Propel ATL

Reclaiming streets for people

aka Atlanta Bicycle Campaign   |   Atlanta, GA   |


To reclaim Atlanta’s streets as safe, inclusive, and thriving spaces for people to ride, walk, and roll.

Ruling year info


Executive Director

Rebecca Serna

Main address

2870 Peachtree Rd NW #915-16719

Atlanta, GA 30305 USA

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NTEE code info

Alliance/Advocacy Organizations (S01)

Alliance/Advocacy Organizations (R01)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Atlanta’s rapid population growth and the climate crisis are bringing increased attention to transportation. For those who want to bring the many benefits of biking, walking, scooting, and riding transit to our city and reduce the dominance of Atlanta’s car culture, this creates a window of opportunity. Atlantans want the positive environmental, health, economic, and community outcomes that result from using more sustainable modes of transportation. The need for an effective advocacy organization tot turn this moment into lasting structural change has never been greater.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Safe Streets for All

As an organization founded to provide grassroots advocacy and organizing, today we work to make streets measurably safer for people biking, walking, and using scooters or wheelchairs. This includes developing and informing a Community Advocates Network of residents working for safer streets.

As more Atlantans look for ways to opt-out of traffic, get active, and strengthen community connections, the lack of safe streets for people walking, biking, scooting, or waiting for the bus is unavoidable -- and unacceptable. From 2014 to 2016, 75 people died and 872 were severely injured in car collisions on Atlanta’s streets. These were crashes involving people driving, biking, and walking. Most of the severe injuries and fatal crashes occurred on just a handful of city streets -- what's known as the “High-­Injury Network”. In fact, just 8% of streets in the City of Atlanta account for 88% of traffic fatalities.

Atlanta's High Injury Network of dangerous streets is not evenly distributed across the city. In fact, roughly two­-thirds of the network is located west of Northside Drive or south of I-­20.

On the whole, neighborhoods with High­-Injury Network streets had lower median incomes, a larger share of Black residents, higher rates of walking and taking transit to work, and lower rates of vehicle ownership.

Atlanta’s transportation plan shows that these same neighborhoods also have some of the lowest sidewalk coverage in the city. Less than 1 mile of the High-­Injury Network is located in neighborhoods whose median income is in the top 20% of Atlanta neighborhoods. Two-­thirds of the entire network, or approximately 80 miles, is located in neighborhoods whose median income is in the bottom 40% of Atlanta neighborhoods.

We advocated for years for Atlanta to adopt Vision Zero, the principle that traffic fatalities are preventable and that no one should die during their commute or using the Atlanta roads. We can do something about traffic deaths. Cities across the world have adopted Vision Zero policies aimed at eliminating all traffic fatalities and severe injuries while increasing safe, healthy, equitable mobility for all. Vision Zero has proved successful in other parts of the world — and now it’s gaining momentum in major American cities.

In fall 2019 the new Atlanta Department of Transportation released its first strategic plan, which included Vision Zero. As of April 1, 2020, Atlanta City Council was on the path to adopt Vision Zero and set a reduced default speed limit of 25 mph to prevent fatal crashes.

Safe Streets for All is a multifaceted campaign calling on the City of Atlanta to prioritize equity in addressing dangerous streets to increase access to safe, sustainable, affordable transportation options.

Population(s) Served

Atlanta Streets Alive is a program inspired by open streets projects all over the world. Atlanta Streets Alive opens streets for people by temporarily closing them to cars to create a whole new healthy, sustainable and vibrant city street experience.

Population(s) Served

It was once the norm for children to bike around their neighborhoods and to school. Biking represented increased independence for growing kids while providing physical activity and access to social networks. In 1969, 50% of kids walked or biked to school. But by 2009, just 13% did.

Shifting Gears provides bicycle safety training and access to bikes for second graders in Atlanta Public Schools (APS), teaching kids how to bike safely and confidently in their neighborhoods. By instilling an awareness of bicycling and traffic safety at a formative age, we can improve children’s health outcomes and create a lifelong love of being active.

Population(s) Served
Children and youth

In 2019, the Atlanta Bicycle Coalition launched Atlanta Families for Safe Streets as a local chapter of a national movement, Families for Safe Streets. This national initiative represents hundreds of members who have been injured or lost loved ones in crashes. They transform their grief by telling personal stories of trauma and loss to raise awareness and bring about policy and legislative change.

The Atlanta chapter was co-founded by Thomas Hyneman, whose daughter Alexia Hyneman was killed crossing the street on the way home from a school play in 2016. Thomas turned his grief into action after learning from us about Vision Zero. He has grown into a clarion local voice for safety on our roadways, and often expresses the wish that no other family would have to go through what his experienced.

Initial campaigns have included a speed limit reduction and establishing Vision Zero as the City of Atlanta’s mobility policy. Next steps for this group include recruiting more members and providing support, such as free counseling hours for family members who have lost loved ones in this very specific, wrenching way.

