Supporting Advocates for Peace

aka Protecting women and children across Africa, Asia, Latin America and the Middle East   |   Washington, DC   |


The Advocacy Project helps marginalized communities to tell their stories, strengthen their organizations, launch innovative campaigns, and mobilize new support. We firmly believe that civil society can be a powerful force for social change, and that those who are directly affected by abuse and discrimination can be empowered to take action. Inspired by this vision, we seek to support marginalized communities in the Global South that face poverty, violence, and discrimination.

Ruling year info


Executive Director

Mr. Iain Guest

Main address

2201 P Street NW Room 204

Washington, DC 20037 USA

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NTEE code info

Alliance/Advocacy Organizations (A01)

Community Coalitions (S21)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

For the past twenty years, AP staff and volunteers have worked alongside some of the world’s bravest advocates. This has given us a unique understanding of the causes of their disempowerment. First problem they face is isolation and indifference. . For them, expression is not just a right – it can be deeply therapeutic, and way to be noticed at home and abroad. Story telling must be part of any support.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Empowering Survivors of Armed Sexual Violence in Mali

This start-up was launched in 2014 by AP and our Malian partner Sini Sanuman to provide comprehensive support for survivors of gender-based violence (GBV).

The women are identified at outreach meetings and invited to spend three months in one of two centers in Bamako and Bourem. Beneficiaries receive a range of services (psychosocial, nutritional and medical) and three months of training in soap-making, clothes-making, and embroidering. They return home after three months, but are encouraged to return regularly to the centers to produce soap which they then sell.

In 2017, we opened two new centers for survivors in Gao and Bamako and supported 210 survivors. AP evaluated the model in a 38-page report in early 2018

This program has produced a community-based model of support for GBV survivors – in the family, in centers, through women’s groups, and after training – that is comprehensive, emerges naturally from the community and is entirely led by Malians.

Population(s) Served
Women and girls

Through this program, AP helps our Vietnamese partner, the Association for the Empowerment of Persons with Disability (AEPD) in Quang Binh province, to empower families that are suffering from dioxin poisoning caused by Agent Orange (AO) - the defoliant that was sprayed during the Vietnam War. The foundation for the program was laid between 2010 and 2014 by five AP Peace Fellows, who all publicized the impact of AO. In 2014 we helped AEPD organize a needs assessment of 500 affected families in Quang Binh province. In 2015, we identified ten severely affected families and by the end of 2018 we have supported all of them. In 2019, AP will launch a revolving fund to provide caregivers with loans that will make them credit worthy.

Population(s) Served
People with disabilities

This program works through the Gulu Disabled Persons Union (GDPU) to install accessible toilets for students with a disability in primary schools, in the Uganda district of Gulu. Gulu has a high rate of disability, but many schools either have no accessible facilities or their toilets have been vandalized. AP and GDPU identified the lack of accessible toilets as a problem in 2010.

Since 2015 GDPU and AP have installed three accessible toilets in Ugandan schools, benefitting over 3,000 students - particularly students with a disability.

This model is innovative in three ways: first, it uses water and sanitation to improve the quality of education and increase inclusivity for students with a disability. Second, GDPU toilets are cheaper than the government models. Third, parents help to dig the latrine pits, in the hope that this will encourage the community to protect the toilet against vandalism.

The key to benefiting more children is collaboration of the district government, so in 2019 GDPU and AP will lobby the Gulu government to ensure accessible water and sanitation at all primary schools.

Population(s) Served

This start-up was launched in 2015 by Care Women Nepal (CWN) and AP to provide medical support for village women with prolapse in the isolated district of Dhankuta. In the years since, CWN has organized nine camps and screened 6,420 villagers with funds raised by AP.

These camps fill the gap left by weak government services in Dhankuta district, where health centers cannot diagnose or treat women with prolapse. In 2019, AP will fund one more health camp expected to benefit over 1,000 rural women.

Population(s) Served
Women and girls

This start-up helps Children Peace Initiative Kenya (CPI) to organize peace camps for children on both sides of tribal conflict in Samburu County, northwest Kenya. The camps build friendships between the two communities that translates into economic cooperation and eventually peace.

CPI’s model has the potential to produce major social change by stopping conflicts that have taken countless lives and retarded development across northwest Kenya. It evolves through three different stages: building friendships between children and their families; creating economic ties through Heifers for Peace; and finally, reinforcing structures that will strengthen peace, such as the police and justice system.

Since 2017 AP has raised over $20,000 to purchase 40 heifers, which are being jointly reared by families from the Pokot and Samburu tribes. In 2019 AP and CPI hope to extend the model to Baragoi sub-county, a region of serious conflict.

Population(s) Served

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. Build strong and lasting partnerships with advocates for marginalized communities in the Global South that face poverty, discrimination and violence.
2. Strengthen the capacity of our partners to take action against the causes of their disempowerment by telling their story and developing campaigns.
3. (Long-term) By working through community advocates, to produce social change that will change policy and so affect the society as a whole.
4. Recruit and train qualified graduate students who will lend us their talents and passion and provide capacity-building services to our partners - while in the process undergoing a unique educational and professional experience.
5. Run a small and lean operation that draws on networking and contacts to achieve our goals, rather than expensive central operation and field offices. Our fundraising is geared first and foremost towards partners.

1. Choose partners: We wait for organizations to approach us, make a field visit, and send a Peace Fellow to assess the organization's needs. If we both agreed to go forward we then formalize the partnership and deepen the relationship in year 2. Partnerships are open-ended - and some partners have taken Peace Fellows for ten years.
2. Develop programs: During the initial field visit, and through Peace Fellows, we will help the new partner to identify program goals and explore new openings, drawing on our experience and network. We ask all partners to make a commitment to developing a program, with goals, within 2 years. We expect to implement the program jointly, with the local partner taking the lead. We try to withdraw from the program within five years, by which time the program should be completed or sustainable, and AP never takes more than 20% of the total program budget.
3. Provide services: Our Peace Fellows are trained to provide technical assistance and produce outputs within 10 weeks which address the partner's needs. For example, these services may seek to strengthen the partner's organization and position the partner to undertake a long-term program (book-keeping, money management, Excel, developing a budget, building an IT capacity, proposal writing, photography).
4. Fundraising: We work with partners to raise funds for the program, and then design strategies for each program. This can range from seeking government funding (US, Germany, Netherlands) or private donors (Global Giving, crowdfunding). We rely increasingly on our Peace Fellows to jump-start project funding. We have raised over $2 million for partner since 2006.
5. Setting goals and measuring results: Monitoring and Evaluation is extremely important and we do this with partners. See below.
6. International Outreach: We place a high premium on profiling our partners and programs through Video (450+ videos on YouTube) photos (24,680 photos on Flickr) quilting events, and advocacy in the Global North.

1. Experience. AP has worked with community-based advocates since our first partnership in 1998, with the International Campaign to create the International Criminal Court.
2. Staff. AP's staff has had extensive first-hand knowledge of the issues and areas. The Executive Director Iain Guest is a former journalist and UN official who has worked in many of the countries where AP now has partners. One of Iain's jobs is to initiate new partnerships.
3. Board. AP's experienced Board has included the heads of several nonprofits, specialists in migration and protection, an active ambassador, and a former UN Assistant Secretary-General. The AP Board is 100% giving.
4. Academic contacts and university partners: AP has drawn Peace Fellows from over 100 academic programs and universities. Each year, we typically attract up to 15 interns from universities in the Washington area.
5. Administration: We observe the highest standards of auditing insurance, book-keeping, annual reports, and reports to donors. We promote the same practices in advising our partners.
6. Institutional commitment to innovation: AP's value-added lies in being able to spot openings that may not be apparent to partners and helping to turn them into sustained programs. One example is advocacy quilting, which we launched in 2006 to help widowed weavers in Bosnia. Over thirty AP partners have told their story through embroidery and quilting.
7. Institutional commitment to service: This is best measured by the large number of men and women who volunteer to work with us – over 40 a year. They include students, schoolchildren, quilters, retirees and persons with a disability.

1. A network of community-based partners, organized into six categories (women, children, disability, conflict, minorities, environment). Some (Bosnian weavers) have been partners for over 10 years.
2. Service #1: Telling the story. We have developed an array of different tools that effectively tell the story of partners and provide content for their campaigns: blogs, website, video, photos, news bulletins (218,204 unique visits, views in 2014). This is offered to all partners, and expected to produce measurable results after 10 weeks.
3. Service # 2: Organizational strengthening, including IT support, management of money, program design, proposal writing, and working with the media. Offered to all partners and expected to produce results within 10 weeks.
4. Service #3: Support with the design, financing and implementation of programs/campaigns. These begin as pilot projects aimed at testing out an idea. If successful, we will then scale up and seek wider funding. The results achieved are spelled out on detail on our Bronze profile. We have helped to design programs on the European Roma; Women in Kosovo; girls' education in Afghanistan; Tamil rights in Sri Lanka during the war; war rape in DRC; child labor in Nepal; uterine prolapse in Nepal; accessible water and sanitation in Uganda; and war rape in Mali.
5. Service #4: Built a strong fellowship program to serve partners. Working with leading academic programs we have recruited 274 graduate students to volunteer with partners (2003 – 2015).
6. Built a strong organization. AP is efficient, well managed, and produce results on a small core program.
We have yet to develop:
1. Sufficient funding for our core program.
2. Institutional partners for our fellowship program, which faces growing competition from other, better-endowed fellowship programs.
3. Policy papers and policy recommendations from our programs.
4. Sustainability: We are too dependent on our founder, Iain Guest, yet at present lack the resources to attract new senior staff.
5. More rigorous internal procedures for monitoring and evaluation as we seek to raise more funds through private donors.



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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


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  • Compare nonprofit financials to similar organizations

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Board of directors
as of 11/20/2023
SOURCE: Self-reported by organization
Board chair

Mr Lawrence Ingeneri

Iain Guest

The Advocacy Project

Devin Greenleaf

Vice Media

Lawrence Ingeneri

Tom Carver


Scott Allen

Barbara Fitzsimmons

Talley Diggs

Delaney Rogers

Karen Delaney

Merry May

Julia Holladay

Joseph Eldridge

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Not applicable
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Not applicable

Organizational demographics

SOURCE: Self-reported; last updated 11/20/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


We do not display disability information for organizations with fewer than 15 staff.