Programs and results
What we aim to solve
The Campaign for Tobacco-Free Kids leads the fight to protect kids and save lives from tobacco use, both in the United States and around the world.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Take Down Tobacco
The Take Down Tobacco National Day of Action is a day of activism where communities across the globe rally to push for the first tobacco-free generation. Youth tobacco rates are at a 20-year high in the U.S. due to the worsening youth e-cigarette epidemic, and tobacco is still the No. 1 cause of death in the U.S. and across the globe. On this day, each year, students, teachers, parents, elected leaders, health professionals, advocates and concerned citizens just like you are standing up to Take Down Tobacco.
Youth Advocates of the Year Awards Gala
Each year, the Campaign for Tobacco-Free Kids' Youth Advocates of the Year Awards Gala honors youth advocates, tobacco-control champions, and distinguished guests in a grand celebration and awards program.
Youth Symposium
Campaign for Tobacco-Free Kids bring National Youth Ambassadors – outstanding youth who are tobacco control leaders in their states – to Washington for the week to engage them, train them, and take them to Capitol Hill. The Ambassadors visits their Representatives and Senators offices where they asked their Members of Congress not to support the cigar or grandfather riders.
Where we work
External reviews

Videos
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our ultimate goal is to achieve a future free of the death and disease caused by tobacco.
What are the organization's key strategies for making this happen?
To achieve our mission, we:
o Promote public policies proven to reduce tobacco use and exposure to secondhand smoke. These include higher tobacco taxes, comprehensive smoke-free laws, well-funded tobacco prevention and stop-smoking programs, and tough regulation of tobacco products and marketing.
o Expose and counter tobacco industry efforts to market to children and mislead the public.
o Strengthen tobacco control efforts in the United States and worldwide by providing support and information to our many partners.
o Mobilize organizations and individuals to join the fight against tobacco.
o Empower a tobacco-free generation by fostering youth leadership and activism.
o Inform the public, policy makers and the media about tobacco's devastating consequences and the effectiveness of the policies we support.
What are the organization's capabilities for doing this?
Since 1996, the Campaign for Tobacco-Free Kids has advocated for scientifically proven, cost-effective solutions that prevent kids from smoking, help smokers quit and protect non-smokers from the harmful effects of secondhand smoke. We know how to win the fight against tobacco and the progress we have make since our founding demonstrates that these solutions work. We accept no government or tobacco industry funding and rely on contributions from individuals, philanthropic foundations, corporations and other non-profit organizations.
What have they accomplished so far and what's next?
Smoking rates in the U.S. have fallen from over 42% in 1965 to 15% today. Smoking rates among youth have fallen from over 36% in 1997 to 8% today. In the U.S., 30 states, Washington, D.C., Puerto Rico and the U.S. Virgin Islands, plus hundreds of cities and counties, have enacted strong smoke-free laws. A growing number of countries around the world have passed strong smoke-free laws.
Tobacco use is the number one cause of preventable death in the United States and around the world. If current trends continue, tobacco use will kill one billion people in the 21st century. Every year, tobacco kills more than 400,000 Americans and nearly six million people worldwide. Tobacco use causes some of the most feared and costly diseases, including cancer, heart disease and emphysema. It harms reproductive health and damages nearly every organ in the human body. We will not quit until every child is tobacco-free and we have eliminated the death and disease caused by tobacco.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization collecting feedback from the people you serve?
Electronic surveys (by email, tablet, etc.), Focus groups or interviews (by phone or in person), Suggestion box/email, Funder Evaluations,
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,
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With whom is the organization sharing feedback?
The people we serve, Our staff, Our board, Our funders, Our community partners,
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback,
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
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- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
CAMPAIGN FOR TOBACCO-FREE KIDS
Board of directorsas of 10/02/2020
William Novelli
McDonough School of Business, Georgetown University
Christopher Conley
Tricadia Municipal Management
Doug Ulman
Pelontonia
Bechara Choucair
Kaiser Permanente
Nancy Brown
American Heart Association
Michael Moore
Mike Moore Law Firm, LLC
Matthew Myers
Campaign for Tobacco-Free Kids
Jonah Shacknai
DermaForce Partners
Jacqueline Bolt
The Campaign for Tobacco-Free Kids
Eileen Boone
CVS Health
Gary Reedy
American Cancer Society
William Novelli
Georgetown University
Sara Kay
No Affiliation
Beverly May
Children's Center, Salt Lake City
Tim Riester
Riester
Yolonda Richardson
Campaign for Tobacco-Free Kids
Sarah Ryan
No Affiliation
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
The organization's co-leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data