AMERICAN ALLIANCE OF MUSEUMS

Champion Museums. Nurture Excellence.

Arlington, VA   |  http://www.aam-us.org/

Mission

The American Alliance of Museums' mission is to champion museums and nurture excellence in partnership with our members and allies

The Alliance strengthens museums through leadership, advocacy, collaboration and service. The Alliance has been bringing museums together since 1906, helping to develop standards and best practices, gathering and sharing knowledge, and providing advocacy on issues of concern to the entire museum community. The Alliance is dedicated to ensuring that museums remain a vital part of the American landscape, connecting people with the greatest achievements of the human experience – past, present and future.

Ruling year info

1937

Principal Officer

Ms. Laura L. Lott

Main address

2451 Crystal Drive Suite 1005

Arlington, VA 22202 USA

Show more contact info

Formerly known as

American Association of Museums

EIN

53-0205889

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

Alliance/Advocacy Organizations (B01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
Register now

Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Our mission: "We Champion Museums and Nurture Excellence." AAM's strategic plan highlights the long-term financial sustainability of museums as one of three focus areas of work that museums need to thrive. We are also helping museums to be more diverse, equitable, inclusive, and accessible. It’s time for every museum to think bigger, change faster, reach further, and enrich our world like never before. There are more people to reach. More stories to tell. More missions to deliver and more ways to deliver on them. In a world that is dynamic, diverse, yet also divided, our museums bring together the knowledge and insights we need to understand our changing society and address the challenges we face. With more philanthropic support, AAM can make these large-scale, field-wide initiatives a reality—bringing change not only to our 35,000 members, but to the thousands of museums they represent and the hundreds of millions of visitors they impact in communities across America. Join us.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Advocacy & Museums Advocacy Day

The Alliance monitors and aims to influence federal legislation and regulatory policy issues relevant to museums through representation before Congress and federal agencies. The Alliance offers extensive advocacy training and e-advocacy tools and works closely with our partners in the field.

Since 2009, the Alliance has been holding Museums Advocacy Day, during which issues of concern to the museum field are shared with Members of Congress. The event presents a unified voice to legislators, many of whom might be unaware of the value of museums.  Museums Advocacy Day establishes a higher profile for the museum field on Capitol Hill and encourages museum professionals and enthusiasts to cultivate and build relationships with Members of Congress.

Population(s) Served
Adults

Since 1906, the AAM Annual Meeting has been held in a different American city, providing opportunities to explore the local host community and its museums, to network, and to share experiences and expertise with professional colleagues.

The Annual Meeting is the premiere professional development opportunity for museum professionals. Attendees learn about current issues, trends and best practices through over 170 educational sessions and myriad networking opportunities where they exchange ideas with professionals representing museums of every type from around the world. Complementary events and activities were hosted by AAM member museums and affiliates throughout the city.

Population(s) Served
Adults

The Alliance’s Continuum of Excellence fosters excellence in museums at all levels. Offering several points of entry and levels of commitment, institutions that participate receive tactical strategies to help them better carryout their mission and fulfill their public service, collections stewardship and educational roles. The Alliance's accreditation program is the field’s primary vehicle for quality assurance, self-regulation and public accountability.

Population(s) Served
Adults

The Center for the Future of Museums (CFM) helps museums explore the cultural, political and economic challenges facing society and devise strategies to shape a better tomorrow. CFM produces trends reports, provides training and consulting services related to forecasting and future studies, and implements projects responding to important trends.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of meetings held with decision makers

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy & Museums Advocacy Day

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Scheduled meetings with 425 Congressional offices by 375 advocates on Museums Advocacy Day in February

Number of staff hours spent on a particular policy or action

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy & Museums Advocacy Day

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Staff hours spent in March to December on advocacy to include museums in federal pandemic relief efforts

Number of stories successfully placed in the media

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy & Museums Advocacy Day

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

There were 900 media placements and 16 billion media impressions on the possibility of museum closures due to the pandemic

Hours of volunteer service

This metric is no longer tracked.
Totals By Year
Related Program

Excellence Programs & Accreditation

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Museum Assessment Program (MAP) and Accreditation volunteer hours

Number of conference attendees

This metric is no longer tracked.
Totals By Year
Related Program

AAM Annual Meeting & Museum Expo

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Nearly 4,000 people attended our first ever virtual conference

Number of unique website visitors

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

% increase in public perception of Americans about a particular issue

This metric is no longer tracked.
Totals By Year
Related Program

Advocacy & Museums Advocacy Day

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Through audience research and strategic media placements, AAM shifted the common perception in the US that museums are not at risk of permanent closure due to the pandemic from 25% to 43% in 6 months.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Access: deliver relevant content and superior user experience

Thought Leadership: influence and inspire action

Global Thinking: connect US museums to the international community

Advocacy: champion museums

Excellence: build and celebrate a stronger museum field

Build alliances and partnerships within and outside of the museum field.

