Historic St. Luke's Restoration

National Symbol of Religious Freedom

aka St. Luke's Historic Churc & Museum   |   Smithfield, VA   |  www.stlukesmuseum.org

Mission

The Mission of Historic St. Luke's Restoration is to preserve, protect, and promote this historic landmark and its collections, documents, history, graveyard, and surroundings.

Notes from the nonprofit

Historic St. Luke's Restoration is committed to providing transparency in its financial reporting in helping to assure compliance with donor wishes and fulfillment of our 501(c)3 education-based non-profit's mission. Our education program continues to provide our local and national audiences with enriching special and ticketed events and daily guided tour experiences. These initiatives incorporate inclusive narratives of European, African, and Native American histories from the 17th through 18th-centuries in Tidewater Virginia. Interpretation focuses on the early-American struggles for religious freedom and the origins of the American Republic pursuit of separation of church and state. This dialogue continues today, and we are excited to be a positive force for social change to maintain relevance and sustainability into a promising American future.

Ruling year info

1954

Executive Director

Mr. Todd Ballance

Main address

14477 Benn's Church Boulevard

Smithfield, VA 23430 USA

Show more contact info

Formerly known as

Historic St. Luke's Church

EIN

54-0629148

NTEE code info

History Museums (A54)

Museum & Museum Activities (A50)

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Historic St. Luke's Restoration dba Historic St. Luke's Church Museum, established in 1954, is a 501(c)3 educational non-profit and is Virginia's Oldest Church built in the 17th-century and remains an enduring symbol of American's pursuits of religious freedom and separation of church and state as imbued in the First Amendment of the Constitution of the United States. Today it operates as a National Historic Landmark, National Patriotic Shrine, Museum, and Gift Shop. Throughout the year daily guided tours are provided to the general public and private groups and educational special events and lectures are held. The museum displays a number of artifacts from throughout its history including America's Oldest Organ - a 1635 English Chamber Organ. Historic St. Luke's does not receive any funding from the federal, state, or municipal governments. HSLR acts as both sources of ecclesiastical and intellectual "light".

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

HSLR Daily Guided Tours

Historic St. Luke's provides daily guided tours to visitors at the top of the hour. Our Museum Interpeters greet visitors and take them on a journey through time, detailing the extensive history of Historic St. Luke's Church. Tours last 45 minutes and present the diverse American narrative of spirituality, community and freedom.

Population(s) Served

Our Special Events are designed to encourage a concentration of the general public to visit and participate in these thematic events that focus on their particular interest areas whether that is the cemetery history, 17th-century life, Civil War history, etc.

Population(s) Served

Our Outreach Education Program brings our lecture series to those who can not otherwise travel to visit our historic site and museum. We have a growing menu of lecture options to choose from to satisfy the curiosity of audience members.

Population(s) Served

Since the 17th-century, Historic St. Luke's Church has been an active cemetery. With over 100 acres, the three cemeteries at HSLR have more than 4,000 interments and at least 300 unmarked graves. Recently, Historic St. Luke's has taken on the responsibility of cleaning and repairing the historic cemetery monuments. There are nearly 700 monuments in the historic section alone.

Population(s) Served

Our Lecture Series is designed to share germane programming with the general public that further broadens our understanding of the history of Historic St. Luke's, the community, and a diverse religious landscape. Each year, Historic St. Luke's hosts a variety of presenters lecturing on a range of different topics.

Population(s) Served

Though we have very few early documents, those who have acted as stewards this historic site since the creation of Historic St. Luke's Restoration in the 1950s have avidly collected and stored important documents pertaining to our corporate history. In 2005, many of these documents were stored in a house on the property that unfortunately burned to the ground. Luckily, we do have 12 boxes of files that did survive the fire, but many of them are slowly falling apart and are difficult to read. We are photocopying and digitizing these records using OCR technology to preserve and sort this database to steward and diffuse valuable knowledge for generations to come. These records have national foundations and private donors information due to national campaigns between the 1950s and 1970s.

Population(s) Served

The Archaeology Simulation is a hands -on activity designed for Elementary School Students, specifically 3rd graders. Students will take part in an archaeological dig activity and examine life in Colonial Virginia. The "dig site" is designed to be raised/enclosed plot of dirt that with the direction, tools, and related activites needed to explore and understand the many facets of the field of archaeology.

Population(s) Served

HSLR oversees 100 acres of ancient grounds that continue to be ravaged by four seasons full of rain, sun, wind, and ice. The upkeep and maintenance of our historic grounds and structures are critical to our mission. It is easy to overlook these behind-the-scenes tasks as our grass seems to magically cut itself.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of paid participants on field trips

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These include all group tour guests from special interest groups, educational institutions, clubs, and families of 10 or more people.

