United Fresh Start Foundation

Mission

The mission of the United Fresh Start Foundation is to increase children's access to fresh fruits and vegetables. The Foundation builds on the leadership of the United Fresh Produce Association in nutrition policy and Lets Move Salad Bars to Schools, and our commitment to increasing fresh produce consumption.

The Foundation is led by a Board of Trustees with program committees focused on key initiatives, including Let's Move Salad Bars to Schools and collaboration with school foodservice to make produce the “want to" choice for millions of children every day. The Foundation also aims to develop future committees focused on incentive programs to boost produce purchases by SNAP recipients.

The United Fresh Start Foundation provides a unique platform to provide a fresh start for kids by increasing their access to fresh fruits and vegetables and to improve child nutrition.

Ruling year info

1999

President & CEO

Thomas E. Stenzel

Main address

1901 Pennsylvania Ave NW Suite 1100

Washington, DC 20006 USA

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Formerly known as

United Research and Education Foundation

EIN

54-1880528

NTEE code info

Alliance/Advocacy Organizations (K01)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

LET’S MOVE SALAD BARS TO SCHOOLS

The goal of Let’s Move Salad Bars to Schools (LMSB2S) is to increase student’s consumption of fresh fruits and vegetables by donating salad bars to schools. To date, salad bars have been donated to 4,000 schools nationwide benefitting more than 2 million students every day. LMSB2S is a strategic initiative of the United Fresh Start Foundation and complements our nutrition policy goal to increase children access and consumption of fresh fruits and vegetables.

School salad bars increase student’s fruit and vegetable consumption, introduce them to a wide variety of fresh fruits and vegetables and help them develop healthier eating habits. Salad bars are an easy way for schools to meet the new school lunch nutrition standards, which double the amount of fruits and vegetable served daily, emphasize a colorful variety, and require students to take at least a ½ cup serving of fruit or vegetable at lunch.

The United Fresh Start Foundation, National Fruit and Vegetable Alliance, Whole Kids Foundation and Chef Ann Foundation are founding partners of LMSB2S which supports First Lady Michelle Obama’s Let’s Move! initiative. The Centers for Disease Control and Prevention (CDC) is the lead federal agency for LMSB2S.

Population(s) Served

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Financials

United Fresh Start Foundation
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Operations

The people, governance practices, and partners that make the organization tick.

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United Fresh Start Foundation

Board of directors
as of 06/05/2016
SOURCE: Self-reported by organization
Board chair

Jim Lemke

C.H. Robinson Worldwide, Inc