Centre Stage South Carolina

Where Entertainment Never Stops

aka Centre Stage   |   Greenville, SC   |  www.centrestage.org


To produce diverse theatre, support local artists, and provide dynamic educational opportunities.

Notes from the nonprofit

Our very prosperous 2012-2013 season has given CSSC and our community a new respect and following of our programming supported by great increases in season memberships and ticket sales. Having the most financially prosperous season in the history of Centre Stage brought a new interest from media organizations and the community at large. Many productions were sold out and waiting lists were an ordinary event.

At the core of this plan is new and expanded programs aimed at capitalizing on the upstate’s rapidly-developing creative economy, cultural tourism economies, and formation of strategic partnerships with local organizations, businesses and educational institutions. Programming, services, and marketing and development programs set clear goals with deadlines to achieve the stabilization and growth of the organization.

These new restructuring goals and programming initiatives have been validated by the increase of revenue and community support for Centre Stage. These would not have been viable goals if not for the solid foundational increases of ticket sales, season memberships, unsolicited donations and grant accepted proposals. Without these positive fulfillments, Centre Stage would not consider these new endeavors but with solid planning steps these goals will be attainable with considerable benefit to all involved at Centre Stage-SC!

Ruling year info


Executive/Artistic Director

Mrs. Glenda ManWaring

Main address

501 River St

Greenville, SC 29601 USA

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NTEE code info

Theater (A65)

Performing Arts (A60)

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

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Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Theatre Productions

CSSC produces a season of no less than six mainstage productions, plus a New Play Festival. We are one of the few theaters in the country to provide a full production of the winning entry, taking the new work from 'the page to the stage'. This is an important step in the development of new work. This production is in addition to our mainstage season.

Population(s) Served

CSSC’s season consists of seven main-stage productions. The main-stage shows will run for 3-5 weeks extending the normal run that we have engaged in the past. We offer a variety of shows; comedies, drama, Broadway style musicals, thrillers, etc. We offer a balanced season for our patrons to enjoy.

Population(s) Served

We will be offering five Fringe Series shows this season. The shows will be produced on the sets of our main-stage shows with slight modifications. These shows are a wide variety of offerings that would not normally be in our main-stage lineup. These are artistic and community geared shows with low production costs but chosen to engage and inform the audience on topics that are not normally addressed.

Population(s) Served

Through its annual New Play Festival and the ongoing support it provides to the writers, Centre Stage has emerged as a regional leader in the development of new works for the American Theatre. The 11th annual New Play Festival is held at Centre Stage during the Fall, and will contract Nationally known Playwright-in-Residence. Centre Stage’s New Play Festival (NPF) is the only festival of new works in the Upstate, and is already recognized by writers from across the country for the quality of works selected and the integrity of its artistic process. The goals of the Festival are to 1) showcase Greenville as a dynamic regional center of new play development; 2) provide practical artistic support to writers as they develop their latest works; and 3) to demystify the process that carries a new play from initial conception to premiere production and encourage direct interaction between theatre artists and audiences.

Population(s) Served

Where we work

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Best of the Upstate 2013

The Greenville News

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Centre Stage programs for long-term strength in providing captivating theatrical performances to inspire, teach, entertain and hopefully cause a reaction in thought or reflection of our patrons. When you provide an experience that someone cannot achieve anywhere else then that will promote a desire to have that reaction repeated. We have found that our Season Package Members have increased at least 25% over the last three seasons. Our overall attendance has also increased over 67% over the last three seasons. We believe that that foundation of our success is the desire to provide a balanced season of theatrical offerings to meet the diverse groups of people who attend our shows.

We have started two new series that compliment our main-stage offerings. Our new Fringe Series presents mostly contemporary works from new playwrights who enlighten us about current issues that effect all areas of our lives. We also choose shows that will focus on a diverse group to help increase awareness of the theatre which is sometimes not directed toward those groups. The next series is a Concert Series promoting those works that specialize in extraordinary musical feats that have captivated audiences for years and also those new works that have not gained a following. We hope that this will help other theatres want to take a chance on producing the full production.

