GOLD2022

Historic St. Luke's Restoration

National Symbol of Religious Freedom

aka St. Luke's Historic Churc & Museum   |   Smithfield, VA   |  www.stlukesmuseum.org

Mission

The Mission of Historic St. Luke's Restoration is to preserve, protect, and promote this historic landmark and its collections, documents, history, graveyard, and surroundings.

Notes from the nonprofit

St. Luke's Historic Church & Museum is committed to providing transparency in its financial reporting in helping to assure compliance with donor wishes and fulfillment of our 501(c)3 education-based non-profit's mission. Our education program continues to provide our local and national audiences with enriching special and ticketed events and daily guided tour experiences. These initiatives incorporate inclusive narratives of European, African, and Native American histories from the 17th through 18th-centuries in Tidewater Virginia. Interpretation focuses on the early-American struggles for religious freedom and the origins of the American Republic pursuit of separation of church and state. This dialogue continues today, and we are excited to be a positive force for social change to maintain relevance and sustainability into a promising American future.

Ruling year info

1954

Executive Director

Mr. Todd Ballance

Main address

14477 Benn's Church Boulevard

Smithfield, VA 23430 USA

Show more contact info

Formerly known as

Historic St. Luke's Church

EIN

54-0629148

NTEE code info

History Museums (A54)

Museum & Museum Activities (A50)

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Historic St. Luke's Restoration dba St. Luke's Historic Church & Museum is a 501(c)3 educational non-profit and remains an enduring symbol of American's pursuits of religious freedom and separation of church and state as imbued in the First Amendment of the Constitution of the United States. Today it operates as a National Historic Landmark, National Patriotic Shrine, Museum, and Gift Shop. Throughout the year daily guided tours are provided to the general public and private groups and educational special events and lectures are held.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Daily Guided Tours

St. Luke's provides daily guided tours to visitors at the top of the hour. Our Museum Interpreters greet visitors and take them on a journey through time, detailing the extensive history of St. Luke's Church. Tours last 45 minutes and present the diverse American narrative of spirituality, community and freedom.

Population(s) Served
Adults
Students
Children and youth
Veterans

Our Special Events are designed to encourage a concentration of the general public to visit and participate in these thematic events that focus on their particular interest areas whether that is the cemetery history, 17th-century, religious history etc.

Population(s) Served
Adults
Students
Children and youth
Veterans

Since the 17th-century, St. Luke's Historic Church & Museum has been an active cemetery. With over 100 acres, the three cemeteries at St. Luke's have more than 4,000 interments and at least 300 unmarked graves. Recently, St. Luke's has taken on the responsibility of cleaning and repairing the historic cemetery monuments. There are nearly 700 monuments in the historic section alone.

Population(s) Served
Adults
Students
Children and youth
Veterans

Our Academic Lecture Series is designed to share germane programming with the general public that further broadens our understanding of the history of St. Luke's, the community, and a diverse religious landscape. Each year, St. Luke's hosts a variety of presenters lecturing on a range of different topics. St. Luke's presents this series both with in-person and Zoom lectures.

Population(s) Served
Adults
Children and youth
Students
Veterans

Though we have very few early documents, those who have acted as stewards of this historic site since the creation of Historic St. Luke's Restoration in the 1950s have avidly collected and stored important documents pertaining to our corporate history. In 2005, many of these documents were stored in a house on the property that unfortunately burned to the ground. Luckily, we do have 12 boxes of files that did survive the fire, but many of them are slowly falling apart and are difficult to read. We are photocopying and digitizing these records using OCR technology to preserve and sort this database to steward and diffuse valuable knowledge for generations to come. These records have national foundations and private donors information due to national campaigns between the 1950s and 1970s.

Population(s) Served
Adults

This Archaeology Simulation is a hands-on activity designed for Elementary School Students, specifically 4th graders. Students will take part in an archaeological dig activity and examine life in Colonial Virginia. The "dig site" is designed to be raised/enclosed plot of dirt that with the direction, tools, and related activites needed to explore and understand the many facets of the field of archaeology.

Population(s) Served
Students
Economically disadvantaged people
Children

The "History from the Old Brick Church" podcast tackles subjects like race, women's history, and constitutional law with the help of professional scholars and historians.

Population(s) Served
Adults
Children and youth

Where we work

Videos

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of paid participants on field trips

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Seniors, Families

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These include all group tour guests from special interest groups, educational institutions, clubs, and families of 10 or more people.

Number of participants engaged in programs

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Seniors

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This number is the persons who paid and attended our classroom, academic symposia throughout last year.

Total number of guided tours given

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Seniors

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of group trips received, hosted, and toured throughout the year.

Number of participants attending course/session/workshop

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Seniors

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of paid admission attendants to the classroom, educational, academic symposia offered throughout the year.

Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Seniors, Families

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of open to the public educational events to further our mission each year.

Number of list subscribers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Seniors

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of email addresses and social media followers we have.

Number of media partnerships developed

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of media partners we have based on close relationships for articles, publishing stories via press releases before and after events.

Number of press releases developed and distributed

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Seniors

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of press releases developed and distributed by our marketing coordinator. These are singular instances on events of interest, special events, and academic workshops.

Number of requests for advocate products or information, including downloads or page views of online material

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Seniors

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of emails generated by visitors to our web site on inquiries ranging from wedding inquiries, volunteer inquiries, history inquiries, and more.

Number of testimonies offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Seniors

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of testimonies gathered from internet resources including TripAdvisor.com, WeddingWire.com, TheKnot.com,Google+, Facebook.com, Yelp.com.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Children and youth, Adults, Seniors

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of paid admissions earned throughout the year. These are people who elect to purchase a ticket for admissions, not people who are members, donors, or otherwise receive free entry.

Number of first-time donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Seniors

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of donors secured in the calendar year for the first time ever and do not reflect lapsed donations.

Number of overall donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Seniors

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of both first time and previous donors earned throughout the calendar year.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

HSLR will set-up its efforts to take more advantage of marketing to backyard locals both from-heres and come-heres, the Greater Coastal Virginia hospitality & tourism marketplace, and the Historic Triangle of Greater Williamsburg, Virginia.

HSLR Development Department will work more to reestablish stronger relationships with previous donors and members and identify neglected foundations, corporations, and major gift donors and identify and solicit qualified prospective stakeholders.

Finally HSLR will maximize full availability of web-based reputation management best practices and web sites such as Guidestar and TripAdvisor to both address the success of our educational programming and financial transparency with all former, current and future stakeholders.

Since December 2014 HSLR has taken many strides in identifying and securing local talent to fulfill vital roles in operations and education. Partnering with other regional non-profits, museums, and professional organizations, investing in staff training, and creating reasonable goals with commensurate incentive programs the team at HSLR is dedicated to both their individual and team goals and responsibilities so the entire global organization is healthy, vibrant, and successful.

HSLR can only be as successful as how well the Board supports the executive director and staff. To that end, the Board of HSLR remains committed to the budgets and business plans explained, approved, and managed over the course of the fiscal year.

Finally the volunteers and interns at HSLR have increased capabilities and capacity substantially since December 2014. Where the organization only had two volunteers then, now the Site has 10 volunteers with opportunities for at least another 25 volunteers.

In FY2017 HSLR noticed a major shift in revenue generation through private events rentals whereas daily museum admissions have dramatically reduced. For a three month period at the beginning of the fiscal year HSLR suffered through VDOT-administered road construction having a resounding negative impact of daily tourism. Marketing initiatives shifted in the second half of the fiscal year to address how the museum may secure both local residents and visitors to the Historic Triangle area of City of Williamsburg/James City County/York County.

HSLR saw an increase in total visitors including wedding guests being served in FY2017. The Major Gifts Initiative has also crossed the $600,000 threshold in secured gifts and pledges. Construction projects continue in a timeline set by our Board.

Financials

Historic St. Luke's Restoration
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Historic St. Luke's Restoration

Board of directors
as of 03/31/2022
SOURCE: Self-reported by organization
Board chair

The Rt. Rev. Susan Haynes

The Episcopal Diocese of Southern Virginia

Term: 2020 -

William Hodsden

Joanne Willis

David Hare

TowneBank

Judith Winslow

Smithfield Tourism

Rev. Connie Gilman

Ex Officio, Christ Church

Trey Gwaltney

Smithfield Self Storage

Todd Ballance

Ex Officio, HSLR ED

Fred Chapman

Christ Episcopal Church

Connie Henderson

Robert Clay

Susie Cooper

Tim Jones

Christ Episcopal Church

Kim Newman

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/7/2022
info Candid has made improvements to the race and ethnicity options.

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Disability status
Decline to state

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 02/07/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.