MERCY FOR ANIMALS

Mercy For Animals is dedicated to preventing cruelty to farmed animals and promoting compassionate food choices and policies. We work to create a society in which all animals are treated with the compassion and respect they so rightly deserve.

Our aim is to reduce as much as possible the number of animals raised and killed for food and to reduce the suffering of animals who are raised in cruel conditions on modern farms. Our overall aim is to spare as many farmed animals as we can from a lifetime of misery and abuse and create a compassionate food system for all, including non-human animals, humans, and the planet.

By promoting compassionate, plant-based food choices through our educational outreach and communications work, and providing free resources to help the public make such choices, we strive to significantly lower the number of farmed animals raised and slaughtered for human consumption each year.

By carrying out undercover investigations of factory farms and engaging with corporate partners, we aim to lead the world's largest food industry companies to implement meaningful animal welfare guidelines that reduce the suffering of animals in their supply chains.

Through our undercover investigations and government affairs and public policy work, our goal is to bring about new animal welfare laws to eliminate the worst cruelties of factory farms and to bring civil and criminal penalties to those who abuse farmed animals.

Mercy For Animals possesses unique expertise in carrying out undercover investigations of factory farm facilities and generating widespread media coverage of the investigative footage. This includes great depth of experience at recruiting and training investigators, operating the latest video technology equipment, and securing employment at farms.

MFA also has unique expertise in crafting messaging and communications that are effective at inspiring the public to move toward compassionate, plant-based food choices. Through personnel resources, research and design capabilities, and financial resources, we are able to implement robust and far-reaching programs.

Further, we can leverage our extensive network of supporters, volunteers, and social media followers to generate widespread public awareness of animal protection issues and drive corporate and legislative policy changes.

Finally, MFA's president and staff possess a wealth of talent and experience at effectively driving dietary changes, corporate policy shifts, and legal advancements for farmed animals.

Mercy For Animals has succeeded in persuading some of the country's largest food industry companies, including Nestlé, Costco, Safeway, and Popeyes, to implement meaningful animal welfare guidelines that have reduced the suffering of millions of farmed animals each year.

We have also succeeded in inspiring hundreds of thousands of individuals to move toward or fully adopt a compassionate, plant-based diet, sparing millions more animals each year from a lifetime of misery on factory farms. Further, MFA has played an important role in securing the passage of landmark state laws banning some of the worst factory farming practices, such as confinement in battery cages, veal crates, and gestation crates, which has improved the welfare of tens of millions of farmed animals each year.

While MFA has been able to achieve remarkable victories that have improved the lives or spared the suffering of many millions of animals, there is a huge amount of progress still to be made. This includes further reducing the number of animals raised and killed for food each year, bringing about more corporate policy changes to improve the welfare of farmed animals, and securing further-reaching legal protections for farmed animals.