ASHA for Women Inc.

aka ASHA for Women, ASHA, ASHA, Inc.   |   Bethesda, MD   |  www.ashaforwomen.org

Mission

Empowering South Asian women to overcome domestic violence and become self-reliant, and providing guidance to all South Asian seniors and caregivers in the DC Metro area.

Notes from the nonprofit

2019 - ASHA started a new program providing guidance to South Asian seniors regarding available resources. 2018 - ASHA held a Cultural Competencies Conference for area domestic violence service providers. Discussions were held on 4 different panels - Legal Panel focusing on Family Law, Immigration Law, Human Trafficking; Mental Health Panel; Senior Panel, and Youth Panel discussing LGBTQ issues.

Ruling year info

2000

President

Ms. Priya Kulkarni

Executive Director

Lakshmi Aiyappa

Main address

Bethesda Democracy Plaza 6701 Democracy Blvd. Suite 300

Bethesda, MD 20817 USA

Show more contact info

Formerly known as

Asian Women's Self-Help Association

EIN

52-2193753

NTEE code info

Family Violence Shelters and Services (P43)

Ethnic/Immigrant Services (P84)

Alliance/Advocacy Organizations (A01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

ASHA for Women assists South Asian women facing domestic violence in the Washington, DC metro area. Our clients face many social and economic issues while transitioning into their new lives with or without the abusive spouse or partner. They lack self-confidence, face language and cultural barriers, and find it hard to assimilate in the society. The South Asian population in the Washington metro area has increased tremendously over the last several years, with many seniors joining their children who are settled in the area. Such seniors feel lost, without friends, and without information about available resources to adjust to their lives here. ASHA also aims to focus on South Asian LGBTQ community facing domestic violence.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

ASHA for Women

Direct services: Support and advocacy to clients including peer counseling, referrals to professional legal, and mental health counselors, medical assistance, housing, food, clothing, transportation, childcare, translation and interpretation. Also donate cars, and provide computers to clients.

Community outreach and education: Planning events that raise awareness of family violence in South Asian communities, conducting volunteer training, and conferences for service providers

Population(s) Served
People of Asian descent
Women and girls

South Asian Domestic Violence Helpline

Description:
ASHA for Women provides a free, confidential Helpline - available by phone and email. This helpline provides
multi-lingual access to critically-needed services that non-English speaking women would otherwise find difficult to
receive. Calling the Helpline is often the client's first step in leaving the abusive situation. Between January and December 2018, ASHA for Women received 405 Helpline and email inquiries.

South Asian Domestic Violence Victim Advocate Services

Description:
ASHA for Women's Volunteer Advocate Program pairs each client with an advocate who supports the client not only in her immediate need to escape domestic violence but also in her long-term need to achieve self-reliance and independence.

This model draws on the tradition of South Asian women organizing to help each other and the extended familial
network that is common in South Asia. Thus, the advocate-client relationship feels familiar and comfortable to the
client who is often struggling to deal with many unfamiliar aspects of American life and a foreign culture. After requesting assistance from ASHA for Women, the client meets with her volunteer advocate who helps her define and achieve the goals of her individualized safety and self-sufficiency plan. During 2018, ASHA For Women assisted 90 women and 65 of their children.

Population(s) Served
People of Asian descent
Adults

Provides the support for victims of domestic violence to move towards self sufficiency by providing guidance, resources for education and career goals. Assisting with reviewing resume, identifying suitable employment fields, recommending and helping with course selection

Population(s) Served
People of Asian descent
Women and girls

In 2018, ASHA for Women launched a new initiative to assist South Asian seniors access the benefits and services that are available for them. Resource guidance is provided to both seniors and their caregivers in the Washington, D.C. metropolitan area.

