Souper Bowl of Caring
Uniting ALL communities to Tackle Hunger.
Mission
Uniting ALL communities to Tackle Hunger.
Notes from the nonprofit
We have added the asset of the Tackle Hunger Map at https://map.tacklehunger.org/. in 2020 which allows those in need to find resources wherever they live in the US and innovatively is the only place where an individual can also donate directly to specific needs as reported by the food charities themselves. This adds a significant element of virtual fundraising to support our mission to Unite ALL Communities to Tackle Hunger.
Ruling year
1997
Executive Director
Mrs Alison Reese
Main address
12600 Hill Country Blvd Suite R-130, #3106
Bee Cave, TX 78738 USA
EIN
58-2323535
NTEE code
Other Food, Agriculture, and Nutrition N.E.C. (K99)
IRS filing requirement
This organization is required to file an IRS Form 990 or 990-EZ.
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Communication
Programs and results
What we aim to solve
We believe that hunger in the USA is a solvable problem. Through our programs, we empower individuals and groups to take action for the hungry in their communities by donating directly to food charities of their choice. Working together, we can make a significant impact on hunger and ensure that everyone has access to the food they need to thrive.
Our programs
What are the organization's current programs, how do they measure success, and who do the programs serve?
Souper Bowl of Caring
The annual Souper Bowl of Caring event harnesses the energy of the Big Game. Its vision is to transform the Big Game into a nationwide movement inspiring people to give locally and make a collective impact on hunger. People collect monetary and food donations traditionally during the weeks leading up to and after Super Bowl Sunday. All of the money and food is then given directly to local food charities of the group's choice.
The Tackle Hunger Map
The Tackle Hunger Map is an equitable nationwide database of the real time needs of food charities across the country. Using the color-coded Tackle Hunger Map, communities can quickly respond to the immediate needs of food charities in their communities. Regardless of size, the Tackle Hunger Map features all food charities in an equitable fashion: if they are feeding people, they can go on the Tackle Hunger Map. Because the Tackle Hunger Map uses geolocation, anyone visiting the map can find help if they need it or support their closest food charity.
The Tackle Hunger Challenge
Partnering with the NFL Alumni, the Tackle Hunger Challenge asks: what if everyone watching a game donates just $1 or 1 can of food to a local food charity? It would be a gamechanger! Using the energy of any sporting event at any time of the year, donations can create thousands of meals for hungry families.
Where we work
Affiliations & memberships
Alliance to End Hunger 2020
Alliance to End Hunger 2021
Alliance to End Hunger 2022
Alliance to End Hunger 2023
Alliance to End Hunger 2024
Photos
Our results
How does this organization measure their results? It's a hard question but an important one.
Estimated dollar value of food donations distributed to community feedings programs
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Children and youth
Related Program
Souper Bowl of Caring
Type of Metric
Outcome - describing the effects on people or issues
Direction of Success
Increasing
Context Notes
This is the national total of estimated value of food items and cash given to food charities around the country. In 2021, we stopped including the donations raised through grocery stores in Texas.
Number of youth who volunteer/participate in community service
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Children and youth
Related Program
Souper Bowl of Caring
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
This is the number of youth reportedly involved in our campaigns around the country. Sometimes this information is skewed because groups that don't know don't answer.
Number of media partnerships developed
This metric is no longer tracked.Totals By Year
Population(s) Served
Adults, Children and youth
Related Program
Souper Bowl of Caring
Type of Metric
Output - describing our activities and reach
Direction of Success
Increasing
Context Notes
This number represents the number of media outlets (print, television, radio, outdoor advertising) supporting local efforts to tackle hunger.
Our Sustainable Development Goals
Learn more about Sustainable Development Goals.
Goals & Strategy
Learn about the organization's key goals, strategies, capabilities, and progress.
Charting impact
Four powerful questions that require reflection about what really matters - results.
What is the organization aiming to accomplish?
