Healthy Mothers Healthy Babies Coalition of Georgia, Inc.

aka HMHBGA   |   Atlanta, GA   |  www.hmhbga.org

Mission

OUR MISSION IS TO IMPROVE MATERNAL AND INFANT HEALTH THROUGH ADVOCACY, EDUCATION AND ACCESS TO VITAL RESOURCES.

Ruling year info

1981

Executive Director

Ky Lindberg

Main address

2200 Century Parkway Ste 460

Atlanta, GA 30345 USA

Show more contact info

EIN

58-1440585

NTEE code info

Alliance/Advocacy Organizations (E01)

Public Health Program (E70)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Georgia has consistently scored low in the national rankings for maternal and infant health outcomes. While we have made many gains over the years, there is still much work to be done.
-After a slight decline in infant mortality and premature births in Georgia between 2008 and 2015, we saw an increase for both outcomes in 2016. Georgia is ranked 47th in the nation for infant mortality and 43rd for prematurity.
-In Georgia, the preterm birth rate among black women is 47% higher than the rate among all other women.
-We also continue to see disparities in outcomes for Medicaid enrolled women.
-Only 63% of Medicaid enrolled mothers are making it to their postpartum visit, compared to 92% of privately insured mothers.
-Only 58% of Medicaid enrolled mothers leave the hospital breastfeeding compared to 82% of privately insured mothers.
Our programming provides education, resources and support to women and infants at highest risk for poor birth outcomes in Georgia.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Georgia Family Healthline

The Georgia Family Healthline is a toll free referral line for the state of Georgia which provides healthcare referrals to free or reduced cost doctors, dentists and other community health services including WIC, mental health services, Children 1st and HIV test sites and much more!

Population(s) Served
Women and girls
Infants and toddlers

Our programming aims to empower expectant families who are at higher risk for poor birth and postpartum outcomes to get the critical information and access to resources they need. Surveys from our most current prenatal education programs indicate that all participants increased their knowledge by attending our workshop, with 94% of participants reporting a significant increase in knowledge of priority information on maternal and infant health.

Population(s) Served
Women and girls
Families

In 2016, the Georgia Department of Public Health announced their project, Building Capacity to Address Infant Mortality in Georgia: A Collaborative Mini-Grant Program. Healthy Mothers, Healthy Babies Coalition of Georgia was one of five community-based partners to be awarded a grant through this initiative, specifically to address infant mortality rates in the Atlanta Perinatal Region.

Population(s) Served
Women and girls
Families

At HMHBGA our goal is to utilize advocacy, education and public-private partnerships to ensure that Georgia’s mothers can reach the six month mark of exclusive breastfeeding, a standard recommended by the American Academy of Pediatrics. We do this through advocacy with lawmakers, stigma reduction with the public and education with human resource managers and the business community.

Population(s) Served
Women and girls
Infants and toddlers

Our resources & referrals portal provides access to thousands of resources on maternal and child health programs, resources and data in Georgia.

Population(s) Served
Families
Caregivers

The BPSP project will provide scholarship and support for those seeking credentialing as Certified Doulas or Childbirth Educators. We will select a cohort of 20 women, match each participant with an experienced mentor and provide additional training beyond the necessary credentialing workshops to develop opportunities for economic self-sufficiency.

Population(s) Served
Women and girls
Families

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of new advocates recruited

This metric is no longer tracked.
Totals By Year
Related Program

Infant Mortality Prevention

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of list subscribers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of stakeholders or stakeholder groups who agree to engage

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of coalition members

This metric is no longer tracked.
Totals By Year
Type of Metric

Input - describing resources we use

Direction of Success

Increasing

Number of phone calls/inquiries

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Number of clients who report general satisfaction with their services

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Number of Prenatal Education class participants

This metric is no longer tracked.
Totals By Year
Related Program

Prenatal Education

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Call Satisfaction Rate (Percentage)