We have tremendous local talent that has moved to the area which surpasses many professional touring group talent. We are the leading theatre in the Upstate to utilize this talent and reveal it to our audiences.

Our common goal for each season is to of course sell tickets and pay the bills, but our theatrical goals include those discussed previously; to entertain, enlighten, inspire, teach and motivate. Theatre must cause a reaction or it is void of purpose. We have succeed in each one of our goals over the last three seasons and look forward to a long life for Centre Stage.

General Marketing Strategy
Our Marketing Director and Board of Directors Marketing Committee work together to form the marketing plan for the season. We subcontract a graphic designer for our print media and some video work. We plan to use our combined efforts to establish a stronger relationship with our local community base and organizations. Our strategy is based on the concept that:
 Awareness precedes ticket sales.
 Quality performances generate repeat purchases.
 Word of mouth after preview performance
 A variety of offerings will generate more attendance.
 Theatre location and signage will act as a reminder of our organization.

Relationship Strategy
We strive to strengthen our relationship with universities, colleges, and other educational institutions along with Foundations and organizations that are our major supporters in funding and business. Continue to grow our audience base.
 Connect with University Theater administrations
 Contact and communicate with audience members
 Publicize at key populace locations
 Continue our current publications and marketing strategies
 Strengthen social media connections: Facebook, Twitter, etc.
 Strengthen our show sponsorships for repeat occurrences and establishing partnerships to benefit other non-profit organizations. i.e. Generations Group Homes, Phyllis Wheatley Centre, The Governor’s School
Means to implement our tactics:
 Advertise our discounted prices for students and teachers
 Attend board meetings that might deem advantageous
 Monthly mailings of informational brochures to area universities, Foundations and districts in other counties
 Opening night after-performance parties for cast and audience, inviting reviewers and special audience members (i.e. university representatives, Foundation leadership and possible supporters)
 Develop relationships with key personnel
 Add incentives for group sales
 Utilize vouchers for first-time attendees
*Our goal is to grow our support so we can in-turn help other organizations in our community. This cycle promotes a healthy Arts community.

Staffing is increased to help support the restructuring and growth of programming. It also maximizes volunteers, increased Board member involvement, in-kind service exchanges, and taking advantage of educational internship programs.
Full-time operational staff positions include Executive/Artistic Director, Business Manager, Marketing Director, Technical Director and Director of Development. There are other part-time positions that occur throughout the year per the Executive Directors discretion.
Regular part-time staff includes Box Office Manager, Guest Artist/NPF Director and box office support.
The Board of Directors will assist in development and fundraising operations, with primary goals of expanding to 20 – 25 members by December 2013.

CSSC utilizes the support of volunteers and student interns for many of the tasks for operations during office hours and during evening events.

We also use Professional Production Staffs for each of our shows. These consist from a variety of groups including University Professors, Business Leaders and Industry Professionals. This not only helps our productions but uses the mentoring techniques to help our younger talent in pursuing their careers.

Three years ago, Centre Stage started a long-term plan for restructuring and determining the theatrical place in the Upstate, South Carolina area. This included paying off past debt and renegotiating lease arrangements and beginning the plans for a facility purchase. We are right on track to achieving these goals. Beginning the 2014-2015 season, CSSC will be completely out of debt and hopefully starting the campaign for a permanent home, meaning a facility owned by Centre Stage. Every goal has been met in the timeline that it was set. This is extraordinary progress for a theatre when so many have closed their doors.


Centre Stage South Carolina

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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


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Centre Stage South Carolina

Board of directors
as of 08/08/2018
SOURCE: Self-reported by organization
Board chair

Harriet Wallace

Turner Padget

Pam Foster

Community Volunteer

Pearlie Harris

Community Volunteer

Tom Helfrich

Community Volunteer

Jason Fletcher


Nolan Merritt

DMX Transportation

Jana Scroggins

United Community Bank

Clinton Holden

Greenville Health System

Jack Ashton


Sheila Bolick

Community Volunteer

Jake Cluverius

Raymond James

Doug Lineberry

McNair Attorneys

Anne Woods

Community Volunteer

Beverly Whitten

Community Volunteer

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes