Propel ATL

aka Atlanta Bicycle Campaign   |   Atlanta, GA   |


To reclaim Atlanta’s streets as safe, inclusive, and thriving spaces for people to ride, walk, and roll.

Ruling year info


Executive Director

Rebecca Serna

Main address

2870 Peachtree Rd NW #915-16719

Atlanta, GA 30305 USA

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NTEE code info

Alliance/Advocacy Organizations (S01)

Alliance/Advocacy Organizations (R01)

Public, Society Benefit - Multipurpose and Other N.E.C. (W99)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Atlanta’s rapid population growth and the climate crisis are bringing increased attention to transportation. For those who want to bring the many benefits of biking, walking, scooting, and riding transit to our city and reduce the dominance of Atlanta’s car culture, this creates a window of opportunity. Atlantans want the positive environmental, health, economic, and community outcomes that result from using more sustainable modes of transportation. The need for an effective advocacy organization tot turn this moment into lasting structural change has never been greater.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Community Advocates Network

Residents have the most experience and expertise as it pertains to their local streets. The assets community members bring can make all the difference when it comes to determining policy and securing resources. Our aim is to empower that experience and expertise -- you-- to become a more effective advocate for street safety improvements.

The Community Advocates Network (CAN) is a network of transportation and mobility advocates from neighborhoods in every City Council district. CAN creates space for advocates to share resources, connect with local leaders and officials, and build relationships with other advocates.

As we coordinate advocacy efforts, we prioritize communities with high traffic injuries and fatalities by focusing on roads that are a part of Atlanta's High-Injury Network.

Population(s) Served
Children and youth
Ethnic and racial groups
At-risk youth
Economically disadvantaged people

Atlanta Streets Alive is a program inspired by open streets projects all over the world. Atlanta Streets Alive opens streets for people by temporarily closing them to cars to create a whole new healthy, sustainable and vibrant city street experience. In May 2010, we turned this vision into a reality by organizing the first-ever Atlanta Streets Alive. Atlanta Streets Alive takes a valuable public space – our city’s streets – and opens them up for people to play, walk, bike, breathe, and make their own.

During the pandemic in 2020, we were unable to organize Atlanta Streets Alive, so we took the time to develop a proposal for the City of Atlanta to take on the initiative and make it happen more often.

In 2022, we worked with City Council on legislation to create a monthly program on Peachtree Street, to create demand for streets that serve all Atlantans. You can help! Ask the City of Atlanta to fund Atlanta Streets Alive’s Peachtree activation as an ongoing, monthly program.

Population(s) Served
Children and youth
Ethnic and racial groups

Bike Family is designed to get more students, their caregivers, and school staff to experience the joy of bicycling, and to support schools to adopt practices that result in more Atlantans choosing sustainable transportation.

Bike Family equips people of all ages to bike safely and easily to the places they need to go. Each participating family member receives a bicycle and bike safety supplies, and completes a series of bike safety classes. At the end of the program, participants will practice their skills at a celebration bike event in the community.

Bike Family works with communities near Atlanta's High-Injury Network. The High-Injury Network includes streets where most of Atlanta's serious traffic injuries and fatalities occur. In Spring 2022, we partnered with Andrew & Walter Young Family YMCA and Atlanta SMART Academy for our third Bike Family cohort! Participants are usually Atlanta Public School students and their parents.

Population(s) Served
Children and youth
Economically disadvantaged people

Increasing pedestrian safety is a high priority for residents, neighborhoods, and civic organizations throughout the Atlanta region. Yet many neighborhoods do not become involved in the transportation planning process. Those who do participate often lack an understanding of effective safety improvements, transportation jargon, decision-making processes, and available funding sources.

Walk ATL is a community-based advocacy and safety training program that increases the capacity of residents of a neighborhood to advocate for safe, equitable, and accessible pedestrian spaces.

Walk ATL works with residents one neighborhood at a time to further their understanding of how to advocate for policies and investments that improve the spaces and support the pedestrian experience of their community.

