SeedMoney

Our general approach is to leverage the resources - human, financial and technical - of those who are growing their own food to help others to do the same. Rather than reinvent the wheel, we're trying to help the wheels that are already in place to spin better. As a small organization with a global scope and reach, we rely heavily on internet-based tools and strategies for achieving our goals.

Our greatest asset is our community of 40,000+ gardeners. We have built up a very large social media presence for such a small organization which we use for amplifying our message, pulling in resources and achieving campaign goals. We also have a nationally-recognized leader (our founder, Roger Doiron) who is an effective spokesman both for SeedMoney and for the food garden cause in general.

For our educational program, we look at pour how many people we are reaching through our communications channels. With our grants program, we look at the number of projects we're able to support , the number of people served by these projects, the amount of funds we award, the amount of funds our partner projects are able to raise using our tools and the amount of food these projects are able to grow and share within their communities.

With our educational work, we've reached millions of people via multiple communications channels: our email list of 40,000+ people, our facebook page with 60,000+ fans, over 150,000 views of our TED talk, and press coverage in the New York Times, Washington Post and other national publications. With our campaigns, We are still reaping the benefits of the 14 months we invested in our White House garden campaign in that First Lady Michelle Obama has turned into the best spokesperson for healthy gardening that the movement could wish for. For our educational program, we look at pour how many people we are reaching through our communications channels. For our campaigns, we look at whether we achieve our campaign objectives. Finally, with our grants program, we've been able to support over 1000 garden projects reaching 300,000 people and helping them to grow hundreds of tons of healthy, fresh food.