Mission
SeedMoney helps people and communities feed themselves by helping food garden projects fund themselves. We do this by providing crowdfunding training, tools and fundraising incentives to small, community-based food garden projects such as food bank gardens, community gardens, community farms, youth gardens and homeless shelter gardens, among others.
Ruling year
2003
Mr. Roger Doiron
Main address
3 Powderhorn Drive
Scarborough, ME 04074 USA
Formerly known as
Kitchen Gardeners International (KGI)
EIN
56-2389230
NTEE code
Fund Raising and/or Fund Distribution (K12)
Fund Raising and/or Fund Distribution (E12)
Garden Club, Horticultural Programs (C42)
IRS filing requirement
This organization is required to file an IRS Form 990 or 990-EZ.
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Communication
Programs and results
What we aim to solve
We live in a time of unprecedented global challenges which seem so daunting, complex and interconnected that it is easy to feel helpless and lose hope. Some of the defining issues of this generation are improving mental and physical health, alleviating food and financial insecurity, creating more resilient communities and combatting the climate crisis. While all of these issues require large-scale communication and mobilization, we don’t have to wait for our political leaders to act to begin making progress in these areas. Growing some of our own food either in our backyard or in our community is a simple yet effective way of taking power over our health and well-being while at the same time working for the greater good.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Education
Teaching people why and how to grow their own food through conferences, workshops, traditional media and new media.
Crowdgrants
We partner with schools, churches, food pantries, retirement homes, homeless shelters, community gardens libraries, prisons and other nonprofit causes to help them start and sustain food garden projects serving people in need in their communities. We do this through a technologically-advanced funding portal whereby our partners can set up their own crowdfunding pages to raise funds for their work and compete for challenge grants from us.
Where we work
Awards
On Day One Contest Grand Prize 2009
United Nations' Foundation
Heart of Green Award 2009
Hearst Corporation
Edible Nation Contest Grand Prize 2011
eHow & Rachael Ray
Do Good Outdoors Contest Grand Prize 2012
Good Magazine
External reviews
Photos
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of food gardens projects helped
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Crowdgrants
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
This figure reflects the number of garden projects that raised funds through us via our crowdfunding tools and small grants. The average amount raised per project in 2021 was $830.
Number of people given access to food gardens
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Crowdgrants
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
We calculate that each garden we support reaches 300 people on average
Funds Awarded to Food Garden Projects
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Crowdgrants
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
This amount represents the total amount of financial support we offer each year to various nonprofit causes to help them start or sustain food garden projects.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
• teach more people and communities why and how to grow healthy food for themselves
• convert unproductive, underutilized land into attractive, productive spaces that bring people together and improve their quality of life
• enable small, community-based garden projects to be more successful by connecting them with like-minded groups facing similar challenges thereby creating new garden networks
• help these same projects to be more sustainable by giving them cutting edge online tools for engaging their supporters and attracting new resources
What are the organization's key strategies for making this happen?
Our general approach is to leverage the resources - human, financial and technical - of those who are growing their own food to help others to do the same. Rather than reinvent the wheel, we're trying to help the wheels that are already in place to spin better. As a small organization with a global scope and reach, we rely heavily on internet-based tools and strategies for achieving our goals.
What are the organization's capabilities for doing this?
Our greatest asset is our community of 22,000+ gardeners. We have built up a very large social media presence for such a small organization which we use for amplifying our message, pulling in resources and achieving campaign goals. We also have a nationally-recognized leader (our founder, Roger Doiron) who is an effective spokesman both for SeedMoney and for the food garden cause in general.
What have they accomplished so far and what's next?
With our educational work, we've reached millions of people via multiple communications channels: our email list of 24,000+ people, our facebook page with 50,000+ fans, over 450,000 views of our TED talk, and press coverage in the New York Times, Washington Post and other national publications. With our campaigns, the country is still reaping the benefits of our White House garden campaign that helped plant a healthy vegetable garden in the highest-profile front yard in the world. For our educational program, we look at how many people we are reaching through our communications channels. Finally, with our grants program, we've been able to support over 2000 garden projects reaching 6000,000 people and helping them to grow hundreds of tons of healthy, fresh food.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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SeedMoney
Board of directorsas of 09/13/2022
Jan Maes
no affiliation
Kyle Neugebauer
No Affiliation.
Jan Maes
No Affiliation.
Laura Willett
No Affiliation.
Roger Doiron
No Affiliation.
Laura Miles
No Affiliation
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
-
Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? No -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? No -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? No -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? No
Organizational demographics
Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
No data
No data
Sexual orientation
No data
Disability
No data
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