Oakland Promise

Opportunity Changes Everything.

aka Oakland Promise   |   Oakland, CA   |  www.oaklandpromise.org

Mission

Oakland Promise (OP) seeks to engage the Oakland community to advance equity and economic mobility through cradle-to-college and career achievement. OP offers every child the financial resources, support, mentorship and incentives they need from birth and throughout their school years to empower them to seek out and thrive in the higher education and career of their dreams.

Ruling year info

2003

Interim Chief Executive Officer

Rachel Westmoreland

Main address

360 Grand Avenue #363 Suite 430

Oakland, CA 94610 USA

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Formerly known as

East Bay College Fund

EIN

54-2103707

NTEE code info

Elementary, Secondary Ed (B20)

Financial Counseling, Money Management (P51)

Educational Services and Schools - Other (B90)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Oakland Promise is one of the most ambitious, expansive cradle-to-career programs in the nation. Oakland Promise advances racial and economic equity through comprehensive and holistic strategies centering the needs of those furthest from opportunity. In Oakland, Black and Latinx students are not equitably served, and, as a result, graduate from high school and attend college at lower rates as compared to their white and Asian counterparts. Supporting students, especially those of color and from low-income backgrounds, in accessing college is more important than ever. Through targeted interventions across the cradle-to-career continuum, Oakland Promise’s programs support students and families holistically throughout their or their children’s educational journeys. To realize this vision, Oakland Promise partners with key public and nonprofit organizations to provide critical financial, educational, and community services, creating economic mobility through educational opportunity.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Briliant Baby, Kindergarten to College, College Access and College Scholarships and Completion

OP is comprised of four programs supporting children and families at critical junctures: Brilliant Baby promoting a college-going culture from babies’ earliest days by offering under-resourced families college savings accounts, financial coaching, workshops, and community resources; Kindergarten to College providing early scholarships, college visits, and curricular materials to support students’ transitions from elementary, middle, and high school; College Access running school-based education hubs featuring college and financial aid application assistance, internship access, and career planning services; and College Scholarships and Completion equipping students with social and emotional supports necessary for postsecondary persistence through one-on-one mentoring, peer advising, counseling, and retreats. OP’s holistic programming is designed to promote a continuous culture of career and college preparedness in students, families, and educators.

Population(s) Served
Economically disadvantaged people
Ethnic and racial groups

Where we work

Number of savings accounts used by clients

This metric is no longer tracked.
Totals By Year
Population(s) Served

Low-income people, Families

Related Program

Briliant Baby, Kindergarten to College, College Access and College Scholarships and Completion

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Oakland Promise seeks to dramatically increase the number of college and technical school graduates from Oakland within the next decade. Oakland Promise supports children and families from birth through college and career to ensure that postsecondary success is a reality for all Oaklanders.

Oakland Promise is a bold initiative designed to provide long-term and comprehensive support for students traditionally underrepresented in higher education through the following programs: Brilliant Baby helping parents raise thriving children by offering a supportive community, reducing financial stressors, and establishing a college savings account as early investment; Kindergarten to College (K2C) offering families early college scholarships of $100 for all Oakland public school kindergarten students, supporting families in opening 529 college savings accounts, and providing college-going culture school supports; College Access operating Future Centers, which are school-based advising centers in Oakland high schools to support students in applying for college, financial aid, scholarships, and high-leverage internships; and College Scholarships & Completion supporting Oakland students at postsecondary institutions with scholarships and persistence supports such as mentors.

Oakland Promise has a strong team that deeply understands the needs and opportunities of our constituents. We have a wealth of knowledge and have worked to deeply embed our work in the community. Oakland Promise is innovative in its comprehensive support--it starts earlier and goes later than any other Promise program in the country. Oakland Promise aims to improve the short- and long-term health, academic, and financial outcomes for students and families across the city. According to researcher Dr. William Ellliot III from the Center on Assets, Education, and Inclusion, “Oakland Promise’s innovative cradle-to-career design is the most comprehensive Children’s Savings Account program intervention to date. Its rigorous research design means that the Oakland Promise has the potential to not only affect the lives of children and families in Oakland, but across the country.” Former US Secretary of Education Arne Duncan said that “Oakland Promise is one of the most strategic and effective [initiatives] and has the potential to be a national model... it leverages private philanthropy for public dollars and has already achieved outstanding results. Oakland Promise changes the trajectory of our Oakland students from the time they are born, through the time they graduate from college and enter the workforce. Oakland Promise is truly a game changer for Oakland and its future generations.”

Oakland Promise has achieved dramatic results in advancing racial and economic equity of thousands of students and families on an annual basis. Now serving 65 public schools in Oakland, OP is able to make a positive impact on K-12 students, a vast majority of whom come from low-income backgrounds and are students of color. Our external evaluations also demonstrate that we are having an impact on students of color, those from low-income backgrounds, and English language learners. For 2015-16 OP seniors, there was a 7% increase in college enrollment right after senior year, while rates stayed flat at comparison schools. Importantly, this includes gains of 11% for Latinx and 14% in African American enrollment. Brilliant Baby seeks to fundamentally change the trajectory of generations of Oakland’s children and families. Most BB families have experienced intergenerational poverty, and 77% have a household annual income of under $30K. Empirical evidence suggests that having a college savings account for a child from birth is particularly impactful for economically disadvantaged families, helping parents view their child as college-bound. Research also shows that children with $500 in a college savings account are 4 times more likely to graduate college. Our work can close the opportunity gap for thousands of children each year.

Financials

Oakland Promise
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Oakland Promise

Board of directors
as of 9/29/2021
SOURCE: Self-reported by organization
Board chair

Dr. Michael McAfee

Policy Link

Seth Hamalian

Rosaura Altamirano

Barb Fremder

Mark Friedman

Chuyi Fang

James Harrison

Colin Lacon

Dr. Michael McAfee

Leroy Morishita

Susie Poncelet

Tomiquia Moss

Robert Stark

Maria Pirner

Susan Stutzman

Riaz Taplin

Organizational demographics

SOURCE: Self-reported; last updated 09/22/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American/African
Gender identity
Female

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data