CLAY CENTER FOR THE ARTS & SCIENCES OF WEST VIRGINIA INC
Programs and results
What we aim to solve
The Clay Center for the Arts & Sciences of West Virginia is a 240,000 square foot venue that houses performing arts, visual arts and sciences under one roof - one of the few of its kind in the country. The Clay Center, which is the product of a decade of planning, opened in 2003 as part of a major project to revive downtown Charleston, WV while serving as a cultural and educational resource for students and citizens statewide. Over the past 15 years, the Clay Center has served more then 2 million people onsite and through its community outreach activities. By providing multiple high-impact STEAM exhibits and flexible learning environments, relevant curriculum, diverse performances and world-class visual art, the Clay Center enhances the state's cultural landscape and enriches the lives of all West Virginians. Additionally, the Clay Center is one of the preeminent economic engines for the Kanawha Valley and West Virginia.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
My Town - Avampato Discovery Museum Exhibit
Enter a town much like Charleston but on a kid’s scale. In My Town, the kids have the jobs, get to spend (imaginary) money and participate in fun activities every day! Will your child be a veterinarian today? What about a mechanic? They can even be mayor! The possibilities are endless in this hands-on city of fun.
Healthy Me - Avampato Discovery Museum Exhibit
Focusing on the human body in motion, Healthy Me provides a safe environment for guests to test their physical skills, and help them learn why regular physical activity is essential to their health. Within the exhibit, guests will investigate body systems (skeletal, muscular, circulatory, nervous, as well as organs) to learn about their function and how they work together. They will also measure themselves as they stretch, raise their heart rates, test their balance and reaction time, and try to increase their skills at various sporting events. Healthy Me will help guests understand that engaging in healthy lifestyle choices now will reduce risk of disease later in life and will allow guests to challenge themselves physically and receive positive feedback in exchange for effort.
WaterWorks - Avampato Discovery Museum Exhibit
In WaterWorks visitors play and work with water along sweeping flow routes, dramatic water falls, controlling the water to animate and energize everything in its path in an expression of water’s power. Along the way, they will experience the potential, kinetic and mechanical energy of water. Activities include turning a large water wheel to generate “electricity”, opening and closing a dam’s water into the river, guiding boats through a lock system blocking, releasing and re-routing water, and many other engaging activities, including water play (funnels, scooping and pouring) for toddlers.
Maier Foundation Music Studio - Discovery Museum Exhibit
Generously underwritten by the Maier Foundation, the Maier Foundation Music Studio is a place where visitors make and explore music together. Visitors see, listen to, move to, and create their own music; examine the scientific foundations of music they hear; and explore the mathematical concepts of rhythm, pattern, and harmony. Some instruments will, at first glance, be a puzzle – how can this thing make music? Other instruments will appear to play themselves. Group “events” can be seen throughout the space: a multi-station futuristic music machine, a circular thumb piano that multiple people can play simultaneously; a giant slinky suspended overhead that teaches children the basics of longitudinal waves. At the Recording Studio, visitors play sound engineer mixing “tracks” of a song to perfection. The exhibit is comprised of four basic areas: Experience Music, the Instrument Studio, Composing and Good Vibrations.
Art Space - Juliet Art Museum
Explore art in new and exciting ways! The Juliet Art Museum is now home to a brand new, interactive Art Space! In Art Space guests of all ages can explore basic art principles while having fun! Spin the wheel of color and learn about the basic elements of color and color theory. How do we perceive color and what the context of color? Explore digitized art and the basics of digitized illustrations on our giant pixel wall! Test your balance by making your own mobile, create your own mural and curate your own exhibition! The creativity doesn’t stop there – budding film makers can explore stop motion animation and make their own films.
Ashton’s Climbing Sculpture - Avampato Discovery Museum
See all three stories of the Clay Center from a new perspective as you climb a work of art. From kids to adults, everyone can take part in this interactive exhibit.
Juliet Art Museum
The Juliet Art Museum was once located at the former Sunrise Museum that entertained visitors for decades. The Museum hosts traveling exhibits from artists and museums nation-wide, as well as exhibits that feature work from an incredible permanent collection, providing visitors with completely new experiences every few months. The Museum offers a large variety of educational programs including tours through the art galleries, and daily school workshops. With a 2018 renovation to the Juliet Art Museum galleries, new exhibits will facilitate art explorations that bring the art museum experience to all ages. New permanent exhibits in the art museum, combined with educational programming and traveling exhibits, will function like a self-guided tour into creative expression for visitors.
Mylan Explore-atory - Avampato Discovery Museum
Host to limited time exhibits from all over the country, previous exhibits have included: Innovation Station where visitors can experience design, prototyping, analysis and redesign through building structures using Playground blocks; and Heart and Seoul: Growing up in Korea where visitors got a taste of everyday life in school, at home, and throughout the city of Seoul.
Caperton Planetarium & Theater
Transport yourself around the globe and across the universe in the Caperton Planetarium and Theater! The Planetarium, located in the Clay Center for the Arts & Sciences, features a giant-screen theater with an upgraded, 8K projection system! This sophisticated system offers exceptional brightness and resolution, with crisp images, sparkling stars, stunning details, and 3D capability. 3D views are provided by utilizing “active” 3D glasses rather than polarized lenses found in traditional cinemas offering a larger than life experience! Join us for a variety of films and live presentations daily.
Art After Dark - Juliet Art Museum
When the gallery lights go down, the fun turns up! Check out Art After Dark, following the monthly Downtown Charleston Art Walk! This free event features live music and a hands on, take home activity! Takes place from March - December.
