PLATINUM2025

Pinky Swear Foundation

Helping kids with cancer and their families.

Edina, MN   |  http://www.pinkyswear.org

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Mission

Pinky Swear Foundation's mission is helping kids with cancer and their families with financial support.

Ruling year info

2004

Executive Director

Erica Campbell

Main address

5555 W 78th St Ste E

Edina, MN 55439-2702 USA

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Formerly known as

Miracles of Mitch Foundation

EIN

56-2384527

NTEE code info

Gift Distribution (P58)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Childhood cancer changes everything and 15,000 families receive the news of a childhood cancer diagnosis each year. Medical bills can be delayed, but rent is due, bills still come, and food is a necessity. Families facing childhood cancer need help with everyday expenses. Pinky Swear Foundation provides financial support for housing, food, and transportation so families can focus on what matters most – their child.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

All-Star Fund

The Pinky Swear Foundation uses the phrase “All-Star” to describe every child battling cancer they support. The All-Star Fund provides financial support for families after the first six months of diagnosis or relapse to ensure safe and stable housing, reliable transportation to treatment and care, sufficient food and household needs.

Population(s) Served
Children and youth

The Orange Envelope Program offers financial support to families within six months of a child's diagnosis. The program provides timely assistance, including a $200 gift card, heartfelt letters of encouragement, and a warm welcome to the Pinky Swear community.

Population(s) Served
Children and youth

It’s hard to leave your child’s side when they’re hospitalized, not to mention that lengthy stays can be challenging for families in many ways. Pinky Swear Pantries are on-site hospital food pantries so families can stay near their sick child. We currently stock food at four pantries including: M Health Fairview Masonic Children's Hospital, Blank Children's Hospital, Levine Children's Hospital, and Children's Minnesota.

Population(s) Served
Children and youth

Where we work

  • Iowa (United States)

  • Minnesota (United States)

  • North Carolina (United States)

  • United States

Awards

Notable Nonprofit Board Leader, Bruce O'Brien 2022

Twin Cities Business

Melrose Twin Cities Principled Leadership Award, Erica N. Campbell 2022

St. Thomas’ Melrose and The Toro Company Center for Principled Leadership

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of families served

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number represents families served through our Orange Envelope Program, All Star Fund, Pinky Swear Pantries, and other family experiences.

Total dollar amount of grants awarded

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number represents dollar amount of grants distributed through our All-Star Fund and Orange Envelope programs to families. This does not include scholarships, All-Star Experiences or other support.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Together we can say ‘yes’ to every family that hears the words “your child has cancer.”

By providing financial support for housing, food, and transportation, families can focus on what matters most – their child.

Through the generosity of our partners, Pinky Swear Foundation supports childhood cancer patients and their families in three primary ways:

1. Pinky Swear Orange Envelope Program - Financial support to families within six months of a child's diagnosis or relapse.

The envelope includes:
- A letter from Pinky Swear Foundation letting them know they are not alone and introducing them to our other support programs;
- A Visa gift card to be used for gas, groceries, or a local restaurant to help with expenses that increase as the family travels to doctor appointments; and
- Letters of Encouragement filled with bright colors and uplifting words from volunteers.

2. Pinky Swear All-Star Fund – Financial assistance for rent/mortgage, utility payments, groceries, gas, and car payments. The All-Star Fund distributes bill payments directly to lenders and gift cards to families.

3. Pinky Swear Pantries – Supporters host pantry drives and donate to-go meals and snacks for Pinky Swear Pantries at four hospitals – M Health Fairview Masonic Children's Hospital Minneapolis, MN; Children's Minnesota in Minneapolis, MN; Levine Children's Hospital in Charlotte, NC; and Blank Children's Hospital in Des Moines, IA. These pantries provide families free access to healthy meals and snacks so parents can stay close to their child during treatment and save money on food costs.

Pinky Swear Foundation is grateful for the donors and supporters who make supporting families facing childhood cancer possible. Founded in 2003, each supporter carries on the original pinky swear between our founder Mitch and his parents. We continue to be focused on inviting folks into the mission of helping kids with cancer and their families through various channels.

As for our programs, Pinky Swear Foundation maintains close partnerships with social workers across the country. Because of their support, our team is able to provide immediate support when a child is diagnosed. Our Vice President of Programs works with those social workers to ensure requests for support are vetted before Pinky Swear approval.

Families and social workers apply for Pinky Swear Foundation support through an online application portal. This portal streamlines the application and approval process and increases the efficiency for Pinky Swear staff. This application is also now translated into many different languages to ensure families from all backgrounds can understand and properly apply for support.

A Pinky Swear Endowment fund was established and looks to future and sustainability of the organization. It grows each year, reminding us of the stability we have to move towards our goal of saying ‘yes’ to every family who hears the words “your child has cancer.”

Pinky Swear Foundation is led by a dedicated Board of Directors , who represent a variety of backgrounds and professions, some of whom have experienced childhood cancer directly or in their families. Our Executive Director leads our team of 14 full and part-time staff.

Since 2003, PSF has steadily grown from a small nonprofit serving families in the Twin Cities metro area of Minnesota, to a $4.5 million+ organization serving families in all 50 states.

We a thrilled to share that in 2024 we served more families than ever before. Last year we:
– Sent 2377 Orange Envelopes to newly diagnosed families;
– Distributed 725 All-Star Fund grants for financial assistance;
– Provided 6,500 individuals access to a Pinky Swear Pantry in the hospital where their child received care.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, , To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive

  • What challenges does the organization face when collecting feedback?

    It is difficult to identify actionable feedback

Financials

Pinky Swear Foundation
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Pinky Swear Foundation

Board of directors
as of 2/11/2025
SOURCE: Self-reported by organization
Board co-chair

Karla Vehrs

Ballard Spahr

Term: 2025 - 2026


Board co-chair

Jeff Wenngatz

Brad Joseph

Charlie Nelson

Chuck Swensson

Claudine Galloway

Fed Kongnso

Gia Vitali

Gina Garven

Heather Hille

Jeff Wenngatz

Julie Moss

Karla Vehrs

Ballard Spahr

Peter Carlson

Tamara Kyhos

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? yes

Organizational demographics

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

Disability