Walk ATL focuses on community approaches and applies concepts from the Safe System Framework and the Principles of Mobility Justice.

Population(s) Served

Where we work

Affiliations & memberships

EarthShare Georgia 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Increase mileage and connectivity of bike/scooter/sidewalk networks by 40%, measured by mileage and reduction in gaps in the network

This metric is no longer tracked.
Totals By Year
Related Program

Community Advocates Network

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success


Context Notes

City of Atlanta Bicycle Infrastructure Mileage

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

We envision an Atlanta where everyone moves safely, easily, and sustainably throughout the city.

Outcomes / Goals:
- Safe & Complete Streets / Make streets measurably safer for people biking, walking, using scooters or wheelchairs; make transit work better for people
- Behavior and culture shift / More people choose sustainable transportation instead of single-occupant cars
- Allied political leaders / Ensure we have accountable and engaged political leaders
- Organizational capacity / Grow inclusively and sustainably

• A cleaner, healthier city with improved air quality, reduced impact of vehicle emissions on our climate, and an active population with zero traffic fatalities
• An inclusive, equitable city where everyone thrives
• Civically-engaged, informed, and empowered communities
• Transportation options that bring fulfillment and even joy through social interactions and stronger community

Our core strategies are to

1) Establish a sustainable and effective network of advocates from neighborhoods in every City Council district, prioritizing communities on the High Injury Network and to mobilize families who have lost a loved one in a crash to advocate for safe streets

2) Work with the City of Atlanta, Atlanta Public Schools and school organizations, workplaces and business organizations, and state partners to implement policies and programs that result in Atlantans choosing sustainable transportation

3) Develop an ongoing and frequent open streets program through Atlanta Streets Alive that shifts behavior by forming active transportation habits

We have a dedicated staff and 18 member board. One of our programs, Atlanta Streets Alive, has been embraced by people across Atlanta and beyond. We have decades of experience.

Successfully advocated to create a standalone Department of Transportation within Atlanta government. Funded and helped create a Chief Bicycle Officer position for City of Atlanta.

Created Atlanta Streets Alive, a popular open streets initiative, in 2010. In 2019, Atlanta Streets Alive reclaimed 15.3 miles of streets, engaged over 306,000 people, and garnered 1,277 petition signatures for safe streets.

Generated political and community awareness of Atlanta's High-Injury Network and safety interventions to reduce crashes and save lives

For three years, hired and trained cohorts of 5-10 Bike Champions annually. In 2019, Champions implemented the Shifting Gears bike curriculum, reaching 13% of second-graders in Atlanta Public Schools.

In 2019, engaged members & stakeholders in considering a shift toward multi-modal transportation advocacy, and adopted a new plan that takes us beyond bikes in November 2019.

60% of City of Atlanta residents live within 1/2 mile of the bikeway network

Infrastructure: Atlanta has 121 miles of bike infrastructure including 4 miles of protected bike lanes

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time


Propel ATL

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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Propel ATL

Board of directors
as of 10/25/2023
SOURCE: Self-reported by organization
Board chair

Ms. Stephanie Hudson

Naoya Wada

Never Without

Stephanie Hudson


Shayna Pollock

Central Atlanta Progress

Jonathan DiGioia


Amy Phuong

Atlanta Hawks

Dr. Jamila Porter

de Beaumont Foundation

Jason Tatum


Carden Wyckoff


Neida Arrington

Bennett Thrasher LLP

Eric Barton

Seyfarth Shaw LLP

Jacob Tzegaegbe


Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 6/7/2023

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.


The organization's leader identifies as:

Race & ethnicity
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Gay, lesbian, bisexual, or other sexual orientations in the LGBTQIA+ community
Disability status
Person without a disability

Race & ethnicity

Gender identity


Sexual orientation


We do not display disability information for organizations with fewer than 15 staff.

Equity strategies

Last updated: 11/17/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We disaggregate data by demographics, including race, in every policy and program measured.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We measure and then disaggregate job satisfaction and retention data by race, function, level, and/or team.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.