ETV ENDOWMENT OF SOUTH CAROLINA INC
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Programs and results
What we aim to solve
The ETV Endowment of South Carolina is a 501(c)(3) nonprofit founded in 1977 that provides funding for programming broadcast on South Carolina ETV, South Carolina Public Radio and other public media stations. Programs funded by ETV Endowment members are delivered free of charge to every household and school, with the mission to enrich lives by educating children, informing and connecting citizens, celebrating our culture and environment and instilling the joy of learning.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Programming for SCETV and SC Public Radio
The ETV Endowment raises funds to support the programming schedules of South Carolina ETV, South Carolina Public Radio and other public media stations.
Program Purchase
Through annual membership contributions, the ETV Endowment of South Carolina supports the programming broadcast on South Carolina ETV, South Carolina Public Radio and other public media stations. The Endowment's nearly 47,000 donors made more than 229,000 individual donations in FY21. These membership funds are used to purchase the programming schedules seen on ten television stations broadcasting four channels and heard on eight radio stations broadcasting two programming streams throughout the state. Funding for the 672 hours per week of television programming and 336 hours per week of radio programming, including the national PBS and NPR schedules, is provided by members of the Endowment.
Program Production
Since its founding in 1977, the ETV Endowment of South Carolina has managed more than $133 Million in restricted grants from corporations, foundations and individuals as well as state and governmental entities. The Endowment uses these funds in accordance with grant restrictions to produce or present programs for distribution on a national, regional or state level. SCETV, SC Public Radio and the ETV Endowment also contribute significant in-kind contributions to these programs to ensure completion and distribution.
Where we work
Awards
Nonprofit Excellence Award 2014
South Carolina Association of Nonprofit Organizations
4-Star 2014
Charity Navigator
4-Star 2013
Charity Navigator
4-Star 2012
Charity Navigator
4-Star 2015
CharityNavigator
4-Star 2016
CharityNavigator
4-Star 2017
Charity Navigator
4-Star 2018
Charity Navigator
4-Star 2019
Charity Navigator
4-Star 2020
Charity Navigator
4-Star 2021
Charity Navigator
External reviews
Videos
Our results
How does this organization measure their results? It's a hard question but an important one.
Evaluation documents
Download evaluation reportsNumber of donors retained
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Programming for SCETV and SC Public Radio
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
Percent of donors retained year after year
Average number of dollars received per donor
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Programming for SCETV and SC Public Radio
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of overall donors
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Programming for SCETV and SC Public Radio
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Membership Revenue per Dollar Spent
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Programming for SCETV and SC Public Radio
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of Sustaining Donors
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Programming for SCETV and SC Public Radio
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of Contributions
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults
Related Program
Programming for SCETV and SC Public Radio
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
Our members value the rich public broadcasting legacy of SCETV and SC Public Radio and recognize SCETV's unique leadership role in archiving our state's history and culture. Through their contributions, our members are committed to preserving public media for current and future generations. The ETV Endowment will serve as a liaison to SCETV and SC Public Radio for our members and will represent the interests of our donors with respect to programs and their delivery.
The ETV Endowment has two main goals:
1. To provide funding for the purchase of high-quality national programming
2. To provide funding for the production of local programming that tells South Carolina's stories
What are the organization's key strategies for making this happen?
The Endowment employs a diversified fundraising strategy to raise programming dollars. With on-air pledge drives, direct mail, vehicle donations, online acquisition, e-newsletters, telemarketing and planned giving and travel programs, the Endowment is continually seeking to enhance our fundraising capabilities.
What are the organization's capabilities for doing this?
The ETV Endowment has a highly-qualified staff of individuals, including CPAs and CFREs, who believe in our mission and value the contributions that our donors make to sustain our mission.
We have a unique, 44-year partnership with SCETV and SC Public Radio. Our longstanding efforts strengthen and increase their capacity to provide programs and services. We forge partnerships and alliances within South Carolina, nationally and internationally. Through grantsmanship and outreach, we embrace and promote SCETV's window to the world.
What have they accomplished so far and what's next?
The ETV Endowment has a rich 40-year history of providing funding to support the programming schedules of South Carolina ETV and South Carolina Public Radio, South Carolina's unique media voices in education and public broadcasting.
The Endowment has raised more than $262 million in contributions and grants to support the programming schedules. In November of 2017, the ETV Endowment Board of Trustees approved a campaign for local productions. The One State, Many Voices campaign was successfully concluded in October 2019, and doubled the capacity of the Endowment to support local productions that separate SCETV and SC Public Radio from the hundreds of other public television and radio stations across the country.
Funding from the ETV Endowment helps SCETV and SC Public Radio to broadcast 672 hours per week on four television channels and SC Public Radio to broadcast 336 hours of radio programming per week on two services.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve
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Which of the following feedback practices does your organization routinely carry out?
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What challenges does the organization face when collecting feedback?
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
ETV ENDOWMENT OF SOUTH CAROLINA INC
Board of directorsas of 03/04/2024
Mrs. Catherine Edwards
ClearWater Solutions
Term: 2023 - 2024
William A Finn
Asten Johnson Holdings
Pamela Williams
Santee Cooper
Eleanor Dunlap
FGP
Cheryl Grant
Synnex Corporation
Wes Hayes
Hayes & Hayes Attorney
Michelle Logan-Owens
McLeod Regional Medical Center of Pee Dee
Macaulay Smith
Tuomey Healthcare System
David Buckshorn
Wesley Commons
Lane Gilpin
Annie Ham
Sonoco Products Company
Helen D. Holland
Patti H. McBee-Eison
Patti McAbee Consulting, Inc.
L. Andrew Westbrook, III
Palmetto State Bank
Preston Sabalis
Synovus Bank
James W Bradshaw
The Bradshaw Group
Natalie Parker Bluestein
J. Ashley Cooper
Baker Donelson Law Firm
Traci Young Cooper
Richland County School District 1
Howard Efird
Jimmy Gulledge
First Citizens Bank
Rose Buyck Newton
Bank of Clarendon
Jim O. Stuckey
Dominion Energy
Ruben Montalvo
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
Gender identity
Transgender Identity
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 05/03/2022GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.