PLATINUM2024

THRIVE PENINSULA

THRIVING families make a THRIVING community

Newport News, VA   |  www.thrivepeninsula.org

Mission

To Encourage, Educate and Empower our Peninsula neighbors in need toward transformed and self-sustaining lives. THRIVE offers support to struggling families at a time of uncertainty. Our services include an onsite free grocery store in partnership with Food Lion, a Free Bookstore in partnership with REACH Reads, emergency financial assistance, and financial coaching services in order to stabilize the household.

Ruling year info

1998

Executive Director

Ms. Angela L. York

Main address

12749 Nettles Drive

Newport News, VA 23606 USA

Show more contact info

Formerly known as

DUCO (Denbigh United Christian Outreach)

EIN

54-1857664

NTEE code info

Emergency Assistance (Food, Clothing, Cash) (P60)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Over 40% of Americans live paycheck to paycheck, without having $400 in emergency savings. These families are one unexpected medical bill or car repair away from financial collapse. These added bills or loss of hours at work can threaten the roof overhead or the heat or electricity that powers their home. Additionally, according to Feeding America (2019), there were 39,870 residents in Newport News, Hampton, and York County who face food insecurity; this area is 360 square miles and makes up THRIVE's service focus. These veterans, single mothers, seniors, and young families are facing hard times and support, resources, and education to get back on solid ground.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Emergency Financial Assistance

Financial assistance is distributed to help keep people stably housed and employed. Eligible bills includes rent, utilities, transportation costs, childcare, and job-related expenses. All program participants are required to meet with a financial coach to build a budget and receive financial tools.

Population(s) Served
Economically disadvantaged people
Adults
Children and youth

Our financial coaches meet 1-on-1 with local families to build a spending plan, create a debt management plan, improve their credit scores and more. All of our financial coaches are trained through the Virginia Cooperative Extension and most coaches are Master Financial Educators through the Extension office. Clients can participate in the Level Up program where they can earn incentives and rewards while reaching financial milestones such as building an emergency savings.

Population(s) Served
Economically disadvantaged people
Adults


The Market at THRIVE, presented by Food Lion, is the first of its kind on the Peninsula. A free grocery store with a focus on fresh and healthy foods. Recognizing that stigma often prevents families from seeking assistance at traditional food pantries, The Market at THRIVE is a dignified space where people can obtain food without feeling ashamed or judged. We believe that everyone deserves access to enough nutritious food options, regardless of their financial situation.

Population(s) Served
Economically disadvantaged people
Children and youth
Adults

ID Assistance: obtain a replacement copy of lost I.D.s, birth certificate, social security card, or receive help applying for food stamps, social security, or Medicaid

Transportation Aid: bus passes for transportation to/from medical, employment and service appointments are provided for THRIVE clients & grocery delivery available to those who lack transportation

Resource Connections: referrals to other agencies who provide shelter, clothing, furniture, medical assistance, employment, and more & holistic ministering and connecting people with households of faith

Population(s) Served

The Let Christmas THRIVE program provides holiday gift cards to the parents of children whose families who faced significant financial hardship throughout the year. By providing gift cards to the parents, we give the joy of giving back to the parents, offering assistance in a more dignifying way.

Population(s) Served
Economically disadvantaged people
Children and youth
Adults

In partnership with non-profit REACH Reads, our lobby hosts a bookstore with free books for children and youth. All families can select us to 2 books per person per visit. Books are new and provided by REACH in order to increase literacy and learning. Adult books are also offered.

Population(s) Served
Economically disadvantaged people
At-risk youth
Children and youth
Economically disadvantaged people
At-risk youth
Children and youth

Where we work

Awards

Giving Back Award Recipient 2022

Coastal Virginia Magaizine

Affiliations & memberships

Virginia Peninsula Foodbank 2018

United Way of the Virginia Peninsula Partner Agency 2020

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of one-on-one coaching sessions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

Emergency Financial Assistance

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Financial coaching is offered to families who face eviction or utility cut-off or other means of financial distress.

Number of low-income households who have received utilities assistance to keep the lights, heat and/or water on in their homes

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people, Unemployed people

Related Program

Emergency Financial Assistance

Type of Metric

Output - describing our activities and reach

Direction of Success

Decreasing

Context Notes

Each family's need is verified, and receives 1-on-1 financial coaching prior to receiving relief. Assistance is always paid directly to the utility company.

Number of households served with eviction notice or forced displacement

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

Emergency Financial Assistance

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Each family's need is verified, and receives 1-on-1 financial coaching prior to receiving relief. Each payment released guarantees stable housing for 30 days.

Total number of volunteer hours contributed to the organization

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

THRIVE has a backbone of 200 weekly volunteers to do everything from food distribution, administration assistance, client intake, cleaning, and professional services.

Total pounds of food rescued

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

The Market at THRIVE (Free grocery store)

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Food rescued from nearby Food Lion, Starbucks, World Market and Chick fil A that is distributed through The Market. Items include frozen meats, fresh produce, deli, bakery items and more.

Number of emergency meals provided

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

The Market at THRIVE (Free grocery store)

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In November 2023, we opened The Market at THRIVE, the Peninsula's first free grocery store. This space looks and feels like a Food Lion store in order to restore dignity and offer 100% choice.

Total dollars distributed for financial assistance

This metric is no longer tracked.
Totals By Year
Population(s) Served

Economically disadvantaged people

Related Program

Emergency Financial Assistance

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These funds cover critical expenses for families who are in financial distress. Funds can cover rent, utilities, childcare, transportation, and job-related expenses.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

-Provide emergency food and financial aid to eligible individuals and families
-Motivate, mentor and equip people to participate in the resolution of their financial hardships
-Advocate cooperation between people and creditors
-Refer to appropriate supportive resources
-Lead a collaboration of Peninsula faith-based organizations and other contributors to accomplish these goals

THRIVE Peninsula, formerly called DUCO, has been serving Peninsula individuals and families in crisis since 1973. Newport News and Hampton residents who are facing eviction or a utility cut-off can call THRIVE to apply for the organization's Building Financial Foundations program. Each program participant meets with a trained financial coach to chart their personal household budget using their real income statements and current monthly bills. With a budget that works and custom financial tools in hand, families then self-select a weeks' worth of food and toiletries in our pantry to ease the current financial burden. Upon program completion and verification of the need, THRIVE provides a financial gift to the residents' utility company, mortgage company, or landlord to prevent impending homelessness or utility cut-off. This process is designed to equip the families we serve with resources to become active participants in their present plight as well as ensure that every bill 100% verified and all local resources are being used to their advantage. To help families become sustainable in the long term 1)Families can meet with a THRIVE financial coach who can help them create a debt management plan or spending plan, can advocate on their behalf to creditors, provide ongoing accountability, and other credit-related services. 2)Families are given custom referrals to job training programs, childcare services, or other non-profits who offer programs to meet their needs. Additionally, THRIVE operates a food pantry 5 days a week which provides a weeks' worth of food to each person served. Items given include fresh produce, dairy products, frozen meats, deli items, bakery goods, and shelf-stable items.

THRIVE Peninsula has a network of more than 80 partner churches on the Peninsula, dozens of corporate and community partners and hundreds of individual donors. Our partners provide support in the form of financial gifts, volunteers, and in-kind goods including food for our pantry, and more. THRIVE operates out of a professional 5,700 square foot outreach center, conveniently located steps away from the nearest bus stop, so we are easily accessible to those who struggle with transportation. Operating with 4 full-time staff member and 5 part-time staff members, the backbone of our our organization is our volunteers. THRIVE has approximately 200 weekly volunteers who come in to provide services throughout the calendar year.

Since 1973 THRIVE Peninsula has grown from a group of 3 or 4 local churches providing volunteers to offer budget coaching over the phone to a group of 80 churches, foundations, businesses, organizations, and individuals that pool resources to aid struggling Peninsula families. From 2020 to 2023, our services provided to the community have doubled. Today we serve thousands of families each year with financial coaching, emergency financial aid, and food pantry services in a dignified way. Learn more at www.thrivepeninsula.org/ourimpact

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    We don't have any major challenges to collecting feedback

Financials

THRIVE PENINSULA
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

THRIVE PENINSULA

Board of directors
as of 02/23/2024
SOURCE: Self-reported by organization
Board chair

Mr. Ken Bradley

Swisslog Logistics

Term: 2020 - 2024

Ken Bradley

Swisslog Logistics

Allie Wittkamp

TowneBank

Clarissa McAdoo Cannion

Retired, Former Executive Director of the Suffolk Redevelopment & Housing Authority

Jennifer Daknis

Point Comfort Wealth Management

Scott Rutter

Next Level Church

Sue Fernaays

Bayport Credit Union

Jerome Barber

Sixth Mt Zion Baptist Church

Shantel Francis

Edison Electric Institute

Cecilia Montes De Oca

Menchville High School

Sarah Sheldon

Atlantic Union Bank

Kim Bradley

Langley Federal Credit Union

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 2/23/2024

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability

Equity strategies

Last updated: 10/09/2023

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.