF offices work with a local-to-global scope, combining field-based work and community engagement with cutting-edge science and policy interventions at the national and international levels. This allows us to address the complex challenges of conservation in the 21st century.

The ability to develop and sustain smart, creative partnerships—with local communities, national governments, other NGOs, corporations, universities, or multilateral institutions—is one of our hallmarks. As an international union of national organizations that are integral parts of their societies, WWF is able to see things from many different perspectives, to engage at multiple levels, and to work with varied interests toward solutions beyond the reach of any one group, one interest, or one sector alone. The strength of our globally known brand empowers this work as well.

Examples include our partnerships with the American Red Cross on green reconstruction in the wake of disasters; with CARE on sustainable development, poverty alleviation, and climate change adaptation in coastal East Africa; with The Coca-Cola Company on global freshwater conservation; with three nations in the Amazon on securing long-term funding to create new protected areas and keep existing protected areas intact; and with the World Bank and the tiger range states of Asia on tiger conservation.

WWF employs over 6,000 people and has more than 6 million supporters globally. Headquartered in Washington, DC, WWF-US is the largest partner in this network, with over 1 million members in the US and a global presence in its own right; we directly manage conservation program offices from the Arctic to the Amazon, and from the Northern Great Plains to Nepal.

WWF was founded in 1961 with a primary focus on species conservation. That remains central to our mission, but more than 50 years of field experience has taught us that conservation is as much or more about humans as it is about other species. If we want people to work for conservation, we must first make conservation work for them. That is the principle that guides our efforts across the globe.

WWF-US's recent accomplishments include:

Waking the world up to zoonotic threats: When COVID-19 hit, WWF mobilized partners and the public, called for immediate actions like closing high-disease-risk wildlife markets in Asia, and integrated zoonotic disease prevention into efforts to stop deforestation and wildlife crime. A survey conducted with GlobeScan found changes in government policy were a strong predictor of consumer behavior change. WWF worked with Congress to support the introduction of the Global Pandemic Prevention and Biosecurity Act.

Increasing tiger populations and protections: Tiger numbers tripled, from 10 to 30, in Russia’s Land of the Leopard National Park, thanks to efforts to address wildlife crime, protect habitat, and prevent illegal logging. WWF supported the Big Cat Public Safety Act, which passed the House in 2020 and was recently introduced into the Senate.

Returning bison to Native lands: The Rosebud Economic Development Corporation, with support from WWF and Rosebud Tribal Land Enterprise, transferred 100 plains bison to the Wolakota Buffalo Range in South Dakota. At capacity, it will become North America’s largest Native American owned and managed herd.

Developing a plan to cut US food waste: A coalition, brought together by WWF, developed an action plan that led to the introduction of legislation in Congress that would put the US on a path to cut food loss and waste in half by 2030.

Engaging big players to protect forests: WWF launched Forests Forward, a program that advises companies on how to meet sustainability goals while protecting forests and the rights of people. To date, 5 US companies have signed on. WWF also expanded our Project Finance for Permanence model.

Designing a plan for water security and renewable energy in Nepal: A series of technical studies, funded by USAID and conducted by WWF and partners over 5 years, provided Nepal with a blueprint for securing healthy rivers, mitigating climate change, and building a renewable energy future.

Keeping a dangerous mine at bay: WWF's efforts to protect Bristol Bay—with help from more than 635,000 WWF supporters—paid off when the US Army Corps of Engineers denied a permit to build Pebble Mine.

Accelerating climate solutions: The Bezos Earth Fund invested $100 million to supercharge WWF’s efforts to implement and measure the impact of interventions across 3 areas: restoring mangroves; developing seaweed as an alternative for animal feed, proteins, and packaging materials; and protecting habitat in partnership with both Indigenous and local communities and governments to secure the lasting protection of nature.

WWF worked with the private sector to scale up climate solutions and hold companies accountable for meeting climate goals, including launching the AAA Framework for Climate Policy Leadership, which sets a new standard for corporate climate leadership and urges companies to take a set of concrete steps in support of a net-zero future.


World Wildlife Fund, Inc.

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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


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World Wildlife Fund, Inc.

Board of directors
as of 05/04/2022
SOURCE: Self-reported by organization
Board chair

Pamela Matson

Goldman Professor in Environmental Studies and Senior Fellow at Woods Institute, Stanford University

Robert Litterman

Kepos Capital

Tammy Crown

Former Vice President of Strategy, Charles Schwab and Company

John Sall

Executive Vice President and co-founder, SAS Institute

Roger Sant

Co-Founder, The AES Corporation

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/29/2020

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation

No data


Equity strategies

Last updated: 04/29/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.