National Forest Foundation
Programs and results
What we aim to solve
Our country's National Forests - the 193-million-acre public estate - belong to all Americans. They give us clean air, fresh water, an amazing diversity of life, and endless opportunities to enjoy these wild lands year round. Each year, the pressures - wildfire, diseases, changing weather patterns, and visitation - on these landscapes are increasing.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Treasured Landscapes, Unforgettable Experiences Initiative
This flagship effort spearheads large-scale restoration of iconic landscapes around the country and reconnects Americans with their public lands in meaningful ways. Currently, priority sites include National Forests and Grasslands in the states of Oregon, California, Arizona, Colorado, Idaho, Illinois, Florida, New Hampshire, North Carolina, Oregon, and Washington.
50 Million for Our Forests
This ambitious effort aims to measurably restore America's National Forests damaged by wildfires, hurricanes, floods, and insect infestations. Each dollar donated plants one tree.
Grant Programs
Our grant programs support local stewardship organizations' on-the-ground conservation work and strengthen their internal capacity to help increase their impact and benefits to their community, environment, and economy.
Conservation Connect Program
This unique national effort helps develop common vision for forests among divergent interest groups and increase the capacity and effectiveness of local conservation nonprofits. We offer facilitation, collaboration services, training, mentoring, and much more.
Forest Stewardship and Ski Conservation Funds
The funds pool together small, voluntary contributions from lodge and ski resort guests. Then these contributions are leveraged by the NFF and local conservation partners, and invested back into National Forests where participating lodges and ski resorts are located. Supported projects focus on wildlife habitat improvements, recreation enhancement, community-based forest stewardship, and watershed restoration.
Strategic Communications
A comprehensive approach to share important information about the values that America's National Forests provide benefiting human and wildlife communities through traditional media channels and social media.
Matching Awards Program (MAP)
The foundation matches federal funds provided under a cooperative agreement with the Forest Service with non-federal dollars to implement projects that directly benefit national forests and grasslands. Funds can be used to support conservation and restoration projects in the areas of wildlife habitat improvement, recreation, watershed health and restoration, and community-based forestry. Applications will be accepted from non-federal partners, community-based organizations, Native American tribes, and 501(c)(3) nonprofits implementing action-oriented on-the-ground conservation and citizen-based monitoring projects on or around national forests or grasslands. All grants awarded by the foundation require a cash match of at least 1:1 through non-federal donations.
Where we work
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsAcres of natural habitat restored
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Children and youth
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Cumulative Conservation Results since 2001
Number of trees planted
This metric is no longer tracked.Totals By Year
Related Program
50 Million for Our Forests
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Cumulative Results since 2001
Number of invasive species removed from managed area(s)
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Children and youth, Alaskan Natives, American Indians, Multiracial people
Related Program
Treasured Landscapes, Unforgettable Experiences Initiative
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Acres treated.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The National Forest Foundation (NFF) is solely dedicated to protecting the ecological health and promoting sustainable public enjoyment of the 193-million-acre National Forest System. Our current strategic plan focuses on:
1) We will invest more in on-the-ground projects to improve the health of our National Forests. We will accelerate and broaden our on-the-ground action to increase carbon sequestration and water replenishment and to restore more acres.
2) We will triple our impact on National Forest recreation infrastructure, expanding the capacity for more people to love the forests without negatively impacting forest health.
3) We will engage millions more Americans in personal and meaningful relationships with National Forests. Our reach will be digital, in-person and through partners. We will focus on communicating with and through a broader diversity of Americans and we will engage millions more than before to build a constituency that demands and works for healthy forests.
What are the organization's key strategies for making this happen?
The NFF focuses on five strategies to maximize our conservation impact:
1) Working on the ground: We carry out tangible conservation projects producing measurable results. We assess conservation need and ecological value. This ensures our site-based work adds as much value as possible to both local regions and the National Forest System (NFS) as a whole. We work on a "landscape" scale, meaning on thousands of acres rather than just a few hundred. It also means we address multiple challenges, such as plant and wildlife diversity, watershed health, economic leverage, and recreational opportunities to have greater overall impact.
2) Building a community of forest stewards: Diverse groups of engaged citizens and outdoor enthusiasts form a strong cadre of stewards who perpetuate healthy National Forests for many generations to enjoy. The NFF connects people with nature through meaningful hands-on education and volunteer opportunities in their backyard National Forests. We explain why these wild places matter. By engaging youth, including those from urban, rural, and/or underserved communities, we help them develop a land ethic, give back to their backyard forests, and acquire useful skills while building the next generation of dedicated forest stewards.