Focus on audience: empower the broad museum workforce, engage and serve museum trustees, and develop the next generation of museum leadership.

Embrace flexible business practices and scalable programs/platforms to create a more nimble and proactive AAM including re-evaluation of this plan on a rolling basis.

Enhance the intercultural competencies of Alliance staff and volunteer leadership and ensure inclusiveness in our organization and our work.

AAM is able to develop partnerships through its broad reach within the museum field. Approximately 35,000 AAM members and an additional 100,000 audience members regularly engage with AAM content and connection channels. Through AAM's twenty professional networks, the Alliance is able to foster the growth, networking, and professional development of the museum workforce. Diversity, equity, accessibility, and inclusion is a key component of AAM's values and an area of focus in the current strategic plan. In partnership with AAM's Inclusion department, AAM is committed to expanding the intercultural competencies of its staff, trustees, volunteers, and members.

Access:
The new AAM online platform is home to more than 500 articles by museum professionals from around the world, reaching nearly 200,000 people in the past year. The popular annual publication, TrendsWatch, from the Alliance’s Center for the Future of Museums, is now experimenting with more interactive ways to prepare for the museum field's future, including videos and discussion guides.

Thought leadership:
In the last few years, the Alliance has hosted dozens of workshops, convenings, web-based events, and even a road trip to explore a range of topics. AAM delved into museums’ role in an evolving P-12 education ecosystem; changing business models for financial sustainability; diversity, equity, accessibility, and inclusion; interventions in deaccessioning crises; the future of historic houses; emerging technologies; self-care; and much more.

Global Thinking:
Since 2015, AAM has featured international perspectives on issues related to digital literacy, health and well-being, conflict resolution, truth and reconciliation, and environmental sustainability throughout our blog, magazine, and Annual Meeting. Through AAM's work with the Getty Foundation, 20+ art museum professionals from developing countries are welcomed to the AAM Annual Meeting each year to learn and share information and resources on projects and programming. Every two years, the Alliance works in partnership with Fundación TyPa in Argentina to launch the bi-annual Reimagining the Museum Conference to unite museums professionals across the Americas in a shared understanding about the role museums play in human and social development. With themes addressing social equity, community renewal and resilience, and identity and representation, attendance has doubled in the past four years.

Advocacy:
Through AAM's empowerment, museum advocates have been securing bipartisan Congressional support for the Institute of Museum and Library Services (IMLS), as well as NEH and NEA. Amid a divided Congress and an Administration calling for the end of federal cultural agencies, funding for the IMLS Office of Museum Services jumped nearly 20 percent since 2016. To achieve these results, the Alliance has created publicly accessible resources and materials for advocating from anywhere at all levels of government, including training on how to effectively communicate with legislators, as well as community members, reporters, funders, and other decision-makers. AAM has also developed the first-ever national museum economic impact study and public opinion poll.

Excellence:
Participation in AAM's Continuum of Excellence has increased 50% in the past few years, including two non-US museums passing Core Documents Verification. The past few years have also witnessed the creation of two new assessments types; a new core document focusing on education; guidelines on ethics and collections care; a diversity, equity, accessibility, and inclusion task force; and a Small Museums Accreditation Academy.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

  • How is your organization using feedback from the people you serve?

  • With whom is the organization sharing feedback?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

AMERICAN ALLIANCE OF MUSEUMS
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

AMERICAN ALLIANCE OF MUSEUMS

Board of directors
as of 10/6/2021
SOURCE: Self-reported by organization
Board chair

Chevy Humphrey

Museum of Science and Industry, Chicago

Term: 2020 - 2022

Kippen de Alba Chu

Fort Worth Museum of Science and History

Robert Davis

America’s Black Holocaust Museum

James Pepper Henry

First Americans Museum

Kelly McKinley

Bay Area Discovery Museum

Devon Akmon

Science Gallery Detroit

Christine Donovan

Northern Trust Company

Jorge Zamanillo

HistoryMiami Museum

Carrie Barratt

The New York Botanical Garden

Frederic Bertley

Center of Science and Industry

Alison Brown

Science Museum of Minnesota

Marcia DeWitt

Biggs Museum of American Art

Charles Katzenmeyer

Field Museum

Nathan Richie

Golden History Museum and Park

Julie Stein

Burke Museum of Natural History and Culture

Karol Wight

Corning Museum of Glass

Dina Bailey

Mountain Top Vision

Carole Charnow

Boston Children’s Museum

Ann Friedman

Planet Word

Linda Harrison

The Newark Museum of Art

Juliss Marenco

Smithsonian Institution

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 05/18/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female

Race & ethnicity

Gender identity

 

Sexual orientation

Disability