The READ Center
Everyone needs and deserves a literate life
Programs and results
What we aim to solve
The mission of the READ Center is changing lives through adult literacy. The READ Center provides free literacy services to adults in metro Richmond. More than forty-three million adults in the United States cannot read, write, or do basic math above a third-grade level equivalency. In the Richmond area, 1 in 6 adults have low literacy skills. This affects an individual’s health, education, employment, housing, and economic outcomes. Literacy skills are critical to navigating employment changes, keeping up with health and wellness needs, and adapting to a digital society. Lack of literacy disproportionately impacts historically disadvantaged communities due to systemic factors such as limited educational opportunities, racism, and residential segregation and discrimination policies. The impact of these factors on adult literacy in the Richmond metro region is reflected in our student population. Most of READ’s students are reading at or below a 3rd-grade reading equivalency.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Adult Literacy Programs
The READ Center provides 1:1 tutoring and classroom instruction to adults 18 and older who want to improve their literacy skills.
The READ Center serves adults reading at between a 0-7th grade level. 76% of READ students read at or below the 5th grade level, while 58% are beginning readers and read at or below the 3rd grade level. Beginning readers are typically placed in classes which meet twice each week for two hours each class and provide a structured learning environment.
Students at a 4th grade reading level or above have basic reading skills and have the option to be paired with a 1:1 tutor. Pairs meet at least once a week for two hours. On average it takes 100-150 hours of instruction for an adult learner to increase one grade level in reading.
Adult Literacy Tutor Training
Tutor Training includes a 1-2 hour orientation, 1:1 or classroom observation, and an eight-hour training class. Tutors work in classrooms to help students with lessons and to support their personal literacy goals. 1:1 tutors work outside a classroom. Tutors are provided with Challenger adult literacy curriculum as a base for lessons. Additional resources are provided to support student goals, like driver’s license study materials and GED study manuals.
Professional development opportunities are provided to tutors throughout the year. Help and support is available to tutors from READ tutor trainers, teachers and staff. In the 2019-2020 academic year, 105 tutors gave 5,270 hours of time and caring to READ Center students.
The READ Center retention rate for tutors was 87%.
For more information and to register to become a READ Center tutor, please visit the READ website at www.readcenter.org or call 804-288-9930.
Financial Literacy
The READ Center has developed, in partnership with Union Bank and Trust, a financial literacy curriculum for low-literate adults. The curriculum includes how to write a check and balance a check book, budgeting, cutting expenses and saving money, investments, identity theft and computer security.
Financial literacy classes were held at The Market at 25th Street beginning in March 2019 and continuing through Spring of 2020.
Where we work
Awards
Executive Director of the Year 2018
Virginia Literacy Foundation
External reviews

Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of adult learners enrolled
This metric is no longer tracked.Totals By Year
Related Program
Adult Literacy Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Number of student goals achieved
This metric is no longer tracked.Totals By Year
Related Program
Adult Literacy Programs
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Students come with goals that require higher literacy levels. We use those goals to guide instruction. Students set goals at the start of the semester and then reassess them at the end.
Number of computer literacy/skills/technology courses conducted
This metric is no longer tracked.Totals By Year
Related Program
Adult Literacy Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
This includes basic computer classes and keyboarding classes.
Number of hours of training
This metric is no longer tracked.Totals By Year
Related Program
Adult Literacy Programs
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
This includes virtual and in-person classroom hours, 1:1 tutoring hours, and digital literacy class hours.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Reports and documents
Download strategic planLearn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The READ Center believes that everyone needs and deserves a literate life. The READ Center helps adults develop reading, writing, basic math, and digital skills so they can achieve their goals as employees, family members, and citizens. This is accomplished by providing classroom instruction and one-to-one tutoring.
Students come to The READ Center for a variety of reasons. Some want to improve their reading skills to get a driver's license, pass a job certification test, or attend GED or college courses, while others simply want to be able to enjoy reading a newspaper or help their children with their homework.
READ's goals include increasing the number of individuals served, continuing to demonstrate student personal goal achievement, and providing quality classroom instruction and tutoring that meet students' needs, as indicated by feedback from student surveys and the Student Council.
What are the organization's key strategies for making this happen?
The READ Center provides free literacy services to adults in central Virginia who read at or below a 7th grade level equivalency to improve reading, writing, basic math, and digital skills. This is accomplished by providing classroom instruction, one-to-one tutoring, group tutoring, specialty classes, and workshops. We offer both in-person and online instruction. Beginning readers meet twice weekly in classes for 2 hours, providing a structured learning environment. Students reading at level 4th grade or higher are paired with a one-to-one tutor. Pairs meet once a week for 2 hours. Student goals are integral to individual instruction plans. Goals may be job-related (gaining employment or enhancing job skills) or personal (health, parenting, education, self-determination, self-worth).