We are uniting all communities to Tackle Hunger.
What are the organization's key strategies for making this happen?
We are uniting all communities to Tackle Hunger by:
1. Souper Bowl of Caring signature campaign
2. The Tackle Hunger Map/Fundraising and Awareness of food charities
3. Youth Engagement
4. Government Alliances/Advocacy for Hunger Relief
What are the organization's capabilities for doing this?
Our network is comprised of thousands of grassroots groups who come together to Tackle Hunger for their local food charities. Souper Bowl of Caring organizes events and campaigns to bring together these groups in one large movement of giving and serving others (the most impactful event is around the Super Bowl each year. Our biggest challenge has been that we ask people to give everything to their charity of choice. That means we don't see any of the funds from these collections and thus we have a very hard time fundraising for ourselves. We have a high ROI, with every $1 given to us making $25 for hunger solutions, but creating a sustainable fundraising model so that we can be more consistent year to year has proven challenging. We need more consistent support from those who care about hunger solutions and youth in our communities.
In addition, we have a large network of food charities who indicate their needs through our Tackle Hunger Map and who value the programs we organize to help them. The Tackle Hunger Map allows the user to see local food charities and support them in one easy platform.
What have they accomplished so far and what's next?
We have raised over $25 million for local hunger relief over just the last 3 years. We currently have nine great NFL teams supporting our mission. We would like to have all of our NFL teams partner with us in our efforts to have youth involved in their communities across the nation (not just in certain locations). We have, on average, about 10,000 organizations take part in their own campaigns in their local communities. We would like to double that over the next ten years.
The use of the Tackle Hunger Map is growing. We would like to have a good sense that we have all of the food charities in the US on the map and are able to use that data to help identify vulnerable areas where lack of food resources exist in the US so that either nonprofit groups or other resources can be deployed to support the needs in that community. We truly believe that no one should go without soup in their bowl.
How we listen
Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.
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How is your organization using feedback from the people you serve?
To inform the development of new programs/projects
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Which of the following feedback practices does your organization routinely carry out?
We collect feedback from the people we serve at least annually, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive, We tell the people who gave us feedback how we acted on their feedback
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What challenges does the organization face when collecting feedback?
It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time
Financials
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Operations
The people, governance practices, and partners that make the organization tick.
Connect with nonprofit leaders
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Connect with nonprofit leaders
SubscribeBuild relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.
- Analyze a variety of pre-calculated financial metrics
- Access beautifully interactive analysis and comparison tools
- Compare nonprofit financials to similar organizations
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Souper Bowl of Caring
Board of directorsas of 07/24/2024
Mr. David James
KUTV - Sinclair Media
Term: 2022 - 2024
Sara Cantrell
Blue Star Marketing
Beth Amodio
Spring Valley Presbyterian Church Representative
Charles Harrell
Jackson Walker
Hannah Crouch
Youth Rep
David James
KUTV Salt Lake City
Jason Dolphin
PepsiCo
Michael Wakatama
Sunuity
Nathan Gardstein
Rosewood Management Corp
David Seiter
Emmanuel Episcopal Food Pantry
Liffort Hobley
NFL Alumni
Board leadership practices
GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.
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Board orientation and education
Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes -
CEO oversight
Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes -
Ethics and transparency
Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes -
Board composition
Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes -
Board performance
Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes
Organizational demographics
Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.
Leadership
The organization's leader identifies as:
Race & ethnicity
No data
Gender identity
No data
Transgender Identity
No data
Sexual orientation
No data
Disability
No data
Equity strategies
Last updated: 05/17/2023GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more
- We review compensation data across the organization (and by staff levels) to identify disparities by race.
- We ask team members to identify racial disparities in their programs and / or portfolios.
- We analyze disaggregated data and root causes of race disparities that impact the organization's programs, portfolios, and the populations served.
- We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
- We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
- We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
- We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
- We have community representation at the board level, either on the board itself or through a community advisory board.
- We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
- We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.
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