Programs and results
What we aim to solve
Georgia has consistently scored low in the national rankings for maternal and infant health outcomes. While we have made many gains over the years, there is still much work to be done.
-After a slight decline in infant mortality and premature births in Georgia between 2008 and 2015, we saw an increase for both outcomes in 2016. Georgia is ranked 47th in the nation for infant mortality and 43rd for prematurity.
-In Georgia, the preterm birth rate among black women is 47% higher than the rate among all other women.
-We also continue to see disparities in outcomes for Medicaid enrolled women.
-Only 63% of Medicaid enrolled mothers are making it to their postpartum visit, compared to 92% of privately insured mothers.
-Only 58% of Medicaid enrolled mothers leave the hospital breastfeeding compared to 82% of privately insured mothers.
Our programming provides education, resources and support to women and infants at highest risk for poor birth outcomes in Georgia.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Georgia Family Healthline
The Georgia Family Healthline is a toll free referral line for the state of Georgia which provides healthcare referrals to free or reduced cost doctors, dentists and other community health services including WIC, mental health services, Children 1st and HIV test sites and much more!
Prenatal Education
Our programming aims to empower expectant families who are at higher risk for poor birth and postpartum outcomes to get the critical information and access to resources they need. Surveys from our most current prenatal education programs indicate that all participants increased their knowledge by attending our workshop, with 94% of participants reporting a significant increase in knowledge of priority information on maternal and infant health.
Infant Mortality Prevention
In 2016, the Georgia Department of Public Health announced their project, Building Capacity to Address Infant Mortality in Georgia: A Collaborative Mini-Grant Program. Healthy Mothers, Healthy Babies Coalition of Georgia was one of five community-based partners to be awarded a grant through this initiative, specifically to address infant mortality rates in the Atlanta Perinatal Region.
Breastfeeding Support
At HMHBGA our goal is to utilize advocacy, education and public-private partnerships to ensure that Georgia’s mothers can reach the six month mark of exclusive breastfeeding, a standard recommended by the American Academy of Pediatrics. We do this through advocacy with lawmakers, stigma reduction with the public and education with human resource managers and the business community.
Resources & Referrals
Our resources & referrals portal provides access to thousands of resources on maternal and child health programs, resources and data in Georgia.
Building Perinatal Support Professionals
The BPSP project will provide scholarship and support for those seeking credentialing as Certified Doulas or Childbirth Educators. We will select a cohort of 20 women, match each participant with an experienced mentor and provide additional training beyond the necessary credentialing workshops to develop opportunities for economic self-sufficiency.
Where we work
External reviews

Our results
How does this organization measure their results? It's a hard question but an important one.
Number of new advocates recruited
This metric is no longer tracked.Totals By Year
Related Program
Infant Mortality Prevention
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of list subscribers
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of stakeholders or stakeholder groups who agree to engage
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Number of coalition members
This metric is no longer tracked.Totals By Year
Type of Metric
Input - describing resources we use
Direction of Success
Increasing
Number of phone calls/inquiries
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Number of clients who report general satisfaction with their services
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Number of Prenatal Education class participants
This metric is no longer tracked.Totals By Year
Related Program
Prenatal Education
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Call Satisfaction Rate (Percentage)
This metric is no longer tracked.Totals By Year
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Average Call Wait TIme (Seconds)
This metric is no longer tracked.Totals By Year
Type of Metric
Output - describing our activities and reach
Direction of Success
Holding steady
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
1. Programs & Services: Implement evidence-based strategies to improve maternal and infant health outcomes. Consistently evaluate outcomes and impact of all program efforts with a specific lens toward impact on underserved rural and racially diverse populations.
2. Fundraising & Resource Development: Ensure financial health and growth of HMHBGA.
3. Marketing & Community Awareness: Develop a marketing strategy to build a stronger and more recognizable brand identity throughout the state as a leading voice in Georgia for improving maternal and infant health.
4. Advocacy: Identify, advocate for and monitor the outcomes for policy changes to improve resources and access to maternal and child healthcare.
5. Call Center & Referral Services: Grow HMHBGA's role as a partner for referral access and call center service provision for maternal and infant health related needs in Georgia
6. Board of Directors: Build Board capacity and sustainability focused on organizational governance and fundraising.
What are the organization's key strategies for making this happen?
Under each strategic goal, HMHBGA has worked diligently with Coalition members, staff, the Board of Directors and key organizations in Georgia to develop actionable strategies for achieving these benchmarks.
What are the organization's capabilities for doing this?
Our most recent strengths, weakness, opportunities and threats (SWOT) analysis revealed the following unique traits of HMHBGA as an organization:
-Highly qualified and energetic new leadership
-Success with advocacy work and strength with nonpartisan position and reputation with legislators
-Mother and infant health focus vs. others who have broader umbrella (e.g. broader healthcare or broader children's focus)
-Georgia Family Healthline and online resource reach thousands of mothers and caregivers and capacity for broader reach for information, education and referrals
-More than 40-year history in Georgia
-Strong relationship to Georgia Department of Public Health and other key public and private organizations serving mothers and infants, particularly disadvantaged or vulnerable populations
-Strong passion of staff to go above and beyond to serve
-New board members are eager to get more individually engaged
What have they accomplished so far and what's next?
During our December 2017 review of our 2017-2020 strategic plan, we had already met 90% of our goals for Fiscal Year One (2016-17) of the plan. We are well on our way to accomplishing all of the goals set forward by proactively seeking strategic partnerships for programs and resources for Years Two and Three.
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.
Healthy Mothers Healthy Babies Coalition of Georgia, Inc.
Board of directorsas of 02/16/2022
13 Pamela Wilkes
Principal, Total Craft Consultants, LLC
Term: 2017 - 2021
Chip Davis
Principal, Strickland Davis Financial Advisors
Term: 2017 - 2021
Leah Aldridge, JC, IBCLC, RLC
Principal, Atlanta Breastfeeding Consultants, LLC
Caryn Hanrahan
Certified Nurse Midwife, American College of Nurse-Midwives
Shawn Smith, MBA
Public Health Manager, Georgia Sanofi Pasteur
Pat Swan
Georgia Federation of Women's Clubs
Pamela Wilkes
Principal, Total Craft Consultants, LLC
Julie Zaharatos
Partnerships Manager, Centers for Disease Control and Prevention
Latasia Brown
Senior Marketing Manager, Leadercast
Dana Donaldson
Director of Finance/Chief Financial Officer, CareSource GA
Maria Fernandez
Senior Manager of Patient Experience, Emory Johns Creek Hospital
Maria Henriquez
Marketing Manager, Amerigroup Community Care
Olivene Makerson
Associate Corporate Counsel, VMware, Inc.
Ashlyn Martin
Co-Founder and Partner, Abbott Martin LP
Johnecia Mason
Business Professor, Georgia Piedmont Technical College
J. Todd Merchant
Senior Associate, Aprio, LLP
Tangela Parker
Sr. Director of Member Experience, WellCare Health Plans Inc
K. Bryant Smalley
Associate Dean for Research, Mercer University School of Medicine
Irene Yang
Assistant Professor, Emory University’s Nell Hodgson Woodruff School of Nursing
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes