PLATINUM2024

Identity

aka Identity, Inc.   |   Gaithersburg, MD   |  www.identity-youth.org

Mission

In pursuit of a just, equitable and inclusive society, Identity creates opportunities for Latino and other historically underserved youth to realize their highest potential and thrive. We envision a just and equitable society that nurtures all youth and is enriched by their contributions. We are guided by the following values: Young people come first. Every child has great potential. Youth deserve more than one chance. Society is enhanced by cultural diversity. To serve others is a privilege and requires excellence.

Notes from the nonprofit

Like an extended family, Identity teaches and models for young people, ages 7-25, the social-emotional, academic, workforce and life skills they need to thrive in the modern world. Our programs are provided at school, in the community and on playing fields and are complemented by family case management, mental health and substance abuse counseling, non-clinical emotional support, and recreation. Through a two-generation approach, we also work to empower parents to engage in their child’s education and be a champion for their success and the success of the community. Like family, we celebrate their victories and offer help when something extra is needed.

Ruling year info

1999

Executive Director

Mr. Diego Uriburu

Main address

415 East Diamond Avenue

Gaithersburg, MD 20877 USA

Show more contact info

EIN

52-2120012

NTEE code info

Youth Development Programs (O50)

Ethnic/Immigrant Services (P84)

Other Recreation, Sports, or Leisure Activities N.E.C. (N99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Montgomery County, MD is one of the most racially, ethnically and economically diverse areas of the country. Today, MC is home to 35% of the state's Latino population, but they are the least likely to succeed. They have the lowest kindergarten readiness rates and the highest dropout rates. 55,500 MCPS students receive Free and Reduced Meals, more than the entire school population of Washington, DC. This is not surprising as, according to the Brookings Institution, no other jurisdiction in the Washington region experienced increases in poverty of the same magnitude during the late 2000s. Identity's research shows our youth are exposed to multiple Adverse Childhood Experiences (ACES) at 4 times the rate of US and Maryland youth. Children who experience one or more ACES are more likely to struggle with physical, emotional and cognitive problems. Our County's vibrancy and prosperity depends on preparing all youth for high achievement with the excellent education and opportunity.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

School-Based Programs (After School, Summer School, In School)

School-based programs comprise in-school, after-school, and summer activities. The curriculum for these programs fosters academic improvement and the development of life skills, including leadership, goal setting, self-esteem, and conflict resolution. The aim is to build upon the youths’ strengths, help them recognize the consequences of risky behaviors and make healthy, positive choices. More than 500 youth participate in these programs annually in seven Montgomery County elementary, middle, and high schools.

Population(s) Served
At-risk youth
Children and youth

Three Wellness Centers based in Montgomery County, MD high schools with large numbers of high poverty students offer after-school programs, case management, and mental health counseling focused on the physical, social, and mental wellbeing of the youth. Curriculum-based programs provide the students opportunities for engagement throughout their high school career and offer specific training in leadership, advocacy, pregnancy prevention, and job readiness. the Wellness Centers serve more than 1300+ youth annually. The Wellness Centers are located at Gaithersburg High School, Watkins Mill High School, and Wheaton High School.

Population(s) Served
Adolescents
Multiracial people

Identity operates the County's two Youth Opportunity Centers that offer a wide range of integrated programs and services to provide disconnected youth with the skills and support they need to move towards positive education and employment outcomes. Programs include GED preparation and workforce development programs complemented by individual mentoring, tutoring, case management to link youth and their families with social services, mental health counseling, substance abuse intervention and prevention counseling, and tattoo removal

Population(s) Served
At-risk youth
Unemployed people

The GED Program, offered at the Youth Opportunity Centers, connects our most vulnerable, high-risk youth, ages 18 to 25, with an alternative pathway to a high-school diploma. Many of these youth have grave gaps in their education, low levels of English proficiency, and oftentimes serious emotional, social, and psychological trauma. In addition to providing GED instruction, Identity focuses on building trusting relationships with the youth through targeted services, such as mentoring, additional tutoring, and mental health counseling. Approximately 100 youth benefit from this program annually.

Population(s) Served
Unemployed people
At-risk youth

This program is conducted at the Montgomery County Correctional Facility and supports Latino inmates with a broad range of services, including case management services to the inmates and their families, which include needs assessments, preparation of action plans, referrals to various services, and follow-up. Inmates’ family members are frequently referred to mental health and domestic assistance services. More than 300 inmates receive this service per year.