Number of participants engaged in programs

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This number is the persons who paid and attended our classroom, academic symposia throughout last year.

Total number of guided tours given

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of group trips received, hosted, and toured throughout the year.

Number of participants attending course/session/workshop

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of paid admission attendants to the classroom, educational, academic symposia offered throughout the year.

Number of public events held to further mission

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of open to the public educational events to further our mission each year.

Number of list subscribers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of email addresses and social media followers we have.

Number of media partnerships developed

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of media partners we have based on close relationships for articles, publishing stories via press releases before and after events.

Number of press releases developed and distributed

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of press releases developed and distributed by our marketing coordinator. These are singular instances on events of interest, special events, and academic workshops.

Number of requests for advocate products or information, including downloads or page views of online material

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of emails generated by visitors to our web site on inquiries ranging from wedding inquiries, volunteer inquiries, history inquiries, and more.

Number of testimonies offered

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This is the number of testimonies gathered from internet resources including TripAdvisor.com, WeddingWire.com, TheKnot.com,Google+, Facebook.com, Yelp.com.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of paid admissions earned throughout the year. These are people who elect to purchase a ticket for admissions, not people who are members, donors, or otherwise receive free entry.

Number of first-time donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of donors secured in the calendar year for the first time ever and do not reflect lapsed donations.

Number of overall donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

This is the number of both first time and previous donors earned throughout the calendar year.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

HSLR desires to reach more than 6,000 annual museum visitors, reach over $146,000 between annual fund and memberships, and become Coastal Virginia's most famous church building museum and desired open cemetery to plot sales.

The Major Gifts Initiative we are presently undertaking has a goal set for $1,600,000. $1.3 million is set for site-wide necessary construction projects to ensure the security and preservation of the 17th-century historic landmark. The remaining $300,000 is needed for an off-site archaeological dig at Whitemarsh Plantation built by Colonel Joseph Bridger, the patron attributed to building Historic St. Luke's in the 17th-century.

We also wish to further fund our Jordan Sister's Endowment Funds through legacy gifts. We wish to grow from our current $4.6 million to $20 million within the next 15 years.

HSLR will set-up its efforts to take more advantage of marketing to backyard locals both from-heres and come-heres, the Greater Coastal Virginia hospitality & tourism marketplace, and the Historic Triangle of Greater Williamsburg, Virginia.

HSLR Development Department will work more to reestablish stronger relationships with previous donors and members and identify neglected foundations, corporations, and major gift donors and identify and solicit qualified prospective stakeholders.

Finally HSLR will maximize full availability of web-based reputation management best practices and web sites such as Guidestar and TripAdvisor to both address the success of our educational programming and financial transparency with all former, current and future stakeholders.

Since December 2014 HSLR has taken many strides in identifying and securing local talent to fulfill vital roles in operations and education. Partnering with other regional non-profits, museums, and professional organizations, investing in staff training, and creating reasonable goals with commensurate incentive programs the team at HSLR is dedicated to both their individual and team goals and responsibilities so the entire global organization is healthy, vibrant, and successful.

HSLR can only be as successful as how well the Board supports the executive director and staff. To that end, the Board of HSLR remains committed to the budgets and business plans explained, approved, and managed over the course of the fiscal year.

Finally the volunteers and interns at HSLR have increased capabilities and capacity substantially since December 2014. Where the organization only had two volunteers then, now the Site has 10 volunteers with opportunities for at least another 25 volunteers.

In FY2017 HSLR noticed a major shift in revenue generation through private events rentals whereas daily museum admissions have dramatically reduced. For a three month period at the beginning of the fiscal year HSLR suffered through VDOT-administered road construction having a resounding negative impact of daily tourism. Marketing initiatives shifted in the second half of the fiscal year to address how the museum may secure both local residents and visitors to the Historic Triangle area of City of Williamsburg/James City County/York County.

HSLR saw an increase in total visitors including wedding guests being served in FY2017. The Major Gifts Initiative has also crossed the $600,000 threshold in secured gifts and pledges. Construction projects continue in a timeline set by our Board.

Financials

Historic St. Luke's Restoration
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Historic St. Luke's Restoration

Board of directors
as of 2/6/2020
SOURCE: Self-reported by organization
Board chair

The Rt. Rev. Susan Haynes

The Episcopal Diocese of Southern Virginia

Term: 2020 -

William Hodsden

Jane Schaubach

Joanne Willis

David Hare

TowneBank

E. Dana Dickens

Berkshire Hathaway

Judith Winslow

Smithfield Tourism

Rev. Connie Gilman

Ex Officio, Christ Church

Trey Gwaltney

Smithfield Self Storage

Todd Ballance

Ex Officio, HSLR ED

Eric Leaman

Christ Episcopal Church

Kim Newman

Christ Episcopal Church

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No