United Way of Harrisonburg & Rockingham County, Inc.

Uniting Our Community To Empower People In Need

Harrisonburg, VA   |  http://uwhr.org

Mission

Uniting our community to empower people in need

Ruling year info

1958

Executive Director

Laura Toni-Holsinger

Main address

PO Box 326

Harrisonburg, VA 22803 USA

Show more contact info

EIN

54-0632716

NTEE code info

Fund Raising Organizations That Cross Categories includes Community Funds/Trusts and Federated Giving Programs) e.g. United Way (T70)

Philanthropy / Charity / Voluntarism Promotion (General) (T50)

Other Philanthropy, Voluntarism, and Grantmaking Foundations N.E.C. (T99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

When we introduced the ALICE report to our community in 2017, we were astounded to learn that about half of the population in Harrisonburg and Rockingham County isn't able to make ends meet, despite working full-time jobs. We call this group the ALICE population, which stands for Asset Limited, Income Constrained, and Employed. ALICE is often a hidden population. Households below the ALICE threshold usually do not qualify for governmental aid or social service programs, so their struggles go unseen and unknown. Living with this type of bare-minimum budget does not allow for any savings and leaves many households vulnerable to sudden, unforeseen circumstances. This includes food, health, and job insecurity.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

The ALICE Project

ALICE® is a project that focuses on community members who are Asset Limited, Income Constrained, and Employed. The United Way ALICE Project is the umbrella of work to both reveal and address the needs of this population. The project includes research, United Way ALICE Reports, the National ALICE Advisory Council, Research Advisory Committees, the ALICE Learning Community, and the local community impact work to address the needs of this population. United Way of Harrisonburg and Rockingham County along with local United Ways throughout Virginia have come together for the first time to produce the Virginia ALICE Report.

Population(s) Served
Economically disadvantaged people

Where we work

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our immediate goal is to reduce the financial burden that ALICE individuals and families face by funding programs that support the areas of housing, childcare, transportation, food, healthcare, education and life-skills development. Our grant process changed in 2019 to reflect this goal and you can see the complete list of our grant investments here: https://uwhr.org/Our-Investments

Additionally, we are looking to the future and determining what strategies will help reduce the number of ALICE individuals and families in our community. This is a new part of our work that will continue to develop during and beyond the pandemic.

We will continue to provide grant funding to high-priority needs throughout our community. We will also continue our work on educating the community on the ALICE project so that everyone will be aware of how widespread this population is and how they can help.

Additionally, we have brought on initiatives like Build United, a program that helps keep low-income homeowners in their homes by providing repairs for weatherization, safety, and accessibility.

Another strategy that we implemented in 2019 is a coordinated care network through Unite Us, called Unite Virginia, providing effective ways for people to access community resources. With a mix of healthcare, human service, local government and public education organizations participating in the network, providers can more effectively refer clients to one another without them getting lost in a sea of resource directories and outdated phone numbers.

In 2021, we officially adopted advocacy as a formal strategy to support people living at or below the ALICE Threshold. In partnership with our ALICE Coalition, we work alongside of community leaders focused on serving ALICE and connect directly with local and state elected officials to impact these populations.

Our organization is currently achieving our goals for funding programs within our community that are supporting ALICE individuals and families, and we are beginning to assess our capacity for reducing the number of individuals and families living below the ALICE threshold. We are being thoughtful about how we approach the second goal, and part of that time is being spent determining what we need in order to be successful.

So far we are proud to have brought the ALICE framework into our community and to have done the amount of education that we have over the past few years. We will continue to look into the future for opportunities to innovate, collaborate, and change the way we approach community issues so that we are not only addressing the symptoms, but also the root causes.

Financials

United Way of Harrisonburg & Rockingham County, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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United Way of Harrisonburg & Rockingham County, Inc.

Board of directors
as of 7/21/2021
SOURCE: Self-reported by organization
Board chair

Mr. Keston Fulcher

James Madison University

Term: 2019 - 2021

Richard Haushalter

Sentara RMH

Diane Stamp

James Madison University

Jeremy Harman

WHSV

Chris Bryant

Rockingham County Public Schools

Diana Degner

Carol Fleming

James Madison University

Revlan Hill

The Community Foundation of Harrisonburg-Rockingham

Braydon Hoover

Eastern Mennonite University

Sue Hottel

VPGC, Retired

Pete Laver

Funkhouser Real Estate Group

John McGowan

Sentara RMH, Retired

Bob McWhirt

Walden University

Sherry Mongold

Sentara RMH

Jonah Pence

Pendleton Community Bank

Michael Richards

Harrisonburg City Public Schools

Robert Siepka

LSC Communications

Maureen Silva

Bridgewater College

Gregory St. Ours

Wharton, Aldhizer, & Weaver PLC

Deb Van Horn

Rockingham Insurance

Cathy Welsh

Organizational demographics

SOURCE: Self-reported; last updated 07/01/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data