NatureServe
Science > Data > Technology > Conservation
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Programs and results
What we aim to solve
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Preventing extinctions and protecting habitats in North America
NatureServe's programs focus on four main areas: (1) documenting the conservation status and location of species and ecosystems; (2) producing analyses to guide critical conservation decisions; (3) developing and supporting capacity for our network of natural heritage programs and conservation data centers; and (4) creating information technology tools that bring biodiversity information into the land and water-use planning process. Our publicly available web-based database, NatureServe Explorer (www.natureserve.org/explorer), provides searchable authoritative conservation information on more than 50,000 plants, animals, and ecological communities of the United States and Canada.
Where we work
Awards
Top Rated Nonprofit 2017
Great Nonprofits
Making a Difference Award 2019
ESRI
Special Achievement in GIS 2016
ESRI
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of contracts/purchase agreements that the organization holds for purchase of its products/services
This metric is no longer tracked.Totals By Year
Related Program
Preventing extinctions and protecting habitats in North America
Type of Metric
Context - describing the issue we work on
Direction of Success
Holding steady
Context Notes
NatureServe contracts and subcontracts with a number of agencies to create custom data sets and mapping to inform on the ground conservation actions and decisions.
Number of critically endangered species in the region that have their conservation needs assessed
This metric is no longer tracked.Totals By Year
Related Program
Preventing extinctions and protecting habitats in North America
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Holding steady
Context Notes
NatureServe in 2022 tracks 100,000 species of plants and animals to determine What it is, Where it is found, How it is doing. This information is contained in our Biotics database.
Number of requests for data
This metric is no longer tracked.Totals By Year
Related Program
Preventing extinctions and protecting habitats in North America
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
NatureServes is the authoritative source of species data in the US and Canada and serves federal, state, local governments, academic institutions, nonprofits, corporations, citizens, and scientists.
New points of conservation significance identified.
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
NatureServe envisions a world where decisionmakers recognize the value of biodiversity, fully understand the importance of science in identification and protection of species and ecosystems, and invest in science as the basis for their decisions that affect biodiversity.
Informed by sound scientific understanding, those who make decisions that impact the natural world—governments, conservation organizations, corporations, landowners, and the scientific community—will draw upon the resources of the NatureServe network to focus conservation actions. As a result, the sustained health of this natural heritage will support prosperous human and non-human communities for the benefit of current and future generations.
What are the organization's key strategies for making this happen?
Outcomes and strategies for 2012 through 2016:
1) Collect and use increasingly high-quality and up-to-date scientific knowledge in order to conserve biodiversity
* Update data constantly via a web-enabled, sustainable, and adaptable data-management system
* Better communication of trends and implementation of standards across the network
* Guide network-wide development of knowledge for freshwater and marine biodiversity conservation strategies
2) Enhance network effectiveness for building biodiversity knowledge
* Strengthen intra-network connections
* Meet and exceed institutional/technological standards
* Engage in broader partnerships with like-minded organizations that collect and disseminate biodiversity data and get Eastern Hemisphere organizations to share information
3) Inform key societal challenges through analyses and syntheses
* Illuminate large-scale challenges to biodiversity by integrating with other key information to shape environmental, scientific, economic, and social policy questions and solutions
4) Address clients' specific needs with the use of NatureServe data, tools, and expertise
*Respond quickly to opportunities and partner needs
* Improve NatureServe's use of adaptive management
What are the organization's capabilities for doing this?
NatureServe established a Natural Heritage Program network across North America. We currently have 60 programs in the US and Canada that employs 1,000+ scientists to gather data, perform monitoring and generally engage in the science needed to answer three core questions: What is it? Where is it? How is it doing? Deceivingly simple, these core questions, if appropriately answered, allows global decision makers to know how to focus limited resources to protect the most imperiled ecosystems and species. We are expanding our network to include every state in the US over the next 3 years. We have a staff of 63 scientists and technology experts to qualify the data. We have developed several technology platforms to distribute the information and are developing additional platforms to harness the power of technology and science to help stop the 6th mass extinction taking place now.
What have they accomplished so far and what's next?
NatureServe scientists in collaboration with other partners has produced several important publications: The Global Reptile Assessment; The Global Tree Assessment and the Map of Biodiversity along with the Key Biodiversity Areas Map. We will continue to publish critical peer reviewed information and update our data to keep up with a rapidly changing and extremely impacted world. Guiding conservation decisions by on the ground federal, state, local, private and public organizations is essential to giving species and ecosystems disappearing from the planet the best chance of survival.
We intend to expand our network having established 60 Natural Heritage Programs to date.
We are upgrading our data set (Biotics 5) to include input from citizen scientists and updated conservation status rankings - also essential to making good decisions.
We are building out our multiple software platforms with the intention of making more information available for free by any user.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We aim to collect feedback from as many people we serve as possible, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
NatureServe
Board of directorsas of 06/22/2023
Bryce Maxwell
Sean T. O'Brien
NatureServe
James Brumm
Glastonbury Commons, Ltd
Jane Breckenridge
Euchee Butterfly Farm
Carolyn Hendricks
Johns Hopkins Medical Center
Urban Lehner
Retired- Telvent DTN
Steven P. Quarles
Nossaman LLP
John Trezise
Retired- Department of the Interior
Bryce Maxell
MT Natural Heritage Program
Chris Friesen
Manitoba Conservation Data Centre
Brian Klatt
UN Intergovernmental Panel on Biodiversity and Ecosystem Services
Jed Sundwall
Amazon Web Services
Nancy Weiss
M.D. (Retired)
Francisco Carillo
Pfizer
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
Equity strategies
Last updated: 09/13/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.