PLATINUM2023

Arts Center Association, Inc.

We connect people with art

aka Morean Arts Center, Chihuly Collection, Morean Center for Clay, Morean Glass Studio   |   St Petersburg, FL   |  www.moreanartscenter.org

Mission

OUR MISSION IS TO CONNECT PEOPLE WITH ART THROUGH INNOVATIVE, COMMUNITY-ORIENTED ART AND ART EDUCATION AND TO CONTRIBUTE TO THE ECONOMIC DEVELOPMENT OF THE REGION.

Arts Center Association, Inc. d/b/a Morean Arts Center is based in St. Petersburg, Florida. We have served the Tampa Bay area since 1917 and welcome more than 100,000 visitors each year from around the world.

Ruling year info

1966

Executive Director

Ms. Howayda Affan

Main address

719 Central Ave

St Petersburg, FL 33701 USA

Show more contact info

Formerly known as

The Arts Center

EIN

59-6163303

NTEE code info

Visual Arts Organizations (A40)

Arts Education/Schools (A25)

Arts, Cultural Organizations - Multipurpose (A20)

IRS filing requirement

This organization is required to file an IRS Form 990 or 990-EZ.

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Communication

Programs and results

What we aim to solve

SOURCE: Self-reported by organization

To connect people with art, which is our mission, we want to ensure that we represent the community we serve, in leadership, staffing, volunteers and on our Board of Trustees.

Our programs

SOURCE: Self-reported by organization

What are the organization's current programs, how do they measure success, and who do the programs serve?

Saturdays@the Morean and Sundays@the Morean

Walk-in make-and-take art program for families with children ages 5-10. Each week provides a different theme for inspiration for children and their parents or caretakers. Offered each Saturday from 10 a.m. to 4 p.m. at the Morean Arts Center at its Bank of America Children's Learning Center, and each Sunday at the Morean Center for Clay in Midtown, St. Petersburg.

Population(s) Served
Children and youth
Adults

For 10 weeks each summer, the Morean Arts Center and the Morean Center for Clay offer day-long art camps for youth ages 4-16.

Population(s) Served
Children and youth

We work with Pinellas County Schools grades 3-12 students and teachers through this model program that connects languages arts with the visual arts. Each year a theme is developed and 4 exhibitions of work by elementary school students, middle school students and high school students that best showcase the theme are displayed in our galleries.

Population(s) Served
Children and youth

This series of workshops attracts master artists to the Morean Arts Center from across the United States.

Population(s) Served
Adults

When funded, this service provides financial support for adults who qualify for scholarships for Morean Arts Center studio art classes.

Population(s) Served
Adults

We seek funds to underwrite at least 100 youth scholarships for ages 4-16 for Summer Art, Clay and Glass Camps as well as youth studio art classes.

Population(s) Served
Children and youth

This program provides pre and post graduate opportunities to ceramicists seeking a supportive atmosphere to develop new work.

Population(s) Served
Adults

The Morean Arts Center offers a range of contemporary art exhibitions in almost every media and features youth, emerging and established artists.

Population(s) Served
Adults
Children and youth

A series of clay-related workshops and master artists events are planned including Woodfire Workshops, Florida Heat Surface Conference, and more

Population(s) Served
Adults

The Morean Arts Center offers studio art classes in more than 16 different media in 6-week, 3-week, 1-week, 2-day, 1-day or 2-hour sessions taught by professional artists

Population(s) Served
Adults
Children and youth

Where we work

Our results

SOURCE: Self-reported by organization

How does this organization measure their results? It's a hard question but an important one.

Total number of paid admissions

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults, Children, Preteens, Adolescents

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Ticketed and non ticketed visitors during our fiscal year, which runs from July 1 through June 30.

Total number of classes offered

This metric is no longer tracked.
Totals By Year
Population(s) Served

Adults

Related Program

Studio Art Classes

Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Number of studio art classes.

Total number of free admissions

This metric is no longer tracked.
Totals By Year
Type of Metric

Output - describing our activities and reach

Direction of Success

Increasing

Context Notes

Free or reduced admissions through accessibility programs.

Goals & Strategy

SOURCE: Self-reported by organization

Learn about the organization's key goals, strategies, capabilities, and progress.

Charting impact

Four powerful questions that require reflection about what really matters - results.

Our goal is our mission, which is to connect people with art. We ensure our mission is accomplished by creating programs that are accessible to visitors of all ages, backgrounds, and abilities. While many of our programs are free or low cost, we have an educational and exhibition philosophy that encourages exploration of ideas and as such helps develop critical thinking.

Without attention to improving earned revenue, we cannot meet our mission as we wish. We also seek to address needs in our community that we are uniquely qualified to address. We balance what we can do with what we need to do to remain relevant to our visitors and community. Action, attention and advocacy from our board, staff, teachers, students and volunteers ensure that our strategies develop proactively and responsively.

In the last several years we shifted our earned/unearned revenue ratio from 28% to 92%. The addition of the Chihuly Collection to our group of venues was key to this shift, and expanded both our admissions/ticket revenue and retail sales revenue. This strategic redirection allows us more flexibility and ability to provide a range of programs that remain accessible to our public.

Our next chapter is our next century and in 2017 we celebrated a centennial of service to the arts, artists and community. As we continue to execute our strategic plan, in spite of the COVID-19 pandemic, our mission to connect people with art remains our foremost guide. We understand that we cannot do everything we want to do, but, as the area's oldest and one of its most significant arts organizations, we seek to respond to our community's most evident and emerging needs for access to the arts. Our continued emphasis on that path will inform our next century of service to art, artists and our community.

How we listen

SOURCE: Self-reported by organization

Seeking feedback from people served makes programs more responsive and effective. Here’s how this organization is listening.

done We demonstrated a willingness to learn more by reviewing resources about feedback practice.
done We shared information about our current feedback practices.
  • How is your organization using feedback from the people you serve?

    To identify and remedy poor client service experiences, To identify bright spots and enhance positive service experiences, To make fundamental changes to our programs and/or operations, To inform the development of new programs/projects, To identify where we are less inclusive or equitable across demographic groups, To strengthen relationships with the people we serve

  • Which of the following feedback practices does your organization routinely carry out?

  • What challenges does the organization face when collecting feedback?

    It is difficult to get the people we serve to respond to requests for feedback, We don’t have the right technology to collect and aggregate feedback efficiently, Staff find it hard to prioritize feedback collection and review due to lack of time

Financials

Arts Center Association, Inc.
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Operations

The people, governance practices, and partners that make the organization tick.

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Connect with nonprofit leaders

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lock

Connect with nonprofit leaders

Subscribe

Build relationships with key people who manage and lead nonprofit organizations with GuideStar Pro. Try a low commitment monthly plan today.

  • Analyze a variety of pre-calculated financial metrics
  • Access beautifully interactive analysis and comparison tools
  • Compare nonprofit financials to similar organizations

Want to see how you can enhance your nonprofit research and unlock more insights? Learn More about GuideStar Pro.

Arts Center Association, Inc.

Board of directors
as of 01/20/2023
SOURCE: Self-reported by organization
Board co-chair

Mr. Tim Mann

The Bank of Tampa

Term: 2016 - 2025


Board co-chair

Mr. Richard Seidel

Martie Fagan

Community Volunteer

Karen Riffe

Meridian Asset Services

Sean Goodrich

Goodrich Wealth Mgmt.

Sue Castleman

Retired Educator

Sarah Ellison

PWC

William (Bill) Harvard

Retired Architect

Troy Land

JP Morgan

John (Jamie) Prockop

Prockop Legal

Barbara Sansone

Community Volunteer

Board leadership practices

SOURCE: Self-reported by organization

GuideStar worked with BoardSource, the national leader in nonprofit board leadership and governance, to create this section.

  • Board orientation and education
    Does the board conduct a formal orientation for new board members and require all board members to sign a written agreement regarding their roles, responsibilities, and expectations? Yes
  • CEO oversight
    Has the board conducted a formal, written assessment of the chief executive within the past year ? Yes
  • Ethics and transparency
    Have the board and senior staff reviewed the conflict-of-interest policy and completed and signed disclosure statements in the past year? Yes
  • Board composition
    Does the board ensure an inclusive board member recruitment process that results in diversity of thought and leadership? Yes
  • Board performance
    Has the board conducted a formal, written self-assessment of its performance within the past three years? Yes

Organizational demographics

SOURCE: Self-reported; last updated 7/20/2022

Who works and leads organizations that serve our diverse communities? Candid partnered with CHANGE Philanthropy on this demographic section.

Leadership

The organization's leader identifies as:

Race & ethnicity
Black/African American
Gender identity
Female, Not transgender (cisgender)
Disability status
Decline to state

Race & ethnicity

Gender identity

No data

 

No data

Sexual orientation

No data

Disability

No data

Equity strategies

Last updated: 11/26/2019

GuideStar partnered with Equity in the Center - an organization that works to shift mindsets, practices, and systems to increase racial equity - to create this section. Learn more

Data
  • We ask team members to identify racial disparities in their programs and / or portfolios.
  • We disaggregate data to adjust programming goals to keep pace with changing needs of the communities we support.
  • We employ non-traditional ways of gathering feedback on programs and trainings, which may include interviews, roundtables, and external reviews with/by community stakeholders.
  • We have long-term strategic plans and measurable goals for creating a culture such that one’s race identity has no influence on how they fare within the organization.
Policies and processes
  • We have a promotion process that anticipates and mitigates implicit and explicit biases about people of color serving in leadership positions.
  • We seek individuals from various race backgrounds for board and executive director/CEO positions within our organization.
  • We have community representation at the board level, either on the board itself or through a community advisory board.
  • We engage everyone, from the board to staff levels of the organization, in race equity work and ensure that individuals understand their roles in creating culture such that one’s race identity has no influence on how they fare within the organization.