United Way of Central Georgia, Inc.

aka UWCG   |   Macon, GA   |  http://www.unitedwaycg.com


United Way of Central Georgia 's mission is to increase the organized capacity of people in Central Georgia communities to care for one another, and by working collaboratively, to disrupt the cycle of poverty in our community.

Ruling year info


President & CEO

Mr. George M McCanless

Main address

PO Box 1302

Macon, GA 31202 USA

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NTEE code info

Fund Raising Organizations That Cross Categories includes Community Funds/Trusts and Federated Giving Programs) e.g. United Way (T70)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

In 2014, The United Way embarked on shifting the focus of their community investment and leadership efforts to a “community impact model." Community Impact is defined as an approach that looks at participant needs beyond just the services offered by a single program, and integrates services to provide a full spectrum of personal and social solutions. It is a comprehensive approach to social services and how they impact individuals, families and communities.
According to the National Human Services Assembly, “economic opportunity and upward mobility are core American values. Increasingly, economists, social scientists, and human service providers have sounded an alarm that these opportunities are no longer available for many in America." In 2012, the Census Bureau estimated 149 million Americans were making $45,000 or less per household, defined as low-income. More than 49 million live in poverty, making less than $22,350 per household.
The impact for children and youth is alarming.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?


Along with our community partners, United Way is working to strengthen early childhood education and improve grade level reading.
Children who attend high-quality early education are more likely to read at grade level by third grade, which increases the likelihood of graduating high school, attending college and being equipped for the workforce.

Population(s) Served
Children and youth

While many veterans successfully transition out of uniform and into civilian life, many who have returned from serving our country are encountering challenges. There is not a single government agency, program, or process that holistically addresses the issues they face. As a result, communities across America, many of which are unfamiliar with the military and service personnel-related needs, are left to support those veterans requiring assistance re-acclimate into civilian life. Issues faced by veterans include:

• Veterans are more likely than civilians to experience homelessness. There are 49,933 homeless veterans – making up approximately 8.6% of the homeless population.
• In 2014, an average of 20 veterans committed suicide every day. Many of these veterans suffered from PTSD, joblessness, homelessness, substance abuse, and brain injuries.
• As many as 1 in 5 veterans who served in Afghanistan and Iraq after 9/11 suffer from PTSD in a given year; that number is 12% for veterans of Desert Storm. An estimated 30% of Vietnam veterans suffer PTSD at some point in their lifetime.
• Too often, the problem isn't a lack of services, but a lack of coordination between those services. What’s needed is someone who can bridge those gaps and make it easier for veterans to get the help they need, when they need it. RAND study: “Public-private partnerships are needed to bridge the gap between care systems for veterans and their families.”
• Military veterans re-enter civilian life with valuable skills and experience. Our country suffers an enormous loss in human capital with so many veterans struggling to successfully re-acclimate. MISSION UNITED™ creates a centralized, coordinated network of supports to facilitate veterans and their families’ access to multiple community-based services.

Population(s) Served
Military personnel

Volunteering is a great way to connect with your community and see, first-hand the good work your United Way is doing in Central Georgia.  Everyday ordinary people are accomplishing extraordinary things by giving back. United Way of Central Georgia can help find volunteer opportunities that fit your interests, skills and schedule.

Population(s) Served

Pink Promise United provides screening and reading of mammograms for women with the fewest resources. These are women who are uninsured, under-insured, low-income and unable to access care. We also provide gas cards to women in treatment.

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of children enrolled in reading tutoring

This metric is no longer tracked.
Totals By Year
Related Program


Type of Metric

Output - describing our activities and reach

Direction of Success


Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

UWCG aims to disrupt the cycle of poverty by focusing on education, income, health and basic needs.
1. Provide universal screening of expectant mom's and mom's with children up to age 5 through Great Start Georgia First Steps.
2. Provide in-home child development services through Parents as Teachers.
3. Recruit volunteer's to increase reading abilities for children K-3rd grade.
4. Provide case managment and tutoring coordination in 10 schools.
5. Make available Volunteer Income Tax Assistance and MyFreeTaxes to families who are income eligible.
6. Establish a health commission to work on systemic health issues and opportunities.
7. Generate revenue to support the work.

Goal 1: United Way of Central Georgia (UWCG) has the financial resources needed to implement this strategic plan in order to break the cycle of family poverty. We will set a goal to reach $6 Million in total resources available by the end of 2020. Goal 2: UWCG is strategically aligned with a dual funding approach: breaking the cycle of family poverty and meeting basic needs. Goal 3: United Way is the "Go To" resource for volunteerism in Central Georgia. Goal 4: United Way of Central Georgia supports veterans transitioning to civilian life.

Three years ago the UWCG board voted to assume a backbone role in building collaborative partnerships to address challenges facing our community in response to United Way Worldwide's movement toward a collective impact model of community development. As a result, UWCG has become a community convener, pulling together different partners and assets to implement successful and impactful collective projects and programs.

In assuming a backbone role, UWCG has chosen to focus on finding a common agenda, support aligned activities among partners, establish shared measurement practices while also building public will, advancing policy and mobilizing funding.

UWCG has convened a seasoned group of partners with experience to do the work. Many of our staff have been with the organization for more than 5 years and successfully adjusted to the evolution of the organization.

UWCG is a financially stable organization and has strong support from foundation's, the business community and public entities.

In summary, we have the capability to mobilize people and resources to accomplish common agenda's.

1. Screened required number of mom's for the first six months
2. Achieved target of mom's enrolling in Parents as Teachers
3. A Read United site coordinator is in place in 14 schools
4. Over 500 children tutored each year.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    Our mission is to disrupt family poverty while also serving as a funder of key basic needs for our most at risk families. For our own initiatives, we serve new mothers through our First Steps and Parents as Teachers program, veterans through our Mission United initiative, uninsured women though our Pink Promise United program, at risk youth in MLB RBI program, K-3rd graders in our Read United program, economically distressed families with our community school initiative. We fund programs with partner nonprofits that provide shelter for the homeless, counseling for adults and youth, security for those in abusive relationships, after school programming for at risk youth, mentoring, medical care for uninsured, and food for those that are food insecure and for seniors that are homebound.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Case management notes, Community meetings/Town halls, Constituent (client or resident, etc.) advisory committees,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    Our community school wrap around service needs are driven by the feedback of the residents in the neighborhood where our community school is located.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    Asking for and sharing feedback has created a much greater trust between our organization and those we serve. As a result, we can work in a much more positive environment of idea sharing and planning.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback, We ask the people who gave us feedback how well they think we responded,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection,


United Way of Central Georgia, Inc.

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Compare nonprofit financials to similar organizations

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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

United Way of Central Georgia, Inc.

Board of directors
as of 06/29/2022
SOURCE: Self-reported by organization
Board chair

Charles Briscoe

Houston Healthcare

Term: 2022 - 2023

Theresa Robinson

UGA Small Business Development

Larry Brumley

Mercer University

Charles Briscoe

Houston Healthcare

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 6/26/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation

No data


Equity strategies

Last updated: 03/21/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.