Agriculture, Food, Nutrition

SeedMoney

aka SeedMoney.org   |   Scarborough, ME   |  www.seedmoney.org

Mission

SeedMoney helps people and communities feed themselves by helping food garden projects fund themselves. We do this by providing crowdfunding training, tools and fundraising incentives to small, community-based food garden projects such as food bank gardens, community gardens, youth gardens and homeless shelter gardens, among others.

Ruling year info

2003

roger@seedmoney.org

Mr. Roger Doiron

Main address

3 Powderhorn Drive

Scarborough, ME 04074 USA

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Formerly known as

Kitchen Gardeners International (KGI)

EIN

56-2389230

Cause area (NTEE code) info

Fund Raising and/or Fund Distribution (K12)

Fund Raising and/or Fund Distribution (E12)

Garden Club, Horticultural Programs (C42)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Education

Teaching people why and how to grow their own food through conferences, workshops, traditional media and new media.

Population(s) Served

We partner with schools, churches, food pantries, retirement homes, homeless shelters, community gardens libraries, prisons and other nonprofit causes to help them start and sustain food garden projects serving people in need in their communities. We do this through a technologically-advanced funding portal whereby our partners can set up their own crowdfunding pages to raise funds for their work and compete for challenge grants from us.

Population(s) Served
General/Unspecified

Where we work

Awards

On Day One Contest Grand Prize 2009

United Nations' Foundation

Heart of Green Award 2009

Hearst Corporation

Edible Nation Contest Grand Prize 2011

eHow & Rachael Ray

Do Good Outdoors Contest Grand Prize 2012

Good Magazine

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of food gardens projects helped

This metric is no longer tracked.
Totals By Year
Population(s) Served

General/Unspecified

Related Program

Education

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

This figure reflects the number of garden projects that raised funds through us via our crowdfunding tools and small grants. The average amount raised per project was $819.

Number of people given access to food gardens

This metric is no longer tracked.
Totals By Year
Population(s) Served

General/Unspecified

Related Program

Education

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We calculate that each garden we support reaches 300 people on average

Amount of produce grown in pounds (in pounds)

This metric is no longer tracked.
Totals By Year
Population(s) Served

General/Unspecified

Related Program

Education

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

We calculate that each garden we support grows on average 1000 pounds of healthy food.

Charting impact

SOURCE: Self-reported by organization

Five powerful questions that require reflection about what really matters - results.

What is the organization aiming to accomplish?

• teach more people and communities why and how to grow healthy food for themselves<br/>• convert unproductive, underutilized land into attractive, productive spaces that bring people together and improve their quality of life<br/>• enable small, community-based garden projects to be more successful by connecting them with like-minded groups facing similar challenges thereby creating new garden networks<br/>• help these same projects to be more sustainable by giving them cutting edge online tools for engaging their supporters and attracting new resources

Our general approach is to leverage the resources - human, financial and technical - of those who are growing their own food to help others to do the same. Rather than reinvent the wheel, we're trying to help the wheels that are already in place to spin better. As a small organization with a global scope and reach, we rely heavily on internet-based tools and strategies for achieving our goals.

Our greatest asset is our community of 40,000+ gardeners. We have built up a very large social media presence for such a small organization which we use for amplifying our message, pulling in resources and achieving campaign goals. We also have a nationally-recognized leader (our founder, Roger Doiron) who is an effective spokesman both for SeedMoney and for the food garden cause in general.

For our educational program, we look at pour how many people we are reaching through our communications channels. With our grants program, we look at the number of projects we're able to support , the number of people served by these projects, the amount of funds we award, the amount of funds our partner projects are able to raise using our tools and the amount of food these projects are able to grow and share within their communities.

With our educational work, we've reached millions of people via multiple communications channels: our email list of 40,000+ people, our facebook page with 60,000+ fans, over 150,000 views of our TED talk, and press coverage in the New York Times, Washington Post and other national publications. With our campaigns, We are still reaping the benefits of the 14 months we invested in our White House garden campaign in that First Lady Michelle Obama has turned into the best spokesperson for healthy gardening that the movement could wish for. For our educational program, we look at pour how many people we are reaching through our communications channels. For our campaigns, we look at whether we achieve our campaign objectives. Finally, with our grants program, we've been able to support over 1000 garden projects reaching 300,000 people and helping them to grow hundreds of tons of healthy, fresh food.

Financials

SeedMoney
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
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  • Compare nonprofit financials to similar organizations

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SeedMoney

Board of directors
as of 3/14/2019
SOURCE: Self-reported by organization
Board chair

Jan Maes

no affiliation

Kyle Neugebauer

No Affiliation.

Jan Maes

No Affiliation.

Laura Willett

No Affiliation.

Eric Helmuth

No Affiliation.

Roger Doiron

No Affiliation.

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? No
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Keywords

gardening, environment, climate change, food, food security, health, cuisine