United Way of Harrisonburg & Rockingham County, Inc.
Uniting Our Community To Empower People In Need
Programs and results
What we aim to solve
When we introduced the ALICE report to our community in 2017, we were astounded to learn that about half of the population in Harrisonburg and Rockingham County isn't able to make ends meet, despite working full-time jobs. We call this group the ALICE population, which stands for Asset Limited, Income Constrained, and Employed. ALICE is often a hidden population. Households below the ALICE threshold usually do not qualify for governmental aid or social service programs, so their struggles go unseen and unknown. Living with this type of bare-minimum budget does not allow for any savings and leaves many households vulnerable to sudden, unforeseen circumstances. This includes food, health, and job insecurity.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
The ALICE Project
ALICE® is a project that focuses on community members who are Asset Limited, Income Constrained, and Employed. The United Way ALICE Project is the umbrella of work to both reveal and address the needs of this population. The project includes research, United Way ALICE Reports, the National ALICE Advisory Council, Research Advisory Committees, the ALICE Learning Community, and the local community impact work to address the needs of this population. United Way of Harrisonburg and Rockingham County along with local United Ways throughout Virginia have come together for the first time to produce the Virginia ALICE Report.
Where we work
External reviews

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Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our immediate goal is to reduce the financial burden that ALICE individuals and families face by funding programs that support the areas of housing, childcare, transportation, food, healthcare, education and life-skills development. Our grant process changed in 2019 to reflect this goal and you can see the complete list of our grant investments here: https://uwhr.org/Our-Investments
Additionally, we are looking to the future and determining what strategies will help reduce the number of ALICE individuals and families in our community. This is a new part of our work that will continue to develop during and beyond the pandemic.
What are the organization's key strategies for making this happen?
We will continue to provide grant funding to high-priority needs throughout our community. We will also continue our work on educating the community on the ALICE project so that everyone will be aware of how widespread this population is and how they can help.
Additionally, we have brought on initiatives like Build United, a program that helps keep low-income homeowners in their homes by providing repairs for weatherization, safety, and accessibility.
Another strategy that we implemented in 2019 is a coordinated care network through Unite Us, called Unite Virginia, providing effective ways for people to access community resources. With a mix of healthcare, human service, local government and public education organizations participating in the network, providers can more effectively refer clients to one another without them getting lost in a sea of resource directories and outdated phone numbers.
In 2021, we officially adopted advocacy as a formal strategy to support people living at or below the ALICE Threshold. In partnership with our ALICE Coalition, we work alongside of community leaders focused on serving ALICE and connect directly with local and state elected officials to impact these populations.
What are the organization's capabilities for doing this?
Our organization is currently achieving our goals for funding programs within our community that are supporting ALICE individuals and families, and we are beginning to assess our capacity for reducing the number of individuals and families living below the ALICE threshold. We are being thoughtful about how we approach the second goal, and part of that time is being spent determining what we need in order to be successful.
What have they accomplished so far and what's next?
So far we are proud to have brought the ALICE framework into our community and to have done the amount of education that we have over the past few years. We will continue to look into the future for opportunities to innovate, collaborate, and change the way we approach community issues so that we are not only addressing the symptoms, but also the root causes.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
United Way of Harrisonburg & Rockingham County, Inc.
Board of directorsas of 02/08/2022
Mr. Keston Fulcher
James Madison University
Term: 2019 - 2021
Richard Haushalter
Sentara RMH
Diane Stamp
James Madison University
Jeremy Harman
WHSV
Chris Bryant
Rockingham County Public Schools
Diana Degner
Carol Fleming
James Madison University
Revlan Hill
The Community Foundation of Harrisonburg-Rockingham
Braydon Hoover
Eastern Mennonite University
Sue Hottel
VPGC, Retired
Pete Laver
Funkhouser Real Estate Group
John McGowan
Sentara RMH, Retired
Bob McWhirt
Walden University
Sherry Mongold
Sentara RMH
Jonah Pence
Pendleton Community Bank
Michael Richards
Harrisonburg City Public Schools
Robert Siepka
LSC Communications
Maureen Silva
Bridgewater College
Gregory St. Ours
Wharton, Aldhizer, & Weaver PLC
Deb Van Horn
Rockingham Insurance
Cathy Welsh
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
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Gender identity
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Sexual orientation
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Disability
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