PLATINUM2023

ETV ENDOWMENT OF SOUTH CAROLINA INC

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Spartanburg, SC   |  www.etvendowment.org

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Mission

The ETV Endowment of South Carolina is a 501(c)(3) nonprofit founded in 1977 that provides funding for programming broadcast on South Carolina ETV, South Carolina Public Radio and other public media stations.

Ruling year info

1977

Executive Director

Ms. Coby Cartrette Hennecy CPA, CFRE

Main address

401 E. Kennedy St Ste B-1

Spartanburg, SC 29302 USA

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EIN

57-0657549

NTEE code info

Fund Raising and/or Fund Distribution (A12)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2023, 2022 and 2021.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

The ETV Endowment of South Carolina is a 501(c)(3) nonprofit founded in 1977 that provides funding for programming broadcast on South Carolina ETV, South Carolina Public Radio and other public media stations. Programs funded by ETV Endowment members are delivered free of charge to every household and school, with the mission to enrich lives by educating children, informing and connecting citizens, celebrating our culture and environment and instilling the joy of learning.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Programming for SCETV and SC Public Radio

The ETV Endowment raises funds to support the programming schedules of South Carolina ETV, South Carolina Public Radio and other public media stations.

Population(s) Served
Adults
Children and youth

Through annual membership contributions, the ETV Endowment of South Carolina supports the programming broadcast on South Carolina ETV, South Carolina Public Radio and other public media stations. The Endowment's nearly 47,000 donors made more than 229,000 individual donations in FY21. These membership funds are used to purchase the programming schedules seen on ten television stations broadcasting four channels and heard on eight radio stations broadcasting two programming streams throughout the state. Funding for the 672 hours per week of television programming and 336 hours per week of radio programming, including the national PBS and NPR schedules, is provided by members of the Endowment.

Population(s) Served
Adults
Children and youth

Since its founding in 1977, the ETV Endowment of South Carolina has managed more than $133 Million in restricted grants from corporations, foundations and individuals as well as state and governmental entities. The Endowment uses these funds in accordance with grant restrictions to produce or present programs for distribution on a national, regional or state level. SCETV, SC Public Radio and the ETV Endowment also contribute significant in-kind contributions to these programs to ensure completion and distribution.

Population(s) Served
Adults
Children and youth

Where we work

Awards

Nonprofit Excellence Award 2014

South Carolina Association of Nonprofit Organizations

4-Star 2014

Charity Navigator

4-Star 2013

Charity Navigator

4-Star 2012

Charity Navigator

4-Star 2015

CharityNavigator

4-Star 2016

CharityNavigator

4-Star 2017

Charity Navigator

4-Star 2018

Charity Navigator

4-Star 2019

Charity Navigator

4-Star 2020

Charity Navigator

4-Star 2021

Charity Navigator

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of donors retained

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programming for SCETV and SC Public Radio

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Percent of donors retained year after year

Average number of dollars received per donor

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programming for SCETV and SC Public Radio

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of overall donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programming for SCETV and SC Public Radio

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Membership Revenue per Dollar Spent

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programming for SCETV and SC Public Radio

Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of Sustaining Donors

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programming for SCETV and SC Public Radio

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of Contributions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Programming for SCETV and SC Public Radio

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our members value the rich public broadcasting legacy of SCETV and SC Public Radio and recognize SCETV's unique leadership role in archiving our state's history and culture. Through their contributions, our members are committed to preserving public media for current and future generations. The ETV Endowment will serve as a liaison to SCETV and SC Public Radio for our members and will represent the interests of our donors with respect to programs and their delivery.

The ETV Endowment has two main goals:
1. To provide funding for the purchase of high-quality national programming
2. To provide funding for the production of local programming that tells South Carolina's stories

The Endowment employs a diversified fundraising strategy to raise programming dollars. With on-air pledge drives, direct mail, vehicle donations, online acquisition, e-newsletters, telemarketing and planned giving and travel programs, the Endowment is continually seeking to enhance our fundraising capabilities.

The ETV Endowment has a highly-qualified staff of individuals, including CPAs and CFREs, who believe in our mission and value the contributions that our donors make to sustain our mission.

We have a unique, 44-year partnership with SCETV and SC Public Radio. Our longstanding efforts strengthen and increase their capacity to provide programs and services. We forge partnerships and alliances within South Carolina, nationally and internationally. Through grantsmanship and outreach, we embrace and promote SCETV's window to the world.

The ETV Endowment has a rich 40-year history of providing funding to support the programming schedules of South Carolina ETV and South Carolina Public Radio, South Carolina's unique media voices in education and public broadcasting.

The Endowment has raised more than $262 million in contributions and grants to support the programming schedules. In November of 2017, the ETV Endowment Board of Trustees approved a campaign for local productions. The One State, Many Voices campaign was successfully concluded in October 2019, and doubled the capacity of the Endowment to support local productions that separate SCETV and SC Public Radio from the hundreds of other public television and radio stations across the country.

Funding from the ETV Endowment helps SCETV and SC Public Radio to broadcast 672 hours per week on four television channels and SC Public Radio to broadcast 336 hours of radio programming per week on two services.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To inform the development of new programs/projects, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

Financials

ETV ENDOWMENT OF SOUTH CAROLINA INC
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

ETV ENDOWMENT OF SOUTH CAROLINA INC

Board of directors
as of 07/03/2023
SOURCE: Self-reported by organization
Board chair

Mr. W. M. Self

President - Greenwood Development

Term: 2022 -

William A Finn

Asten Johnson Holdings

Traci Young Cooper

Richland County School District 1

Paul Duane

Healthcare Consultant

Jo Watson Hackl

Wyche Firm

Rachel B. Chapman

Gail M. Morrison

Peter Tecklenburg

Charleston County

Catherine E. Heigel

Carolina Water Service

Pamela Williams

Santee Cooper

Eleanor Dunlap

The Graham Foundation

Cheryl Grant

Synnex Corporation

Wes Hayes

Hayes & Hayes Attorney

Michelle Logan-Owens

McLeod Regional Medical Center of Pee Dee

Macaulay Smith

Tuomey Healthcare System

James Simmons

4ola Health Solutions

Maryanne Warner Belser

Keenan Suggs

David Buckshorn

Wesley Commons

Lane Gilpin

Annie Ham

Sonoco Products Company

Helen D. Holland

Patti H. McBee-Eison

Patti McAbee Consulting, Inc.

L. Andrew Westbrooks, III

Countybank

Preston Sabalis

Synovus Bank

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 5/3/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female

Race & ethnicity

Gender identity

Transgender Identity

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 05/03/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.