SeedMoney

aka SeedMoney.org   |   Scarborough, ME   |  www.seedmoney.org

Mission

SeedMoney helps people and communities feed themselves by helping food garden projects fund themselves. We do this by providing crowdfunding training, tools and fundraising incentives to small, community-based food garden projects such as food bank gardens, community gardens, community farms, youth gardens and homeless shelter gardens, among others.

Ruling year info

2003

[email protected]

Mr. Roger Doiron

Main address

3 Powderhorn Drive

Scarborough, ME 04074 USA

Show more contact info

Formerly known as

Kitchen Gardeners International (KGI)

EIN

56-2389230

NTEE code info

Fund Raising and/or Fund Distribution (K12)

Fund Raising and/or Fund Distribution (E12)

Garden Club, Horticultural Programs (C42)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

We live in a time of unprecedented global challenges which seem so daunting, complex and interconnected that it is easy to feel helpless and lose hope. Some of the defining issues of this generation are improving mental and physical health, alleviating food and financial insecurity, creating more resilient communities and combatting the climate crisis. While all of these issues require large-scale communication and mobilization, we don’t have to wait for our political leaders to act to begin making progress in these areas. Growing some of our own food either in our backyard or in our community is a simple yet effective way of taking power over our health and well-being while at the same time working for the greater good.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Education

Teaching people why and how to grow their own food through conferences, workshops, traditional media and new media.

Population(s) Served
Age groups
Adults

We partner with schools, churches, food pantries, retirement homes, homeless shelters, community gardens libraries, prisons and other nonprofit causes to help them start and sustain food garden projects serving people in need in their communities. We do this through a technologically-advanced funding portal whereby our partners can set up their own crowdfunding pages to raise funds for their work and compete for challenge grants from us.

Population(s) Served
Adults
Social and economic status

Where we work

Awards

On Day One Contest Grand Prize 2009

United Nations' Foundation

Heart of Green Award 2009

Hearst Corporation

Edible Nation Contest Grand Prize 2011

eHow & Rachael Ray

Do Good Outdoors Contest Grand Prize 2012

Good Magazine

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of food gardens projects helped

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Crowdgrants

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This figure reflects the number of garden projects that raised funds through us via our crowdfunding tools and small grants. The average amount raised per project was $819.

Number of people given access to food gardens

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Crowdgrants

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We calculate that each garden we support reaches 300 people on average

Amount of produce grown in pounds (in pounds)

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Crowdgrants

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We calculate that each garden we support grows on average 1000 pounds of healthy food.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

• teach more people and communities why and how to grow healthy food for themselves
• convert unproductive, underutilized land into attractive, productive spaces that bring people together and improve their quality of life
• enable small, community-based garden projects to be more successful by connecting them with like-minded groups facing similar challenges thereby creating new garden networks
• help these same projects to be more sustainable by giving them cutting edge online tools for engaging their supporters and attracting new resources

Our general approach is to leverage the resources - human, financial and technical - of those who are growing their own food to help others to do the same. Rather than reinvent the wheel, we're trying to help the wheels that are already in place to spin better. As a small organization with a global scope and reach, we rely heavily on internet-based tools and strategies for achieving our goals.

Our greatest asset is our community of 22,000+ gardeners. We have built up a very large social media presence for such a small organization which we use for amplifying our message, pulling in resources and achieving campaign goals. We also have a nationally-recognized leader (our founder, Roger Doiron) who is an effective spokesman both for SeedMoney and for the food garden cause in general.

With our educational work, we've reached millions of people via multiple communications channels: our email list of 22,000+ people, our facebook page with 50,000+ fans, over 450,000 views of our TED talk, and press coverage in the New York Times, Washington Post and other national publications. With our campaigns, the country is still reaping the benefits of our White House garden campaign that helped plant a healthy vegetable garden in the highest-profile front yard in the world. For our educational program, we look at how many people we are reaching through our communications channels. Finally, with our grants program, we've been able to support over 1350 garden projects reaching 405,000 people and helping them to grow hundreds of tons of healthy, fresh food.

Financials

SeedMoney
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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SeedMoney

Board of directors
as of 4/9/2021
SOURCE: Self-reported by organization
Board chair

Jan Maes

no affiliation

Kyle Neugebauer

No Affiliation.

Jan Maes

No Affiliation.

Laura Willett

No Affiliation.

Eric Helmuth

No Affiliation.

Roger Doiron

No Affiliation.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 03/09/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data