We provide a variety of approaches to learning, including classroom instruction, one-to-one tutoring, group tutoring, specialty classes, and workshops, both in person and online. Technology is not just our future, but our present, and building digital literacy components into all our coursework is vital to supporting our students. Most of our students have limited or no digital literacy skills. Through the pandemic, we have learned that digital literacy and literacy are often mutually re-enforcing. Approximately 60% of our students do not own or have access to computers or tablets. This is a barrier to our ability to teach digital literacy and provide flexible learning options to our students.
READ’s transition to virtual learning throughout the pandemic opened our eyes to the importance of digital literacy classes for our students. Digital literacy means having the skills you need to live, learn, and work in a society where communication and access to information is increasingly through digital technologies like internet platforms, social media, and mobile devices. Incorporating digital literacy as an aspect of all our adult literacy programming provides more comprehensive support to our current students and allows more individualized training (a necessary component of adult learning).
Students reading at or above a 4th grade level equivalency are paired with a volunteer tutor. Tutor/Student pairs meet at least once a week for at least 2 hours. Pairs meet in public locations such as libraries, at a time and date convenient to both. Tutors create literacy lessons from resources such as the Challenger workbook series, provided by the READ Center. They also schedule time in their lessons to work on students’ individual goals such as obtaining their driver’s license, studying for the GED test, or applying for a job online.
To facilitate an environment that caters to a student-centered approach teachers and tutors use different learning strategies including but not limited to modeling, collaboration, and interactive and experimental learning to ensure we are meeting students where they are in their learning journey.
What are the organization's capabilities for doing this?
READ employs professional educational staff that are supported by trained volunteer tutors. Tutors attend Orientation as the first step in training. Its purpose is to help potential tutors understand the students and communities with whom they will be working. After Orientation, tutors observe in a READ classroom or one-to-one pair. Then tutors complete an online training module and attend a one-day training program on a Saturday.
At the training program, tutors learn about the four components of reading, how to develop a lesson plan and how to evaluate students needs and progress. Tutors work in classrooms and in one-to-one pairs. Professional development opportunities are provided throughout the year to enhance tutoring and personal skills.
Our tutors are patient, committed, caring, cheerleaders, have a sense of humor, and put students first. READ asks tutors to commit at least 2 hours a week for one year. Most READ tutors stay well beyond this commitment. READ has about a 72% tutor retention rate from year to year.
Support through grants, individual and corporate supporters, community organizations, and local government make it possible for READ to offer its programs free of charge to students.
What have they accomplished so far and what's next?
In the 2021-2022 school year, we provided services to 110 individuals, of which 81% identified as Black, 11% as White, 4% as Asian and 2% as Hispanic. Research has shown significant gaps in literacy scores between White adults and Black adults, as well as all other minority groups. 53% of our students’ self-report as low-income and 47% do not have a high school diploma or GED. 62% of students read at a 0-5th grade level equivalency. 64% of our students are aged 25-59, 56% are women and 44% are men. We serve students in Richmond City (44%), Chesterfield County (19%), Henrico County (28%), and the surrounding metro area (10%).
Goals for FY23
1. Serve 125 students through Adult Literacy Classes.
2. At least 80% of READ students with literacy goals attain at least one goal each semester. Students come to the READ Center with personal goals that require higher literacy levels. They are motivated to achieve those goals, and we use those goals to guide instruction. Students set personal goals at the start of each semester and then track progress by reassessing them at the end of each semester.
3. Conduct three end-of-semester class evaluations with an average result of 95% of students “liking their class” and 95% evaluating it as “good for learning.”
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded
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What challenges does the organization face when collecting feedback?
We don't have any major challenges to collecting feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
The READ Center
Board of directorsas of 06/23/2023
Mr. Will Seymour
Florance, Gordon, Brown, P.C.
Frank McCormick
Fidelity NationalTrust
William Seymour
Florance, Gordon, Brown, PC
Janet Palmer
City of Richmond
Ellen Marie Hess
Virginia Employment Commission
Kady Salmon
Dominion Energy Services, Inc.
Sandy Reynolds
Hunton Andrews Kurth
Jordan Coles
Altria
Monique Finnegan
Atlantic Union Bank
Margaret P. Hill
Hanover Education Foundation
James Lambert
Dollars X Sense LLC
Bart Leahey
Information Security Specialist
Margaret Magee
Markel Corporation
Terry McNally
Columbia Gas of Virginia and Massachusetts
Ida Pierce
Capital One
Rebecca Tres
WellsColeman
Lisa Tully
Fidelity National Title
Janet Palmer
Deputy City Attorney, City of Richmond
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
No data
No data
Sexual orientation
No data
Disability
Equity strategies
Last updated: 02/14/2023GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.