Programs and results
What we aim to solve
1 in 10 individuals, including 1 in 7 children, in Central Virginia are facing food-insecurity. As the world is still reeling from the lingering impacts of the pandemic and facing rising inflation, this is projected to be 225,000 people - and 80,000 children - that may not know where their next meal is coming from. Feed More's clients are faced with difficult decisions between food and other necessities such as shelter, transportation, and medicine every day. We seek to provide fresh, nutritious food for our neighbors in need through our comprehensive hunger-relief programs. Each program is designed to target specific and particularly vulnerable populations within our community - particularly children, families, and seniors.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Meals on Wheels
Focused on individuals who have no reliable means for maintaining a healthy diet, Feed More’s Meals on Wheels program helps keep homebound seniors and disabled neighbors independent and in their own homes for as long as possible. Meals on Wheels delivers a fresh, made-from-scratch meal every single to to our clients. Additionally, volunteers perform wellness checks daily, and sometimes the volunteer may be the only person a client interacts with that day. A friendly volunteer delivering a meal every day extends the program to much more than just hunger relief- it combats social isolation that may lead to further health concerns.
Currently, our Meals on Wheels program serves senior and homebound neighbors living in the cities of Richmond, Petersburg, Colonial Heights and Hopewell, and the counties of Charles City, Chesterfield, Dinwiddie, Goochland, Hanover, Henrico, Louisa, New Kent, Powhatan and Prince George.
Food Bank Distribution Center
The Distribution Center collects and prepares produce, healthy proteins, nonperishable food, and other grocery items to distribute through our Agency Network, which includes food pantries, soup kitchens, emergency shelters and child and adult care centers. We distribute a variety of perishable and nonperishable items to our agencies.
Feed More's service area includes: Amelia County, Brunswick County ,Charles City County ,Charlotte County, Chesterfield County, Colonial Heights, Cumberland County, Dinwiddie County, Emporia, Essex County, Greensville County, Goochland County, Halifax County, Hanover County, Henrico County, Hopewell, King William County, King & Queen County, James City County, Lancaster County, Louisa County, Lunenburg County, Mecklenburg County, Middlesex County, New Kent County, Northumberland County, Nottoway County, Petersburg, Powhatan County, Prince Edward County, Prince George County, Richmond City, Richmond County, Surry County, Sussex County, Westmoreland County.
Kids Cafe
The Kids Cafe Program collaborates with existing after-school programs to fill the gaps year-round children face when other resources are not available. These sites include the YMCA, Boys and Girls Clubs, and local churches and offer mentoring, tutoring, and cultural enrichment activities while Feed More provides the nutritional component of these programs. During the school year, children receive a nutritious snack and/ or a hot, healthy evening meal. In the summer, children are served breakfast and lunch.
Weekend BackPack Program
The BackPack Program provides meals and snacks for children are distributed every Friday, and the day before a holiday, to take home over the weekend. Nutritious, child-friendly, and easily-prepared foods are assembled into a bag that easily fits in a child’s backpack and provides six meals for the weekend. The BackPack Program ensures that a child has access to food while not in school and is able to return Monday morning ready to learn.
Currently, Feed More's BackPack Program operates in schools in the following counties and cities: Brunswick, Chesterfield, Greensville, Henrico, Hopewell, King & Queen, King William, Mecklenburg, Middlesex, Petersburg, and Richmond.
Mobile Pantry
The Mobile Pantry Program distributes a variety of food items, both perishable and non-perishable, for healthy meals to underserved communities or areas where there is limited access to food or grocery stores. The Mobile Pantry travels directly to neighborhoods in food deserts in rural and urban communities throughout Feed More’s service area and works closely with local partners to ensure recurring distributions.
Feed More currently has Mobile Pantry Distribution sites in the following counties and cities: Brunswick, Chesterfield, Cumberland, Dinwiddie, Hanover, Henrico, King & Queen, King William, Petersburg, and Richmond.
School Market Program
Feed More’s School Market provides wholesome food and grocery products for healthy meals to students and their families in rural and urban schools. School Markets include a combination of perishable and non-perishable food and produce, and allow families more freedom of choice in food products.
With monthly distributions of fresh produce and other grocery items, our program includes food items for breakfast, lunch, and supper. Our farmer’s market style distributions run from September through May. Markets are open to any families who have a child attending the school where the distribution takes place. Our staff works closely with school administrators and community leaders who help us distribute the food to students and their families.
Currently, we have School market distributions in these counties and cities: Dinwiddie, Greensville, Halifax, Henrico, Hopewell, Nottoway, Mecklenburg, Petersburg, and Prince Edward.
Commodity Supplemental Food Program (CSFP)
CSFP supports the nutritional needs of low-income individuals by providing wholesome food to supplement their diet, while helping stretch their food budget. CSFP support staff and volunteers distribute the nutritious, prepackaged, shelf-stable boxes monthly to low-income seniors at least 60 years of age who are at risk of and vulnerable to malnutrition. Each contains nutrient-rich food that helps improve the overall health status of these individuals and includes a variety of canned items (e.g., fruit, vegetables, meat or fish), bottled juice, shelf-stable and instant dry milk, cheese, pasta or rice, dry beans or peanut butter and cereal.
Feed More distributes CSFP boxes in the following counties: Brunswick, Charles City, Chesterfield, Cumberland, Dinwiddie, Greensville, Halifax, Hanover, Henrico, Hopewell, King William, Lancaster, Louisa, Lunenburg, Mecklenburg, Middlesex, Powhatan, Prince Edward, Richmond, and Warsaw.
Hunger Hotline
Feed More provides food referrals to our neighbors in need through our Hunger Hotline. Staffed by volunteers, the Hunger Hotline is available Monday-Friday, 9am-4pm. Individuals may call in during these hours and volunteers will help them register for emergency food assistance and provide them with food pantries and soup kitchens in the zip code they reside in.
The list of agencies and their operation hours may also be found on our website: https://feedmore.org/find-food/help-for-today/. The Hunger Hotline and Agency Locator provide information across our entire service area of 34 counties and cities.
Where we work
Accreditations
Charity Navigator - 4 Stars 2019
Awards
Feedy Award 2021
Food Lion Feeds
Best Place to Volunteer 2021
Richmond Magazine
Best Place to Volunteer 2022
Richmond Magazine
Best Local Non-Profit Organization 2022
The Richmond Times Dispatch
Affiliations & memberships
Feeding America 2008
Meals on Wheels America 1967
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Total pounds of food distributed
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Children and youth, Low-income people
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
The number of pounds distributed throughout Central Virginia in the fiscal year through Feed More's Distribution Center and hunger-relief programs.
Number of meals served or provided
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Children and youth, Low-income people
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Pounds of fresh produce distributed per year
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of organizational partners
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
The number of Partner Agencies in Feed More's Agency Network.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Feed More has had a presence in Central Virginia for over five decades. Meals on Wheels was established in 1967, and served just eight clients, and the Central Virginia Food Bank has been in operation since 1980. The Central Virginia Food Bank was created by 60 local churches and charities that were concerned about growing hunger and poverty in the region. Feed More was created in 2008, when these two venerable organizations merged following a successful collaborative campaign to build a commercial production kitchen. The efficiencies created by this merger enabled Feed More to expand programming. Feed More recently completed a $19.5 million campaign that allowed us to build an additional distribution site in South Hill to better serve our agencies to the south, provided support for program growth, and significantly grew our endowment to ensure that our programs are available in an uncertain future.
Feed More’s seeks to provide all our neighbors facing food insecurity with healthy, nutritious meals and grocery products. Last fiscal year, 40% of our distributed food was fresh produce and we are working to maintain this high level of distribution in upcoming years. Additionally, Feed More works to source food that is culturally inclusive to all communities, ensuring that every client receives food that they are comfortable with and excited about. We are looking for further expand our culturally inclusive options through dedicated Partner Agencies and partnerships with retailers.
At Feed More, we understand that food security is tightly interwoven with other issues surrounding poverty. Therefore, we are working to address more than just hunger. Our Meals on Wheels program helps combat social isolation and the issues that may occur, such as depression, anxiety, and health concerns. Our programs distribute nutritious foods to help stave off obesity, heart conditions, and more that may be a result of client’s purchasing cheaper but unhealthy options. Feed More’s Wellness Pantries, in partnership with VCU Health Clinics, provide clients with nutrition resources as well as immediate food relief.
What are the organization's key strategies for making this happen?
Feed More is able to work towards our goals with our network of nearly 300 Partner Agencies to distribute food across 34 counties and cities in Central Virginia, ensuring we can reach the communities stretching from the Northern Neck to the North Carolina border.
