211 Tampa Bay Cares

Get Connected. Get Help.

aka Pinellas Cares   |   Clearwater, FL   |  http://211tampabay.org/

Mission

Improving lives through the power of information and hope.

Ruling year info

1996

President & CEO

Mrs. Micki Thompson

Main address

5500 Rio Vista Dr. Suite 5500

Clearwater, FL 33760 USA

Show more contact info

Formerly known as

Pinellas Cares, Inc.

EIN

59-3355555

NTEE code info

Hot Line, Crisis Intervention (F40)

Human Service Organizations (P20)

Disaster Preparedness and Relief Services (M20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

211 Tampa Bay Cares works to connect people to local charities and government organizations in to order to support a healthier community. We work to help people on their journey towards thriving and self-sufficiency in order for them to live happier and healthier lives.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

2-1-1 Tampa Bay

2-1-1 Tampa Bay provides information about and referrals to more than 4,500 health and human service agencies 24 hours a day, 7 days a week Hernando and Pinellas Counties in Florida.

Population(s) Served
Adults

2-1-1 TBC provides crisis intervention services and suicide prevention services over the phone 24 hours a day. We answer the local sexual assault hotline, are a member of the National Suicide Prevention Lifeline, and answer the local crisis intervention line.

Population(s) Served
Adults

2-1-1 TBC has a program called Help Me Grow (HMG) Pinellas that helps families with children younger than 8 year old with concerns about their child's behavior, education, or health. HMG Pinellas is part of the HMG FL initiative (hmgflorida.org) HMG talks with parents about their child's concerns and provides parenting education to the families. Additionally, we provide developmental screenings, information and referral, and care coordination services to the families.

Population(s) Served
Children and youth

2-1-1 TBC has a program called Health Transitions (HT) Pinellas which is part of Healthy Transitions Florida demonstration grant through Central Florida Behavior Health Network (CFBHN). HT Pinellas which talks with youth and young adults ages 16 - 25. The project focuses on those with mental health and substance abuse issues and tries to connect them with peer mentoring, youth actives, and counseling services. This demonstration grant works to de-isolate these youth and get them back connected to their families and the community.

Population(s) Served
Children and youth

Where we work

Accreditations

Alliance of Information and Referral Systems (AIRS) - Accreditation 2014

American Association of Suicidology (AAS) - Certification 2011

American Association of Suicidology 2015

Awards

Medium Non-Profit of the Year 2011

Clearwater Chamber of Commerce

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Number of clients served

This metric is no longer tracked.
Totals By Year
Related Program

2-1-1 Tampa Bay

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

These are the number of contacts (phone calls, emails, and text messages) answered by our 2-1-1 center for the given years.

Average number of dollars per person served

This metric is no longer tracked.
Totals By Year
Related Program

2-1-1 Tampa Bay

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Average dollars spent per person for Financial Assistance giving.

Number of customers reporting satisfaction with program

This metric is no longer tracked.
Totals By Year
Related Program

2-1-1 Tampa Bay

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Call Center Customer Satisfaction Surveys

Number of clients who report general satisfaction with their services

This metric is no longer tracked.
Totals By Year
Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

Completed Call Center Customer Satisfaction Surveys

Total dollars distributed for rent and utiltiy assistance.

This metric is no longer tracked.
Totals By Year
Related Program

2-1-1 Tampa Bay

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Funds distribute via the 211 TBC HOPE fund; Adult Emergency Financial Assistance Program (AEFAP); Family Services Initiative (FSI); Pinellas Care Fund; and United Way Suncoast Publix Crisis Fund.

Number of clients with improved housing stability through rent and utility assistance.

This metric is no longer tracked.
Totals By Year
Related Program

2-1-1 Tampa Bay

Type of Metric

Outcome - describing the effects on people or issues

Direction of Success

Increasing

Context Notes

The number of people served with rent and utility assistance.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

211 TBC is strategically working to ensure our entire portfolio of services are meeting our mission and values. We are mapping outcomes related to connecting people to services and collecting stories of hope from clients affected by our services to tell the story of our work. This will enhance our development and marketing strategies. Additionally, we are actively expanding our crisis services portfolio helping the community lower the stigma and deaths related to suicide. We have National ASSIST and SuicideTalk Model trainers on staff and have improved our crisis services over the phone as we implementation the Zero Suicide Initiative.

We are investing in strategic changes for our organization that will allow us to commit to future data and data integration projects around the social determinants of health. This should open opportunities for new partnerships and expansion of our service delivery over in the coming years.