Population(s) Served
People of Asian descent
Seniors

Where we work

Awards

One of the best small charities in the DC metro area- 2013-2014 2019

Catalogue for Philanthropy

Asian American and Pacific Islanders month local charity award 2014

NBC and Ronald McDonald House

Stand Together Fund 2020

Washington Area Women's Foundation

Affiliations & memberships

United Way Member Agency 2019

Combined Federal Campaign 2019

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of phone calls/inquiries

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls, Adults, Families

Related Program

To provide the support to empower South Asian women

Type of Metric

Input - describing resources we use

Direction of Success

Holding steady

Context Notes

Calls dropped significantly during COVID as victims were home with their abusers and were fearful of calling for assistance.

Number of clients served

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls

Related Program

To provide the support to empower South Asian women

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Number significantly dropped during COVID shutdown as victims were afraid to reach out for assistance.

Number of free participants in conferences

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls

Related Program

To provide the support to empower South Asian women

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Context Notes

ASHA For Women Cultural Competencies Conference, held on Oct. 4, 2018, explored key issues impacting South Asians and the intersection of domestic violence, immigration, gender and more.

Number of people trained

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls

Related Program

Career Counseling

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of volunteers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Women and girls

Related Program

ASHA for Women

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

No in-person training was provided during COVID shutdown. Some virtual training through Fairfax County was facilitated.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Provide support to women suffering domestic abuse, and help them reach self-sufficiency.

ASHA also strives to do community outreach by partnering with other local and national DV organizations, including government agencies.

We provide career counseling to our clients to help them improve their employment status and career opportunities.

ASHA has recently implemented a Senior Program - a resource for South Asian seniors to get information about available services for seniors from local county Commissions on Aging.

ASHA is in the process of implementing a LGBTQ program to provide resources for South Asian LGBTQ community.

Strategies for domestic violence victim assistance:
1. Toll Free Helpline
2. One on one volunteer advocate to client pairing
3. Additional support services after the crisis to achieve self-sufficiency

Strategies for Career Counseling:
1. Designated volunteer to assist clients with resume writing
2. Help clients prepare for job interviews
3. Assist with job searching

Strategies for Senior Program
1. Define the extent of coverage and services for the Senior Program
2. Hire a staff to manage the program
3. Funding the program
4. Research community needs
5. Research caregiver needs

Strategies for LGBTQ Program
1. Training for volunteers and Board members to become familiar with the terminology
2. Assess the needs of South Asian LGBTQ community
3. Outreach with other LGBTQ area organizations

A strong dedicated volunteer, working Board.
Added 2 new full time staff positions
A dedicated team of part time employees
A dedicated pool of volunteers

ASHA started a Career Counseling program in 2014 that focuses on building self esteem and provides guidance and support for women to find jobs once they are exit their current situations, and are ready to rejoin the job market. The counselor helps with resume building, interview skills and provides an area of employment focus best suited to the clients' strengths.

We have initiated a Senior Program to help South Asian seniors find information about private and government resources on healthcare, housing, and transportation etc.

We hired a full time Program Manager.

We hired a full time professional Social Worker.

Financials

ASHA for Women Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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ASHA for Women Inc.

Board of directors
as of 5/20/2021
SOURCE: Self-reported by organization
Board chair

Mrs. Priya Kulkarni

No affiliation

Term: 2011 - 2021

Lakshmi Aiyappa

ASHA for Women

Maya Virani

Nalini Rajguru

Caplin & Drysdale

Priya Kulkarni

ASHA for Women

Revathi Vikram, MD

No Affiliation

Jaya Nelliot

No Affiliation

Amrita Jhanjee

No Affiliation

Abraham Mathew

No Affiliation

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 05/20/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Asian American/Pacific Islanders/Asian
Gender identity
Female

The organization's co-leader identifies as:

Race & ethnicity
Asian American/Pacific Islanders/Asian
Gender identity
Female

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

No data

Equity strategies

Last updated: 05/20/2021

Policies and practices developed in partnership with Equity in the Center, a project that works to shift mindsets, practices, and systems within the social sector to increase racial equity. Learn more

Data
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.