Our food sourcing team works closely with local grocery stores and retailers to ensure healthy, nutritious foods are available to our programs. Additionally, the Bayard Community Kitchen is on-site and prepares fresh, made-from-scratch meals that are delivered directly to Children’s Programs and Meals on Wheels clients daily.
Feed More is a proud member of Feeding America and Meals on Wheels America. Additionally, as Central Virginia’s core hunger-relief and charitable food distribution organization, Feed More is part of local and regional emergency preparedness plans, partnering with Virginia Department of Emergency Management, VOAD, the City of Richmond, and the American Red Cross of Central Virginia.
What are the organization's capabilities for doing this?
In collaboration with our partner agencies, Feeding America, Meals on Wheels, and retailers, Feed More has several other strongholds that allow us to meet our goals and continue to serve those in need. Feed More’s Distribution Center, Community Kitchen, and warehouse allow for food to be prepared and collected on-site, then directly shipped to agencies and distribution sites using our fleet of trucks and vans.
Feed More’s volunteers are the heart of our mission; with as many as 200 volunteers every single day, our programs are able to deliver and distribute meals and food products daily. Volunteers perform a variety of tasks, including but not limited to operating our Hunger Hotline and providing resources to clients seeking immediate food assistance; preparing food in the Community Kitchen; packaging and labeling meals for Meals on Wheels; sorting and organizing food donations in our warehouse; delivering meals for Meals on Wheels; and assisting with administrative tasks in the office.
Feed More has a enthusiastic staff of more than 100 employees that work to ensure the success of our programs. Feed More’s strategic plan incorporates employee development and looks to invest in employees through trainings, mission engagement, and wellness promotion. Ensuring our staff has the tools to succeed allows us to be proactive and effective when it comes to serving our clients.
Feed More receives generous support from our community, allowing us to continue to provide food for our neighbors. Our dedicated donors, whether individuals, foundations, local businesses, or local government, drive our mission forward every day.
What have they accomplished so far and what's next?
Feed More responded to the pandemic swiftly and effectively, having to shift many of our programs and operations to adjust. Many of our neighbors were faced with food-insecurity and uncertainty as their jobs and schools closed. Meals on Wheels switched to weekly delivery instead of daily, serving frozen meals to last the entire week. Many Children’s Programs had to adjust schedules as children were no longer in schools. However, throughout it all, Feed More distributed 32 million pounds of food in FY2020 and nearly 40 million pounds of food in FY2021.
As we see restrictions lifting and we find a new normal, Feed More is once again adjusting to the current climate. Meals on Wheels has returned to daily delivery through an outstanding effort between our Clients Services and Volunteer Services team. They recruited nearly 1,000 volunteers to ensure that our clients are able to receive a fresh meal and see a friendly volunteer every day. Children are back in schools and our Children’s Programs are working with schools and after-school programs to provide food these children and their families. The need is greater than ever in Central Virginia, with Feeding America projecting an additional 25,000 individuals and 30,000 more children that faced food-insecurity in 2021 than in 2019.
Feed More continues to look towards the future as we meet the increasing need for food in our region. One of current focuses is sourcing food that is culturally inclusive, particularly of Hispanic, Asian, and Indigenous American populations. Feed More is also working to expand our Wellness Pantries by establishing more pantries and offering more resources to as many clients as we can reach, including home delivered food and grocery products.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
-
How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
-
Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback
-
What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more
about GuideStar Pro.
Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Feed More
Board of directorsas of 08/09/2023
Mr. Brian Davis
KPMG
Term: 2023 - 2024
Thomas P. Rohman
McGuireWoods LLP
Chris Kantner
Ukrops' Homestyle Foods
Keith Windle
Dominion Energy
Crystal Butler
Altria
Ken Aspinall
Manchester Industries
John Martin
SIR
Brian Bortell
Timmons Group
Guatam Puranik
Carmax
Colin Ruh
Capital One
Pinkaj Klokkenga
Old Point National Bank
Lori Raya
Kroger
Tamara Charity-Brown
Associates in Pediatrics
Keith Sheehan
EY-Assurance
Brian S. Davis
KPMG
Joseph Reid
McGuireWoods
Clare Miller
Atlantic Union Bank
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
-
Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 03/03/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.