2-1-1 TBC leadership has started networking and developing relationships with local hospitals, health care, and mental health providers to link to new opportunities around crisis intervention, care coordination, and data integration services. In 2014, we started an e-referral pilot sharing real-time referral data with one mental health provider. Upon request by the other mental health providers, this project has expanded to include all mental health and substance abuse providers.

In future development, we hope to take this idea and expand it to other areas using the social determinants framework to expand partnerships and opportunities. We are investing in strategic changes for our organization that will allow us to commit to future data and data integration projects around the social determinants of health. This should open opportunities for new partnerships and expansion of our service delivery over in the coming years.

2-1-1 TBC is accredited by the Alliance of Information and Referral Systems (AIRS) and American Association of Suicidology (AAS). Currently, 51% of our staff hold individual certifications by AIRS with another 34% qualifying within the next year. 14% percent of those AIRS certified will also be sitting for certification with AAS. As 2-1-1 TBC expands services, there will be a need to mature the staff to meet new capacity expectations. Currently, there are staff with relevant health care, education, social work, and marketing experience to help our organization grow. Our data integration programming is outsourced to a local programmer and project manager who is committed to helping us reach these new opportunities as long as funding allows.

2-1-1 TBC has been successfully sharing referral data between 2-1-1 and local mental health partners to improve access to mental health services. The pilot started in 2014 with a single mental health providers and was expanded to include all others in 2016. Currently, the data is sent from 2-1-1 to the mental health agency so they can proactively engage the client in services more quickly. The next phase is to have outcome data come back from the provide to 2-1-1 so we can identify connection outcomes from this project.

2-1-1 TBC is striving to improve in the area of fund development. Our community is very output focused. We need to get better at sharing our success stories and outcomes with the community. We need to better engage our leadership and direct services staff around outcomes to improve the quality of the work and level of engagement in the community.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization collecting feedback from the people you serve?

    SMS text surveys, Electronic surveys (by email, tablet, etc.), Case management notes,

  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations,

  • What significant change resulted from feedback?

    We use the information as part of our quarterly and annual staff performance review. This helps us to coach staff with a focus on better customer engagement. In October 2019, we created an internal client experience workgroup that is looking at ways to improve our service delivery based on anecdotal client feedback, formal client feedback, community stakeholder feedback, and staff input into our processes and how they would like the client service to improve. The idea is to improve health equity, connections to improve social determinants of health outcomes, and trust and engagement with our clients. This standing workgroup will be planning and implementing minor and major service delivery changes starting in 2020.

  • With whom is the organization sharing feedback?

    Our staff, Our board, Our funders,

  • Which of the following feedback practices does your organization routinely carry out?

    We collect feedback from the people we serve at least annually, We act on the feedback we receive,

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, It is difficult to find the ongoing funding to support feedback collection,

Financials

211 Tampa Bay Cares
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

211 Tampa Bay Cares

Board of directors
as of 4/6/2021
SOURCE: Self-reported by organization
Board chair

Mr. Steven Hoschak

Marion Rich

Eric Johanson

Warren Averett CPAs and Advisors

Martha Lenderman

Lenderman & Associates

Bonnie Bollenback

Sallie Parks

Stephen Hoschak

Maria Pepe

Empath Health

Grant Petersen

Ogletree Deakins

Debbie Fisher

Office of the Public Defender – Sixth Judicial Circuit

Jeremy Tinter

Sunstar

Brandy Braughman

Nicole Carr

Pinellas County Schools

Trenia Cox

Jacob Diaz

USF St. Pete

Dotti Overton

Bank of Tampa

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 04/06/2021

Who works and leads organizations that serve our diverse communities? GuideStar partnered on this section with CHANGE Philanthropy and Equity in the Center.

Leadership

The organization's leader identifies as:

Race & ethnicity
White/Caucasian/European
Gender identity
Female, Not transgender (cisgender)
Sexual orientation
Heterosexual or Straight
Disability status
Person without a disability

Race & ethnicity

Gender identity

 

Sexual orientation

Disability

Equity strategies

Last updated: 04/06/2021

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We review compensation data across the organization (and by staff levels) to identify disparities by race.
  • We ask team members to identify racial disparities in their programs and / or portfolios.
Policies and processes
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We help senior leadership understand how to be inclusive leaders with learning approaches that emphasize reflection, iteration, and adaptability.