CLAY CENTER FOR THE ARTS & SCIENCES OF WEST VIRGINIA INC

aka Clay Center for the Arts & Sciences of WV   |   Charleston, WV   |  www.theclaycenter.org

Mission

To inspire creativity, learning and wonder through experiences in the Arts and Sciences for all people of West Virginia and the region.

Ruling year info

1991

President & CEO

Al Najjar

Main address

1 Clay Sq

Charleston, WV 25301 USA

Show more contact info

EIN

55-0702401

NTEE code info

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The Clay Center for the Arts & Sciences of West Virginia is a 240,000 square foot venue that houses performing arts, visual arts and sciences under one roof - one of the few of its kind in the country. The Clay Center, which is the product of a decade of planning, opened in 2003 as part of a major project to revive downtown Charleston, WV while serving as a cultural and educational resource for students and citizens statewide. Over the past 15 years, the Clay Center has served more then 2 million people onsite and through its community outreach activities. By providing multiple high-impact STEAM exhibits and flexible learning environments, relevant curriculum, diverse performances and world-class visual art, the Clay Center enhances the state's cultural landscape and enriches the lives of all West Virginians. Additionally, the Clay Center is one of the preeminent economic engines for the Kanawha Valley and West Virginia.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

My Town - Avampato Discovery Museum Exhibit

Enter a town much like Charleston but on a kid’s scale. In My Town, the kids have the jobs, get to spend (imaginary) money and participate in fun activities every day! Will your child be a veterinarian today? What about a mechanic? They can even be mayor! The possibilities are endless in this hands-on city of fun.

Population(s) Served
Children and youth
Families

Focusing on the human body in motion, Healthy Me provides a safe environment for guests to test their physical skills, and help them learn why regular physical activity is essential to their health. Within the exhibit, guests will investigate body systems (skeletal, muscular, circulatory, nervous, as well as organs) to learn about their function and how they work together. They will also measure themselves as they stretch, raise their heart rates, test their balance and reaction time, and try to increase their skills at various sporting events. Healthy Me will help guests understand that engaging in healthy lifestyle choices now will reduce risk of disease later in life and will allow guests to challenge themselves physically and receive positive feedback in exchange for effort.

Population(s) Served
Children and youth
Families

In WaterWorks visitors play and work with water along sweeping flow routes, dramatic water falls, controlling the water to animate and energize everything in its path in an expression of water’s power. Along the way, they will experience the potential, kinetic and mechanical energy of water. Activities include turning a large water wheel to generate “electricity”, opening and closing a dam’s water into the river, guiding boats through a lock system blocking, releasing and re-routing water, and many other engaging activities, including water play (funnels, scooping and pouring) for toddlers.

Population(s) Served
Children and youth
Families

Generously underwritten by the Maier Foundation, the Maier Foundation Music Studio is a place where visitors make and explore music together. Visitors see, listen to, move to, and create their own music; examine the scientific foundations of music they hear; and explore the mathematical concepts of rhythm, pattern, and harmony. Some instruments will, at first glance, be a puzzle – how can this thing make music? Other instruments will appear to play themselves. Group “events” can be seen throughout the space: a multi-station futuristic music machine, a circular thumb piano that multiple people can play simultaneously; a giant slinky suspended overhead that teaches children the basics of longitudinal waves. At the Recording Studio, visitors play sound engineer mixing “tracks” of a song to perfection. The exhibit is comprised of four basic areas: Experience Music, the Instrument Studio, Composing and Good Vibrations.

Population(s) Served
Children and youth
Families

Explore art in new and exciting ways! The Juliet Art Museum is now home to a brand new, interactive Art Space! In Art Space guests of all ages can explore basic art principles while having fun! Spin the wheel of color and learn about the basic elements of color and color theory. How do we perceive color and what the context of color? Explore digitized art and the basics of digitized illustrations on our giant pixel wall! Test your balance by making your own mobile, create your own mural and curate your own exhibition! The creativity doesn’t stop there – budding film makers can explore stop motion animation and make their own films.

Population(s) Served
Children and youth
Families

See all three stories of the Clay Center from a new perspective as you climb a work of art. From kids to adults, everyone can take part in this interactive exhibit.

Population(s) Served
Children and youth
Adults

The Juliet Art Museum was once located at the former Sunrise Museum that entertained visitors for decades. The Museum hosts traveling exhibits from artists and museums nation-wide, as well as exhibits that feature work from an incredible permanent collection, providing visitors with completely new experiences every few months. The Museum offers a large variety of educational programs including tours through the art galleries, and daily school workshops. With a 2018 renovation to the Juliet Art Museum galleries, new exhibits will facilitate art explorations that bring the art museum experience to all ages. New permanent exhibits in the art museum, combined with educational programming and traveling exhibits, will function like a self-guided tour into creative expression for visitors.

Population(s) Served
Children and youth
Adults

Host to limited time exhibits from all over the country, previous exhibits have included: Innovation Station where visitors can experience design, prototyping, analysis and redesign through building structures using Playground blocks; and Heart and Seoul: Growing up in Korea where visitors got a taste of everyday life in school, at home, and throughout the city of Seoul.

Population(s) Served
Children and youth
Families

Transport yourself around the globe and across the universe in the Caperton Planetarium and Theater! The Planetarium, located in the Clay Center for the Arts & Sciences, features a giant-screen theater with an upgraded, 8K projection system! This sophisticated system offers exceptional brightness and resolution, with crisp images, sparkling stars, stunning details, and 3D capability. 3D views are provided by utilizing “active” 3D glasses rather than polarized lenses found in traditional cinemas offering a larger than life experience! Join us for a variety of films and live presentations daily.

Population(s) Served
Children and youth
Adults

When the gallery lights go down, the fun turns up! Check out Art After Dark, following the monthly Downtown Charleston Art Walk! This free event features live music and a hands on, take home activity! Takes place from March - December.

Population(s) Served
Adults

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of participants who would recommend program to others

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Per the Clay Center’s Facebook page, the organization has a 4.5/5 rating from 1,391 reviews/recommendations.

Number of clients served

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In FY 2019-2020, 67,509 guests visited the Avampato Discovery Museum. The drop in attendance compared to previous years was due to the COVID-19 pandemic

Number of facilities improved

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In FYE21 renovations in the Susan Runyan Maier Sculpture garden were complete. The space was expanded to include a walking path, stage, and a fountain, featuring a commissioned sculpture.

Number of new donors

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

In fiscal year 2017-2018, the Clay Center had 131 first time donors, and 45 first time donors who made a gift-in-kind.

Number of donations made by board members

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

In fiscal year 20-21, the 79 volunteers who make up the Clay Center Board and Advisory Board made 99 donations.

Number of grants received

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Clay Center was awarded 15 grants in fiscal year 2017-2018, which provided funding for initiatives such as exhibits, daily operations and student field trips.

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of Facebook followers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Clay Center has 50,191 followers and 49,425 likes.

Total number of performances

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

The Clay Center hosted over 30 performances in FYE18. The Clay Center co-presents performances with Charleston Light Opera Guild and also opens its doors to local performing arts organizations.

Total number of fields trips

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

In FYE18, we hosted 404 field trips from approx. 250 schools/organizations.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The Clay Center will:

Serve all of WV through free or affordable access to art and science programming that attracts a diverse audience, thus helping to increase the intellectual capital of the state.

Expand beyond Charleston, bringing its mission to the community throughout the state.

Respond to the needs of the state and attract national attention by providing innovative programming through engaging exhibits, performances, art collection, and educational programming.

Form strategic alliances with state and national scientific, academic, and non-profit organizations. These alliances will support new and existing programs around West Virginia.

Secure its financial future by increasing its resources and operating at maximum efficiency in order to maintain our current level of programming and accomplished the future envisioned above.

The following strategies are being used to achieve organizational goals:

Provide diverse performances that attract audiences of all sectors of the population and use contributed income to underwrite the cost of exhibits and performances.

Provide a variety of free programming both on and off site.

Foster relationships with existing community partners and identify new partners who can complement our programming and increase our reach.

Enhance partnerships with schools and home-school groups by providing relevant and innovative programming for students and resources to educators. Additionally, raise funds to provide admission and performance subsidies for school groups.

The Clay Center is a fiscally-sound organization with a dynamic workforce. The organization’s income has steadily increased in recent years; the budget has been met or exceeded; and financial investments are thoughtfully and strategically made to maximize ROI. The organization has strong philanthropic support from the local community and the state. And, the partnerships that have been established on both the local and state level allow us to further our reach and expand programming.

Following the successful completion of the Clay Center's Museum Renewal Campaign, the number of guests exploring the Avampato Discovery Museum annually has dramatically increased - from 57,925 guests in 2016 to 97,234 guests in 2018 - a 68% upsurge in annual museum visitors!

Additionally, more than 16,000 square feet of STEAM (science, technology, engineering, arts and math) exhibits have been created and an Exhibit Renewal Endowment has been set up to ensure that the Avampato Discovery Museum remains top-notch for future generations.

During the 2017-2018 school year, over 23,000 students and chaperones visited the Clay Center.

In November 2017, Parade magazine named the Clay Center the "Most Outstanding Charity in West Virginia" and in the Winter 2017 edition of WV Living magazine, the Center was named Best Museum and Best Music Venue.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

CLAY CENTER FOR THE ARTS & SCIENCES OF WEST VIRGINIA INC
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

CLAY CENTER FOR THE ARTS & SCIENCES OF WEST VIRGINIA INC

Board of directors
as of 5/27/2021
SOURCE: Self-reported by organization
Board chair

Mr. W. Marston Becker

Kristin Anderson

Charles Avampato

Claire Barth

Chris Beam

Bobby Blakley, Jr.

Sara Busse

Gaston Caperton

Ellen Cappellanti

Fred Clark

Loren Claypool

Andrew Cooke

Leah Curry

Mary Jean Davis

Stephen Dexter

Robert Douglas

Michelle Easton, Pharm.D.

Horace Emery

Harry (Hap) Esbenshade, III

Michael Fidler

Scott Freshwater

Georgette George

Pat Graney

David Haden

Steve Hedrick

Dee Kapourales

Eric Kinder

Thomas Kittredge

Adam Krason

Gayle Manchin

Cindy McGhee

Patricia Moyers

Eric Nelson

Nathaniel Orders

Paige Payne

Nina Peyton

Steve Robey, CPA

Brad Rowe

Missy Ruddle

Doug Skaff, Jr.

Robert Wallace, Ph.D.

The Reverend Matthew Watts

Tracy Wilkerson, D.D.S.

Rob Aliff

Alisa Bailey

Kim Burton

Patricia Clark

Joshua Cross

The Honorable Amy Goodwin

Michael Graney

Immediate Past Chair

Kimberly Isaac

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes