World Wildlife Fund, Inc.

aka WWF-US   |   Washington, DC   |


The world's leading conservation organization, WWF works in 100 countries and is supported by 1.2 million members in the United States and millions globally. WWF's unique way of working combines global reach with a foundation in science, involves action at every level from local to global, and ensures the delivery of innovative solutions that meet the needs of both people and nature. WWF works to conserve the world's most important forests to sustain nature's diversity, benefit our climate, and support human well-being Safeguard healthy oceans and marine livelihoods Secure water for people and nature Protect the worlds most important species Drive sustainable food systems to conserve nature and feed humanity Create a climate-resilient and zero-carbon world, powered by renewable energy

Ruling year info


Principal Officer

Mr. Carter Roberts

Main address

1250 24th St NW

Washington, DC 20037 USA

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NTEE code info

Natural Resource Conservation and Protection (C30)

Wildlife Preservation/Protection (D30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We live in an age of rapid and unprecedented planetary change. Many scientists believe our consumption of the planet’s resources is driving a new geological epoch: the Anthropocene. The products we consume and the supply chains behind them have myriad impacts on the world around us. Biodiversity continues to decline due in large part to factors like agriculture, land conversion, and overexploitation of species. A recent assessment found that only a quarter of the land on Earth is substantively free of the impacts of human activities. Marine and freshwater ecosystems are the source of life for all humans, yet they face huge pressures including habitat modification, fragmentation, and destruction; invasive species; overfishing; pollution; disease; and climate change. Without a dramatic move beyond a “business as usual” approach, the stark decline of natural systems that support our planet’s biodiversity and modern societies will continue, and impacts on people and nature could be severe

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Field Programs

WWF works to conserve 19 of the world's most important ecosystems for the benefit of both the species and people who live there. We protect wildlife, preserve habitats and empower people to conserve resources while improving their livelihoods. We do this by partnering with governments, scientists and local communities to establish and manage protected areas, reduce threats such as poaching and habitat conversion, and influence national and local policies to improve biodiversity on the ground.

Population(s) Served

WWF partners with corporations, government agencies, NGOs, universities and research institutes to reduce the impact of the production and trade of commodities that most affect our conservation priorities. Our goal is to measurably reduce the most significant impacts of individual actors as well as entire industries.

Population(s) Served

WWF educates the American public through our Marketing and Public Relations Departments. We create and implement public relations programs, including events and earned media activities, to support WWF's mission and programs. Our Public Service announcements educate the mass market about our mission through print and broadcast media and we design and distribute communication materials to educate our supporters on overall mission, core programs, and results.

Population(s) Served

Where we work

External assessments

Evaluated via the Impact Genome Project (2019)

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Percent of spending directed to worldwide conservation

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

In FY 2022, 82% of WWF spending was directed to worldwide conservation.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

WWF’s vision is to build a future in which people live in harmony with nature. Our mission is to conserve nature and reduce the most pressing threats to the diversity of life on Earth.

We focus on six major goals in the areas of Climate, Freshwater, Forests, Oceans, Wildlife, and Food. We also seek to address three key drivers of environmental degradation: markets, finance, and poor governance. Together, these efforts propel coordinated approaches toward meeting our goals:

1. Climate: Ensure a climate-resilient and zero carbon world, powered by renewable energy.
2. Freshwater: Ensure the health of the world’s major basins is improving or maintained.
3. Forests: Conserve the world’s more important forests to sustain nature’s diversity, benefit our climate, and support human well-being.
4. Oceans: Ensure a resilient ocean sustains marine life and functioning ecosystems that support rich biodiversity, food security, and sustainable livelihoods.
5. Wildlife: Ensure the world’s most iconic species—including tigers, rhinos, and elephants—
are secured and recovering in the wild.
6. Food: Drive sustainable food systems to conserve nature and feed humanity.

By compounding the efforts in all six goal areas and working in partnership with foundations, governments, businesses, communities, individuals, and our more than six million supporters, WWF can conserve many of the world’s most ecologically important regions. To accomplish this, WWF aims to
• protect and restore species and their habitats
• co-design conservation efforts with local communities and support them in leading these efforts
• transform markets and policies to reduce the impact of the production and consumption of commodities
• ensure that the value of nature is reflected in decisions made by individuals, communities, governments, and businesses
• mobilize hundreds of millions of people to support conservation

Current international commitments to protect nature do not match the scale of the threats our planet is facing. In 2021, world leaders came together to set new goals for the Paris Climate Accord. And in 2022, they agreed to a new Global Biodiversity Framework within the UN Convention of Biological Diversity. WWF actively participated in both the climate and biodiversity summits, urging nations to move swiftly to put us on a path to net-zero emissions by 2050, and to halt and reverse nature loss by the end of this decade. In the years ahead WWF will work with governments, companies, and other actors to help ensure the successful implementation of these agreements.

WWF is a global network of 60 closely aligned national organizations dedicated to protecting biodiversity, promoting sustainability, and reconciling the needs of people and nature. We work in more than 100 countries. As partners in a multinational network, WWF offices work with a local-to-global scope, combining field-based work and community engagement with cutting-edge science and policy interventions at the national and international levels. This allows us to address the complex challenges of conservation in the 21st century.

The ability to develop and sustain smart, creative partnerships—with local communities, national governments, other NGOs, corporations, universities, or multilateral institutions—is one of our hallmarks. As an international union of national organizations that are integral parts of their societies, WWF is able to see things from many different perspectives, to engage at multiple levels, and to work with varied interests toward solutions beyond the reach of any one group, one interest, or one sector alone. The strength of our globally known brand empowers this work as well.

Examples include our partnerships with the American Red Cross on green reconstruction in the wake of disasters; with CARE on sustainable development, poverty alleviation, and climate change adaptation in coastal East Africa; with The Coca-Cola Company on global freshwater conservation; with three nations in the Amazon on securing long-term funding to create new protected areas and keep existing protected areas intact; and with the World Bank and the tiger range states of Asia on tiger conservation.

WWF employs over 6,000 people and has more than 6 million supporters globally. Headquartered in Washington, DC, WWF-US is the largest partner in this network, with over 1 million members in the US and a global presence in its own right; we directly manage conservation program offices from the Arctic to the Amazon, and from the Northern Great Plains to Nepal.

WWF was founded in 1961 with a primary focus on species conservation. That remains central to our mission, but more than 50 years of field experience has taught us that conservation is as much or more about humans as it is about other species. If we want people to work for conservation, we must first make conservation work for them. That is the principle that guides our efforts across the globe.

Launching “Enduring Earth”
In 2022 WWF joined The Nature Conservancy, The Pew Charitable Trusts, and ZOMALAB, the family office of Ben and Lucy Ana Walton, to launch Enduring Earth. Central to the initiative’s approach is Project Finance for Permanence (PFP), a model that fully funds conservation projects to ensure durable and scalable impact. Enduring Earth’s goal is to deliver 20 PFP transactions by 2030 to enable nations to accelerate durable conservation that benefits local communities and achieves biodiversity, climate, and sustainable development goals.

Securing Colombia’s Natural Heritage
In 2022, the Government of Colombia, with a coalition of partners including WWF, demonstrated its commitment to conservation by signing a joint declaration to launch a new PFP initiative called Heritage Colombia, which secures $245 million USD to permanently protect 32 million hectares of iconic Colombian landscapes and seascapes.

Securing Coastal Ecosystems in Belize
In 2021, the Government of Belize, WWF, and The Nature Conservancy signed an MOU to secure protection of the country’s marine and coastal ecosystems through a PFP.

Mobilizing Partners and Governments for Global Climate Action
The 2021 UN climate conference marked a major moment for global climate progress. Leading up to the conference, and throughout the negotiations, WWF mobilized the private sector, US government, local governments, and others to deliver new commitments and develop clear implementation plans.

Working with Companies to Conserve Forests
In FY22, Forests Forward grew to include seven companies, most recently welcoming Procter & Gamble and Sylvamo. In 2021, HP Inc. committed $80 million to address the impacts on forests of paper used in HP printers. By 2022, HP and WWF identified three critical landscapes (Australia, Brazil, Peru) in which to expand their joint work. The partnership will impact nearly 1 million acres of forest landscapes and sets the bar for corporate responsibility for even the indirect environmental impacts of business.

Progress Toward Global Plastics Treaty
In 2022, a WWF poll found overwhelming public demand for a global treaty to address the plastic crisis, and the UN Environment Assembly committed to establishing a legally binding international agreement by 2024. WWF played a key role by engaging the US Department of State and rallying support from business leaders, and WWF activists in the US, who sent nearly 800,000 messages calling for the treaty.

Celebrating Progress During the Year of the Tiger
In 2010, leaders pledged to try to double the number of tigers in the wild by 2022. WWF and partners leveraged that moment to assess progress, and to apply lessons learned to better inform the world’s approach to tiger conservation. In FY23, the IUCN’s tiger population survey estimated that wild tigers increased from about 3,200 in 2010 to about 4,500 in 2022. And Nepal announced that its population of wild tigers had nearly tripled since 2009.


World Wildlife Fund, Inc.

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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


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World Wildlife Fund, Inc.

Board of directors
as of 04/05/2023
SOURCE: Self-reported by organization
Board chair

Pamela Matson

Goldman Professor in Environmental Studies and Senior Fellow at Woods Institute, Stanford University

Robert Litterman

Kepos Capital

Tammy Crown

Former Vice President of Strategy, Charles Schwab and Company

John Sall

Executive Vice President and co-founder, SAS Institute

Roger Sant

Co-Founder, The AES Corporation

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 4/29/2020

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Sexual orientation
Decline to state
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation

No data


Equity strategies

Last updated: 04/29/2020

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.