PLATINUM2022

The Players Inc (dba The Players Centre for Performing Arts)

aka The Players Centre for Performing Arts   |   Sarasota, FL   |  www.theplayers.org

Mission

To entertain, educate and engage the community through high quality live theatre.

Ruling year info

1950

CEO

Mr. William Skaggs

Main address

1400 Blvd of the Arts Suite 200

Sarasota, FL 34236 USA

Show more contact info

Formerly known as

The Players Theatre

EIN

59-0711182

NTEE code info

Theater (A65)

Youth Development Programs (O50)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

Sign in or create an account to view Form(s) 990 for 2020, 2019 and 2018.
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Communication

Blog

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Aligning with our mission to entertain, educate and engage the community through high quality live theatre, The Players is dedicated to making the performing arts attainable and affordable to all. By developing talented local performers, engaging volunteers and producing a wide variety of productions, the community can experience the transformative power of live theatre. The Players Studio, the education and outreach arm for The Players Centre for Performing Arts, provides a multi-disciplined performing arts training to students of all ages and all abilities to students from Sarasota and Manatee Counties. Access to an arts education is critical to future success; therefore, The Building Better Grownups Scholarship was established to ensure that students, regardless of financial limitations, can access an arts education and gain the necessary life and technical skills to thrive through an arts education.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Training

The Arnold Simonsen Players Studio offers training to prepare students for life as well as to become actors at The Players Centre. Enrollment includes more than 300 students, ages three and older, who choose from an array of basic to advanced level classes. Coursework ranges from acting, singing, and choreography, to ballet, lyrical, tap, jazz, and hip-hop dance. Specialty workshops are also available, such as Make-Up for the Stage and Screen, On Camera Acting, How to Audition, and Playwriting, all taught by area professionals.  The new Studio opened in September 2017 just around the corner from the existing theatre. Students put on a Holiday Showcase and Year End Showcase each year.The Building Better Grownups Scholarship program creates opportunities for disadvantaged youth to experience the personal and creative development that comes from theatre arts education. Scholarships are awarded to children of low-income families during the fall and spring studio sessions and the three summer camp programs : Musical Theatre Camp, Dance Camp & Mini Camps.

Population(s) Served
Children and youth
Economically disadvantaged people

Broadway Series – six shows that present a mix of moods, styles and messages to appeal to a wide variety of residents and tourists.Summer Sizzler Series – three full-length plays. SNAP (Something New At Players) Series – one-day or long-weekend performances of concerts, play readings, short-run productions, from family friendly to progressive entertainment.New Play Festival – showcases local playwrights.Backstage at The Players – three contemporary plays in an intimate black-box venue.Theater in the Field  - The Legend of Sleepy Hollow & other family theater productions in outdoor settings in Lakewood Ranch.

Population(s) Served
Families
Adults

A. Charity Preview Performance Program at the theatreIntegral to the mission of The Players;Provides complimentary tickets each season to 3500 individuals for free to see the seven Broadway Series shows.Established in 1985, this program serves more than 30 charity organizations in Sarasota and Manatee counties. B. Performances taken into the community by The Players performing groups:               1) Players Kids – ages 8 to 17               2) Players Follies – a 55 + senior troupe               3) Players Flash Tappers - 50 + troupe All three groups perform for people who cannot travel to the theatre and are confined to retirement homes and assisted living facilities in Sarasota, Venice, Bradenton and Lakewood Ranch.The joyful expressions on the faces of the audiences of all three troupes.C. Players Art Gallery – collaboration with the Sarasota art community, located in the theatre lobby featuring the work of local artist for the run of each Broadway Series show.

Population(s) Served
Families
Adults

Where we work

Awards

Affiliations & memberships

American Association of Community Theatre

AFP (Association of Fundraising Professionals)

Arts & Cultural Alliance of Sarasota

Greater Sarasota Chamber of Commerce

Lakewood Ranch Business Alliance

Longboat Key Chamber of Commerce 2020

Siesta Key Chamber of Commerce 2022

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children and youth, LGBTQ people, Families, Working poor

Related Program

Productions

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

In October 2020, we resumed with live, outdoor performances that followed CDC guidelines on masks, social distance and temps. We were able to perform outdoors our entire 91st season of 2021.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Related Program

Community Collaborations

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Holding steady

Average dollar price for performance tickets

This metric is no longer tracked.
Totals By Year
Related Program

Productions

Type of Metric

Other - describing something else

Direction of Success

Holding steady

Context Notes

Ticket prices were reduced to provide affordable theatrical programming for the community during the pandemic.

Total number of performances

This metric is no longer tracked.
Totals By Year
Related Program

Productions

Type of Metric

Output - describing our activities and reach

Direction of Success

Holding steady

Context Notes

The number of performances was reduced in 2020 due to the pandemic. The Players was able to offer performances virtually during quarantine and when restrictions lifted, they performed live outdoors.

Total number of classes offered

This metric is no longer tracked.
Totals By Year
Related Program

Training

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Number of entities served by expertise

This metric is no longer tracked.
Totals By Year
Related Program

Training

Type of Metric

Context - describing the issue we work on

Direction of Success

Increasing

Context Notes

Number of entities served by expertise was reduced due to the pandemic. As we are a educational community theatre, without performances, the opportunity to educate and train was greatly reduced.

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Working towards our mission to entertain, educate and engagement we've established three main areas of focus.

Productions: Providing entertainment and a creative outlet for our community through our stage productions: Broadway Series – six shows that present a mix of moods, styles and messages to appeal to a wide variety of residents and tourists.Summer Sizzler Series – three full-length plays. SNAP (Something New At Players) Series – one-day or long-weekend performances of concerts, play readings, short-run productions, from family friendly to progressive entertainment. New Play Festival – showcases local playwrights.Backstage at The Players – three contemporary plays in an intimate black-box venue.Theater in the Field - The Legend of Sleepy Hollow & other family theater productions in outdoor settings in Lakewood Ranch.

Training: To provide educational opportunities to a diverse group of students through The Players Studio, the education and outreach arm for The Players Centre for Performing Arts, which provides a multi-disciplined performing arts training to students of all ages and all abilities to students from Sarasota and Manatee Counties.

Community Access: Through our Charity Preview Performance Program: this benefit program is integral to the mission of The Players by providing complimentary tickets each season to over 5,000 individuals to see the seven shows in the Broadway Series. Established in 1985, this program serves more than 30 charity organizations in Sarasota and Manatee counties.

Our Players Studio Outreach initiative provides community engagement opportunities for The Studio's four ensemble-driven performance groups. The Players Kids (ages 8 to 17), The Players Teens (ages 13-17), The Players Follies (a 55+ senior troupe) and The Players Flash Tappers (ages 18+ tap troupe). All four troupes perform for people who cannot travel to the theatre and are confined to retirement homes and assisted living facilities in Sarasota, Venice, Bradenton and Lakewood Ranch.

Players Art Gallery – collaboration with the Sarasota art community, located in the theatre lobby featuring the work of local artist(s) for the run of each Broadway Series show.

The Players Centre's
Productions: Providing entertainment and a creative outlet for our community through our stage productions: Broadway Series – six shows that present a mix of moods, styles and messages to appeal to a wide variety of residents and tourists.Summer Sizzler Series – three full-length plays. SNAP (Something New At Players) Series – one-day or long-weekend performances of concerts, play readings, short-run productions, from family friendly to progressive entertainment. New Play Festival – showcases local playwrights.Backstage at The Players – three contemporary plays in an intimate black-box venue.Theater in the Field - The Legend of Sleepy Hollow & other family theater productions in outdoor settings in Lakewood Ranch.

Training: To provide educational opportunities to a diverse group of students through The Players Studio, the education and outreach arm for The Players Centre for Performing Arts, which provides a multi-disciplined performing arts training to students of all ages and all abilities to students from Sarasota and Manatee Counties. The Players Studio prides itself on serving students of all ages and all abilities. While programming is available for students age 1 to 101 ensures the all ages categories, new and unique opportunities are being implemented daily to promote all abilities. The Players has recently launched a collaboration with a nonprofit serving intellectual and developmental disabilities and have implemented an inclusive theatre program for high school aged-students and adults with disabilities. Additionally, nearly one-third of all students receive some level of funding support from The Building Better Grownups Scholarship, allowing and encouraging students from low-income or struggling families to access an arts education.

Community Access: Through our Charity Preview Performance Program: this benefit program is integral to the mission of The Players by providing complimentary tickets each season to over 5,000 individuals to see the seven shows in the Broadway Series. Established in 1985, this program serves more than 30 charity organizations in Sarasota and Manatee counties.

Our Players Studio Outreach initiative provides community engagement opportunities for The Studio's four ensemble-driven performance groups. The Players Kids (ages 8 to 17), The Players Teens (ages 13-17), The Players Follies (a 55+ senior troupe) and The Players Flash Tappers (ages 18+ tap troupe). All four troupes perform for people who cannot travel to the theatre and are confined to retirement homes and assisted living facilities in Sarasota, Venice, Bradenton and Lakewood Ranch.

Players Art Gallery, a collaboration with the Sarasota art community, located in the theatre lobby featuring the work of local artist(s) for the run of each Broadway Series show. The artists in the community who work in a variety reach a wider audience and theatre patrons enjoy the continuously changing, vibrant, engaging, gallery of art.

Operating for over 90 years, The Players Centre is well positioned to meet the goals set in entertaining, educating and engaging the community. We have the support and internal capacity to work strategically towards the identified goals.

The population we serve is diverse in all areas - age, race/ethnicity, income, gender, ability, and geographic region. Each year we serve over 50,000 patrons through the varied performances and volunteer opportunities within those performances. Aligning with our mission to entertain, educate and engage the community through high quality live theatre, The Players is dedicated to making the performing arts attainable and affordable to all. By developing talented local performers, engaging volunteers and producing a wide variety of productions, the community can experience the transformative power of live theatre.

