Leadership Metro Richmond, Inc.

aka LMR   |   Richmond, VA   |  WWW.LMRONLINE.ORG


Leadership Metro Richmond’s mission is to strengthen the Richmond region by connecting diverse leaders and preparing them to serve. LMR envisions a region where all leaders are informed, inclusive, and engaged.

Ruling year info


President & CEO

Myra Goodman Smith

Main address

9211 Forest Hill Avenue Suite 200-A

Richmond, VA 23235 USA

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NTEE code info

Community Improvement, Capacity Building N.E.C. (S99)

Adult, Continuing Education (B60)

Adult, Child Matching Programs (O30)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Leadership Quest

Leadership Metro Richmond began as a program at the Chamber of Commerce. Now as an organization, our 10-month flagship program, called Leadership Quest, continues to connect diverse leaders for greater understanding. The program prepares participants for community engagement by increasing their knowledge and perspectives about regional issues and providing them with leadership tools for effective and impactful service. In addition Quest participants are prepared to meet the challenges of ambiguity by immersing themselves in a regional issue of their choice. Through the “Immersion Experience”, utilizing a design thinking approach, class teams identify community issues, define problems, and develop policy and/or calls to action to address the matter. Many graduates continue their immersion work after the completion of the program.

A retrospect and post- knowledge survey is conducted to measure knowledge gains of community issues and community leadership skills, met expectations and net promoter scores which measures satisfaction.
The 2020 class exhibited a mean knowledge gain of 1.33, from 2.14 to 3.47 on 4-point level scale. This was an increase over 2019, which was 1.03 The met or exceeded expectations of the 2020 class averaged 98.6%, an increase of 1.5% over 2019. The Class of 2020 was the first class to participate in the net promoter score, which measures satisfaction. The 2020 score was 82, in comparison with the education and training industry average of 71, based on the Relently 2020 NPS benchmark.

Population(s) Served

To strengthen our community’s leadership, LMR  partners with the Robins Foundation to present the Lora M. Robins Speaker Series, which brings nationally known thought leaders to our region to discuss issues facing our communities. In 2020, the Speakers Series, entitled Equity: From Concept to Action presented three speakers that shared their perspectives on the persistence and widening of racial and class inequities in education, the workplace, and throughout society. The speakers were Nikole Hannah-Jones, author of the soon to be released book, The Problem We All Live With; Hugh Vasquez, one of the country’s top equity and diversity educators and Tim Wise author of Under the Affluence: Shaming the Poor, Praising the Rich and Sacrificing the Future of America.

The series was promoted throughout our region and across the state, attracting over 400 registrants. In 2020, 100% of the survey participants indicated that the sessions stimulated their learning and 87% indicated that they will be able to apply what they have learned in their leadership role(s).

Population(s) Served

According to the Chronicle of Philanthropy, “Nearly every major study of nonprofit boards over the past two decades has identified recruitment as a significant challenge.” Also in 2017, Richmond Memorial Health Foundation’s Equity + Health Fellow report indicated that the “Richmond region’s nonprofit and philanthropic sectors remain relatively homogeneous, with few boards of directors reflecting the ethnic and racial diversity of the region at large or representing the individuals served by many social sector organizations. Through outreach, programs, and services, LMR responds by building awareness and promoting nonprofit board service, and assisting organizations to be strategic in recruiting and maintaining diverse and inclusive boards.

LMR offers one-to-one concierge service for residents and for nonprofits to create connections for board service. Individuals can request assistance via an intake form on the LMR website.  Twice a year, LMR holds a Board Connector event where board prospects meet and network with nonprofits to discuss their agencies and board service opportunities. In the fall of 2020 and in response to social distancing requirements, LMR presented a virtual Board Connector event where individuals and nonprofit leaders were able to create their own avatar and have one on one conversations in the virtual exhibit hall. In addition, LMR meets with individuals and groups of diverse residents and leaders to promote volunteer nonprofit board service.

In addition, LMR meets with individuals and groups of community residents and leaders to promote volunteer nonprofit board service and with boards to discuss recruitment, the benefits of diverse boards and engagement best practices.

Population(s) Served

Where we work


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    LMR serves community leaders in the greater Richmond region. Our programs connect and prepare diverse leaders and prepare them to serve impactfully in our area.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.),

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    Our flagship program is 10 months, one full day each month. Our feedback during the pandemic was the difficulty individuals being away from their work for a full day. We have changed our program to 2 half days per month.

  • With whom is the organization sharing feedback?

    Our staff, Our board,

  • Which of the following feedback practices does your organization routinely carry out?

    We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to find the ongoing funding to support feedback collection,


Leadership Metro Richmond, Inc.

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Leadership Metro Richmond, Inc.

Board of directors
as of 8/5/2021
SOURCE: Self-reported by organization
Board co-chair

Mr. George Forsythe


Term: 2021 - 2022

Board co-chair

Ms. Rasheeda Creighton

The 3Fifty Group, LLC

Term: 2021 - 2022

Chris Accashian

Bon Secours Richmond Health Systems

George Forsythe


Tracy Coogle

Virginia Repertory Theatre

Mona Siddiqui

Commonwealth of Virginia

Robin Brewster

Community Volunteer

Kimberly Dickerson

Capital One

Wendell Fuller

Fuller Wealth Advisors, Inc

Lynn McDaniel

Virginia Center for Innovative Technology

Paula Reid

Virginia Retirement System

Stephen Hayes


Rasheeda Creighton

The 3Fifty Group

Patricia Foster

City of Richmond

Stephen Davenport

Virginia Commonwealth Universit

Tyren Frazier

Chesterfield Education Foundation

Jan Hatcher-Conquest

Virginia Commonwealth University

Jen Kostyniuk

Dominion Energy

Lisa Ramirez

YMCA of Greater Richmond

Quan Schneider


Eileen Yost


Jeff Conley

Henrico County

Janet Lawson

Hanover County

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 08/05/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity

Race & ethnicity

Gender identity


Sexual orientation

No data


No data

Equity strategies

Last updated: 08/04/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.