Where we work
External reviews

Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Number of participants who would recommend program to others
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
Per the Clay Center’s Facebook page, the organization has a 4.5/5 rating from 3,036
Number of clients served
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of facilities improved
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
In FYE21 renovations in the Susan Runyan Maier Sculpture garden were complete. The space was expanded to include a walking path, stage, and a fountain, featuring a commissioned sculpture.
Number of new donors
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Context Notes
In fiscal year 2017-2018, the Clay Center had 131 first time donors, and 45 first time donors who made a gift-in-kind.
Number of donations made by board members
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of grants received
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
The Clay Center was awarded 15 grants in fiscal year 2017-2018, which provided funding for initiatives such as exhibits, daily operations and student field trips.
Total dollars received in contributions
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of Facebook followers
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Total number of performances
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
The Clay Center hosted over 30 performances in FYE18. The Clay Center co-presents performances with Charleston Light Opera Guild and also opens its doors to local performing arts organizations.
Total number of fields trips
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
In FYE18, we hosted 404 field trips from approx. 250 schools/organizations.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
The Clay Center will:
Serve all of WV through free or affordable access to art and science programming that attracts a diverse audience, thus helping to increase the intellectual capital of the state.
Expand beyond Charleston, bringing its mission to the community throughout the state.
Respond to the needs of the state and attract national attention by providing innovative programming through engaging exhibits, performances, art collection, and educational programming.
Form strategic alliances with state and national scientific, academic, and non-profit organizations. These alliances will support new and existing programs around West Virginia.
Secure its financial future by increasing its resources and operating at maximum efficiency in order to maintain our current level of programming and accomplished the future envisioned above.
What are the organization's key strategies for making this happen?
The following strategies are being used to achieve organizational goals:
Provide diverse performances that attract audiences of all sectors of the population and use contributed income to underwrite the cost of exhibits and performances.
Provide a variety of free programming both on and off site.
Foster relationships with existing community partners and identify new partners who can complement our programming and increase our reach.
Enhance partnerships with schools and home-school groups by providing relevant and innovative programming for students and resources to educators. Additionally, raise funds to provide admission and performance subsidies for school groups.
What are the organization's capabilities for doing this?
The Clay Center is a fiscally-sound organization with a dynamic workforce. The organization’s income has steadily increased in recent years; the budget has been met or exceeded; and financial investments are thoughtfully and strategically made to maximize ROI. The organization has strong philanthropic support from the local community and the state. And, the partnerships that have been established on both the local and state level allow us to further our reach and expand programming.
What have they accomplished so far and what's next?
Following the successful completion of the Clay Center's Museum Renewal Campaign, the number of guests exploring the Avampato Discovery Museum annually has dramatically increased - from 57,925 guests in 2016 to 97,234 guests in 2018 - a 68% upsurge in annual museum visitors!
Additionally, more than 16,000 square feet of STEAM (science, technology, engineering, arts and math) exhibits have been created and an Exhibit Renewal Endowment has been set up to ensure that the Avampato Discovery Museum remains top-notch for future generations.
During the 2017-2018 school year, over 23,000 students and chaperones visited the Clay Center.
In November 2017, Parade magazine named the Clay Center the "Most Outstanding Charity in West Virginia" and in the Winter 2017 edition of WV Living magazine, the Center was named Best Museum and Best Music Venue.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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Who are the people you serve with your mission?
Each year, the Clay Center serves approximately 185,000 guests of all ages throughout West Virginia and the surrounding region. Through museum exploration, an array of live shows and performances, world-class art exhibitions, hands-on programs and workshops, and more the Clay Center brings the arts and sciences to life for everyone who visits.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To strengthen relationships with the people we serve
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What significant change resulted from feedback?
In recent surveys, we noted that many people were looking for more adult programming at the Clay Center. To that end, our Education Department has committed to developing experiences and programs for adults. For example, the Clay Center started hosting Murder Mystery events during which guests can explore the museum, interview suspects, examine clues, and use deductive reasoning to guess 'whodunnit'.
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded
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What challenges does the organization face when collecting feedback?
It is difficult to get the people we serve to respond to requests for feedback
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
CLAY CENTER FOR THE ARTS & SCIENCES OF WEST VIRGINIA INC
Board of directorsas of 04/05/2023
Mrs. Missy Ruddle
Kristin Anderson
Charles M. Avampato
Claire Barth
Sara Busse
Ellen Cappellanti
Fred Clark
Andrew B. Cooke
Stephen P. Dexter
Robert E. Douglas
Horace Emery
Harry (Hap) H. Esbenshade, III
Michael Fidler
Scott Freshwater
Georgette George
Dee Kapourales
Eric E. Kinder
Adam Krason
Eric Nelson
Nathaniel Orders
Paige Payne
Nina Peyton
Steve Robey, CPA
Brad Rowe
Missy Ruddle
Doug Skaff, Jr.
Robert Wallace, Ph.D.
The Reverend Matthew J. Watts
Rob Aliff
Kim Burton
Patricia Clark
Joshua Cross
The Honorable Amy Shuler Goodwin
Kimberly Isaac
Liz Weisberg
Christopher Walker
Toney Stroud
Martin Roth
Tim O'Neal
DF Mock
Cindy McGhee
Kelly Massinople
Ellen Johnstone
Glenn Crotty
Emma Busse
Marty Becker
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
No data
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 09/15/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We disaggregate data by demographics, including race, in every policy and program measured.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We use a vetting process to identify vendors and partners that share our commitment to race equity.
- We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.