Media Research Center, Inc.

America's Media Watchdog

aka MRC   |   Reston, VA   |  https://www.mrc.org/

Mission

The mission of the Media Research Center is to create a media culture in America where truth and liberty flourish.

Ruling year info

1988

Founder and President

Mr. L. Brent Bozell III

Main address

1900 Campus Commons Drive Suite 600

Reston, VA 20191 USA

Show more contact info

EIN

54-1429009

NTEE code info

Research Institutes and/or Public Policy Analysis (A05)

Research Institutes and/or Public Policy Analysis (Q05)

Research Institutes and/or Public Policy Analysis (W05)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2019, 2018 and 2017.
Register now

Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Biased, agenda-driven news and information drive division in the United States. The Media Research Center has been studying and documenting media bias in network newscasts since 1987, and we have established definitive proof that the biggest problem that our country faces is the dishonest news media. The MRC, America's Media Watchdog, leads the way in fact-checking misleading news and helps counter biased stories to ensure the public is getting both sides of the story. In addition, Americans’ freedom of speech is being threatened by online censorship and viewpoint suppression by Facebook, Twitter, Google, and other big tech firms. The fight against social media censorship is the most important and difficult battle facing Americans today. The Big Tech companies are more powerful than any the world has ever known, with massive global influence. The MRC is leading the fight to expose this problem and force the tech firms to uphold the principles of free speech.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

News Analysis Division

MRC’s News Analysis Division is at the core of what we do at the MRC. Our expert media analysts daily monitor nationally televised and print news broadcasts and document and expose bias by identifying notable examples of biased journalism by omission and commission and publishing our findings in quantitative studies. The News Analysis Division also records and maintains the MRC’s vast news footage archive, which is perhaps the largest repository of its kind with more than a million hours of U.S. newscast footage spanning more than 30 years.

Population(s) Served
Adults

MRC Business is dedicated to advancing the culture of free enterprise in America. MRC Business is the only organization dedicated to correcting the media's anti-free enterprise biased reports, reporting the truth about the American economy, and promoting a fair portrayal of the business community in the news and entertainment media.

Population(s) Served
Adults

MRC Culture fights to preserve and restore America’s culture, character, traditional values, and morals against the assault of the liberal media elite, and to promote fair portrayal of social conservatives and religious believers in the media. MRC Culture is dedicated to correcting misconceptions in the media about social conservatism and religious faith.

Population(s) Served
Adults

CNSNews reports the stories the liberal media refuse to cover. Under the skillful editorial stewardship of long-time conservative writer Terry Jeffrey, CNSNews has emerged as the conservative media’s lynchpin for original reporting and breaking news.

Population(s) Served
Adults

MRCTV is the multimedia division of MRC featuring original content and aggregated videos of the news, people, and events conservatives care about. The site features all of the MRC’s television appearances and serves as an online platform for conservatives to share and view videos on topics ranging from breaking news to political analysis and humor.

Population(s) Served
Adults

MRC Action is the grassroots arm of the Media Research Center. The team directly contacts hundreds of thousands of Americans each week, urging citizens with its MRC Action e-newsletter to take action in neutralizing the left-wing press. MRC Action mobilizes its members to counter left-wing media bias with petitions, email campaigns, and phone banks all demanding fair and accurate reporting in the media.

Population(s) Served
Adults

The MRC's competitive internship program provides the on-the-job training young people need to succeed in a variety of career paths. Following a highly competitive selection process, interns are immersed in the strategies and best practices of journalism, marketing, filming, and fundraising. Interns in all divisions will work side—by—side with leading conservative journalists and play an active role in accomplishing the MRC’s mission.

Population(s) Served
Young adults
Adolescents

NewsBusters, the News Analysis Division’s fast paced and popular blog, is the leader in documenting, exposing, and neutralizing liberal media bias. Its team of expert news analysts monitor all the major media outlets 24 hours a day and produce comprehensive bias analysis as well as post showcasing the most ridiculous examples of leftist bias in the media.

Population(s) Served
Adults

MRC Latino advocates for comprehensive, fair, and accurate news coverage in U.S. Spanish-language media by exposing and countering bias against conservatives in this significant segment of American media. MRC Latino's ongoing content analysis and special reports are featured in both English and Spanish. MRC Latino educates all audiences of the problem of liberal bias in Spanish-language media.

Population(s) Served
People of Latin American descent
Adults

The Media Research Center formed MRC TechWatch in 2018 to shine a spotlight on how Big Tech firms are engaging in censorship and viewpoint suppression. MRC TechWatch documents and exposes incidents of tech censorship, bias, and disparate treatment. We also bring pressure to bear on social media and Big Tech firms in the court of public opinion by marketing our findings and educating the American people, organizing free-speech advocates and working as an ombudsman to fight for free speech online.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of Facebook followers

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of groups brought together in a coalition/alliance/partnership

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We formed and are leading the Free Speech Alliance (FSA), a coalition now comprised of 67 organizations committed to fighting for free speech online. We continue to grow and strengthen our advocacy.

Number of people on the organization's email list

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Media Research Center works diligently to provide reliable, fact-driven information about the media, because the American people deserve to be told the truth. The MRC provides cutting-edge news monitoring services to help educate the public about misleading news, bias by omission and commission, and more. We deploy media analysis, media studies, and blog posts to offer perspective on news reports and to ensure Americans have the information they need to look beyond prescribed narratives and determine the truth for themselves. Our objectives are to 1) hold the media to account so that it produces fair, accurate, and balanced reports with proportional viewpoint representation and 2) educate consumers of American media about the types, depth, and breadth of media bias.


The MRC also leads the fight to expose Big Tech policies that suppress speech and incidents of censorship and bias. We call on tech firms to mirror the U.S. Constitution and uphold the principles of free speech. Through our coalition work, we pressure social/search media companies to provide transparency on their policies; provide clarity on what comprises “hate speech”; and provide viewpoint diversity on their boards of advisers, so that conservatives have equal footing with liberals to offset bias. Our goal is to ensure that conservatives and libertarians are given the same ability to express their opinions online as the left, without fear of censorship by tech and social media companies.

The MRC’s strategies are straightforward. We monitor, archive, and analyze news broadcasts, develop original news that focuses on newsworthy occurrences ignored by the mainstream press, and increasingly, we highlight and document instances of social media censorship and viewpoint suppression. We promote our findings in report, article and video formats to media consumers via our sophisticated marketing operation. These activities allow us to expose and neutralize media bias and educate Americans to recognize when tidy, ubiquitous media narratives ought to be met with skepticism rather than credulity.

The MRC conducts research and analysis of media output through our News Analysis Division, which promotes its findings to the public via reports, videos, and articles. Much of our research and analysis is made possible due to our massive archive.

The MRC’s news footage archive is perhaps the largest repository of its kind with more than 823,000 hours of U.S. newscast footage spanning 33 years. This archive is useful for the MRC’s own news analysis, and academics, historians, producers, journalists, and talk show hosts regularly seek material from MRC’s archives.

The vast quantity of news and the liberal media’s apparent dedication to reliably pushing certain viewpoints caused the MRC to form specific divisions with circumscribed objectives to more finely target egregious bias. These include:

CNSnews.com was established in 1998 to report news that is otherwise ignored by the rest of the media and provide an outlet for conservative commentary.

MRC Business was formed in 1992 to reveal and correct media biases against the free-market system. Its objective is to advance the culture of free enterprise in America by promoting a fair portrayal of the business community in news and independent media. Its contributions include a Special Report that examined how the media covered the topic of climate change over the past 100 years, which was read on the Senate Floor in 2006 by Sen. James Inhofe.

NewsBusters blog was created in 2005 to provide immediate exposure of national media bias, unfairness, and inaccuracy. Combining swift responsive analysis with the use of the MRC’s vast video archive, NewsBusters widely disseminated and popularized Chris Matthews’ “thrill up my leg” quote about then-candidate Obama, which revealed Matthews’ lack of objectivity.

MRC Latino was established in 2014 to counter bias and advocate for fair, accurate, and comprehensive news coverage in Spanish-language media. MRC Latino’s content analysis and special reports appear in both Spanish and English in a dedicated section of MRC’s NewsBusters website.

MRC TechWatch was founded in 2018 in response to the realization that a handful of tech companies can censor both the people, organizations, and the ideals of the right through a dangerous combination of computer programs and deliberate censorship. Its objectives are to defend conservative/libertarian speech online and expose efforts by top tech companies and their employees to silence and oppress certain viewpoints.

In addition to the above, MRCTV attracts millions of viewers, including younger demographics, with its video reports and often amusing commentary. MRC Culture fills a void in the culture wars by providing analyses and reports that correct media misconceptions about religious faith and social conservatism. MRC Action mobilizes more than half a million grassroots members to demand fair and accurate reporting in the media.

The MRC has had a profound impact on Americans’ perceptions of broadcast and print journalism since its founding in 1987. At that time, many Americans weren’t aware of the prevalence of media bias. By 1992, it became a common occurrence for MRC findings to be cited in every major print and TV outlet, informing Americans about media bias; today most Americans recognize that media bias is a significant problem.

Our news analysis and original reporting have reached millions upon millions of Americans. We have broken important news stories and turned the tables on false narratives through our research and analysis. Just a few of these successes include:

2001
♦ CNSNews.com was one of the first news organizations to report on how 9/11 hijackers prepared for their flights and on plans to change FAA rules to forbid pilots from carrying firearms on commercial airliners, sparking a debate on airline security.

2004
♦ CNSNews.com was the first to prove that Dan Rather and CBS used phony documents in order to falsely claim that President George W. Bush shirked his duties in the National Guard in a scandal that came to be known as “Rathergate.”

2008
♦ NewsBusters proved that Hillary Clinton lied about arriving in Bosnia under sniper fire during a 1996 trip by releasing footage from our archive of her peaceful arrival.

2012
♦ NewsBusters exposed the media’s culpability in an attempt to stoke racial unrest by reporting dishonestly about the Trayvon Martin case.

♦ CNSNews.com led the charge in exposing the DOJ’s illicit and deadly gun-running operation, “Fast and Furious.”

2015
♦ MRC Business provided definitive proof that funders drive news narratives by first funding nonprofits that “research” a given topic of which “findings” are determined in advance. Funders then promote the release of said findings and may also promote anti-corporate campaigns.

♦ NewsBusters revealed the lies of NBC News anchor Brian Williams, who had claimed he came under fire in Iraq in 2003. The MRC produced the original footage from our archive, which contributed to his dismissal.

2017
♦ MRC Latino reported that organizers of National Puerto Rican Day Parade in New York City were planning to honor convicted FALN terrorist Oscar Lopez Rivera as 2017’s “National Freedom Hero.” The resulting scandal caused the Parade’s corporate sponsors and many participants to drop out, until the Parade finally chose not to honor Lopez Rivera.

2018
♦ MRC TechWatch’s first report on Big Tech firms’ viewpoint suppression and censorship was submitted into the public record of a House Judiciary Committee hearing on the same subject and referenced by Reps. Bob Goodlatte, R-VA, and Lamar Smith, R-TX.

Going forward, we will continue our one-of-a-kind analysis and original news reports and investigations on topics ignored by the national media, even as we turn more of our attention to the pressing issue of viewpoint censorship and suppression by Big Tech firms.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    The MRC serves all consumers of American media through our news analysis and original reporting. In particular, we provide a welcome perspective for the most underserved of media consumers—those who recognize that “mainstream” media are clearly not objective in their reporting. In addition, academics, historians, producers, journalists, and talk show hosts regularly seek material from MRC’s news footage archive, which is perhaps the largest repository of its kind with more than 800,000 hours of U.S. newscast footage spanning 35 years.

  • How is your organization collecting feedback from the people you serve?

    Paper surveys, Focus groups or interviews (by phone or in person), Constituent (client or resident, etc.) advisory committees, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • What significant change resulted from feedback?

    We are spinning off our MRC Action division to a 501 (c) 4. Previously, as a 501 (c) 3, MRC Action only conducted advocacy and protested corporations, such as media conglomerates and the advertisers that support them.

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    We have become more responsive to the issues and motivations that drive our main audience.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is hard to come up with good questions to ask people, It is difficult to identify actionable feedback,

Financials

Media Research Center, Inc.
lock

Unlock financial insights by subscribing to our monthly plan.

Subscribe

Unlock nonprofit financial insights that will help you make more informed decisions. Try our monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights?
Learn more about GuideStar Pro.

Operations

The people, governance practices, and partners that make the organization tick.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Media Research Center, Inc.

Board of directors
as of 10/20/2021
SOURCE: Self-reported by organization
Board chair

Mr. Karl Ottosen

Sonitrol Security of Central New Jersey Inc., Advantage Security Inc, and Sonitrol Security of Delware Valley, Inc.

Term: 1987 -

Melissa Emery

Tim Donner

One Generation Away

Seymour Fein, M.D.

CNF Pharma, LLC

Abby Moffat

Diana Davis Spencer Foundation

Cameron Smith

COSCO Consulting LLC

William Walton

Rappahannock Ventures, LLC

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 07/02/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Decline to state
Sexual orientation
Decline to state
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data