Population(s) Served
Incarcerated people
Adolescents

Both services are integral component of all our programs. We provide critical, emergency case management services to low-income Latino families essential for their survival and wellbeing. Our Case Managers meet one-on-one with clients to assess family needs, develop an action plan, and connect them to resources and services available in the county, such as food and clothing assistance, emergency housing, affordable health care, employment opportunities, and/or legal aid. Mental health counseling is provided to low-income uninsured youth and families. More than 700 people access these services annually.

Population(s) Served
At-risk youth
Families

Identity staff facilitate parent workshops in collaboration with schools and other partners throughout the school year. Youth and parents participate in activities to build family bonds and improve communication. Our staff also conduct one-on-one meetings to assess families’ needs and then connect them with social services. Identity also provides school- and community-based Family Reunification and Strengthening Programs to support youth and families impacted by intergenerational trauma, including a history of immigration related parent/child separations in order to improve coping and relationship skills and family dynamics.

Population(s) Served
Immigrants and migrants
Families

Where we work

Awards

Social Interest Award 2022

North American Society of Adlerian Psychology

Roscoe R. Nix Distinguished Community Leadership Award 2021

Montgomery County, MD County Executive's Office

2022 Community Partner Award 2023

Gamma Zeta chapter of the Delta Omega Honorary Society in Public Health at the University of Marylan

Affiliations & memberships

Co-Founder, Black and Brown Coalition for Equity and Excellence in Education 2019

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of hours of social and emotional health curricula.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Young adults, People of Latin American descent, Multiracial people, People of African descent

Related Program

School-Based Programs (After School, Summer School, In School)

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

All Identity programs are grounded in the Positive Youth Development model and work to increase protective factors such as self-esteem, conflict resolution and self-efficacy levels.

In a sample of youth with both intake and exit surveys, of the number of youth who originally reported low levels of school connectedness, reporting increased school connectedness at exit.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth

Related Program

School-Based Programs (After School, Summer School, In School)

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

In FY2, at baseline, 58% (n=399) reported low levels of school connectedness. 58% of this group reported increased school connectedness at exit.

The number of youth who originally report poor conflict resolution and anger management skills, who report increased skills at exit.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adolescents

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Context Notes

From a sample of 805 youth and young adults, at baseline, 48% (n=378) reported poor conflict resolution and anger management skills. 66% of this group reported increased skills at exit.

The number of individual clients receiving mental health counseling.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Multiracial people, People of African descent, People of Latin American descent

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

This includes youth, young adults and their family members in all programs- mental health and/or substance abuse counseling.

The number of youth and adults participating in non-clinical, community-led, emotional support groups.

This metric is no longer tracked.
Totals By Year
Population(s) Served

Multiracial people, People of African descent, People of Latin American descent

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Inspired by Latino cultural traditions of family and friends helping each other in times of emotional distress, emotional support groups help youth and adults learn to deal with difficult emotions.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Identity's primary goal is to support our client's successful transition to adulthood by providing a range of rigorously evaluated programs grounded in the Positive Youth Development model. Our objectives are to reduce their risk factors, increase their protective factors, strengthen their social and emotional well-being and support their academic and economic achievements.
All programs are data driven, evidence-informed and evaluated.

To achieve our primary goal, Identity provides a range of culturally and linguistically appropriate and trauma-informed school and community-based services and supports that address the unmet needs of youth and families and their successful transition to adulthood.

All of our social and emotional learning, academic support and workforce development programs are supported by wraparound services such as family case management and behavioral health as a holistic approach has proven itself time and again to be crucial for helping vulnerable or disconnected youth by strengthening the capacity of their support systems.

Since 1998, Identity has been privileged to serve and gain the trust of tens of thousands of at-risk youth and families in Montgomery County. Recently, Identity has served 13,000+ youth and families during the pandemic. Over the years, the need for Identity's high impact, evidence-based, trauma-informed services delivered by bi-lingual staff has only grown.