Population(s) Served

Bike Family is a program of the Atlanta Bicycle Coaltion’s Shifting Gears initiative. We developed this program in 2018 to get more students, their caregivers, and school staff to experience the joy of bicycling, and to support schools to adopt practices and enact policies that result in more Atlantans choosing sustainable transportation.

Bike Family equips people of all ages to bike safely and easily to the places they need to go. Each participating family member receives a bicycle and bike safety supplies, and completes a series of bike safety classes. At the end of the program, participants will practice their skills at a celebration bike event in the community.

Population(s) Served

The Community Advocates for Safe Streets initiative organizes, informs, and connects community-based mobility advocates in order to amplify transportation advocacy in their communities.

Do you want to connect with leaders and action-oriented folks from across the city who envision safe streets for all of Atlanta?

Do you want to learn about road design that is proven to make streets safer for all users?

Do you want to share your ideas?

Do any of these describe you?

A neighborhood association or Neighborhood Planning Unit leader, including committee chairs for transportation and related topics.
A community member who wants to start or join a local transportation committee.
An Atlanta resident interested in developing a greater understanding of transportation.
An Atlanta employee or business owner who wants safer streets to support

Population(s) Served

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Increase mileage and connectivity of bike/scooter/sidewalk networks by 40%, measured by mileage and reduction in gaps in the network

This metric is no longer tracked.
Totals By Year
Related Program

Safe Streets for All

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success


Context Notes

City of Atlanta Bicycle Infrastructure Mileage

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We envision an Atlanta where everyone moves safely, easily, and sustainably throughout the city.

Outcomes / Goals:
- Safe & Complete Streets / Make streets measurably safer for people biking, walking, using scooters or wheelchairs; make transit work better for people
- Behavior and culture shift / More people choose sustainable transportation instead of single-occupant cars
- Allied political leaders / Ensure we have accountable and engaged political leaders
- Organizational capacity / Grow inclusively and sustainably

• A cleaner, healthier city with improved air quality, reduced impact of vehicle emissions on our climate, and an active population with zero traffic fatalities
• An inclusive, equitable city where everyone thrives
• Civically-engaged, informed, and empowered communities
• Transportation options that bring fulfillment and even joy through social interactions and stronger community

Our core strategies are to

1) Establish a sustainable and effective network of advocates from neighborhoods in every City Council district, prioritizing communities on the High Injury Network and to mobilize families who have lost a loved one in a crash to advocate for safe streets

2) Work with the City of Atlanta, Atlanta Public Schools and school organizations, workplaces and business organizations, and state partners to implement policies and programs that result in Atlantans choosing sustainable transportation

3) Develop an ongoing and frequent open streets program through Atlanta Streets Alive that shifts behavior by forming active transportation habits

We have a dedicated staff and 19 member board. One of our programs, Atlanta Streets Alive, has been embraced by people across Atlanta and beyond. We have decades of experience.

Successfully advocated to create a standalone Department of Transportation within Atlanta government. Funded and helped create a Chief Bicycle Officer position for City of Atlanta.

Created Atlanta Streets Alive, a popular open streets initiative, in 2010. In 2019, Atlanta Streets Alive reclaimed 15.3 miles of streets, engaged over 306,000 people, and garnered 1,277 petition signatures for safe streets.

Generated political and community awareness of Atlanta's High-Injury Network and safety interventions to reduce crashes and save lives

For three years, hired and trained cohorts of 5-10 Bike Champions annually. In 2019, Champions implemented the Shifting Gears bike curriculum, reaching 13% of second-graders in Atlanta Public Schools.

In 2019, engaged members & stakeholders in considering a shift toward multi-modal transportation advocacy, and adopted a new plan that takes us beyond bikes in November 2019.

60% of City of Atlanta residents live within 1/2 mile of the bikeway network

Infrastructure: Atlanta has 121 miles of bike infrastructure including 4 miles of protected bike lanes

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Community meetings/Town halls, Constituent (client or resident, etc.) advisory committees, Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve,

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection,


Propel ATL

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The people, governance practices, and partners that make the organization tick.


Connect with nonprofit leaders


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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Propel ATL

Board of directors
as of 06/14/2022
SOURCE: Self-reported by organization
Board chair

Ms. Stephanie Hudson

Naoya Wada

Never Without

Max Leventhal

The Woodruff Arts Center

Stephanie Hudson


Wesley Brown

Central Atlanta Progress

Patton Dycus

Environmental Integrity Project

Michael Green

Sophy Capital

Shayna Pollock

Central Atlanta Progress

Allison Powell

Joseph Scalia


Lauren Schuman


Camille Ward


Jonathan DiGioia


Andrew Hixson

National Cooperative Bank

Amy Phuong

Atlanta Hawks

Dr. Jamila Porter

de Beaumont Foundation

Jason Tatum


Eric Wilson


Carden Wyckoff


Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 2/25/2022

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Decline to state

Race & ethnicity

Gender identity


Sexual orientation


Equity strategies

Last updated: 03/02/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.