NORTH CAROLINA AQUARIUM SOCIETY

Inspire - Appreciate - Conserve

aka NC Aquarium   |   Raleigh, NC   |  www.ncaquariumsociety.com

Mission

The North Carolina Aquarium Society is a private, nonprofit 501(c)3 organization whose purpose is to provide philanthropic support for the three state-operated North Carolina Aquariums at Fort Fisher, Pine Knoll Shores and Roanoke Island, as well as Jennette's Pier in Nags Head. This support is provided through donations, exhibit and program sponsorships, membership programs, gift shop operations, and advocacy. These efforts support the Aquariums' operational and capital needs, as well as their mission to "Inspire appreciation and conservation of North Carolina's aquatic environments."

Notes from the nonprofit

The NC Aquarium Society is proud of its 30+ year history of support for the three North Carolina Aquariums. Donors and supporters have been generous in helping the Aquariums, through a range of giving options: Annual Fund, Conservation Fund, Exhibit and Program Sponsorships, Business Memberships, Offshore Club ($1000 club), Adopt-An-Animal, Own-A-Fish, Angler's Club, Aquarium Scholars and Planned Giving. For more details, please visit www.ncaquariumsociety.com.

Ruling year info

1986

President and CEO

Jay Barnes

Main address

3125 Poplarwood Ct Suite 160

Raleigh, NC 27604 USA

Show more addresses

EIN

56-1512990

NTEE code info

Zoo, Zoological Society (D50)

Single Organization Support (B11)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The NC Aquarium Society leverages private support and advocacy for the state-operated NC Aquariums, augmenting the appropriated funding these facilities receive from the NC General Assembly (tax dollars). This private support is increasingly important, as the Aquariums' appropriation has declined in recent years. With private support from the Aquarium Society, the Aquariums have the ability to expand their conservation mission and better sustain their facilities through new exhibits and programs.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Membership

The Aquarium Society currently has more than 60,000 members across North Carolina and the nation. Members receive free admission at the Aquariums and a number of other benefits. The Aquarium Society participates in the AZA's reciprocal agreement, allowing members free or discounted admission at over 150 other zoos and aquariums around the country.

Population(s) Served
Adults

Gift Shops and Concessions at the 3 NC Aquariums and Jennette's Pier

Population(s) Served
Adults

Development activities including sponsorships, annual fund, planned giving, and general contributions

Population(s) Served
Adults

Where we work

Accreditations

Association of Zoos and Aquariums- Accreditation 2017

Awards

Top Rated Nonprofit in Zoos and Aquariums 2010

Charity Navigator

Top Rated Nonprofit in Zoos and Aquariums 2012

Charity Navigator

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total dollars received in contributions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Development/Fundraising

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Total Contributions, Grants, & Sponsorship Revenue for Fiscal Year, not including Membership Revenue, and not including in-kind contributions.

Number of donations made by board members

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Total contributions from the Board (cash basis) which does not include pledge amounts, and does not include in-kind gifts.

Number of overall donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Context Notes

Total number of donors who contributed gifts during the fiscal year, not including collection boxes, devices and fountains, member-added gifts or in-kind gifts.

Total number of organization members

This metric is no longer tracked.
Totals By Year
Related Program

Membership

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

Total Membership Households

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goals are to:

Expand our comprehensive membership program that includes multiple benefits and reciprocity for 20,000+ households

Provide a unique and relevant retail experience for Aquarium and Pier visitors

Support the Aquariums, their programs and projects through private fundraising

Provide unrestricted funding for use by the Aquariums to fulfill their mission

Work with government and legislative leaders to garner support for the ongoing operations, repairs, maintenance and renewal of the aquariums and pier

Use the strength of a 45-member statewide Board of Directors to help foster support and raise funds

Use available resources online, onsite and by phone to provide excellence in customer service

Actively seek donors to support aquarium projects and priorities

Operate efficient, modern and diverse gift shops

Effectively tell the aquarium story; employ multiple marketing channels to maximize revenue generation

The Aquarium Society has demonstrated over the last 30+ years that it is an effective and supportive partner for the state-operated Aquariums. Over the past two decades in particular, the Society has helped the facilities with four major construction projects and multiple funding initiatives totaling nearly $100 million.

The Society today continues that effort, having recently invested nearly $6 million in renovating the NC Aquarium on Roanoke Island and supporting the development of numerous new exhibits and animal habitats.

The Society continues its record of success thanks to strong and experienced leadership, an active and passionate board, and a staff committed to purpose.

Our progress, as state above, can be tracked with the tremendous growth and success of the four Aquarium facilities along the North Carolina coast. Nearly $100 million has been invested in the Aquariums over the past twenty years, much of it due to the direct efforts of the Society Board and staff.

Yet to be accomplished: A continuation of the second round of major facility improvements, each of which will be multi-million dollar efforts.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

  • How is your organization using feedback from the people you serve?

  • With whom is the organization sharing feedback?

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

NORTH CAROLINA AQUARIUM SOCIETY
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Operations

The people, governance practices, and partners that make the organization tick.

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lock

Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

NORTH CAROLINA AQUARIUM SOCIETY

Board of directors
as of 6/2/2021
SOURCE: Self-reported by organization
Board chair

Hope Williams

NC Independent Colleges and Universities

Term: 2021 - 2023

Art Keeney

No Affiliation

Bill Belk

No Affiliation

Charles Evans

No Affiliation

Carolyn Green

No Affiliation

Olivia Holding

No Affiliation

Mary Lawrence

No Affiliation

Bob Mattocks

No Affiliation

Jane Patterson

No Affiliation

Suzanne Pecheles

No Affiliation

Betsy Oakley

No Affiliation

Chuck Revelle

No Affiliation

Wes Seegars

No Affiliation

Rick Willetts

No Affiliation

Hope Williams

No Affiliation

Edythe Poyner

Adam Shay

Deborah Albert

Bill Berry

Myra Best

Sissy Chesnutt

Brick Brown

Steve Coggins

Drew Covert

Jacquie Gilliam

Thomas Hackney

Allan Harvin

Camilla Herlevich

Tess Judge

Joyce Kohn

Rebecca McCabe

Susan Moffat-Thomas

Adrienne Moore

Greg Nichols

Dana O'Donovan

Wes Perry

Charles Pierce

Greg Proctor

Bruce Roberts

Jon Segal

Ronnie Sloan

Clark Twiddy

John Ward

Mary Watzin

Jordy Whichard

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 03/09/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

No data

Disability

No data