Butterfly House & Aquarium

The Sertoma Butterfly House & Marine Cove strives to provide a unique environment that fosters
● education about nature, tropical ecosystems, oceans, butterflies, and conservation
● healing, serenity, and peacefulness
● one-of-a-kind interactive experiences with tropical butterflies and fish
● a warm and colorful year round haven, especially in the winter
● special volunteer opportunities for community members
● conservation of tropical rainforests and oceans
● awareness of the connections between people and nature

1. Increase Strategic Partnerships in the three categories of our mission
A. Learning
●Principals/Administration ●Colleges ●Summer Care Programs
●Continuing Ed for Teachers ●Research Opportunities ●Day Care Programs
●Elementary Schools ●Lifelong Learning ●After School Care
●Middle Schools ●Teaching Models/Curriculum ●Resource for Expertise
●High Schools ●Scout and Civic Groups ●Media Spotlight
B. Healing
●Mental Illness ●Death/Mourning ●Wellness/Health
●Physical Illness ●Suicide Survivors ●Employers
●Limited Mobility ●Memory Care ●Health Care Providers
●Addiction & Recovery ●Elderly ●Health Benefits Research
●The Arts ●Symphony ●Well Being - yoga, tai chi, meditation
C. Celebrating
●Tourism ●Community Asset ●Conservation - internationally
●Similar Entities ●Quality of Life ●Local Conservation Initiatives
●Events ●Economic Value ●Perk to Employees & Customers

2. Provide Exhibits and Programs as Special & Unique as Our Mission
●Magnify the experience with more interactive exhibits and other elements
●Additional learning opportunities with signs, displays, audio tours, etc.
●Complete renovations and additions to original Marine Cove exhibits
●Additional information on the healing impact of nature
●Additional opportunities for healing/meditation
●Additional opportunities for healing/creativity
●Greater variety of educational programs/opportunities to reach broader audience
●Expansion of Marine Cove to include innovative and inspiring exhibits for our community

3. Establish and Share a Brand of Excellence
●Be recognized as a community resource for expertise regarding marine biology, butterflies, conservation, gardening, learning, and healing with nature
●Be recognized for the quality of our people, including staff, volunteers, and board members who know and understand our vision, mission, and stories; and communicate them to our guests and community
●Be recognized nationally as a trend setting organization for the health benefits of nature
●Be recognized for the quality of the experience at the SBHMC, where visitors understand our exhibits, learn our story, and spend more time fully immersed in our facility
●Teach patrons HOW to experience the SBHMC