3) Supporting local conservation partners: We directly support local organizations and contractors through on-the-ground restoration projects.
4) Developing sustainable and innovative funding models: Alternative funding enables us to achieve real, measurable restoration results on our public lands. Seeking out such mechanisms helps us increase the resources available to site-based restoration projects nationwide.
5) Promoting collaboration: Collaborative groups are an effective solution to the complex and often contentious restoration and stewardship needs on these forests. By nature local, organic collaboratives provide an opportunity for all interest groups to weigh-in, be heard, and learn to work together. This approach leads to better conservation results on the ground and more engaged people caring for their treasured wild places. We provide a customized suite of technical assistance and other services to collaborative groups across the country. By facilitating local stakeholder groups, we build a strong foundation of diverse partners who remain engaged in our National Forests' protection and stewardship for decades to come.
What are the organization's capabilities for doing this?
A key nonprofit partner to the U.S. Forest Service, the NFF works with hundreds of community and corporate partners nationwide. We have a proven track record of successful large-scale ecosystem restoration on National Forests and Grasslands through leveraging public funding with private support. Our grant programs help us further leverage restoration projects focused on the health and public enjoyment of National Forests. Our main office is based in the heart of the National Forest System, Missoula, Montana. We also have field offices in across the county to align with our scope of work on National Forests. This diversity of office sites allows us to generate meaningful local relationships while maintaining a national presence. The NFF is a committed and efficient conservation organization staffed by professionals who know the issues facing America's National Forests and care deeply about our beloved wild places.
What have they accomplished so far and what's next?
On 2018 Earth Day, we successfully launched an ambition campaign to plant 50 million trees on National Forests. In our first year, we planted 2.6 million tre`es of 17 different native tree species on 25 National Forests, restoring 13,000 acres. We are on track to plant 5.2 million trees in 2019! We will continue to ramp up our work to engage more individuals and companies, especially online, in the next couple of years.
Our presence online also continues to grow, reaching nearly 232,257 followers on Facebook, 29,200 followers on Twitter, and 63,200 followers on Instagram. Our blog has 80,000 visits/quarter and serves as a gateway to our website that has 1 million views/year.
Despite these accomplishments and our growing supporters, the restoration needs on the 193-million-acre National Forest System are vast. Changing climate conditions, catastrophic wildfires, and aggressive invasive species threaten these treasured landscapes at an unprecedented rate. The Forest Service estimates that more than 60 million acres or approximately one-third of National Forests is in dire need of restoration. A Forest Service survey of watershed conditions estimates that approximately 48 percent of watersheds on National Forests are classified as “functioning at risk" or “impaired function." U.S. taxpayers are paying about $2.5 billion for wildfire suppression every year and the total estimated impact of U.S. wildfires is many times that number. Experts estimate that all invasive species (aquatic, plants, and insects) cost Americans approximately $138 billion annually in loss of agriculture, fisheries, forestry, and infrastructure maintenance. Additionally, the link between increasingly urban populations and wild nature continues to weaken further disconnecting them from their public lands. This trend spells trouble for the broad, long-term support required to keep America's public lands heritage relevant and thriving.
The need to restore these wild places and increase awareness among the general public, especially youth, and to nurture the next generation of forest stewards has never been greater. We are developing and implementing programs and initiatives to connect Americans to their cherished public lands and increase the financial resources available for landscape-scale restoration bringing our innovative, results-focused, and science-based approaches to meeting these immense challenges.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We aim to collect feedback from as many people we serve as possible, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
National Forest Foundation
Board of directorsas of 09/21/2022
Mr. Rob Leary
Former CEO at The Olayan Group
Term: 2021 - 2023
Lee Fromson
Simms Fishing Products
Tim Schieffelin
P.O.V., LLC
Caroline Choi
Southern California Edison
Mike Brown
Bowery Capital
Aimée Christensen
Christensen Global Strategies
James K Hunt
Andie MacDowell
Thomas McHenry
Vermont Law School
Allie Kline
Randy Peterson
LRP Consultants LLC
Bob Wheeler
Airstream, Inc.
Hugh Wiley
XO Group
Patricia Hayling Price
LiveWorkStrategize LLC
Kevin Murphy
ExxonMobil Foundation
Mary Kate Buckley
Jackson Hole Mountain Resort
Rob Leary
Former CEO at The Olayan Group
Matt Boss
Janice Innis-Thompson
Toren Kutnick
Jose Minaya
Randy Moore
Ex Officio, U.S. Forest Service
Jeff Nuss
James C O'Donnell
Vail Resorts
Rick Wade
U.S. Chamber of Commerce
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
Disability
Equity strategies
Last updated: 09/21/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.