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Average Call Wait TIme (Seconds)

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

1. Programs & Services: Implement evidence-based strategies to improve maternal and infant health outcomes. Consistently evaluate outcomes and impact of all program efforts with a specific lens toward impact on underserved rural and racially diverse populations.
2. Fundraising & Resource Development: Ensure financial health and growth of HMHBGA.
3. Marketing & Community Awareness: Develop a marketing strategy to build a stronger and more recognizable brand identity throughout the state as a leading voice in Georgia for improving maternal and infant health.
4. Advocacy: Identify, advocate for and monitor the outcomes for policy changes to improve resources and access to maternal and child healthcare.
5. Call Center & Referral Services: Grow HMHBGA's role as a partner for referral access and call center service provision for maternal and infant health related needs in Georgia
6. Board of Directors: Build Board capacity and sustainability focused on organizational governance and fundraising.

Under each strategic goal, HMHBGA has worked diligently with Coalition members, staff, the Board of Directors and key organizations in Georgia to develop actionable strategies for achieving these benchmarks.

Our most recent strengths, weakness, opportunities and threats (SWOT) analysis revealed the following unique traits of HMHBGA as an organization:
-Highly qualified and energetic new leadership
-Success with advocacy work and strength with nonpartisan position and reputation with legislators
-Mother and infant health focus vs. others who have broader umbrella (e.g. broader healthcare or broader children's focus)
-Georgia Family Healthline and online resource reach thousands of mothers and caregivers and capacity for broader reach for information, education and referrals
-More than 40-year history in Georgia
-Strong relationship to Georgia Department of Public Health and other key public and private organizations serving mothers and infants, particularly disadvantaged or vulnerable populations
-Strong passion of staff to go above and beyond to serve
-New board members are eager to get more individually engaged

During our December 2017 review of our 2017-2020 strategic plan, we had already met 90% of our goals for Fiscal Year One (2016-17) of the plan. We are well on our way to accomplishing all of the goals set forward by proactively seeking strategic partnerships for programs and resources for Years Two and Three.

Financials

Healthy Mothers Healthy Babies Coalition of Georgia, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Healthy Mothers Healthy Babies Coalition of Georgia, Inc.

Board of directors
as of 02/16/2022
SOURCE: Self-reported by organization
Board co-chair

13 Pamela Wilkes

Principal, Total Craft Consultants, LLC

Term: 2017 - 2021


Board co-chair

Chip Davis

Principal, Strickland Davis Financial Advisors

Term: 2017 - 2021

Leah Aldridge, JC, IBCLC, RLC

Principal, Atlanta Breastfeeding Consultants, LLC

Caryn Hanrahan

Certified Nurse Midwife, American College of Nurse-Midwives

Shawn Smith, MBA

Public Health Manager, Georgia Sanofi Pasteur

Pat Swan

Georgia Federation of Women's Clubs

Pamela Wilkes

Principal, Total Craft Consultants, LLC

Julie Zaharatos

Partnerships Manager, Centers for Disease Control and Prevention

Latasia Brown

Senior Marketing Manager, Leadercast

Dana Donaldson

Director of Finance/Chief Financial Officer, CareSource GA

Maria Fernandez

Senior Manager of Patient Experience, Emory Johns Creek Hospital

Maria Henriquez

Marketing Manager, Amerigroup Community Care

Olivene Makerson

Associate Corporate Counsel, VMware, Inc.

Ashlyn Martin

Co-Founder and Partner, Abbott Martin LP

Johnecia Mason

Business Professor, Georgia Piedmont Technical College

J. Todd Merchant

Senior Associate, Aprio, LLP

Tangela Parker

Sr. Director of Member Experience, WellCare Health Plans Inc

K. Bryant Smalley

Associate Dean for Research, Mercer University School of Medicine

Irene Yang

Assistant Professor, Emory University’s Nell Hodgson Woodruff School of Nursing

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes