Save the Manatee Club, Inc.

Your voice for manatees since 1981

aka Save the Manatee Club   |   Longwood, FL   |


Save the Manatee Club's mission is to protect imperiled manatees and their aquatic habitat for today and future generations through advocacy, education, research, rescue, and partnerships with affiliated organizations worldwide.

Notes from the nonprofit

Manatees have no known natural predators except humans; it is only through caring and compassionate people like you that we are able to protect them.

Ruling year info


Executive Director

Mr. Patrick M Rose

Main address

317 Wekiva Springs Rd. Ste 100

Longwood, FL 32779 USA

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Formerly known as

Manatee Protection, Inc.



NTEE code info

Wildlife Preservation/Protection (D30)

Water Resource, Wetlands Conservation and Management (C32)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Programs and results

What we aim to solve

SOURCE: Self-reported by organization

Human activities are harming manatees, and only human compassion and action can protect them. Manatees are Florida’s official state marine mammal. They are listed as vulnerable at the international level by the IUCN World Conservation Union. They are listed as threatened at the federal level by the U.S. Fish & Wildlife Service and at the state level by the Florida Fish & Wildlife Conservation Commission (FWC). Their listing status is largely due to human activity. Since record-keeping began in 1974, more than 41% of manatee deaths where cause of death was identified were human-related – and almost 34% were due to watercraft collisions (the largest known cause of manatee deaths). With increased awareness, education, regulations, and enforcement, manatee deaths caused by humans could be substantially reduced, and the eventual true recovery of the species and their habitat could be realized.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?


Through the help of our donors and members, Save the Manatee Club produces and distributes waterway awareness signs, boater banners, posters, brochures, and educational materials and provides these materials for free to the public. The Club's volunteers and staff speakers give presentations at no cost to a variety of educational schools, organizations, and public venues. We also produce public service advertisements, press kits, and press releases for radio, print, web, and television production, and has a wealth of information available at its website.

Population(s) Served

Save the Manatee Club advocates for strong manatee and habitat conservation and protection measures worldwide. The Club has a grass roots network of tens of thousands of supporters who are notified about current issues and given contact information to email in support or opposition of a specific measure. To accomplish this, Save the Manatee Club stays current and active on all activities related to manatees and their habitat: all current policies, any proposed changes to these policies, mortality rates segmented by cause of death and location, and development proposal applications for land and water use that may affect manatees. We also maintain active positions with the Manatee Rehabilitation Program, and the Florida Boating Advisory.

Population(s) Served

Save the Manatee Club supports and conducts research, and aids the rescue, rehabilitation, and release of sick and injured and orphaned calves in the U.S. and abroad. The Club leads the annual effort to safeguard state funding for the Manatee Critical Care Program. We conduct research at Blue Spring State Park in Central Florida, studying the life histories of manatees using the spring as a winter warm-water refuge. Findings are shared with state and federal wildlife agencies.

Population(s) Served

Save the Manatee Club hosts and participates in a variety of youth and public education programs. We educate on the manatee species in general, their habitat, and why and how ensuring manatee health and safety benefits the community at large. We strive to incorporate a variety of remote technologies to engage the public worldwide in a meaningful way to learn more about manatees and the importance of good environmental stewardship.

Population(s) Served

Where we work


Regional Director's Conservation Award for Patrick Rose & Helen Spivey 2011

U.S. Fish & Wildlife Service

Certificate of Appreciation 2006

Wyland Foundation

Public Group Award 1999

American Planning Association

Environmental Public Service Award 1997

Keep Florida Beautiful

Certificate of Environmental Achievement 1997

Renew America Foundation

Environmental Activism Award 1996

Discover Diving Magazine

Exceptional Contributions Award 1996

Florida State Parks

Resolution commending SMC 1996

Florida House of Representatives

National Conservation Achievement Award for Patrick Rose 1995

National Wildlife Federation

Outstanding Achievement Award 1995

Renewable Natural Resources Foundation

A+ Rating for SMC's Adopt A Manatee Program 1994

The Chicago Tribune

Award of Recognition to Patrick Rose 1994

First International Manatee and Dugong Reserach Conference

Wildlife Conservation Award 1992

Renew America Foundation

Take Pride in Florida Award 1992

Take Pride in Florida

Take Pride in America Award 1992

Take Pride in America

Special Tribute Award 1991

Animal Protection Institute

Take Pride in Florida Award 1991

Take Pride in Florida

Community Service Award 1988

Walt Disney World

2014-2015 Ad 2 Orlando Public Service Campaign 2014

Ad2 Orlando, Young professional division of the American Advertising Federation.

Affiliations & memberships

WKMG's “Getting Results Award” 2017

Our Sustainable Development Goals

SOURCE: Self-reported by organization

Learn more about Sustainable Development Goals.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

The ultimate objective of Save the Manatee Club is the recovery and protection of manatees and their aquatic ecosystems throughout the world. Our objective is centered on the health and well-being of the manatee species, however, the realization of this objective impacts all species, including humans, as the end result will be an environmentally sound habitat.
Our goals are:
1. To secure and protect ample healthy habitat to support a stable or growing manatee population
2. To reduce manatee harassment, injuries and deaths from human activity
3. To ensure that sufficient regulations are adopted and enforced to accomplish these goals.

As we work toward our ultimate objective, over the next 5 years, Save the Manatee Club hopes to:
1. Establish and secure multiple manatee sanctuaries where the species is able to live during the cold winter months without fear of human harassment
2. Continue advocating, educating, collaborating, and assisting in habitat rehabilitation projects, such as the work being conducted in the imperiled Indian River Lagoon where a massive algal bloom, red tide, and a mysterious illness have contributed to manatee deaths
3. Collaborate with partners, local and federal officials, and public organizations establish regulations for protecting manatees and their habitat long term.

In order to accomplish the long term objectives of sustainable population recovery and establishment of viable protections for manatees and their aquatic ecosystems, Save the Manatee Club focuses on education, strategic collaborations for advocacy and conservation, and research, rescue, and rehabilitation efforts for manatees and their habitats throughout the world. By utilizing this multifaceted approach, the Club is able to educate and collaborate with the youth, public, and policymakers on the issues facing manatees using the best scientific approaches and data available.
The strategic implementation of these approaches includes:
1. Maintaining an informative and comprehensive website for people to visit with questions about manatees, their habitats and behaviors, the issues they face, and how they can obtain more information or help the manatees in peril
2. Reaching out via social networking to actively engage the public in our efforts
3. Providing free educational materials to the public, with specialized materials designed specifically for educators
4. Hosting and sponsoring educational seminars and events
5. Participating in regulatory procedures affecting manatees and their habitats

As an organization with a 4 decade strong history, Save the Manatee Club has a developed a vast amount of resources and support to help us ensure our continued long-term success. The foundation of our strength lies in our dedicated group of board members, directors, and staff associates who are passionate about manatees and their environment. Our leadership team includes people who have been dedicated to manatees and Florida's aquatic ecosystem for over 50 years. These leaders have received global recognition and many accolades for their work in their respective fields, and with the Club. These individuals have developed strong relationships with outside influencers, including celebrities, government agencies, like-minded organizations, groups, government agencies, community organizers, the educational community, and other influential people among the public, in an effort to find effective solutions to the challenges that plague the manatee and our environment. Save the Manatee Club leaders are also delegates, and hold leadership positions with partner organizations, and associated business partners. Our leaders continue to work persistently to strengthen the Club's resources for posterity.
As with many long-standing organizations, one of the biggest challenges we face is in securing the future leaders of the organization. Our younger generation of leaders and associates is comprised of passionate individuals striving to ensure that the Club's mission carries forth as it reaches a pinnacle in its history. Their specializations are varied, with their overarching strength being in their vitality, and ability to learn and work voraciously towards the Club's goals. They bring knowledge of current trends and technologies, and strive to develop new strategies to engage the public in the Club's mission. The organization's core strength lies in our public supporters. We are blessed to have the support of almost 2000 volunteers worldwide who attend educational events, and host presentations. Save the Manatee Club members include people of all ages and backgrounds, who host fundraisers and educational events to their schools and community. The organization maintains a social media following of over 170,000 followers with whom we maintain an engaging relationship.

One of the benefits of being a long-standing organization is historical experience. Before Save the Manatee Club was founded, relatively little was known about manatees, and very few protection measures had been adopted to protect manatees from human-related injuries and deaths. Today, due in large part to our education, conservation, and advocacy work, manatees are known worldwide, and over 300,000 acres of Florida's waterways have manatee protection measures in place. Save the Manatee Club has worked to safeguard aquatic habitat, including advocating for minimum flows and levels for Florida's surface and ground waters, numeric nutrient standards for the state's impaired water bodies, and the protection of habitat features, such as seagrasses. Every standard our organization helps to implement provides a foundation for long-term success. Long-term goals that the organization has not yet accomplished include the designation of Three Sisters Springs as true manatee sanctuary during the lethal cold weather months, and the development of a comprehensive plan to address the issue of the impeding loss of warm water habitat. Currently, manatees who rely on Three Sisters Spring in Crystal River are subject to sometimes lethal harassment by often uneducated recreational visitors, and poorly conducted tourism companies. As well, upwards of 60% of the manatee population relies on warm water habitat formed by the release of effluent by power plants. As more environmentally sustainable energy sources replace these power plants, the warm water habitats they created are being lost, with manatees caught unawares. The development of a long-term sustainable plan to address these issues are underway, and requires the collaborative efforts of many.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?


Save the Manatee Club, Inc.

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The people, governance practices, and partners that make the organization tick.


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Connect with nonprofit leaders


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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

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Save the Manatee Club, Inc.

Board of directors
as of 07/26/2023
SOURCE: Self-reported by organization
Board co-chair

Jimmy Buffett

Community Volunteer

Term: 2022 - 2024

Board co-chair

Mr. Dan Hendrickson

Community Volunteer

Term: 2022 - 2024

Jimmy Buffett

Celebrity Volunteer

Matthew Clemons

Community Volunteer

Joseph Siry

Rollins College

Roger Reep

University of Florida

Dan Hendrickson

Community Volunteer

Patrick Rose

Executive Director, Save the Manatee Club

Jake Marfise

Upper Division Teacher, Berkeley Prep

Jeffrey Sharkey

Capitol Alliance Group, Florida

John Kramer

Community Volunteer

Daryl Domning

Community Volunteer

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? No