Alternative Resources of the Triad

aka Greensboro Pride   |   Greensboro, NC   |  www.grensboropride.org

Mission

Alternative Resources of the Triad (ART) is a 501(c) (3) charitable organization whose mission is to be actively involved with the Gay, Lesbian, Bisexual, Transgender, and Questioning (GLBTQ) community of the Triad (Greensboro, High Point, and Winston Salem, NC) and the surrounding communities. ART works to support the emotional, social and mental health needs of the GLBTQ community by (1) serving as an information portal and referral source and (2) by maintaining an ongoing, visible and positive educational and supportive presence in the community.

Ruling year info

1988

Acting Chair

Brian Coleman

Main address

PO Box 29177

Greensboro, NC 27429 USA

Show more contact info

Formerly known as

Triad Pride

EIN

58-1797037

NTEE code info

Civil Rights, Advocacy for Specific Groups (R20)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

IRS filing requirement

This organization is required to file an IRS Form 990-N.

Communication

Programs and results

What we aim to solve

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Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Greensboro Pride Festival

Alternative Resources of the Triad hosts an annual Greensboro Pride Festival in downtown Greensboro along South Elm Street. It includes vendors, performers, food, and more!

Population(s) Served
LGBTQ people

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of community events or trainings held and attendance

This metric is no longer tracked.
Totals By Year
Population(s) Served

LGBTQ people

Related Program

Greensboro Pride Festival

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of individuals attending community events or trainings

This metric is no longer tracked.
Totals By Year
Population(s) Served

LGBTQ people

Related Program

Greensboro Pride Festival

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of press releases developed and distributed

This metric is no longer tracked.
Totals By Year
Population(s) Served

LGBTQ people

Related Program

Greensboro Pride Festival

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Number of list subscribers

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Alternative Resources of the Triad aims to bring awareness to the LGBTQIA+ community in Greensboro, NC, and surrounding areas. We want people to be able to feel like themselves during our festival. It is our goal to bring the LGBTQIA community together along with the greater Greensboro community for a week of fun, friendship, festivities, and more. In addition to our Greensboro Pride Festival, we want to bring the LGBTQIA community together for events throughout the year. We are looking at partnering with more organizations both in and outside of the LGBTQIA community for more events.

Our festival continues to grow each year with our boots on the ground approach. Our board is all-volunteer and there are no paid employees at Alternative Resources of the Triad. Our board members work tirelessly to connect with members of the community and sponsors for our festival. We have grown a number of contacts over the years and are working to reach new organizations that might support our festival or other events. Additionally, we are working toward increasing our partnerships with community organizations through networking, cold calling, and using our contacts to find the right people to work with Alternative Resources fo the Triad.

Our board members are incredibly hard-working. We are in a process of growth and restructuring that will help us better meet the needs of our growing organization and the community-at-large. Our board members work hard to connect with the right sponsors, donors, vendors, and community members. Additionally, we have been building out our website to provide better, easier-to-access information, and have recently added in the capability of collecting email addresses in order to start an email list. As we bring on new board and committee members, we are looking for people who can fill specific needs within our organization so that we may continue to grow and accomplish our goals in a strategic manner.

Our first Pride festival attracted about 6 vendors and 400 guests. In the years since that first festival in 2006, we have grown to more than 160 vendors, 50 performers, and more than 18,000 guests. Instead of locating in a small park, the Greensboro Pride Festival now takes over one of the main streets in downtown Greensboro, closing the road for our all-day event. Additionally, Alternative Resources of the Triad is working with other organizations in the community to provide and/or assist with events throughout the year, including the quarterly Drag Queen Bingo, an event that Alternative Resources of the Triad produces in conjunction with the Guilford Green Foundation.

Financials

Alternative Resources of the Triad
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Alternative Resources of the Triad

Board of directors
as of 8/14/2021
SOURCE: Self-reported by organization
Board chair

Brian Coleman

Biltmore Hotel Greensboro

Liz Grimes

All Faiths Wedding Officiants of the Triad

Brian Coleman

Biltmore Greensboro Hotel

Sarah Lanse

Blue Ridge Companies

Brandon Coleman

Courtney Luppino

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? No
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Not applicable
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Not applicable
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Not applicable
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No

Organizational demographics

SOURCE: Self-reported; last updated 8/14/2021,

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male
Sexual orientation
Gay, Lesbian, Bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Decline to state

Race & ethnicity

No data

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 08/14/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.