Strong community involvement, research-based programs, needs assessments and rigorous evaluation are pillars of Identity. Our school and community-based programs are based on two proven models: Positive Youth Development (PYD) and the Stages of Change Model (SCM). The PYD model is a best practice that enables clients to attain significant improvements with regard to conflict resolution skills, self-efficacy, academic performance and school connectedness, as well as reductions in negative behaviors such as substance abuse and delinquent activities. The SCM identifies individuals on a continuum of readiness to change: pre-contemplation, contemplation, preparation, action, maintenance and relapse.
In developing and implementing trauma-informed social/emotional, academic and workforce development support programs, Identity actively seeks community input through focus groups, key informant interviews, satisfaction surveys, process and outcome evaluation data, and ongoing feedback from advisory groups.

In addition, we carry out time-sensitive research studies in the community. In early 2000, we conducted the first-ever needs assessment of the area's Latino youth, laying the foundation for program development. We continue to conduct regular countywide needs assessments and research to ensure programming serves changing needs. For example, in 2014 we partnered with the Community Foundation for the National Capital Region on a survey of 1000 youth, culminating in Connecting Youth to Opportunity: How Latino Youth Perspectives Can Inform a Blueprint for Improving Opportunity in Montgomery County, MD. In 2015, Identity provided technical assistance and methodology to aid the completion of a companion research report entitled Connecting Youth to Opportunity: How Black and African American Youth Perspectives Can Inform a Blueprint for Improving Opportunity in Montgomery County, MD. In 2016, we completed a special report on Adverse Childhood Experiences: Trends among Identity Youth Participants, and we completed another study of 128 Children Fleeing Violence from El Salvador, Honduras and Guatemala to gauge the impact of gangs and to find out what they most want and need from community-based groups, schools and law enforcement.

During its twenty-three-year history, Identity has served tens of thousands of Latino youth and families in Montgomery County. In recent years, Identity has served 3000 – 3500 youth and their families annually, and in FY21at the end of FY21 Identity served 13,876 clients, benefitting 46,650 people because our services, including case management, support the whole family.

Identity youth realize real improvement in their ability to resolve conflict, speak up for themselves, connect to school and the community, and avoid substance abuse and delinquent behavior. Identity youth report better attendance, higher grades and their families report improved communication and more involvement in their children's educational achievement.

While we expect to continue to evolve to meet the growing and changing needs of vulnerable youth, we do not anticipate a serious pivot in direction or to make critical trade-offs.

We will continue to expand and improve Identity programs and services for in-school and out-of-school youth aimed at increasing social and emotional learning skills, academic achievement and workforce preparedness.

We will continue to advocate for systemic changes that address disparities in educational and employment opportunities and outcomes for youth.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We share the feedback we received with the people we serve, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

Identity
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Identity

Board of directors
as of 04/25/2024
SOURCE: Self-reported by organization
Board co-chair

Sarah Whitesell

Senior Management, Federal Government

Term: 2026 - 2023


Board co-chair

Monica Marquina

Washington Suburban Sanitary Commission, WSSC

Term: 2021 - 2024

Shirley Brandman

Retired Executive Director, National Commission on Social, Emotional and Academic Learning, Aspen Institute

Stewart Edelstein

Retired Executive Director, Universities at Shady Grove

Michael Knapp

Orion Ventures,LLC and SkillSmart,Inc

Stephen Metz

Attorney, Offit - Kurman

Christian Mixter

Retired Partner, Morgan, Lewis & Bockius LLP

Tal Widdes

Retired COO, Jewish Social Service Agency (JSSA)

Alejandro Yepes

Managing Partner, Real Estate Portfolio

Michael Jimenez

Owner, Capital Kids DC

Ivonne Lindley

Principal, Stein Sperling

Gislene Taysaco

Senior Associate, National League of Cities

Steve Hull

Retired Founding Editor and Publisher of Bethesda Magazine and Bethesda Beat

Martin Lespada

CFO, the Board of Child Care, a nonprofit that provides services for at-risk youth.

Ana Morales

Senior Vice President and Director of Treasury Management, Founders Bank

Vanessa Rodriquez

Senior Vice President of Placemaking, Marketing, PR & Community Relations, MURAL Real Estate Partners

Monica Marquina

Government Affairs Manager, WSSC

Sarah Whitesell

Senior Management, Federal Government

Nancy Kaplan

Co-Founder and Executive Chair, Conscient Strategies

Nancy Ebb

Licensed Clinical Social Worker, Private Practice

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/28/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Hispanic/Latino/Latina/Latinx
Gender identity
Male, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 04/25/2024

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.