Four primary outcomes for Players Studio students include: building technical performing arts skills; strengthen life, communication, emotional and social skills; promoting inclusion, diversity and equality within and among all students; and establishing lifelong relationships.

Through the Charity Preview Performance program, the desired outcome for ticket recipients from the area nonprofits that serve disadvantaged youth, the elderly, disabled, and veterans is to feel valued, respected, entertained, educated, and part of a community. The exposure to a live theatrical performance can lead to improved health and well being for the individuals who participate in this program, which enhances their quality of life.

The Players Studio Outreach top initiative is to increase the number of outreach performances across each ensemble group to not only bring more theatre to our community, but to also educate our community on the importance of an arts education in today's society.

With the Players Art Gallery, providing new artists the opportunity to display their work in front of thousands of patrons each month is a benefit for both the artist and The Players. The public enjoys a variety of mediums on display, the theatre walls are vibrantly covered and the opportunity exists for the artist to sell their work.

Based on the results of surveys given during our last completed Broadway Theatre season of 2018-2019, over 80% of the survey respondents rated the artistic/cultural quality of the programs as good or excellent. The number of first time, and out of the area visitors increased by 10% indicating that our collaborative efforts to introduce more families, baby boomers and out of towners to the benefits of community theatre were successful.

The Players Studio has implemented detailed data gathering methods this past year. End of year testimonials have been conducted the past several seasons for scholarship recipients. Those results have included tremendous personal, social, academic and professional growth in students, as well as appreciation for the program and the opportunity afforded to that student by the scholarship. By Fall of 2020, the first round of skills assessments and biannual surveys will have been completed and a tangible data percentage for growth can be quantified.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We shared information about our current feedback practices.
  • Who are the people you serve with your mission?

    We serve the community as a whole. Our mission to entertain, educate, and engage through high-quality live theatre drives us to provide programming that is affordable and approachable. Families, youth, seniors, and individuals are all encouraged to participate in the performing arts by attending performances, volunteering behind the scenes, attending classes, or performing on stage. We are a safe space for LGTBQ+ to find support, confidence, acceptance, and exploration of their creative identities.

  • How is your organization collecting feedback from the people you serve?

    Electronic surveys (by email, tablet, etc.), Paper surveys, Focus groups or interviews (by phone or in person), Suggestion box/email,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve, To understand people's needs and how we can help them achieve their goals,

  • What significant change resulted from feedback?

    After each performance, we send out surveys to attendees. We are able to fine tune our programming and experience through the feedback. We are currently performing in new spaces so input from the audience is critical to us to understand the viewers perspective. We learned from survey feedback that better signage was needed to find the performance space. We adjusted our communication in confirmation emails, when reservations were made, and purchased banners to be placed outside the doors for greater visibility. In response to current social trends, we have emphasized in the LGTBQ+ and BIPOC communities that we are a space, supportive space. We partner with the local LGTBQ+ youth organization and local Pride initiatives.

  • With whom is the organization sharing feedback?

    The people we serve, Our staff, Our board, Our funders, Our community partners,

  • How has asking for feedback from the people you serve changed your relationship?

    As a volunteer-driven organization and one whose focus is on their overall experience, feedback is vitally important to the organization. The Players Centre consistently looks for ways to improve the quality of our performances, classes, and facilities. Our clients are partners with us in this strive for excellence and as such, are a critical part of the review process. There are times where suggestions are not possible but those are weighed with consideration and respect.

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We take steps to get feedback from marginalized or under-represented people, We aim to collect feedback from as many people we serve as possible, We take steps to ensure people feel comfortable being honest with us, We look for patterns in feedback based on demographics (e.g., race, age, gender, etc.), We look for patterns in feedback based on people’s interactions with us (e.g., site, frequency of service, etc.), We engage the people who provide feedback in looking for ways we can improve in response, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection, Staff find it hard to prioritize feedback collection and review due to lack of time, It is difficult to get honest feedback from the people we serve,

Financials

The Players Inc (dba The Players Centre for Performing Arts)
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

The Players Inc (dba The Players Centre for Performing Arts)

Board of directors
as of 10/28/2022
SOURCE: Self-reported by organization
Board chair

Donna DeFant

Retired

Term: 2017 - 2022

Donna DeFant

Financial Management

Bill Porter

Porter Consulting Services

Joseph Kaminsky

CPA, retired

Sarah Glendening

Communications & Development

William Rusling

Project Engineer/Retired

Amy Weinberger

Educator

Tom Tollette

Financial Advisor

Brian McCarthy

Real Estate Developer

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 10/28/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Male, Not transgender (cisgender)
Sexual orientation
Heterosexual or straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 10/28/2022

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We use a vetting process to identify vendors and partners that share our commitment to race equity.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.